Re: GNOME's Target Markets
On Thu, 2005-12-01 at 17:47 +0100, Dave Neary wrote: > > Think of the first time you hit > Ctrl-F in Firefox 0.7 or 0.8 and you didn't have a windo pop up. I > remember what I said to myself - "Cool!" - and then I told a bunch of > other people. I'm new to this list and even though maybe I should listen at first, let's try giving my opinion. I work in the computer labs at my university and there is a mac lab there. What I do to show the student who have never used a mac before that it's cool is I get the to hit "F9" and then (if you've used a mac) you know that the windows shrink allowing you to view all open windows and choose one you want to focus. And what maybe the coolest part about this is the visual zooming effect. Apple has a number of very cool visual effects. So what I'm trying to say is, coolness to noobies often comes in form of visual effect and not necessarily functionality. -Gezim -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME's Target Markets
Quim Gil wrote: > IMHO we are not looking for a definition, we are looking for concepts > put in great sentences and visual objects that arise the interest of our > "target markets" in GNOME, so they want to know more, test it, have it, > enjoy it, be proud of have it and be part of it. I have often being blamed for being cryptic - can well realise that I should have answered a bit more in detail to Murray's comments. The point was not about definition (or re-definition). The point was about ensuring that we narrow our focus. The definition from the GNOME page clearly states our conceptual understanding of GNOME - whether that is the user understanding is not what has been empirically tested. I (personally) would love to define GNOME as a development platform to students and new joinees, as a desktop to corporates and as a cool area for trying out new things to folks who are always interested what goes into the 5th toe. But then again, that means that I have demarcated 3 different consumers of GNOME. Ideally, one could target all 3 groups since GNOME is all 3 and more. Given the current demand-supply equation with Marketing efforts and also given that most of the major distributions are not GNOME-friendly (clearly specifying GNOME desktop environment on their release notes or marketing material) - Ubuntu does not have a GNOME splashscreen, Red Hat has Bluecurve, Fedora does not really mention GNOME, OpenSuSE shies away from GNOME it is necessary to target one area of the consumer pyramid. If it is the desktop then the immediately fallout would be that the demand-set created by the desktop consumers would have an upward spiral effect on the application creation. Which should (?) encourage GNOME as a development platform. > I bet none of the things you love came to your hands because of a > definition. Most of the things one loves did not arrive by virtue of a definition but by virtue of being cool (enter your own definition of cool here). Coolness is a relative factor that associates with the thing and thus morphs to create a personal definition. > Marketing a processor for the masses (and the IT managers) is much more > complicated than marketing a free desktop. Most users don't even see > processors, GNOME users see the desktop all the time. Not really. Throw in some statistics and processor sales zoom - at least in India I can vouch for it. For a desktop however the factor of being ultra-cool is equal to how many desktop friendly gizmo apps that are bundled in. More importantly, how does that desktop fit into everyday UseCases. Regards Sankarshan -- You see things; and you say 'Why?'; But I dream things that never were; and I say 'Why not?' - George Bernard Shaw -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
RE: GNOME's Target Markets
On Thu, 2005-12-01 at 22:55 +0100, Murray Cumming wrote: > > How many of the people we want to target actually know what an > > "operating system" or a GUI or a "desktop shell" is? > > On their level, it's a computer. A cool, friendly, beautiful computer that > makes life good. They need computers that have GNOME. They don't need to > explain what a desktop is to their friends as long as they explain that > they have a computer with GNOME and they should too. > > It's almost as hard to explain what a computer is. But we don't need to. Totally agree, and reminds me of a quote. "If you have to explain it, you've already lost" The primary thing i miss on the gnome.org main page is visual content. If i look at apple.com or microsoft.com the first thing i see are visuals of there products. Now the gnome.org page doesn't really lend itself to such visuals i think, but the "GNOME 2.12 is released!" part misses visual content. a link to a non-prerelease version of davyds http://www.gnome.org/~davyd/gnome-2-12/ page with less tech terms. would be perfect for new interested users to get excited about trying out GNOME. And a "try it out yourself" link on the bottom of such a page towards the live-cd page would be a great impulse for people to try out that good looking desktop. -- Erik Snoeijs <[EMAIL PROTECTED]> -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME's Target Markets
