Re: marketing hackfest?

[Allan Day]

Karen Sandler  wrote:
> As per Tobi's email, we should consider again whether to organize a
> marketing hackfest! Shaun has suggested co-locating with the docs
> sprint
> in Cincinatti June 17-19.
>> ...
> What do people think? Would it be workable this time and if so would
> having it in June make sense?
>>
>> I'm definitely interested in attending a marketing hackfest. That
>> said, I am busy and my primary responsibility is design, so I'd want
>> to be confident that the event would be an effective use of time. Do
>> you (or anybody else) have any ideas for what we would work on?
>
> I think there are a lot of things we could work on, but one big thing we
> want to do is to better articulate why GNOME and free software generally
> is so important. Also, our marketing materials site is old and seriously
> out of date so on the more mundane side, combing through those materials,
> reorganizing them and figuring out if there's anything new that we need
> would probably be very useful.

With the resources that we have for marketing, there's a danger that
planning discussions would remain just that - discussions. We've been
down this road before; we all want to do more, but there are limits,
and I think we should be realistic. So I have a strong preference for
doing work at the hackfest rather than planning.

As for things that we could work on, there are a number of priority
areas for me:

 * Marketing materials - we could use the opportunity to move our
existing content over to OwnCloud and fill in any blanks
 * Updating the brand guidelines and move them to a restricted
location (this would include elaborating them to cover things like
visual style, colour schemes, etc)
 * Writing a GNOME mission statement

For some of these items, particularly the last one, we will need more
expertise than the marketing team has. If we are going to tackle these
tasks - and I think that a hackfest would be a good opportunity to do
so - we should think about getting other people to the event, either
from the GNOME community and/or specialists who can help us to
articulate our message.

(And if we do want to get other members of the community involved, New
York might be a better location.)

Allan
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Re: marketing hackfest?

[Brett Legree]

I could be there virtually :)

-Brett

On Wed, Apr 3, 2013 at 10:24 PM, Sriram Ramkrishna wrote:

> Let me see off the top of my head:
>
> * updated marketing materials for conferences -
> * talking points when discussing GNOME with others, formulating a FAQ
> * outreach discussion - we do this, but we need to really need to come up
> with an action plan
> * re-do the marketing wiki page
> * conference bling - what new stuff can we give out at conference
> * New T-shirt design?
> * implement GSOC volunteer capture on the website
> * pursue new ideas through brainstorming and interaction
> * press kit improvements
> * conference kit improvements
> * lingering action items that need to be completed.
> * reaching out to non-tech sectors
> * reaching out to kids
> * reaching out to parents
> * reaching out to LGBT
> * selling our javascript platform to web folks
>
> I'm really serious about getting images out, it's an important factor in
> getting volunteers.. we should probably discuss what other infrastructure
> improvements we could make.
>
> * beer / team building
>
> That should be about two days worth of stuff right there.  I know that we
> have the capacity of to use an entire hour or more in our marketing meeting.
>
> Anything else, we can talk about?
>
> sri
>
>
>
> On Wed, Apr 3, 2013 at 6:53 PM, Karen Sandler  wrote:
>
>> On Wed, April 3, 2013 8:13 pm, Allan Day wrote:
>> > Hi Karen,
>> >
>> > Karen Sandler wrote:
>>  As per Tobi's email, we should consider again whether to organize a
>>  marketing hackfest! Shaun has suggested co-locating with the docs
>>  sprint
>>  in Cincinatti June 17-19.
>> > ...
>>  What do people think? Would it be workable this time and if so would
>>  having it in June make sense?
>> >
>> > I'm definitely interested in attending a marketing hackfest. That
>> > said, I am busy and my primary responsibility is design, so I'd want
>> > to be confident that the event would be an effective use of time. Do
>> > you (or anybody else) have any ideas for what we would work on?
>>
>> I think there are a lot of things we could work on, but one big thing we
>> want to do is to better articulate why GNOME and free software generally
>> is so important. Also, our marketing materials site is old and seriously
>> out of date so on the more mundane side, combing through those materials,
>> reorganizing them and figuring out if there's anything new that we need
>> would probably be very useful.
>>
>> I'm sure others have ideas too.
>> karen
>>
>> > Best,
>> >
>> > Allan
>> > --
>> > marketing-list mailing list
>> > marketing-list@gnome.org
>> > https://mail.gnome.org/mailman/listinfo/marketing-list
>> >
>>
>>
>> --
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>>
>
>
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>
>
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