Re: Revamping Friends of GNOME: help with web page text

[John Williams]

I am willing to help.  I can code HTML, have limited scripting skills and no
sense of graphic design.  However I am very customer focused (as opposed to
organisation focused).

Because I am customer focused I would like to find out what benefits people
seek in being a sponsor (in order to emphasise those benefits on the page).
Do we have information on that?  Even a simple analysis of click-throughs
would help.  If we provide links to more information on potential benefits,
which get hit most?

Lastly, a bit of advice on donating behaviour.  People are in general more
hesitant to donate to a vague, general goal (unless it really strikes to
their core values) and more willing to donate to something specific, with a
concrete outcome.

So (and this would help with GNOME's overall vision too, I think) every
year, or six months (to coincide with the release cycle) we could have a
nominated project that gets an extra "push" from donations.  If we could
then list how the donation money was spent this would provide explicit
motivation for future behaviour.  We need to build up a case history of past
successes.

The GNOME Marketing pages have a such a list. I think that beefing it up and
being more clear about its target audience(s) would be beneficial.  Think,
not deployments, but successes.  But we have to be careful not to degenerate
into self-congratulatory spin there.

I am also willing to help with this effort.

2008/8/4 Stormy Peters 

> Hi Marketing Folks,
>
> We're working on revamping Friends of GNOME. The technology is in
> place to allow for monthly donations but we haven't launched it yet.
> (Note that the FSF's associate membership program encourages people to
> donate $120/year in automated monthly installments:
> http://www.fsf.org/associate/dues.html.)
>
> On the Friends of GNOME web page I'd like to:
> - encourage people to donate monthly
> - target more than just GNOME Foundation members
> - show them what they're money is being used for
>
> I originally thought an "adopt a hacker" program would be cool where
> we highlighted developers that had received travel sponsorship but
> Brian Cameron pointed out that that would probably appeal to the
> current set of contributors but not branch out much.
>
> All that said, I could use some text for the actual page. The current
> page is here:http://www.gnome.org/friends/.
>
> I'd like to have a couple of sections:
> - Top intro that summarizes what this is all about: "Show your support
> for GNOME. Become a Friend of GNOME and "
> - List of things that GNOME does well. I'd like to list quite a few
> but maybe we could also have an "ad space" at the right that
> highlights things like "GNOME technology used by half a million kids
> worldwide in OLPCs", "GNOME on school kids desktops in Spain", ... In
> the general list we could list (with links) all the current stories we
> have in the marketing web site plus:
> - accessibility
> - localization
> - functionality: multimedia, mail, etc.
> - List of things we use money for directly:
>  - developer travel,
>  - printing and marketing materials,
>  - ...
> - Levels of sponsorship and gifts (probably should go towards the top
> of the page)
> - A link to all the current Friends of GNOME.
>
> Thoughts? Anyone willing to help with the web page?
>
> Thanks,
>
> Stormy
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> marketing-list mailing list
> marketing-list@gnome.org
> http://mail.gnome.org/mailman/listinfo/marketing-list
>



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Re: Revamping Friends of GNOME: help with web page text (with updated text!)

[Stormy Peters]

So Google launched their Project 10^100 and I think we can borrow some of
their layout ideas. From looking at
http://www.project10tothe100.com/index.html,things
I liked that I can see us adding in the future:

   - Menu on the left gives quick links to "Why" and "How"
   - Video on the front page gives quick overview.
   - Get Started button on the front page - we have this with our options on
   the front page but there's is much more obvious.
   - FAQ

I think probably the quick links to Why and How and the FAQ would be
reasonably easy to add.

In the FAQ we could address:
- What is GNOME?
- Why is GNOME free?
- Who uses GNOME?
- What will my money be used for?
- How much money does GNOME need?
- What are GNOME's plans for the future?
- How will I know how my money has been used?
- How do I cancel my monthly payment?
- How do I change the amount that I'm donating every month?
- Who decides what is done with my money?
- How else can I help GNOME?
- ...

I'll work on the answers as well.

Stormy


On Mon, Sep 29, 2008 at 10:40 AM, Brian Cameron <[EMAIL PROTECTED]>wrote:

