Re: Communication Plan Matrix
Hi Nelson, El mié, 10-02-2010 a las 21:14 +, Nelson Marques escribió: > Dear all, > > Everyone should see the attachment included, despite of your role on > this list as it covers everything related to GNOME. > With the upcoming GNOME 3.0 release, this is actually my first real > contribution for this list, and I would suggest that we work this out, > as this isn't a one man job. > Well I see you have 3 items mentioned in page 3, but no more pages. Perhaps you attached the wrong document. BTW, I don't think many people will find that slogan appealing :-)... I suggest you to change it. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: What keywords would you use for GNOME?
I think that people that click on "Support GNOME" aren't necessarily looking to make a financial donation. We should present them with all the ways they can support GNOME from using it to talking about it to supporting it financially. There is also good sociological research that says if you ask for a lot first (contributing code) and people say no, they are much more likely to say yes to a smaller request ($20). In one experiment people went door to door asking if people would help by taking foster kids to the zoo, when they said no, they asked for a financial donation. It was much more successful than when they just asked for money. We might get more contributors and more donors! Stormy On Wed, Feb 10, 2010 at 8:49 AM, Claus Schwarm wrote: > Stormy, > > yes, or course. We can test as many variations at the same time as we > want. Just a matter of URLs (or maybe the dynamic generation of the > page.) > > However, the more variations you test simultaneously, the more people > you need to take part in the experiment. (Which usually means, a single > experiment runs longer.) > > Why do you want the mission and support stuff on the friends page? All > this is covered on other pages. It is not relevant to visitors of > Friends of GNOME. > > > Regards, > Claus > > > On Wed, 2010-02-10 at 07:45 -0700, Stormy Peters wrote: > > I think the new landing page should cover: > > > > * GNOME's mission > > * How you can support GNOME > > * Use GNOME (with a link to how to get it) > > * Spread the word > > * Contribute (code, docs, etc) > > * Donate > > > > Can we test multiple versions? > > > > Stormy > > > > On Wed, Feb 10, 2010 at 12:53 AM, Claus Schwarm > > wrote: > > On Tue, 2010-02-09 at 17:51 -0500, Diego Escalante Urrelo > > wrote: > > > El mar, 09-02-2010 a las 12:13 +0100, Claus Schwarm > > escribió: > > > > > > > > For this, we would need at least > > > > > > > > * a second url (say, "www.gnome.org/b/friends") for a > > variation of the > > > > friends page (and maybe related pages) > > > > > > With extra information and the assumption that people coming > > there do > > > not have any idea what's GNOME? > > > > > > > > > Hi, Diego! > > > > At first, the "www.gnome.org/b/friends" URL would be a full > > copy of > > "www.gnome.org/friends". > > > > In a second step, we would change whatever we think needs > > testing in > > the /b/ URL. The original remains untouched. We'd then have > > two > > variations of the same page. > > > > Then, we would test copy and layout changes in the /b/ > > variation, > > measure the effects on donations and if we find a statistical > > difference, we implement the better variation. > > > > Rinse, repeat. > > > > For more information, see http://www.abtests.com/ for examples > > and case > > studies. > > > > For more information on Google Website Optimizer, see its > > homepage and > > the tutorial videos. > > > > > > Regards, > > Claus > > > > > > > > > > > > > -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: What keywords would you use for GNOME?