On Thu, Dec 01, 2005 at 10:55:07PM +0100, Murray Cumming wrote: > > >> Calvin Klein is (was?) cool because cool people used it. Cool made > >> popular. Popular meant not cool. People moved on to Prada, Gap, or > > whatever. > > > > This is not a helpful analogy. People can try out new clothing brands > > with zero opportunity or switching costs. And they know what a pair of > > jeans is. > > With the LiveCDs (and soon the VMPlayer images) it is almost that easy. > They are doing it now, and that's why Ubuntu's user base is growing so BTW, we need to probably clearly say what the requirements are for VMPlayer images. (eg high memory machines ) As my linux box grinded to a halt when I tried to use a VMPlayer image. sri -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
RE: GNOME's Target Markets
> As I said before, since we are conducting an almost real-time email > conversation, perhaps we should shift to #marketing on irc.gnome.org? > If you (all) don't want to, I will understand. It's a slow day at wor Sorry, it's almost midnight, and my ranting is often best in small bursts. I'll try to be in #marketing more often. Murray Cumming [EMAIL PROTECTED] www.murrayc.com www.openismus.com -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
RE: GNOME's Target Markets
>> Calvin Klein is (was?) cool because cool people used it. Cool made >> popular. Popular meant not cool. People moved on to Prada, Gap, or > whatever. > > This is not a helpful analogy. People can try out new clothing brands > with zero opportunity or switching costs. And they know what a pair of > jeans is. With the LiveCDs (and soon the VMPlayer images) it is almost that easy. They are doing it now, and that's why Ubuntu's user base is growing so insanely quickly. However, a) We need to push the GNOME brand instead of just the Ubuntu brand [1], and b) We need to create associations for the brand that they are trying. > How many of the people we want to target actually know what an > "operating system" or a GUI or a "desktop shell" is? On their level, it's a computer. A cool, friendly, beautiful computer that makes life good. They need computers that have GNOME. They don't need to explain what a desktop is to their friends as long as they explain that they have a computer with GNOME and they should too. It's almost as hard to explain what a computer is. But we don't need to. Forgive my desparate amateurism. Save us. Murray Cumming [EMAIL PROTECTED] www.murrayc.com www.openismus.com -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME's Target Markets
Hi, Sriram Ramkrishna wrote: How many of you visit the gnome web page regularly? My guess is maybe once a month? Why? Because it's not the center of GNOME activity. Planet, gnomedesktop.org, and other areas are the primary places I go to for GNOME koolaid. Webalizer's been running on various gnome.org sites for some months now (Ross Holder did the necessary after I asked in June): http://www.gnome.org/stats http://developer.gnome.org/stats http://planet.gnome.org/stats http://foundation.gnome.org/stats The gnome.org home page gets 200,000 unique visits per month, and the entire www.gnome.org (plus project pages, subpages, some blogs) gets over 1,000,000 unique visits per month. I thought I'd throw that in there since we're talking about the website. We have a huge potential audience if we improve our message, and inject some fun & community into www.gnome.org Cheers, Dave. -- Dave Neary [EMAIL PROTECTED] Lyon, France -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME's Target Markets
I agree completely. We can't start a marketing campaign of any sort if our main marketing tool, our home page, continues to be stale and devoid of dynamic content. How many of you visit the gnome web page regularly? My guess is maybe once a month? Why? Because it's not the center of GNOME activity. Planet, gnomedesktop.org, and other areas are the primary places I go to for GNOME koolaid. The GNOME home page should be, to use a corporate expression, "job 1". sri On Thu, Dec 01, 2005 at 07:43:38PM +0100, Claus Schwarm wrote: > On Thu, 01 Dec 2005 13:15:08 +0100 > Murray Cumming <[EMAIL PROTECTED]> wrote: > > > Time to revive this thread again. > > > > We don't have > > accurate numbers and survey results, but that doesn't mean that we don't > > know who are customers are, or what product we want to give them. There > > are 150-200 sold-on-the-idea people on this list ready to be part of a > > grassroots firefox-like campaign. > > > > > A grassroots campaign needs a proper GNOME homepage: What other goals > could a campaign pursue that pushing people to our webpage? > > But before we start, there's some low-hanging fruit to do, IMHO: > > * We could activate the GNOME tour. What's missing here? > > * We could start changing the headers links according to >http://live.gnome.org/MarketingTeam_2fWebsiteUpdates > >I've written two pages four months ago (support and community, I >believe) and sent them