Re: [libreoffice-marketing] Abbreviation for LibreOffice?
Hi, Joe Collura wrote on 2011-05-09 18.02: 0) i think 'LibO' abbreviation is confusing to me as it sounds like the name of a programming library. whenever i read 'LibO' i think library-O (truly my nerd bias) but in that respect maybe 'LibreO' is a less confusing abbreviation alternative? hm, just from a gut feeling, I'd say that LibreO might be a bit harder to pronounce than LibO. I'd avoid LO though, as it sounds like loo. :-) i understand the programmers/contributors feelings about oracle but still think that in the long run that IF the 'openoffice' trademark would be TURNED OVER to the document foundation that it should be put to use as it would reinforce the continuity of my entry/mid level users. it took me like 5y to get them to stop calling it 'ms word' for petes sake and identify the bird logo. I think that LibreOffice is a good brand already, with a good reputation. In terms of business, OpenOffice.org surely might be widely known, as it has been in existance for ten years already. However, in terms of community, LibreOffice is the much better brand, as it explains we're not open, but free (libre) now, and it marks the start of a new era. That's of course just my personal take, comments welcome. :) Florian -- Florian Effenberger flo...@documentfoundation.org Steering Committee and Founding Member of The Document Foundation Tel: +49 8341 99660880 | Mobile: +49 151 14424108 Skype: floeff | Twitter/Identi.ca: @floeff -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/www/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Abbreviation for LibreOffice?
Hi, webmaster for Kracked Press Productions wrote on 2011-05-08 05.22: Is LibreOffice a registered trademarked yet? yes, it is. But I don't think this touches the discussion about the abbreviation a lot. :-) Then there could be a decision to trademark LibO, LibrO, and/or some other abbreviation for LibreOffice. That could settle what is preferred to be used. Then there would be a consistent abbreviation to be used when spelling out the full name is not convenient. Actually, I added both abbreviation to my spelling checker for Thunderbird. We haven't come up with something official yet, and for example, journalists will use the one or the other abbreviation. I personally use LibO, for example at Identi.ca and Twitter, others use LibreOffice or even LO there. To me, LibO is a good choice, as it seems to be rather unique, and still is short. However, it needs to be adapted for other things. If we want to abbreviate the LibreOffice Conference with LibOCon, that could as well be the Library of Congress. :-) The same goes for sayings like Freedom Never Tastes So Suite. We need to have a consensus on saying for LibreOffice that could be used on marketing materials. Maybe someone could make a Wiki page with a list of ideas for marketing saying and what items it could/should be placed on. That same page could have suggestions on what abbreviations could/should be used where and not to be used where. This way we, as a hole, would have some guidelines. Any volunteers to do organize such a web page? Feel free to put it on the agenda for the next marketing call. :) Florian -- Florian Effenberger flo...@documentfoundation.org Steering Committee and Founding Member of The Document Foundation Tel: +49 8341 99660880 | Mobile: +49 151 14424108 Skype: floeff | Twitter/Identi.ca: @floeff -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/www/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
[libreoffice-marketing] Abbreviation for LibreOffice?
On 05/07/2011 07:59 PM, Bernhard Dippold wrote: Hi Christian, Jean, all, Christian Lohmaier schrieb: PS: This doesn't mean that there is any official rule for internal discussion: If you call LibreOffice LibO, LO, LibrO or anything else on our mailing lists doesn't matter much, as long as the reader know what you talk about (wiki might be a bit differently, especially on pages with external visitors / potential or new contributors). I know that Oracle owns the trademark of OpenOffice.org. Is LibreOffice a registered trademarked yet? 0) i think 'LibO' abbreviation is confusing to me as it sounds like the name of a programming library. whenever i read 'LibO' i think library-O (truly my nerd bias) but in that respect maybe 'LibreO' is a less confusing abbreviation alternative? 1) i know this isnt popular but i am still biased toward oracle surrendering the 'openoffice' name/logo to the documentfoundation and was hoping they would in light of thier recent change: ([steering-discuss] growth of oracle friendship? 863 - Joe Collura coll...@seapenguin.net ) (http://listarchives.documentfoundation.org/www/steering-discuss/msg00863.html) one argment against the 863 steering-discuss letter was that 'oracle has done too much damage to the openoffice name' but i disagree with that. i have been promoting openoffice at the user level for several years and users had finally began to get comfortable with the openoffice name. the sited oracle reputation damage is only within the programming community and doesnt reflect my easily confused non-programmer-userbase. i understand the programmers/contributors feelings about oracle but still think that in the long run that IF the 'openoffice' trademark would be TURNED OVER to the document foundation that it should be put to use as it would reinforce the continuity of my entry/mid level users. it took me like 5y to get them to stop calling it 'ms word' for petes sake and identify the bird logo. though this is looking to be a moot point it would have been nice to avoid repeating the 5y cycle again lol. my 2cents. -- Wherever you go; There you are. --BB -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/www/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Abbreviation for LibreOffice?