Stormy, yes, or course. We can test as many variations at the same time as we want. Just a matter of URLs (or maybe the dynamic generation of the page.) However, the more variations you test simultaneously, the more people you need to take part in the experiment. (Which usually means, a single experiment runs longer.) Why do you want the mission and support stuff on the friends page? All this is covered on other pages. It is not relevant to visitors of Friends of GNOME. Regards, Claus On Wed, 2010-02-10 at 07:45 -0700, Stormy Peters wrote: > I think the new landing page should cover: > > * GNOME's mission > * How you can support GNOME > * Use GNOME (with a link to how to get it) > * Spread the word > * Contribute (code, docs, etc) > * Donate > > Can we test multiple versions? > > Stormy > > On Wed, Feb 10, 2010 at 12:53 AM, Claus Schwarm > wrote: > On Tue, 2010-02-09 at 17:51 -0500, Diego Escalante Urrelo > wrote: > > El mar, 09-02-2010 a las 12:13 +0100, Claus Schwarm > escribió: > > > > > > For this, we would need at least > > > > > > * a second url (say, "www.gnome.org/b/friends") for a > variation of the > > > friends page (and maybe related pages) > > > > With extra information and the assumption that people coming > there do > > not have any idea what's GNOME? > > > > > Hi, Diego! > > At first, the "www.gnome.org/b/friends" URL would be a full > copy of > "www.gnome.org/friends". > > In a second step, we would change whatever we think needs > testing in > the /b/ URL. The original remains untouched. We'd then have > two > variations of the same page. > > Then, we would test copy and layout changes in the /b/ > variation, > measure the effects on donations and if we find a statistical > difference, we implement the better variation. > > Rinse, repeat. > > For more information, see http://www.abtests.com/ for examples > and case > studies. > > For more information on Google Website Optimizer, see its > homepage and > the tutorial videos. > > > Regards, > Claus > > > > > -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Friends of GNOME December & January Data
Hi, Stormy Peters wrote: > The information is in the quarterly report. But as it's mixed with the > other financial info I don't know if many people would think about > signing up for Friends of GNOME by reading it. Yes, I see your point. I guess I was thinking that if the figures are good, people will cheer about them, and if they're bad, perhaps people will promote. But this type of activity probably won't happen on its own, and having the marketing team, board & ED all pushing FoG is useful. Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Introductions
On Tue, 2010-02-09 at 21:49 +, Nelson Marques wrote: > I would like to ask one thing to this list, would it be possible for > people to introduce themselfs and say what is their role around on the > list? > Hi I'm a proud member of the Portuguese conspiracy probably one of the firsts involved in the GNOME Project. I have 25 years old and i recently got a Masters degree in Physics Engineering at University of Aveiro (also looking for a job involving OpenSource :)). I'm also the Co-maintainer of Brasero our favorite burning application and contributor for other modules. Of course i'm involved in the great Bugsquad, Patchsquad and help on other projects where i can. Some links: http://live.gnome.org/LuisMedinas http://pt.linkedin.com/in/luismedinas http://lmedinas.livejournal.com Cheers Luis -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Marketing Materials in git
On Wed, Feb 10, 2010 at 4:11 AM, Dave Neary wrote: > > For info, SugarCRM offered us complimentary licences for a hosted > sugarcrm account, but for a reason I don't know, that never got used. > These companies are in general willing to provide a hosted solution for > free to community projects. > > They sent us a legal agreement that had a lot of extra stuff in it. We edited it. We were discussing it (slowly) when we decided to install CiviCRM. Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: What keywords would you use for GNOME?
I think the new landing page should cover: * GNOME's mission * How you can support GNOME * Use GNOME (with a link to how to get it) * Spread the word * Contribute (code, docs, etc) * Donate Can we test multiple versions? Stormy On Wed, Feb 10, 2010 at 12:53 AM, Claus Schwarm wrote: > On Tue, 2010-02-09 at 17:51 -0500, Diego Escalante Urrelo wrote: > > El mar, 09-02-2010 a las 12:13 +0100, Claus Schwarm escribió: > > > > > > For this, we would need at least > > > > > > * a second url (say, "www.gnome.org/b/friends") for a variation of > the > > > friends page (and maybe related pages) > > > > With extra information and the assumption that people coming there do > > not have any idea what's GNOME? > > > > Hi, Diego! > > At first, the "www.gnome.org/b/friends" URL would be a full copy of > "www.gnome.org/friends". > > In a second step, we would change whatever we think needs testing in > the /b/ URL. The original remains untouched. We'd then have two > variations of the same page. > > Then, we would test copy and layout changes in the /b/ variation, > measure the effects on donations and if we find a statistical > difference, we implement the better variation. > > Rinse, repeat. > > For more information, see http://www.abtests.com/ for examples and case > studies. > > For more information on Google Website Optimizer, see its homepage and > the tutorial videos. > > > Regards, > Claus > > > > > -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Friends of GNOME December & January Data