>
> Stormy:
>
> Looks good.  Some testimonials would also be nice if we could find the
> appropriate people to provide them.  Perhaps we could send pings to the
> appropriate mailing lists to see if we could find users who benefit
> from GNOME who could provide them.
>
> Brian
>
>
>
>  Ok, I updated the text with some of the comments. We should still add
>> pictures with quotes and it'd be nice to have a campaign slogan but I
>> think
>> we should go ahead and put together the web pages with the current text.
>> Perhaps, we could think about where pictures could go as we get them - we
>> could have a different one on every page.
>> Stormy
>>
>> On Fri, Sep 26, 2008 at 12:47 PM, Brian Cameron <[EMAIL PROTECTED]
>> >wrote:
>>
>>  It would also be nice to build up a collection of photos of people
>>> using GNOME A11y technologies, and testimonials from people who find
>>> GNOME makes a difference in their lives.  I'd think this would be a
>>> great addition to the Friends of GNOME website.  Are there people
>>> in the GNOME a11y community who could help with this?
>>>
>>> Also, lets try to collect photos that have good Creative Commons free
>>> licensing, so we can use them freely as needed for other things
>>> (presentations, etc.)
>>>
>>> Brian
>>>
>>>
>>>
>>>  That's a great idea. Pictures and quotes would be awesome. Do we have
>>>
 people that could easily reach a few kids in Peru and take some pictures
> and get a fun, short quote? (I can take one of my stepson but I don't
> think that would send the same message. :)
>
>  I imagine that Pia Waugh would be able to give us some photos from the
 pacific, and I am guessing that we can get publicity photos directly
 from OLPC for other countries.

  And not just One Laptop Per Child. Maybe at GNOME.Asia we can get a few

> pictures and quotes from people using GNOME in other languages.
>
>  Why wait? I think that you might be able to reach some foreign GNOME
 users (and also get some screenshots & photos of projects) through this
 list and the gugmasters list.

 Cheers,
 Dave.



>
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Re: Revamping Friends of GNOME: help with web page text (with updated text!)

[Brian Cameron]

Stormy:

Looks good.  Some testimonials would also be nice if we could find the
appropriate people to provide them.  Perhaps we could send pings to the
appropriate mailing lists to see if we could find users who benefit
from GNOME who could provide them.

Brian



Ok, I updated the text with some of the comments. We should still add
pictures with quotes and it'd be nice to have a campaign slogan but I think
we should go ahead and put together the web pages with the current text.
Perhaps, we could think about where pictures could go as we get them - we
could have a different one on every page.
Stormy

On Fri, Sep 26, 2008 at 12:47 PM, Brian Cameron <[EMAIL PROTECTED]>wrote:


It would also be nice to build up a collection of photos of people
using GNOME A11y technologies, and testimonials from people who find
GNOME makes a difference in their lives.  I'd think this would be a
great addition to the Friends of GNOME website.  Are there people
in the GNOME a11y community who could help with this?

Also, lets try to collect photos that have good Creative Commons free
licensing, so we can use them freely as needed for other things
(presentations, etc.)

Brian



 That's a great idea. Pictures and quotes would be awesome. Do we have

people that could easily reach a few kids in Peru and take some pictures
and get a fun, short quote? (I can take one of my stepson but I don't
think that would send the same message. :)


I imagine that Pia Waugh would be able to give us some photos from the
pacific, and I am guessing that we can get publicity photos directly
from OLPC for other countries.

 And not just One Laptop Per Child. Maybe at GNOME.Asia we can get a few

pictures and quotes from people using GNOME in other languages.


Why wait? I think that you might be able to reach some foreign GNOME
users (and also get some screenshots & photos of projects) through this
list and the gugmasters list.

Cheers,
Dave.




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Re: Revamping Friends of GNOME: help with web page text (with updated text!)

[Stormy Peters]

Ok, I updated the text with some of the comments. We should still add
pictures with quotes and it'd be nice to have a campaign slogan but I think
we should go ahead and put together the web pages with the current text.
Perhaps, we could think about where pictures could go as we get them - we
could have a different one on every page.
Stormy

On Fri, Sep 26, 2008 at 12:47 PM, Brian Cameron <[EMAIL PROTECTED]>wrote:

>
> It would also be nice to build up a collection of photos of people
> using GNOME A11y technologies, and testimonials from people who find
> GNOME makes a difference in their lives.  I'd think this would be a
> great addition to the Friends of GNOME website.  Are there people
> in the GNOME a11y community who could help with this?
>
> Also, lets try to collect photos that have good Creative Commons free
> licensing, so we can use them freely as needed for other things
> (presentations, etc.)
>
> Brian
>
>
>
>  That's a great idea. Pictures and quotes would be awesome. Do we have
>>> people that could easily reach a few kids in Peru and take some pictures
>>> and get a fun, short quote? (I can take one of my stepson but I don't
>>> think that would send the same message. :)
>>>
>>
>> I imagine that Pia Waugh would be able to give us some photos from the
>> pacific, and I am guessing that we can get publicity photos directly
>> from OLPC for other countries.
>>
>>  And not just One Laptop Per Child. Maybe at GNOME.Asia we can get a few
>>> pictures and quotes from people using GNOME in other languages.
>>>
>>
>> Why wait? I think that you might be able to reach some foreign GNOME
>> users (and also get some screenshots & photos of projects) through this
>> list and the gugmasters list.
>>
>> Cheers,
>> Dave.
>>
>>
>


FriendsOfGNOME.odt
Description: application/vnd.oasis.opendocument.text
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Re: Revamping Friends of GNOME: help with web page text (with updated text!)