to Luis but never got an answer. Maybe someone >with CVS access could just upload them. Not much but a start. > > * Jeff Waugh promised to fix the page that should appear under >'Download', namely start/ but didn't yet as far as I see. > > * Maybe someone with an idea how the current web page works could fix >the right-side navigation issue: We need a sub-navigation that >changes according to the header links. That's not possible right now >it seems. > > With this done, we just need a usual web page ad size graphics. I'm > sure Andreas could do them in a week or less. > > Cheers, > Claus > > > -- > marketing-list mailing list > marketing-list@gnome.org > http://mail.gnome.org/mailman/listinfo/marketing-list -- -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME's Target Markets
On Thu, 01 Dec 2005 13:15:08 +0100 Murray Cumming <[EMAIL PROTECTED]> wrote: > Time to revive this thread again. > > We don't have > accurate numbers and survey results, but that doesn't mean that we don't > know who are customers are, or what product we want to give them. There > are 150-200 sold-on-the-idea people on this list ready to be part of a > grassroots firefox-like campaign. > A grassroots campaign needs a proper GNOME homepage: What other goals could a campaign pursue that pushing people to our webpage? But before we start, there's some low-hanging fruit to do, IMHO: * We could activate the GNOME tour. What's missing here? * We could start changing the headers links according to http://live.gnome.org/MarketingTeam_2fWebsiteUpdates I've written two pages four months ago (support and community, I believe) and sent them to Luis but never got an answer. Maybe someone with CVS access could just upload them. Not much but a start. * Jeff Waugh promised to fix the page that should appear under 'Download', namely start/ but didn't yet as far as I see. * Maybe someone with an idea how the current web page works could fix the right-side navigation issue: We need a sub-navigation that changes according to the header links. That's not possible right now it seems. With this done, we just need a usual web page ad size graphics. I'm sure Andreas could do them in a week or less. Cheers, Claus -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME's Target Markets
That is basically exactly what Thomas Keup (GNOME Germany's Marketing guy) told me. We must be on to something. On Thu, 2005-12-01 at 17:47 +0100, Dave Neary wrote: > > Quim Gil wrote: > > En/na Ken VanDine ha escrit: > > > >>We shouldn't be specifically targeting > >>developers any more, we should focus on getting mainstream users. When > >>they come the developers follow. > > > > Well, it seems Google thinks the other way round. Many times they have > > released something new (beta) seducing first the hackers of the free > > software community, knowing that of they get excited other may come beind. > > > > Mozilla has been successful just by following the same way. > > > > What's more, even if you are Nike, Sun, Sony, Nokia, BMW or Microsoft in > > order to hit the mainstream you need a budget out of GNOME's calculations. > > I agree with Quim, mostly - GNOME doesn't need "developers" so much as > cool. And to be cool, cool people need to use your stuff. And developers > are more cool than mainstream users in general. > > Calvin Klein is (was?) cool because cool people used it. Cool made > popular. Popular meant not cool. People moved on to Prada, Gap, or whatever. > > We need momentum users - users who go out, and are proud of the stuff > they use, tell people about it, and their blogs get read by millions of > people who want to be a little more like them, and so they use it, and > like it, and tell people about it, and... > > All of a sudden, we're running volunteer funded full page ads in the New > York times. > > We *probably* have a bigger user base than KDE. Because GNOME comes by > default on an awful lot of Linux. But we definitely run second in the > momentum users stakes. Any online poll will tell you that. And getting > the momentum users is all about being simple, surprising and cool. Being > both simple and surprising is hard. Think of the first time you hit > Ctrl-F in Firefox 0.7 or 0.8 and you didn't have a windo pop up. I > remember what I said to myself - "Cool!" - and then I told a bunch of > other people. > > Cheers, > Dave. > -- Murray Cumming [EMAIL PROTECTED] www.murrayc.com www.openismus.com -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME's Target Markets