The information is in the quarterly report. But as it's mixed with the other financial info I don't know if many people would think about signing up for Friends of GNOME by reading it. Stormy On Wed, Feb 10, 2010 at 4:38 AM, Dave Neary wrote: > Hi, > > I think the best place for this is the financial report that goes into > the quarterly report. Surely the foundation treasurer has a > responsibility to disclose the data. > > Cheers, > Dave. > > Jaap A. Haitsma wrote: > > Why not publish these things on the foundation blog. Because my > > experience is that these things don't work well if multiple people > > have to to it > > > > If I were you I'd post the weekly updates you do also on that blog. > > > > I believe that that blog is not on planet GNOME for some weird reason. > > > > Jaap > > > > On Mon, Feb 8, 2010 at 19:58, Stormy Peters wrote: > >> > >> On Sat, Feb 6, 2010 at 9:35 AM, Jaap A. Haitsma > wrote: > >>> Hi Stormy, > >>> > >>> I suggest you post these updates also to your blog as that probably > >>> leads to much more traffic to friends of GNOME instead of posting it > >>> here. > >> I'd prefer that we had different people blog it every month. I don't > really > >> want to promote this every month on my personal blog. (I have lots of > >> non-GNOME friends and people that read my blog and I think this is like > >> asking them for money every month and I already feel like I do that. :) > >> > >> Volunteers? > >> > >>> Maybe also nice if you can approach some friendly journalist that > >>> write an article about Friends of GNOME program etc. etc. > >> I think we have a couple on this list ... all of us should talk about > >> Friends of GNOME whenever we can. And help others in the community to do > so > >> as well. > >> > >> Stormy > >> > > -- > Dave Neary > GNOME Foundation member > dne...@gnome.org > -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Marketing Materials in git
Hi, Olav Vitters wrote: >> Our currently available solutions are: >> * Share office documents as wiki attachments >> * Use wiki pages to collaborate on text > > What is the problem with above? Meaning: has it been tried and proved to > be ineffective? I know what has been said, but what is done now, is > there a concrete problem? E.g. with requesting version control, usually > revisioning is already part of the word processor. 1. The wiki is not good for graphical documents (marketing pamphlets, presentations, annual report layout, etc) 2. Revision control in the word processor is OK if editing is sequential (only one person at a time editing a document). Things like conflict management when 2 people want to upload a new revision of a document isn't handled by the wiki or the word processor/presentation program. 3. Wiki attachments sucks as a general "dropbox" type "share spreadsheets, presentations and documents" solution. If you don't see why, then I suspect you haven't tried to use the wiki for this. >> git accounts are given after proven contribution, as you say. Not >> necessarily technical contribution. Our main need is to have a place > > We don't have it written down, but no, that is not a correct > interpretation. We e.g. do not give every translator an account. It > really is focussed on modules. Of course, if you're well known it will > be easier, but please don't try and nit pick (sorry, don't know a better > way to state that atm) when I say 'proven contribution'. Well, it is an ongoing problem for free software projects how you build a trust network around non-technical roles. Hackers show their code, translators show their strings. What do marketing people have to show to get access to revision control? It's an interesting general issue - and perhaps, as you say, focussing on revision control is focussing on the wrong thing. But even websites are in git, and those are typically the realm of designers & marketers, so the need is there to answer the question at some stage. Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Introductions