[Brian Cameron]

It would also be nice to build up a collection of photos of people
using GNOME A11y technologies, and testimonials from people who find
GNOME makes a difference in their lives.  I'd think this would be a
great addition to the Friends of GNOME website.  Are there people
in the GNOME a11y community who could help with this?

Also, lets try to collect photos that have good Creative Commons free
licensing, so we can use them freely as needed for other things
(presentations, etc.)

Brian



That's a great idea. Pictures and quotes would be awesome. Do we have
people that could easily reach a few kids in Peru and take some pictures
and get a fun, short quote? (I can take one of my stepson but I don't
think that would send the same message. :)


I imagine that Pia Waugh would be able to give us some photos from the
pacific, and I am guessing that we can get publicity photos directly
from OLPC for other countries.


And not just One Laptop Per Child. Maybe at GNOME.Asia we can get a few
pictures and quotes from people using GNOME in other languages.


Why wait? I think that you might be able to reach some foreign GNOME
users (and also get some screenshots & photos of projects) through this
list and the gugmasters list.

Cheers,
Dave.



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marketing-list mailing list
marketing-list@gnome.org
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Re: Revamping Friends of GNOME: help with web page text (with updated text!)

[Dave Neary]

Hi,

Stormy Peters wrote:
> That's a great idea. Pictures and quotes would be awesome. Do we have
> people that could easily reach a few kids in Peru and take some pictures
> and get a fun, short quote? (I can take one of my stepson but I don't
> think that would send the same message. :)

I imagine that Pia Waugh would be able to give us some photos from the
pacific, and I am guessing that we can get publicity photos directly
from OLPC for other countries.

> And not just One Laptop Per Child. Maybe at GNOME.Asia we can get a few
> pictures and quotes from people using GNOME in other languages.

Why wait? I think that you might be able to reach some foreign GNOME
users (and also get some screenshots & photos of projects) through this
list and the gugmasters list.

Cheers,
Dave.

-- 
Dave Neary
GNOME Foundation member
[EMAIL PROTECTED]
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Re: Revamping Friends of GNOME: help with web page text (with updated text!)

[Stormy Peters]

>
>
>>  * 'Less links': The goal of this page is to make people donate. But
>> every link is a possible distraction for a potential donator. We
>>   should use nearly no links if possible.
>>
>
> In this regards, I politely disagree with you.  I think it is very
> common for people to want to do research and get a full understanding
> of where their money is going before giving it away.


So I agree that in a typical campaign page, you would have as few links out
as possible so that people click on the link you want them to click on.

However, I think in our case it's equally important that people understand
what GNOME is, that we educate the world.

In order to address both points, we could have about pages that were
specifically for Friends of GNOME that then had another donate button at the
bottom. So that if people leave the main page they are very easily directed
back. Or we could use those popup text boxes or something to keep them from
leaving.


> Personally, I think it would be good if we could get testimonials from
> people who benefit from GNOME a11y, the One Laptop Per Child program,
> people who use computers in 3rd world countries in their 3rd world
> language who otherwise couldn't afford to use computers, etc.
> Testimonials are a great way to highlight such particular examples in a
> more personal way.


That's a great idea. Pictures and quotes would be awesome. Do we have people
that could easily reach a few kids in Peru and take some pictures and get a
fun, short quote? (I can take one of my stepson but I don't think that would
send the same message. :)

And not just One Laptop Per Child. Maybe at GNOME.Asia we can get a few
pictures and quotes from people using GNOME in other languages.

I think that there are two types of people we should be trying to
> encourage to donate:
>
> - People who receive benefit from GNOME.  Such people are typically
>  people who distribute GNOME, work on GNOME, or use GNOME and do
>  not need a lot of help to understand what GNOME is or why it
>  benefits people.
> - People who would consider donating if they understand that by helping
>  GNOME, others also benefit especially people who are disabled,
>  underprivileged, who lack resources, or who speak languages that are
>  not supported by proprietary operating systems.  Many such people with
>  an interest in helping others may not understand what GNOME is, or how
>  GNOME helps others.  So, by explaining, we help them to consider
>  donating to us.


I'd add a third in the middle.
1) GNOME developers, Linux power users, etc.
2) GNOME users that may or may not know they are using GNOME or even if they
do, they don't know much about the GNOME project, community or it's goals
3) People that resonate with the GNOME goals even though they aren't direct
recipients themselves. The reason people give money to lots of causes. Takes
lots of marketing though. Lots of bottom up marketing which is why I'd like
to make it easy for people to tell their friends, family, audiences, etc
what's so good about GNOME.