Quim Gil wrote: En/na Ken VanDine ha escrit: We shouldn't be specifically targeting developers any more, we should focus on getting mainstream users. When they come the developers follow. Well, it seems Google thinks the other way round. Many times they have released something new (beta) seducing first the hackers of the free software community, knowing that of they get excited other may come beind. Mozilla has been successful just by following the same way. What's more, even if you are Nike, Sun, Sony, Nokia, BMW or Microsoft in order to hit the mainstream you need a budget out of GNOME's calculations. I agree with Quim, mostly - GNOME doesn't need "developers" so much as cool. And to be cool, cool people need to use your stuff. And developers are more cool than mainstream users in general. Calvin Klein is (was?) cool because cool people used it. Cool made popular. Popular meant not cool. People moved on to Prada, Gap, or whatever. We need momentum users - users who go out, and are proud of the stuff they use, tell people about it, and their blogs get read by millions of people who want to be a little more like them, and so they use it, and like it, and tell people about it, and... All of a sudden, we're running volunteer funded full page ads in the New York times. We *probably* have a bigger user base than KDE. Because GNOME comes by default on an awful lot of Linux. But we definitely run second in the momentum users stakes. Any online poll will tell you that. And getting the momentum users is all about being simple, surprising and cool. Being both simple and surprising is hard. Think of the first time you hit Ctrl-F in Firefox 0.7 or 0.8 and you didn't have a windo pop up. I remember what I said to myself - "Cool!" - and then I told a bunch of other people. Cheers, Dave. -- David Neary [EMAIL PROTECTED] -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME's Target Markets
On Thu, 2005-12-01 at 16:53 +0100, Quim Gil wrote: > IMHO we are not looking for a definition, we are looking for concepts > put in great sentences and visual objects that arise the interest of our > "target markets" in GNOME, so they want to know more, test it, have it, > enjoy it, be proud of have it and be part of it. > > I bet none of the things you love came to your hands because of a > definition. > > Have you ever seen Nike, CAT, Lacoste or Kelvin Klein trying to define > themselves? Maybe in the 50s. Try to define these brands now and you > will fail (and I say brands because they are not products anymore). Apparently brands are _associated_ with things. Vague things. Vague Qualities. Non-software brands do often have the advantage that they are objects so you can see what they fundamentally are. > Maybe we should solve the difficulty of GNOME not being just a product > by simply going ahead with the brand and its key concepts. We could > leave the task of finding the appropriate definitions to Wikipedia. > > just do it - the dot in .com - anytime, anywhere - connecting people - > sheer driving pleasure - where do you want to go today?... these are > slogans I can remember, they are somewhere stuck in my brain even if I > don't buy the products associated to them. They make me feel as if I > already knew these products before having them. They don't relate to > simple products such as sneakers, computers, game devices, mobile > phones, cars and... eugh... web portals. They rather talk about power, > reliability, excitement, friendship, comfortability... and power. Yes. > Let's find the concepts to 'sell' GNOME (as Murray has started doing) > and let's start getting excellent words, slogans, and visual concepts to > package the excellent products the developers create an improve at every > release. > > We don't need big discussions and arguments for this. Just throw ideas, > words, sentences, graphics, animations... whatever. Entropy rocks in > creative contexts. > > We do need a discussion on the targets we want to prioritise, though. > Are they the end users? Mmmm, I'd say yes to the advanced end users, > possibly not to the rest, definitely not those not even knowing about > free software. I know it's more boring, but I think that IT managers and > programmers are the ones that will decide (directly or indirectly) how > many people end up using GNOME in the next 10 years. > > We should team together with the companies developing GNOME based > distros, the hardware manufacturers willing to ship computers with GNOME > inside, the software companies willing to develop mainstream application > running smooth on GNOME. IMveryHO we have a much cooler brand than most > of them - only unexploited (for the bad, also for the good). Yes, this is somwhere where we are failing at the moment. We haven't persuaded the Advisory Board members to get involved with our marketing, and none of the distros currently push the GNOME name or logo. Even Ubuntu has no GNOME logo in their splash screen. I think we have to do this without them. If we are successful then they will work with us later. For instance, most distros know that Firefox is not as good a browser as Epiphany, but they still use it by default because the Firefox brand is so strong. > Think of the "Intel inside" stickers most computer users don't even fear > to take way from the laptops they buy. Do you see Intel defining > themselves? How does Centrino to achieve that friends come to me asking > if they may have wireless connection without "a Centrino"? > > Marketing a processor for the masses (and the IT managers) is much more > complicated than marketing a free desktop. Most users don't even see > processors, GNOME users see the desktop all the time. > > The challenge is feasible. Vote for Quim. -- Murray Cumming [EMAIL PROTECTED] www.murrayc.com www.openismus.com -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME's Target Markets