Hi, Nelson Marques wrote: > I would like to ask one thing to this list, would it be possible for > people to introduce themselfs and say what is their role around on the > list? Dave Neary http://live.gnome.org/DaveNeary http://blogs.gnome.org/bolsh http://dneary.free.fr http://www.neary-consulting.com http://www.linkedin.com/ppl/webprofile?action=vmi&id=2873233&pvs=pp&authToken=qu0I&authType=name&trk=ndir_viewmore&lnk=vw_pprofile http://www.google.com/search?q=Dave+Neary&ie=utf-8&oe=utf-8&aq=t&rls=com.ubuntu:en-GB:official&client=firefox-a I started many of the initiatives the marketing team is now working on - collecting marketing materials, co-ordinating user groups, researching a GNOME store, having a regular annual marketing & community travel budget, having an annual foundation report (I wrote most of the first one, and a good bit of the 2nd and 3rd), getting & using a CRM, and I'm currently working on a GNOME census to answer some of the questions we keep getting asked & have no good answer for. Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Friends of GNOME December & January Data
Hi, I think the best place for this is the financial report that goes into the quarterly report. Surely the foundation treasurer has a responsibility to disclose the data. Cheers, Dave. Jaap A. Haitsma wrote: > Why not publish these things on the foundation blog. Because my > experience is that these things don't work well if multiple people > have to to it > > If I were you I'd post the weekly updates you do also on that blog. > > I believe that that blog is not on planet GNOME for some weird reason. > > Jaap > > On Mon, Feb 8, 2010 at 19:58, Stormy Peters wrote: >> >> On Sat, Feb 6, 2010 at 9:35 AM, Jaap A. Haitsma wrote: >>> Hi Stormy, >>> >>> I suggest you post these updates also to your blog as that probably >>> leads to much more traffic to friends of GNOME instead of posting it >>> here. >> I'd prefer that we had different people blog it every month. I don't really >> want to promote this every month on my personal blog. (I have lots of >> non-GNOME friends and people that read my blog and I think this is like >> asking them for money every month and I already feel like I do that. :) >> >> Volunteers? >> >>> Maybe also nice if you can approach some friendly journalist that >>> write an article about Friends of GNOME program etc. etc. >> I think we have a couple on this list ... all of us should talk about >> Friends of GNOME whenever we can. And help others in the community to do so >> as well. >> >> Stormy >> -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Marketing Materials in git
Note: I didn't want to get into this topic. Should've not included more. On Wed, Feb 10, 2010 at 12:15:43PM +0100, Dave Neary wrote: > Olav Vitters wrote: > > IMO: Discussion seems a bit too technically orientated. Think if there > > is a need everything will work out. > > > The need is well defined: "share and collaborate on marketing material". I meant the focus on the technical bit, not what is asked. > Our currently available solutions are: > * Share office documents as wiki attachments > * Use wiki pages to collaborate on text What is the problem with above? Meaning: has it been tried and proved to be ineffective? I know what has been said, but what is done now, is there a concrete problem? E.g. with requesting version control, usually revisioning is already part of the word processor. > git accounts are given after proven contribution, as you say. Not > necessarily technical contribution. Our main need is to have a place We don't have it written down, but no, that is not a correct interpretation. We e.g. do not give every translator an account. It really is focussed on modules. Of course, if you're well known it will be easier, but please don't try and nit pick (sorry, don't know a better way to state that atm) when I say 'proven contribution'. > where people can get office documents to their hard drive, edit them, > and propose updates. Wiki fulfils this. I know ECM is probably technically a better solution. > Certainly an ECM seems best adapted, but we don't have one, and everyone > is now afraid to ask for any infrastructure to be made available on > gnome.org due to the proven long wait times for anything involving > installation of new services. Totally true about waiting a long time. But again, seems focussed on technical bit. But, I am on marketing-list as a lurker, didn't intend on discussing marketing related issues. -- Regards, Olav -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: back to the survey topic
Hi, Nelson Marques wrote: > I'm a openSuSE user (I know GNOME is sponsored mainly by Red Hat, but I > don't like Fedora). I know that someone has already pointed this out, but Novell, Red Hat, and Canonical are all GNOME supporters - as are Nokia, Sun Microsystems, Intel, Sugar Labs, the FSF and Debian, all distributors of GNOME-based distributions. Oh - and IBM, Google, Motorola, Mozilla, Igalia, OLPC, SFLC (which currently don't make GNOME based distributions, to my knowledge). If you're talking about who pays the most developers of GNOME, we should know this soon - I am currently running a survey of the GNOME developer community and hope to answer exactly this question - stay tuned for more details around the start of May. > I've runned across a survery from SuSE which uses a > commercial survey