Stormy
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Re: Revamping Friends of GNOME: help with web page text (with updated text!)

[Brian Cameron]

Claus:


Thanks for your suggestions, I really appreciate it.


Thanks, I hope that some of my comments are useful.  I think it is
good, at the very least, to discuss these ideas a bit and make sure
that we are doing the best job we can.


Let me explain some of my decisions:

 * 'Less links': The goal of this page is to make people donate. But 
   every link is a possible distraction for a potential donator. We

   should use nearly no links if possible.


In this regards, I politely disagree with you.  I think it is very
common for people to want to do research and get a full understanding
of where their money is going before giving it away.  As an unrelated
example, some people who are pro-life will not donate to a charity that
gives away birth control and people who are pro-choice will not donate
to a charity that has a policy to avoid giving birth control assistance.
Many people do a lot of research before donating money to make sure that
the organization fits in with their political, and moral perspectives.

The GNOME community doesn't have a pro-life or pro-choice issue to
worry about, but I imagine that potential donors would still be more
comfortable giving money if we provide them with enough information
to understand why giving money to a free software project like GNOME
is a good idea.

Considering how hard it is to explain things like what a "Desktop"
means, it is hard to imagine that many people wouldn't want to do
research before donating money.  In the past, the GNOME Foundation
has mostly gotten money from people who are already involved with
GNOME and do not need this sort of information, but I think we should
really try to expand beyond this circle and seek money from people
with a general interest in benefiting humanity.  How can we do that
without explaining how Free Software, and GNOME specifically, benefits
people?

The current text does not yet explain any of the libertarian aspects
of why free software is a good idea.  Some governments around the world
(e.g. Germany) have enacted legislation that they will only use free
software for government purposes with the idea that this gives the
people of that country more control and saves them tax money in the
long run.  We could appeal to this sort of common-sense politics and
highlight that giving money to GNOME helps to encourage this sort of
sensible politics.

I am not sure how the proverbial mother or grandmother would understand
why GNOME is a good charity unless we highlight things like the One
Laptop Per Child program, our efforts to translate GNOME to 3rd
world languages, and accessibility.  Projects which are all done via
volunteer efforts which do benefit from giving money to the GNOME
Foundation.

 * Millions of people: As Dave already wrote, there's good reason to 
   say 'millions'. See also the 10x10 page on live.gnome.org [1] for 
   an older estimation by me.


Thanks for clarifying.  I think it is good to be able to cite sources
when making claims, so this might be a good place where a link or a
cite reference would make people understand that we are using concrete
numbers rather than just using smoke and mirrors.

 * The rest of the first paragraph: It is meant to act as a 
   synecdoche [1]: Examples stand for the whole thing. In fact,

   I'd rather use even more concrete examples if they'd exist.
   There's no need to explain all the details like the 'One Laptop Per
   Child' program, existence of chat and IM programs, etc. These just
   distract.


On one hand you say we should give concrete examples, but then you say
the One Laptop Per Child program example is a distraction.  I'm not
sure I follow, but that's okay.

Personally, I think it would be good if we could get testimonials from
people who benefit from GNOME a11y, the One Laptop Per Child program,
people who use computers in 3rd world countries in their 3rd world
language who otherwise couldn't afford to use computers, etc.
Testimonials are a great way to highlight such particular examples in a
more personal way.


 * The second paragraph: Repetition [2] is a classical technique. This
   is not source code or maths where you try to avoid redundant stuff.
   It's meant to remind people that they also benefit from GNOME.


I think that there are two types of people we should be trying to
encourage to donate:

- People who receive benefit from GNOME.  Such people are typically
  people who distribute GNOME, work on GNOME, or use GNOME and do
  not need a lot of help to understand what GNOME is or why it
  benefits people.
- People who would consider donating if they understand that by helping
  GNOME, others also benefit especially people who are disabled,
  underprivileged, who lack resources, or who speak languages that are
  not supported by proprietary operating systems.  Many such people with
  an interest in helping others may not understand what GNOME is, or how
  GNOME helps others.  So, by explaining, we help them to consider
  donating to us.

While

Re: Revamping Friends of GNOME: help with web page text (with updated text!)

[Claus Schwarm]

Hi, Brian!

Thanks for your suggestions, I really appreciate it. Let me explain
some of my decisions:

 * 'Less links': The goal of this page is to make people donate. But 
   every link is a possible distraction for a potential donator. We
   should use nearly no links if possible.