On 05/08/2011 02:44 AM, Jean Hollis Weber wrote: I'd like to use an abbreviation in the URL for the Documentation Team's blog. The blog's *title* would be something like LibreOffice Documentation Team blog but the URL might be something like LibO-Docs.wordpress.com. If this is a problem, then spelling it out as LibreOffice-Documentation.wordpress.com or LibreOffice-Docs.wordpress.com would work too. I prefer shorter URLs, but since most people get to blogs by clicking a link, not typing in the URL, I suppose it doesn't really matter. Libo used in URLs is fine, so libo-docs is absolutely fine. In documentation, on the wiki, and in other promotional items, I always spell out LibreOffice in full, for exactly the reason you mention. Except when I forget... ;-) We all forget branding guidelines from time to time, so I don't see this as a real problem. It is important to focus on LibreOffice until the brand has been established and consolidated. -- Italo Vignoli italo.vign...@gmail.com mobile +39.348.5653829 VoIP +39.02.320621813 skype italovignoli -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/www/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
[libreoffice-marketing] Abbreviation for LibreOffice?
Do we have a preferred abbreviation for LibreOffice? LibO, LO, or something else? I see the installation filenames use LibO. I recall a vigorous discussion on this topic last year, but I haven't been paying close attention since then. --Jean -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/www/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Abbreviation for LibreOffice?
Hi *, On Sat, May 7, 2011 at 11:39 PM, Jean Hollis Weber jeanwe...@gmail.com wrote: Do we have a preferred abbreviation for LibreOffice? LibO, LO, or something else? I see the installation filenames use LibO. There's a slight preference towards LibO in semi-official stuff, but on IRC LO is used as well I recall a vigorous discussion on this topic last year, but I haven't been paying close attention since then. LO might be spoken as low or 'ello, where LibO is still somewhat unique... So in Documentation or on the websites in general, I'd use LibO or the full name. But LO definitely is also OK for mailinglists, IRC, forums, But those are not written rules, rather more my personal view / perception of this question. ciao Christian -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/www/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Abbreviation for LibreOffice?
Hi Christian, Jean, all, Christian Lohmaier schrieb: Hi *, On Sat, May 7, 2011 at 11:39 PM, Jean Hollis Weberjeanwe...@gmail.com wrote: Do we have a preferred abbreviation for LibreOffice? LibO, LO, or something else? I see the installation filenames use LibO. There's a slight preference towards LibO in semi-official stuff, but on IRC LO is used as well I recall a vigorous discussion on this topic last year, but I haven't been paying close attention since then. What I got as final state (with a posting by Italo, IIRC) was: Even if LibO is a good abbreviation (probably better than LO), in should be avoided in public (= external) discussion, presentation and reference to LibreOffice as long as the brand has not been established in a way that (nearly) everybody knows our full name. Perhaps in a couple of years LibO might be promoted, but for the moment any promotional effort should focus on LibreOffice. Best regards Bernhard PS: This doesn't mean that there is any official rule for internal discussion: If you call LibreOffice LibO, LO, LibrO or anything else on our mailing lists doesn't matter much, as long as the reader know what you talk about (wiki might be a bit differently, especially on pages with external visitors / potential or new contributors). -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/www/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Abbreviation for LibreOffice?