En/na Ken VanDine ha escrit: > We shouldn't be specifically targeting > developers any more, we should focus on getting mainstream users. When > they come the developers follow. Well, it seems Google thinks the other way round. Many times they have released something new (beta) seducing first the hackers of the free software community, knowing that of they get excited other may come beind. Mozilla has been successful just by following the same way. What's more, even if you are Nike, Sun, Sony, Nokia, BMW or Microsoft in order to hit the mainstream you need a budget out of GNOME's calculations. -- Quim Gil - http://desdeamericaconamor.org signature.asc Description: OpenPGP digital signature -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME's Target Markets
IMHO we are not looking for a definition, we are looking for concepts put in great sentences and visual objects that arise the interest of our "target markets" in GNOME, so they want to know more, test it, have it, enjoy it, be proud of have it and be part of it. I bet none of the things you love came to your hands because of a definition. Have you ever seen Nike, CAT, Lacoste or Kelvin Klein trying to define themselves? Maybe in the 50s. Try to define these brands now and you will fail (and I say brands because they are not products anymore). Maybe we should solve the difficulty of GNOME not being just a product by simply going ahead with the brand and its key concepts. We could leave the task of finding the appropriate definitions to Wikipedia. just do it - the dot in .com - anytime, anywhere - connecting people - sheer driving pleasure - where do you want to go today?... these are slogans I can remember, they are somewhere stuck in my brain even if I don't buy the products associated to them. They make me feel as if I already knew these products before having them. They don't relate to simple products such as sneakers, computers, game devices, mobile phones, cars and... eugh... web portals. They rather talk about power, reliability, excitement, friendship, comfortability... and power. Let's find the concepts to 'sell' GNOME (as Murray has started doing) and let's start getting excellent words, slogans, and visual concepts to package the excellent products the developers create an improve at every release. We don't need big discussions and arguments for this. Just throw ideas, words, sentences, graphics, animations... whatever. Entropy rocks in creative contexts. We do need a discussion on the targets we want to prioritise, though. Are they the end users? Mmmm, I'd say yes to the advanced end users, possibly not to the rest, definitely not those not even knowing about free software. I know it's more boring, but I think that IT managers and programmers are the ones that will decide (directly or indirectly) how many people end up using GNOME in the next 10 years. We should team together with the companies developing GNOME based distros, the hardware manufacturers willing to ship computers with GNOME inside, the software companies willing to develop mainstream application running smooth on GNOME. IMveryHO we have a much cooler brand than most of them - only unexploited (for the bad, also for the good). Think of the "Intel inside" stickers most computer users don't even fear to take way from the laptops they buy. Do you see Intel defining themselves? How does Centrino to achieve that friends come to me asking if they may have wireless connection without "a Centrino"? Marketing a processor for the masses (and the IT managers) is much more complicated than marketing a free desktop. Most users don't even see processors, GNOME users see the desktop all the time. The challenge is feasible. -- Quim Gil - http://desdeamericaconamor.org signature.asc Description: OpenPGP digital signature -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME's Target Markets
I don't like calling GNOME a development platform. I think that is obvious and makes us sound to techie, and could drive away technophobes. I think "GNOME is a Unix and Linux desktop suite" is enough (maybe it should be even simpler and snappier). The development platform is just something that comes with it. We shouldn't be specifically targeting developers any more, we should focus on getting mainstream users. When they come the developers follow. Just my $0.02 --Ken On Thu, 2005-12-01 at 13:43 +0100, Murray Cumming wrote: > On Thu, 2005-12-01 at 18:03 +0530, Sankarshan Mukhopadhyay wrote: > > Without straying too far from the topic - What is GNOME ? Or as someone > > recently asked me in one session for college kids (WTF is guh-nome) > > >From www.gnome.org: > "GNOME is a Unix and Linux desktop suite and development platform." > > In more depth: > http://www.gnome.org/about/ > > Improvements welcome. > > -- > Murray Cumming > [EMAIL PROTECTED] > www.murrayc.com > www.openismus.com > -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME's Target Markets