 * Millions of people: As Dave already wrote, there's good reason to 
   say 'millions'. See also the 10x10 page on live.gnome.org [1] for 
   an older estimation by me.

 * The rest of the first paragraph: It is meant to act as a 
   synecdoche [1]: Examples stand for the whole thing. In fact,
   I'd rather use even more concrete examples if they'd exist.
   There's no need to explain all the details like the 'One Laptop Per
   Child' program, existence of chat and IM programs, etc. These just
   distract.

 * The second paragraph: Repetition [2] is a classical technique. This
   is not source code or maths where you try to avoid redundant stuff.
   It's meant to remind people that they also benefit from GNOME.

Overall, the intention of the text is NOT to inform people; it's
meant to encourage and motivate people -- namely to spend money. ;)

If you want to inform people, there are other places and opportunities
I believe.

However, thanks very much for the corrections. I also agree with you
that 'small' corporations was too much detail. Thanks.

Any other comments?

Claus

[1] http://live.gnome.org/10x10
[2] http://en.wikipedia.org/wiki/Synecdoche
[3] http://en.wikipedia.org/wiki/Repetition_(rhetorical_device)




On Thu, 25 Sep 2008 16:02:05
-0500 Brian Cameron <[EMAIL PROTECTED]> wrote:

> 
> Claus:
> 
> I think a link that explains why free software is good for society
> is a good idea.  Something like the following two links would be
> nice:
> 
>http://www.fsf.org/about/what-is-free-software
>http://www.gnu.org/doc/TOC-FSFS.html
> 
> Perhaps the first mention of the term "free software" could just
> be a link to one of these pages?
> 
> > these are really interesting results, and it might be useful to
> > remember that any campaign has a target audience.
> > 
> > People who never used Linux or GNOME before are unlikely to respond
> > and act on ads for a 'Friends of GNOME' program. To respond to their
> > 'requirements' would be useless.
> 
> Agreed, but I still think it is useful to try and encourage people
> from a non-technical perspective to consider donating, and to
> understand why donating is a good thing.  I think your work is a good
> start.
> 
> > It may also be counter-productive: By adding stuff like a
> > description of what a desktop is, you'd annoy people who do know
> > what it is.
> 
> Agreed.  If we can ever figure out what a "desktop" is, then this sort
> of information probably best belongs on the GNOME "About" website.
> 
> > Maybe, it might be better to live with some of the issues mentioned
> > in the feedback. I've reformulated the text a little bit to give it
> > a slightly different meaning; it's just a suggestion for
> > discussion. 
> > 
> > 
> > [snip]
> > 
> > A free and open source desktop for everyone
> > 
> > Millions of people already use GNOME, today.
> 
> "Millions" is a big number.  Can we site a resource?  If not, perhaps
> we should be more vague and say something like "People around the
> world are discovering the advantages of using GNOME.  If you have not
> yet made the switch to supporting free software, there is no time
> like the present!"
> 
>  > Available at no costs, it
> 
> You should say "cost" instead of "costs".  I would say "GNOME"
> rather than "it".
> 
> > helps children to learn about computers, 
> 
> I would say "helps children to learn about computers.  It is the
> operating system used by the "One Laptop Per Child program.  Free
> software makes it possible to provide computers to more people who
> otherwise would do without."
> 
> > foreigners to talk to each other,
> 
> Specifying information about which 3rd world languages are supported
> by GNOME that are not supported by proprietary operating systems would
> have more of an impact than just saying "[helps] foreigners talk to
> each other" which could be misunderstood (GNOME doesn't provide
> translation software, for example).  Perhaps a link here would be
> nice:
> 
>http://l10n.gnome.org/languages/
> 
> > researchers to develop new ideas, and smaller companies to
> > compete in a global economy.
> 
> I don't think we should limit ourselves to suggesting GNOME is only
> useful to "smaller companies".  All of these benefits are basically
> side-effects of GNOME being "an affordable, in fact free, desktop that
> people and business can use to be more competitive and allows those
> who might not otherwise be able to afford a desktop to join the
> information age."
> 
> The fact that GNOME provides free accessibility support would be good
> to include in the first paragraph rather than the second.  Maybe a
> link would also be nice so people can read more.
> 
> http://live.gnome.org/Accessibility
>

Re: Revamping Friends of GNOME: help with web page text (with updated text!)

[Dave Neary]

Hi,

Brian Cameron wrote:
>> Millions of people already use GNOME, today.
> 
> "Millions" is a big number.  Can we site a resource?  If not, perhaps
> we should be more vague and say something like "People around the world
> are discovering the advantages of using GNOME.  If you have not yet made
> the switch to supporting free software, there is no time like the
> present!"

