7 actions to get you started in GNOME marketing
The slides of my talk about GNOME marketing today at GUADEC are available at http://desdeamericaconamor.org/blog/node/376 I hope they are understandable by themselves. It would be good to see the content of this slides (or something immediately better) taken as an agreed basis of our marketing strategy and actions. -- Quim Gil /// http://desdeamericaconamor.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GUADEC: 7 actions to get you started in GNOME marketing
Quim Gil wrote: Incredible! I didn't know that ODP could offer 49 slides in 15k :) It's only text - in MagicPoint compressed with gzip it would be probably less than 1k (I count 250 words roughly, around 1500 chartacters). So with ODF, you've got 10 bytes per chaacter in the presentation - not exactly a negligible overhead :) Cheers, Dave. -- Dave Neary GNOME Foundation member [EMAIL PROTECTED] -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: GUADEC: 7 actions to get you started in GNOME marketing
Hi, Quim Gil wrote: I have just submitted 7 actions to get you started in GNOME marketing http://guadec.org/node/566 Let's discuss once the session gets approved. :) It could be a good chance to put in a single presentation all the little things we have agreed at some point + what we still need to agree in order to have a common strategy. This might interest you - it's the slides to my Marketing GNOME talk at FOSDEM. I didn't have a huge amount of time to prepare them, but it might be aligned with your 7 actions presentation. Cheers, Dave. -- Dave Neary GNOME Foundation member [EMAIL PROTECTED] Marketing GNOME.odp Description: application/vnd.oasis.opendocument.presentation -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Actions (was: Surveys at conferences..)
On Thu, 19 May 2005 18:47:24 -0400 Luis Villa [EMAIL PROTECTED] wrote: Eek, I suck- I didn't realize you were blocking on me for this :/ I'm not 100% thrilled with the proposed format (I think it is much harder to find certain pertinent information in the list than in the table) but you're going ahead and doing it, so go ahead and Do It- I'm not doing it myself, clearly, right now :/ Done. Note I'm also not completely happy with the format but the table was hard to read. The information was also spread across too many pages - it's not that funny to click down three layers to find 4 rows of notes. The best solution would be a database-driven website designed for events. I'd note that conferences are a totally skewed audience with very specific interests/needs/etc. I'm not particularly interested in creating pseudo-data unless we are very clear and up front about understanding the limitations. I'm not sure if I understand your concerns about pseudo-data: All marketing activities worldwide are based on data that could be called 'pseudo'. But that should probably discussed seperately. However, since the Annual Events information is basically working, a little bit of promotion about its existance may be useful now. ;) Cheers, Claus -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Actions (was: Surveys at conferences..)
On 5/9/05, Claus Schwarm [EMAIL PROTECTED] wrote: On Mon, 09 May 2005 09:49:51 +0200 Dave Neary [EMAIL PROTECTED] wrote: Here's a short list of the stuff that's ongoing: GNOME Journal (Jim, Sri) Upcoming conferences (Claus) LiveCD (Luis) Press contacts (?) Deployments list (Dave) Printed material (posters/flyers/t-shirts) (?) Market research (?) Please note that I got active for the GNOME Journal lately, and I don't know how long I'll need to do it. I just tried the other format of the conference list, and I'm waiting for the OK from Luis to clean it up. Eek, I suck- I didn't realize you were blocking on me for this :/ I'm not 100% thrilled with the proposed format (I think it is much harder to find certain pertinent information in the list than in the table) but you're going ahead and doing it, so go ahead and Do It- I'm not doing it myself, clearly, right now :/ If the conference list is working, it wouldn't matter to layout out a survey. It's indeed a good idea: We could do it on the web, too, and compare results to get an impression about differences in the audience. I'd note that conferences are a totally skewed audience with very specific interests/needs/etc. I'm not particularly interested in creating pseudo-data unless we are very clear and up front about understanding the limitations. Luis -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Actions
On Mon, 2005-05-09 at 11:10 +0200, Dave Neary wrote: Perhaps someone else - I seem to recall a few months ago someone who was interested in market research. A hunt in the archives shows I was thinking of John Williams. John - you still about? Interested in taking this on? Hi Dave (and everyone else)! Yes, I've been lurking, but have seen nothing afoot that I could contribute to. I am very happy to: 1. Analyse existing data, and prepare reports 2. Advise on research design and less happy, but still willing to: 1. Advise on general marketing issues 2. Code on-line surveys in HTML/CSS/Javascript/Whatever I hope this will be helpful. cheers, John -- John Williams Research Analyst Department of Marketing, Otago University http://www.commerce.otago.ac.nz/marketing/staff/williamsj.html -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Actions
Hi, John Williams wrote: On Mon, 2005-05-09 at 11:10 +0200, Dave Neary wrote: Perhaps someone else - I seem to recall a few months ago someone who was interested in market research. A hunt in the archives shows I was thinking of John Williams. John - you still about? Interested in taking this on? Yes, I've been lurking, but have seen nothing afoot that I could contribute to. I am very happy to: 1. Analyse existing data, and prepare reports 2. Advise on research design The advise on research design is one that we need, at least for an effective survey to be given to conference attendees and others. and less happy, but still willing to: 1. Advise on general marketing issues 2. Code on-line surveys in HTML/CSS/Javascript/Whatever More than coding, designing the actual surveys themselves is what were suggested, which sounds like what you like to do. Do you want to take ownership of this? Cheers, Dave. -- Dave Neary [EMAIL PROTECTED] Lyon, France -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Actions
On Tue, 2005-05-10 at 22:36 +0200, David Neary wrote: The advise on research design is one that we need, at least for an effective survey to be given to conference attendees and others. Bring it on! More than coding, designing the actual surveys themselves is what were suggested, which sounds like what you like to do. Check. Do you want to take ownership of this? Yes. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Actions (was: Surveys at conferences..)
