Re: Press releases
Hi,Reads well to me and it's got nice clear explanations of the important changes.Suggestions:- Even easier configuration+ Easier configuration, so that it's straightforward to set-up the desktop's behaviour to match a users preferences. - a new so-called Deskbar will integrate into the desktop panel.+An alternative program launcher called Deskbar that integrates into the desktop panel. ...Regards,Steve On 3/13/06, Claus Schwarm [EMAIL PROTECTED] wrote: Hi, Corey!I think, this is very good. It's not a lightweight as your firstversion, and it's much better than my own draft. I really like it!You may like to consider a few additional ideas if time permits it: * A title would be nice. * I'm unsure if 'brand-new' is appropriate for Ekiga. I like it but I'd fell better if Damien says so, too. * The sentence 'For application developers, a new memory allocator...' lacks a 'which', I believe. * We obviously need somebody for the quote.Following the standard rule of 'Most important things first', you maylike to consider moving the 'Performance' paragraph closer to the top: 'Deskbar', 'Easier configuration', and 'User Switching' is nice but notas important as the perfomance improvements, IMHO. In fact ,theperformance will probably affect morte users than Ekiga. The smalltechnical _expression_ doesn't hurt. And if we need to make the press release shorter for some reason, some of them could probably be skippedcompletely.Hopefully, you get some additional feedback from others, as well -- I'mprobably unable to be objective, given that my own formulations are part of the text. :-)Cheers,ClausOn Mon, 13 Mar 2006 01:39:22 -0800Corey Burger [EMAIL PROTECTED] wrote: Hello all, Ok, rip it apart once more. Most of the text is now Claus', but I have restructured as per Quim's suggestion. cheers, Corey--marketing-list mailing list marketing-list@gnome.orghttp://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Simple Idea for Gnome Journal
Hi,
I did a couple of these back in the day when I doing the GNOME Weekly
summaries. One of the ideas was to extend interviews and put up a
gallery on the website so everyone would know the contributors.
Two things:
a. They aren't that well-read other than if the person says
something really outstanding. People like celebrity and
controversy. If it's Linus then everyone cares what {insert
personal item like favourite jam/movie/car} you like ... if don't have
a profile no-one cares. Readers did seem interested in computer
questions that they could learn from or identify personally with - like
how X got into Linux, experiences of GNOME, favourite applications,
favourite sites, gnome tips and anything about future of GNOME/app
etc. Controversy obviously gets interest.
b. Ask open questions, and you'll probably have to heavily edit
the answers - don't feel it has to be a transcript. Just have the
interviee check the final copy to ensure that it's captured what they'd
like to say. You can pick the most interesting answers from a
range of questions.
Sometimes the value is in being recognised; Miguel's been interviewed a
hundred times, but the longest contributor to the bugsquad probably
hasn't.
Regards,
SteveOn 2/6/06, Sriram Ramkrishna [EMAIL PROTECTED] wrote:
Way way better than mine.My next one was the The Knights that say GuhNOMEso glad you stopped me.sriOn Mon, Feb 06, 2006 at 02:36:13PM -0300, Lucas Rocha wrote: Hi, In a ultra-fast talk with Claus and Jimmy on IRC, we decided to call
it Behind the Scenes: Contributor Name. Contribution goes here: http://live.gnome.org/GnomeJournal/BehindTheScenes
p eace --lucasr 2006/2/6, Sriram Ramkrishna [EMAIL PROTECTED]: On Mon, Feb 06, 2006 at 09:47:17PM +1100, Hugh Buzacott wrote:
Suggestion? How about 'Meet a GNOME'. I'm not very enthused by the title.I keep thinking garden gnomes and I'm not very interested in meeting those. :-)
How about: Meet a Knight of the GNOMEDesktop Revolution It's silly enough to take notice.But I felt stupid killing your suggestion and not coming up with one of my own.It's probably as
good as yours. sri -- marketing-list mailing list marketing-list@gnome.org
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Buzz measurement with Blogs
Hi, A long time back Sri asked about using blogs to measure buzz: bearing mind that blogs are a small microcosm. I do this a fair amount and find the icerocket trends graphic really useful. Here's one to measure GNOME, KDE and linux desktop over 3 months: http://trend.icerocket.com/trend?query1=gnome+linux+OR+gnome+desktoplabel1=query2=kde+linux+OR+kde+desktoplabel2=query3=linux+desktoplabel3=days=90 You can of course do stuff like GNOME rules vrs GNOME sucks: http://trend.icerocket.com/trend?query1=%22gnome+rules%22+linux+OR+%22gnome+rulez%22+linuxlabel1=query2=%22gnome+sucks%22+linuxlabel2=query3=label3=days=90 It's pretty hard to tune the search for GNOME the desktop rather than for the fabled animal, I used: gnome rules linux OR gnome rulez linux VERSUS gnome sucks linux It's not fool poof but is a general indicator and helps you find posts you can respond to. For example it turns out that someone's been blogging about things that sucks in GNOME but is a GNOME contributor and another that gnome sucks less memory now. You can also build watch lists on pubsub.com, it seems to have the most sources but gets spammed a lot. Regards, Steve -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Promotion campaign for GNOME 2.14 release?