Some possible sources:

* Ubuntu user numbers: Over 8 million
http://www.redherring.com/Home/20497

"Q:What about growth in adoption rates, any kind of numbers that you can
give me?

A:We know now that there are probably at least 8 million [Ubuntu] users."

A Canonical merson told me recently that "the vast majority of those are
running GNOME".

* Ubuntu market share:  According to Desktop Linux, roughly 30%
http://www.desktoplinux.com/news/NS8454912761.html

Add in the GNOME users on RHEL, Fedora Core, SLED, OpenSuse, Debian, ...

Let's make some basic assumptions just to make a rough calculation.
First, let's assume that the market share stats from desktoplinux are
accurate, and that Mark's statement holds water. If 30% = 8M, 100% =
26.7M (which tallies closely with the Linux counter estimate), and the
distribution user bases break down like this:

Ubuntu:   8   M
Suse: 5.6 M
Other Debian: 3.75M
Fedora/RH:2.4 M
Gentoo:   1.8 M
Others:   4.8 M

(yes, this adds up to 99%)

Let's be generous and break Ubuntu down 75/25 GNOME/KDE - 6 million
GNOME users. Let's say that Suse users now break 50/50, given that GNOME
is the default there. 2.8M. Other Debian: let's be generous and break
that down 55/45 to KDE (Knoppix, Mepis, etc...): 1.7M. And for Fedora,
GNOME's got a long-standing relationship, so let's break that 80/20 to
us too. 1.92M. Let's assume, for arguments sake, that all Gentoo users
are not using GNOME, and of the 18% "Others", let's break that down
60/40 to KDE. 1.92M GNOME users.

Grand total: 14.34M GNOME users of a total base of 26.7M.


Cheers,
Dave.


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Re: Revamping Friends of GNOME: help with web page text (with updated text!)

[Brian Cameron]

Claus:

I think a link that explains why free software is good for society
is a good idea.  Something like the following two links would be
nice:

  http://www.fsf.org/about/what-is-free-software
  http://www.gnu.org/doc/TOC-FSFS.html

Perhaps the first mention of the term "free software" could just
be a link to one of these pages?


these are really interesting results, and it might be useful to
remember that any campaign has a target audience.

People who never used Linux or GNOME before are unlikely to respond
and act on ads for a 'Friends of GNOME' program. To respond to their
'requirements' would be useless.


Agreed, but I still think it is useful to try and encourage people
from a non-technical perspective to consider donating, and to understand
why donating is a good thing.  I think your work is a good start.


It may also be counter-productive: By adding stuff like a description
of what a desktop is, you'd annoy people who do know what it is.


Agreed.  If we can ever figure out what a "desktop" is, then this sort
of information probably best belongs on the GNOME "About" website.


Maybe, it might be better to live with some of the issues mentioned
in the feedback. I've reformulated the text a little bit to give it a
slightly different meaning; it's just a suggestion for discussion. 



[snip]

A free and open source desktop for everyone

Millions of people already use GNOME, today.


"Millions" is a big number.  Can we site a resource?  If not, perhaps
we should be more vague and say something like "People around the world
are discovering the advantages of using GNOME.  If you have not yet made
the switch to supporting free software, there is no time like the
present!"

> Available at no costs, it

You should say "cost" instead of "costs".  I would say "GNOME"
rather than "it".

helps children to learn about computers, 


I would say "helps children to learn about computers.  It is the
operating system used by the "One Laptop Per Child program.  Free
software makes it possible to provide computers to more people who
otherwise would do without."


foreigners to talk to each other,


Specifying information about which 3rd world languages are supported by
GNOME that are not supported by proprietary operating systems would
have more of an impact than just saying "[helps] foreigners talk to each
other" which could be misunderstood (GNOME doesn't provide translation
software, for example).  Perhaps a link here would be nice:

  http://l10n.gnome.org/languages/


researchers to develop new ideas, and smaller companies to
compete in a global economy.


I don't think we should limit ourselves to suggesting GNOME is only
useful to "smaller companies".  All of these benefits are basically
side-effects of GNOME being "an affordable, in fact free, desktop that
people and business can use to be more competitive and allows those
who might not otherwise be able to afford a desktop to join the
information age."

The fact that GNOME provides free accessibility support would be good to
include in the first paragraph rather than the second.  Maybe a link
would also be nice so people can read more.

http://live.gnome.org/Accessibility


GNOME offers nearly every thing you need your computer to do –
accessible, in your language, and freely available. Maybe, it already
helps you, too, so you can reach your goals and make your life a
better one?


This paragraph seems to be mostly restating what is said in the first
paragraph.  Aside from moving the a11y information to the first
paragraph, I think this paragraph could be removed.


All of this is possible because of the work and dedication of
innumerable volunteers: developers, artists, writers, designers, and
testers alike. They spend their valuable time and knowledge to work on
a common goal, to provide a free and open source desktop for all.