Hi Sri, My reaction to things like this is starting to be great idea - who's going to do it? We have lots of ideas currently lacking people following up on them - from collecting press contacts, to getting posters t-shirts designed, through surveys and market research. What we really need is a terse list of initiatives that we are working on with names opposite them. Here's a short list of the stuff that's ongoing: GNOME Journal (Jim, Sri) Upcoming conferences (Claus) LiveCD (Luis) Press contacts (?) Deployments list (Dave) Printed material (posters/flyers/t-shirts) (?) Market research (?) Can we get some concensus behind a few outstanding points for overall strategy? 1) Main target audiences: Existing GNU/Linux users, public administration (both of these are huge and growing markets - they may even be too wide) 2) Main selling point: Ease of use Bear in mind that selling points are different for different markets, and that we cannot market to everyone at the same time. We know we have a great platform, good bindings, cool apps, etc. But to get a core, focussed message, we have to concentrate on one thing we do better than anyone else. We are the easiest to use Free Desktop. Every review of GNOME I've ever seen has praised its clean, easy to use interface. So let's use that, and make it self-evident. Material should be clean, elegant, and have one simple core message - Using GNOME won't piss you off. GNOME doesn't get in the way. Can we start putting names to some of those ?s above, please? Cheers, Dave. Sri Ramkrishna a écrit : You know it might be interesting to do surveys at conferences to see what people want. Places like OSCON has a lot of people from school districts, government, and purchasing depts from companies and getting real feedback from them would be cool. It might give us a better random sample I think than a web one. Just a thought. sri -- David Neary [EMAIL PROTECTED] -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Actions
Hi, Glynn Foster a écrit : Can we get some concensus behind a few outstanding points for overall strategy? 1) Main target audiences: Existing GNU/Linux users, public administration (both of these are huge and growing markets - they may even be too wide) 2) Main selling point: Ease of use Hrm, what about universities? Do you mean students (which would kind of fit into a potential contributor target audience (1)) or IT department heads (which would pretty well fit into the public administration target audience (2))? Of course there are special points to address with university IT departments. Often they are interested not just in costs, but in relevancy. So we would need to show (at the stage where we start sending people to do presentations and demos) that GNOME can provide the framework they can use for courses, and can provide the type of experience that students will need in the marketplace. When I said existing GNU/Linux users, I actually meant potential contributors - which is more broad than early adopters. Better still, it would be nice if we could get some GTK+ programming courses up and running [could people be coaxed with C#, C++ or Java bindings?] It's not my place to decide, but I am of the opinion that colleges should be toolkit and platform agnostic, and should teach neither windows or GTK+ programming. As for the list, I think it would be helpful if someone could flesh out those bullet points a little bit more - then you might get more people volunteering for tasks. Which bullet points? The stuff in the list was a list of things which we have had discussions about on the list. They didn't quite come out of the blue :) I suspect they all have at least one wiki page already :) Cheers, Dave. -- David Neary [EMAIL PROTECTED] -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Actions
Hi Claus, Claus Schwarm a écrit : On Mon, 09 May 2005 09:49:51 +0200 Dave Neary [EMAIL PROTECTED] wrote: GNOME Journal (Jim, Sri) Upcoming conferences (Claus) Please note that I got active for the GNOME Journal lately, and I don't know how long I'll need to do it. I just tried the other format of the conference list, and I'm waiting for the OK from Luis to clean it up. No need for an OK - fire ahead :) The wiki is versioned, and it's made for playing with. However, I'm not going to update the individual entries. Maybe we could ask the local teams doing it? They should have the best overview. What is useful is a single point-of-contact. What typically happens is something like this: Without point-of-contact 1. Someone blogs/mails some list somewhere/mentions on IRC about a conference 2. Someone replies asking that the conference be added to a wiki page 3. There is no 3. With point-of-contact 1. Someone blogs/mails some list/mentions on IRC a conference 2. Someone else says Claus Schwarm's maintaining a list of conferences in the wiki. Let him know about it, or add it to the wiki 3. The person mails Claus, who adds it to the wiki for them. Poeple are usually uncomfortable editing wiki pages early on. They hae trouble believing that it's OK. It seems like it belongs to someone else. So having a human face really helps. Even if it's only to say Sure, go ahead, add that to the wiki. Being the person who keeps an eye open for deployments and testimonials (and reviews - keep an eye open for me for online reviews, guys), I can tell you that there's not much work involved, but that people really appreciate having someone to contact about these types of things. Maybe Sri is willing to compile a list of possible questions on the wiki? ;) Perhaps someone else - I seem to recall a few months ago someone who was interested in market research. A hunt in the archives shows I was thinking of John Williams. John - you still about? Interested in taking this on? Cheers, Dave. -- David Neary [EMAIL PROTECTED] -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