On Sun, 2011-05-08 at 01:59 +0200, Bernhard Dippold wrote: Hi Christian, Jean, all, Christian Lohmaier schrieb: Hi *, On Sat, May 7, 2011 at 11:39 PM, Jean Hollis Weberjeanwe...@gmail.com wrote: Do we have a preferred abbreviation for LibreOffice? LibO, LO, or something else? I see the installation filenames use LibO. There's a slight preference towards LibO in semi-official stuff, but on IRC LO is used as well I recall a vigorous discussion on this topic last year, but I haven't been paying close attention since then. What I got as final state (with a posting by Italo, IIRC) was: Even if LibO is a good abbreviation (probably better than LO), in should be avoided in public (= external) discussion, presentation and reference to LibreOffice as long as the brand has not been established in a way that (nearly) everybody knows our full name. Perhaps in a couple of years LibO might be promoted, but for the moment any promotional effort should focus on LibreOffice. Best regards Bernhard PS: This doesn't mean that there is any official rule for internal discussion: If you call LibreOffice LibO, LO, LibrO or anything else on our mailing lists doesn't matter much, as long as the reader know what you talk about (wiki might be a bit differently, especially on pages with external visitors / potential or new contributors). Thanks, Bernhard. I'd like to use an abbreviation in the URL for the Documentation Team's blog. The blog's *title* would be something like LibreOffice Documentation Team blog but the URL might be something like LibO-Docs.wordpress.com. If this is a problem, then spelling it out as LibreOffice-Documentation.wordpress.com or LibreOffice-Docs.wordpress.com would work too. I prefer shorter URLs, but since most people get to blogs by clicking a link, not typing in the URL, I suppose it doesn't really matter. In documentation, on the wiki, and in other promotional items, I always spell out LibreOffice in full, for exactly the reason you mention. Except when I forget... ;-) --Jean -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/www/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-marketing] Abbreviation for LibreOffice?
On 05/07/2011 07:59 PM, Bernhard Dippold wrote: Hi Christian, Jean, all, Christian Lohmaier schrieb: Hi *, On Sat, May 7, 2011 at 11:39 PM, Jean Hollis Weberjeanwe...@gmail.com wrote: Do we have a preferred abbreviation for LibreOffice? LibO, LO, or something else? I see the installation filenames use LibO. There's a slight preference towards LibO in semi-official stuff, but on IRC LO is used as well I recall a vigorous discussion on this topic last year, but I haven't been paying close attention since then. What I got as final state (with a posting by Italo, IIRC) was: Even if LibO is a good abbreviation (probably better than LO), in should be avoided in public (= external) discussion, presentation and reference to LibreOffice as long as the brand has not been established in a way that (nearly) everybody knows our full name. Perhaps in a couple of years LibO might be promoted, but for the moment any promotional effort should focus on LibreOffice. Best regards Bernhard PS: This doesn't mean that there is any official rule for internal discussion: If you call LibreOffice LibO, LO, LibrO or anything else on our mailing lists doesn't matter much, as long as the reader know what you talk about (wiki might be a bit differently, especially on pages with external visitors / potential or new contributors). I know that Oracle owns the trademark of OpenOffice.org. Is LibreOffice a registered trademarked yet? Then there could be a decision to trademark LibO, LibrO, and/or some other abbreviation for LibreOffice. That could settle what is preferred to be used. Then there would be a consistent abbreviation to be used when spelling out the full name is not convenient. Actually, I added both abbreviation to my spelling checker for Thunderbird. Even though I sometimes use LO, I agree that it may need to be discouraged. LO could equate to low. We need to make it something that would equate to a positive feeling abbreviation, not negative like LO could be. The same goes for sayings like Freedom Never Tastes So Suite. We need to have a consensus on saying for LibreOffice that could be used on marketing materials. Maybe someone could make a Wiki page with a list of ideas for marketing saying and what items it could/should be placed on. That same page could have suggestions on what abbreviations could/should be used where and not to be used where. This way we, as a hole, would have some guidelines. Any volunteers to do organize such a web page? Any other suggestions? -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/www/marketing/ All messages sent to this list will be publicly archived and cannot be deleted