Help support their work! Become a Friend of GNOME and select one of
these programs now:

 * Adopt a Volunteer $10+ (Monthly Donation) 
   You get: A set of GNOME stickers, a postcard from your favorite
hacker and recognition of your contribution. 


[snip]

If you're still worried about the "What is GNOME?" question, link
'offers nearly every thing' to the GNOME About page.


I'd think the first occurance of the term "GNOME" could just be a link
to the About page.

Just my thoughts.

Brian
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Re: Revamping Friends of GNOME: help with web page text (with updated text!)

[Claus Schwarm]

Hi,

these are really interesting results, and it might be useful to
remember that any campaign has a target audience.

People who never used Linux or GNOME before are unlikely to respond
and act on ads for a 'Friends of GNOME' program. To respond to their
'requirements' would be useless.

It may also be counter-productive: By adding stuff like a description
of what a desktop is, you'd annoy people who do know what it is.

Maybe, it might be better to live with some of the issues mentioned
in the feedback. I've reformulated the text a little bit to give it a
slightly different meaning; it's just a suggestion for discussion. 


[snip]

A free and open source desktop for everyone

Millions of people already use GNOME, today. Available at no costs, it
helps children to learn about computers, foreigners to talk to each
other, researchers to develop new ideas, and smaller companies to
compete in a global economy.

GNOME offers nearly every thing you need your computer to do –
accessible, in your language, and freely available. Maybe, it already
helps you, too, so you can reach your goals and make your life a
better one?

All of this is possible because of the work and dedication of
innumerable volunteers: developers, artists, writers, designers, and
testers alike. They spend their valuable time and knowledge to work on
a common goal, to provide a free and open source desktop for all.

Help support their work! Become a Friend of GNOME and select one of
these programs now:

 * Adopt a Volunteer $10+ (Monthly Donation) 
   You get: A set of GNOME stickers, a postcard from your favorite
hacker and recognition of your contribution. 

[snip]

If you're still worried about the "What is GNOME?" question, link
'offers nearly every thing' to the GNOME About page.

If you'd like to promote the program, "Adopt a Volunteer" could also be
a potential topic (of 'slogan') for a campaign.


Claus


On Sat, 20 Sep 2008 05:17:44 -0600
"Stormy Peters" <[EMAIL PROTECTED]> wrote:

> I got some feedback from a couple of non-GNOME people. These are
> people that use computers regularly, are somewhat in the technical
> workspace, but not programmers. To be honest, and as a disclaimer and
> to give credit where credit is due, most of the specific feedback
> came from, Anita Lettieri, who is a database administrator/programmer
> (and also my boyfriend's mother. :)
> 
> I've updated the pages. Three things for all of you:
> 
> 
>- I think we could still use a campaign slogan, especially since I
>removed the "adopt a hacker" idea. Ideas?
>- Does anybody have a good page that explains what the desktop is
> or what GNOME is that we could link to? Otherwise, we should probably
> create one.
>- One last review of the text - I modified the text (especially at
> the beginning) in response to the feedback below.
> 
> Here's the specific feedback and I've attached the modified text.
> 
> Feedback that generates significant changes:
> 
> 
>- Hacker – BAD!  VIRUS!   I know that in the software world,
> hacker can be a good thing.  But everything in the "other" connects
> hackers to bad stuff happening to your computer. (But "Somehow "adopt
> a software developer" seems too dry…")
>- Is $10 the only option?  $5 or $25?  Could I also get quarterly
> email updates on what is being accomplished by my specific developer…
> maybe at the $25 or higher level?
>- Free desktop confusion:
>   - I don't know enough about free desktop.  I need education.
> Is free desktop something I can use?  Does it replace the windows
> operating system?
>   Can I run windows software?  Where do I go for help if I need
> it?  Is there
>   a primer on it that is geared to someone like me?
>   - The ad does a good job of explaining the purpose of the GNOME
>   Foundation and what it supports.  But if I don't know what free
> desktop, open source software, if it will benefit me, I would probably
> not let loose
>   with the bucks.  It would be nice if there was a link like:
> "Undecided? Want to know more about free desktop and how it will
> benefit you?" link. (or "Want to know more about free desktop and why
> it is important – why the
>   world needs it?"  How does the volunteer software developer
> program work?)
>   - FYI, this was repeated by everyone. Most people didn't get
> what part of their computer was the desktop. Windows = Linux, and the
> desktop is ...?
>   Anita suggested a free desktop campaign based on something like
> "pork, the
>   other white meat".)
> 
> Changing in wording:
> 
> 
>- Maybe change "Monthly" banner to "Monthly Donation"
>- I would leave out the beer reference.  Good for young and hip.
> Might create a disconnect for people that are older and might have
> more money to contribute.
>- On fog3.png. The content on the two bottom columns could be
> broken up or divided into very clear divisions...with tables or
> whatever...to make it more appealing to read the big lo

Re: Revamping Friends of GNOME: help with web page text (with updated text!)