service, surveymonkey. > > http://www.surveymonkey.com > http://surveymonkey.com/s/6MJYV7T (openSuSE Survey) Behdad has been using a different service for foundation surveys, LimeSurvey - we have an instance installed on gnome.org already: http://www.limesurvey.org/ We have actually done quite a few surveys in the past year or so - DVCS, GUADEC/Akademy feedback, Friends of GNOME donors... > I would recon the would be skepticism about this and the > proprietary would jump into play again, so, not being a developer myself > and being a marketing personality, I would point the following: don't > all opensource system run on top of proprietary microcode (EFI, Legacy > BIOS, etc)? Just a thought. Certainly all systems have some drivers in them, but surely we can agree that we should use free software everywhere we can? And running surveys is a place where we can. And in general, in areas where the only software available is proprietary, isn't worth asking the question: can we fill this role with software we build ourselves? For statistical free software, we are spoiled for choice - R has been around for decades, Scilab has some advanced statistical functions too. But in general, on scientific surveys, OpenOffice Calc or Gnumeric are more than enough for the type of analysis we need to do. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Marketing Materials in git
Hi Olav, Olav Vitters wrote: > IMO: Discussion seems a bit too technically orientated. Think if there > is a need everything will work out. The need is well defined: "share and collaborate on marketing material". Our currently available solutions are: * Share office documents as wiki attachments * Use wiki pages to collaborate on text git accounts are given after proven contribution, as you say. Not necessarily technical contribution. Our main need is to have a place where people can get office documents to their hard drive, edit them, and propose updates. Certainly an ECM seems best adapted, but we don't have one, and everyone is now afraid to ask for any infrastructure to be made available on gnome.org due to the proven long wait times for anything involving installation of new services. Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Marketing Materials in git
Hi, Michael Hasselmann wrote: > For both products there seem to be "SaaS" (Software-as-a-Service aka > hosted solutions) offers: > > http://www.alfresco.com/partners/hosting/ > http://knowledgetree.com/products/saas (called KnowledgeTreeLive) In my experience, there is little or no support for Linux desktop users wishing to use Alfresco as SaaS. For example, I could not get access to an Alfresco directory over either webdav or CIFS with Nautilus, and there was no information on doing so in the knowledge base for the hosted solution. There *is* information for doing it self-hosted, though. For info, SugarCRM offered us complimentary licences for a hosted sugarcrm account, but for a reason I don't know, that never got used. These companies are in general willing to provide a hosted solution for free to community projects. Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GIMP Project
Hi, Nelson Marques wrote: > I don't quite understand why GIMP Project on their website seems so > distant from the open source community without any links to other > projects such as GNOME, KDE or whatever. I would understand not having > KDE, but not having a GNOME link is kinda lame hence they GNOME GTK > toolkit. It's historical. Actually, the GNOME project was an out-growth of the GIMP - GTK+ was a GIMP project, and one of the founders of GNOME, Federico Mena Quintero, was a GIMP developer and maintainer for several years. GTK stands for "GIMP toolkit". The GIMP decided not to depend on the GNOME platform for a number of reasons (many related to performance issues and cross-platform concerns), and so at one stage it was necessary for the GIMP developers to affirm that the app was not a GNOME app, but was a GTK+ app. This also avoided making waves with the Qt/KDE community. The need for distinction has gradually eroded, I think. The GIMP still does not depend on Gconf, libgnome, GNOME VFS (although I heard they recently started to depend on gio/gvfs), but it is in some sense spiritually a GNOME application. If you want a link to gnome.org on the GIMP website, you should ask - I'm sure there would be no problem with it, but they would also probably put a link to kde.org too. And I agree about being helpful. Careful though, some of the GIMP developers can be a little prickly sometimes. Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Marketing Materials in git
On Mon, Feb 08, 2010 at 06:26:46PM -0600, Paul Cutler wrote: > Do we want to use GNOME's git repository for marketing materials? Don't forget that Git accounts are given after proven contributions. IMO: Discussion seems a bit too technically orientated. Think if there is a need everything will work out. -- Regards, Olav -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