All, According to the timeline (http://live.gnome.org/TwoPointThirteen) we're about a month away from GNOME 2.14 product release. Aside from release notes what about doing a promotional campaign for the products launch? This would be an ideal way to generate some buzz and interest in our offering. Some ideas: - Do web buttons for launch day As the blogs show our community is very web savvy. The easiest way we could promote GNOME and get some buzz would be have community members and users to put links/buttons and banners on their site. A small and easily achievable version of the spread firefox campaign (http://www.spreadfirefox.com/). Things we would need: - someone to draw buttons/banners - someone to put them up on the site - someone to e-mail/blog about putting them up on any supporters site. Note: be brilliant if we could do something automated/animated that counted down until launch and then afterwards was just a standard button. - Encourage blog posts We should encourage and actively solicit people to blog about their GNOME 2.14 experiences during the release period and particularly after launch. We can remind people about the key features so they have some areas to concentrate on. With our performance improvements even people who may previously been negative should look again. Things we could do: - encourage testers - encourage testers to blog their experiences - actively look for past blog posts referencing GNOME experiences and ask people to have another go. - ask supporters/users to blog how they are finding GNOME now - favourite things in GNOME. - Come up with something wacky You may remember that when Evolution 1.0 was released there was some wackiness - http://www.gnome.org/~jdub/2002/evolution/ Has anyone got any ideas on how we could do something similarly creative? Things we need: - someone to come up with an idea - commitment from people to make it happen - Actively contact media that has previously reviewed us Contact media/outlets that have previously reviewed GNOME and tell them about our new upcoming release. This gives them a chance to try again, and we can help by being available with assistance or commentary. - someone to draw up a list of previous reviews (some on live.gnome.org already) - people who will actively contact media - someone to split media by contact and check that all are followed up. - Contact traditional media that has not reviewed us. Try for traditional media that hasn't previously reviewed us and see if they would be interested in trying. We can send a liveCD or whatever. We'd probably need some specific stories for particular classes of media: for general computing media the line could be that GNOME 2.14 brings VOIP to all with Ekiga. - someone has to draw up a list of features for 2.14 - list of media verticals/specific sites/magazines to approach - list of approaches for each vertical - set of people who will approach some of the media outlets. Anyone agree this is a good idea AND willing to work on it? Steve -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Another online survey
Hi Dave, I know you have distributions as one of your target customers and I can see your thinking. However, for those distributions that already have a default desktop I think you have a difficult task. From their perspective if they add another desktop all they are looking at is a more complexity and the associated cost with this. There can't be a distribution manager who doesn't know of GNOME, they're just making a business decision that there isn't sufficent benefit. My view would be that the way to get distributions to add or change their default desktop is to get end-users giving them feedback that they want GNOME. Customer demand is one of their strongest drivers. So the message would be not just 'use gnome' but 'tell your distribution to include gnome'. It would be useful if there is some differentiation in capability between GNOME KDE in areas that meet the distributions target customers needs - maybe someone knows some features? I'm about to go off topic. I personally think that convincing distributions directly is too difficult; you could market for enduser feedback but I'm not sure how effective it would be. And while GNOME either loses penetration or has a perception of doing so you've got a problem. An alternative strategy would be to try and make inclusion less important. The old ximian packaging was extremely successful at bypassing the distribution entirely. Consequently, having an end-user binary installation of the latest and greatest would enable you to remove the distribution blockage. I think that the third way would be best because it has positive messages, makes GNOME more of a product (which is easier to market) and improves end-user touchpoints. Since this falls outside the marketing list I'll leave this argument thread at this point. Darn, what a classic this isn't a marketing problem it's systems development issue email. Cheers, Steve On 5/9/05, Dave Neary [EMAIL PROTECTED] wrote: Hi, Claus Schwarm a écrit : On Mon, 09 May 2005 13:59:44 +0200 Dave Neary [EMAIL PROTECTED] wrote: Simos Xenitellis a écrit : The real fight to get GNOME even higher is to win more distros. Right. Anyone have any idea how we can go about that? Is the basic assumption correct? Yes. Most people get their desktop from a distro. Being on more distros means more users. More users means more happy users. Given the political issues surrounding the question (UserLinux rejecting KDE, Ubuntu adding Kubuntu), you'll have a hard time trying to convince a distribution to change its desktop default. That's not necessarily the goal - equal status would be a good improvement. It seems more promising to promote GNOME to end users (institutional and private), and feature those distributions that use GNOME as default. I disagree. Your target audience is much larger and more varied. We have a problem concentrating on a central message. Bigger target audiences (like institutional and private end-users) is a big part of that problem. Let's stop trying to be all things to all men. For example, remember Davyd's blog entry about GetFootware: Our goal should be to get all distros that matter on that list, and the bigger ones on the top part of it. Cheers, Dave. -- David Neary [EMAIL PROTECTED] -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Tuxmagazine
Hi, This is such a key question, and the answer I think GNOME is giving doesn't make sense to me. The lack of consensus on this issue is what leads to the questions of why GNOME is no fun to hack on anymore and what language people want to use. The mistake of targeting the user group I think GNOME is going for is why the majority of magazines/user-sites believe that KDE is best. It seems to me that strong influences over GNOME want to develop the desktop towards the user group of tomorrow rather than the existing users of today. That is to say the focus is on the normal/ordinary 'call-centre' users. The issue with this is that it's completely ignoring the actual users of today - which are hackers, early adoptors and technical geeks. You ignore your existing users (your base) at great risk. It's makes you irrelevant in the current market place and since the early adoptors are the key influencers for the later users it removes the likelihood of you being relevant tomorrow. And, the fact of the matter is that most 'normal' users live with non-optimal solutions in computing so if they land up using a different solution they won't know/care there's anything better or bother to try it out. Is everyone in GNOME clear about who the target market segment is and how it impacts the project? Steve On 5/3/05, Dave Neary [EMAIL PROTECTED] wrote: Sriram Ramkrishna a écrit : On Mon, May 02, 2005 at 10:20:11PM +0200, David Neary wrote: I'm really interested in pushing some of these articles to generic magazines where we can reach our target audience. Which is...? Which generic magazines? No, I meant which target audience :) Cheers, Dave. -- David Neary [EMAIL PROTECTED] -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