Murray Cumming wrote: >>From www.gnome.org: > "GNOME is a Unix and Linux desktop suite and development platform." There you are :) The priority for GNOME defintion are already defined - it becomes easy to work forward from there Rgds SM -- You see things; and you say 'Why?'; But I dream things that never were; and I say 'Why not?' - George Bernard Shaw -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME's Target Markets
On Thu, 2005-12-01 at 18:03 +0530, Sankarshan Mukhopadhyay wrote: > Without straying too far from the topic - What is GNOME ? Or as someone > recently asked me in one session for college kids (WTF is guh-nome) >From www.gnome.org: "GNOME is a Unix and Linux desktop suite and development platform." In more depth: http://www.gnome.org/about/ Improvements welcome. -- Murray Cumming [EMAIL PROTECTED] www.murrayc.com www.openismus.com -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME's Target Markets
John Williams wrote: > Sure. If our primary market is ISVs, we may want to emphasise > stability, specifically API/ABI stability, and complete and > comprehensive API documentation. > > If our primary market was private end-users we may want to emphasise > exciting new features, ease-of-use, accessible technical help etc. > > We would also use differing advertising and promotional media, and so > on. Without straying too far from the topic - What is GNOME ? Or as someone recently asked me in one session for college kids (WTF is guh-nome) Rgds SM -- You see things; and you say 'Why?'; But I dream things that never were; and I say 'Why not?' - George Bernard Shaw -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GNOME's Target Markets
Time to revive this thread again. On Sun, 2005-07-10 at 18:50 +1200, John Williams wrote: > On Sat, 2005-07-09 at 22:25 +0200, Murray Cumming wrote: > > Try to explain the issues to us, and suggest definite actions. There are > > many people here who would love to help to put a plan into motion. > > OK, I will try. It is difficult to do this without access to > information. The issues, as I see them from a top-level strategy point > of view, are this: > > 1. Concentrate on the low-hanging fruit. What can we do with minimum > effort to get maximum results (number of users)? Only people working > with distros, governments, corporates etc. can answer this. I don't do > that. > > 2. RESEARCH! Ask users why they do or do not use GNOME. Include users > who have seen/used GNOME and also those who have not. Measure the > results of marketing actions in the only terms that matter: number of > users. > > 3. Manage the corporate culture. We cannot simply order people to do > things. Motivate the people who actually make GNOME (programmers, > documenters, usability team, accessibility team, translators, ...) in > terms they will respond to. I am a marketing/market research person, > not an HR person. (But I think if you treat people as people and not > pluggable production units you're probably on the right track. Do unto > others and all that.) > > I find myself repeating myself in many fora. The bottom line is that > you can't make rational decisions in the absence of information. I do > not have access to the information at the moment. I am working on it > though. I kind of doubt that you've found meaningful results, and we can't be blocking on this. So, are you now ready to push things forward anyway? There seem to be a few possibilities, but little difference between them. We don't have accurate numbers and survey results, but that doesn't mean that we don't know who are customers are, or what product we want to give them. There are 150-200 sold-on-the-idea people on this list ready to be part of a grassroots firefox-like campaign. But it would really help to have our marketing efforts steered by someone who knows what he's doing, and not amateurs like me. Murray > If you want to help, visit the marketing space on live.gnome.org and > make some constructive comments. > > Hot issues now are being discussed on the gnome-marketing list and the > #marketing channel on irc.gnome.org. I try to summarise these > discussions, particularly at > > http://live.gnome.org/CountingUsers > http://live.gnome.org/MarketingTeam_2fSurveyUsers > and > http://live.gnome.org/MarketingTeam_2fSurveyDevelopers > > See also > http://live.gnome.org/GnomeFeedback > > That last link contains a new initiative to gather feedback about GNOME. > Currently we have none (on those pages). Please give us some. > > > > -- Murray Cumming [EMAIL PROTECTED] www.murrayc.com www.openismus.com -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: .eu domain name.
> if money isn't a problem, it's always a good idea to have every > related domain redirected to your main site... if we don't take it, > someone else will, and make it point to some pr0n site :) Yes, apparently we can do this from 7th December: http://www.eurid.eu/ Murray Cumming [EMAIL PROTECTED] www.murrayc.com www.openismus.com -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