[Luis Villa]

On Mon, Sep 22, 2008 at 3:55 PM, Stormy Peters <[EMAIL PROTECTED]> wrote:
> I agree that a slogan that conveyed humanitarian motivations would be good.
> With regards to http://www.gnome.org/about/, this page doesn't say what a
> desktop is. If you're a windows user and maybe even a Linux user, it doesn't
> tell you what GNOME is or what parts of what you are using are GNOME.

Historically that's primarily because explaining what a desktop is is
a total nightmare. :/

Luis
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Re: Revamping Friends of GNOME: help with web page text (with updated text!)

[Stormy Peters]

I agree that a slogan that conveyed humanitarian motivations would be good.
With regards to http://www.gnome.org/about/, t his
page doesn't say what a desktop is. If you're a windows user and maybe even
a Linux user, it doesn't tell you what GNOME is or what parts of what you
are using are GNOME.

Stormy

On Mon, Sep 22, 2008 at 1:23 PM, Brian Cameron <[EMAIL PROTECTED]>wrote:

>
> Stormy:
>
>  I got some feedback from a couple of non-GNOME people. These are people
>> that
>> use computers regularly, are somewhat in the technical workspace, but not
>> programmers. To be honest, and as a disclaimer and to give credit where
>> credit is due, most of the specific feedback came from, Anita Lettieri,
>> who
>> is a database administrator/programmer (and also my boyfriend's mother. :)
>>
>> I've updated the pages. Three things for all of you:
>>
>>   - I think we could still use a campaign slogan, especially since I
>>   removed the "adopt a hacker" idea. Ideas?
>>
>
> I like that slogan, but it doesn't really capture the humanitarian
> aspects of free software or GNOME at all.  A good slogan, I think,
> should encourage people to donate not just to make the code better
> but also because the code helps people.
>
>- Does anybody have a good page that explains what the desktop is or
>> what
>>   GNOME is that we could link to? Otherwise, we should probably create
>> one.
>>
>
>  http://www.gnome.org/about/
>
>  If that's not good enough, should we enhance the page?
>
>- One last review of the text - I modified the text (especially at the
>>   beginning) in response to the feedback below.
>>
>> Here's the specific feedback and I've attached the modified text.
>>
>> Feedback that generates significant changes:
>>
>>
>>   - Hacker – BAD!  VIRUS!   I know that in the software world, hacker can
>>   be a good thing.  But everything in the "other" connects hackers to bad
>>   stuff happening to your computer. (But "Somehow "adopt a software
>>   developer" seems too dry…")
>>
>
> Perhaps if the word is a link to this, it would be more clear:
>
>  http://www.gnu.org/philosophy/words-to-avoid.html#Hacker
>
>- Is $10 the only option?  $5 or $25?  Could I also get quarterly email
>>   updates on what is being accomplished by my specific developer… maybe at
>> the
>>   $25 or higher level?
>>
>
> I don't see a reason why we shouldn't accept any amount people want to
> donate.
>
>- Free desktop confusion:
>>  - I don't know enough about free desktop.  I need education.  Is free
>>  desktop something I can use?  Does it replace the windows
>> operating system?
>>  Can I run windows software?  Where do I go for help if I need
>> it?  Is there
>>  a primer on it that is geared to someone like me?
>>
>
> There are resources on the web:
>
> http://www.wikihow.com/Migrate-to-Open-Source-Software
> http://en.opensuse.org/How_to_migrate_from_Windows
>
> Perhaps we should find some good references and have links from the
> GNOME pages (not just the Friends of GNOME page), or write our own
> page to help people understand how to migrate?
>
>   - The ad does a good job of explaining the purpose of the GNOME
>>  Foundation and what it supports.  But if I don't know what free
>> desktop,
>>  open source software, if it will benefit me, I would probably
>> not let loose
>>  with the bucks.  It would be nice if there was a link like:
>> "Undecided?
>>  Want to know more about free desktop and how it will benefit you?"
>> link.
>>  (or "Want to know more about free desktop and why it is
>> important – why the
>>  world needs it?"  How does the volunteer software developer
>> program work?)
>>
>
> I continue to try to highlight the humanitarian angles.  I think this is
> a part of understanding why free software is important for people to
> consider.
>
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Re: Revamping Friends of GNOME: help with web page text (with updated text!)

[Brian Cameron]

Stormy:


I got some feedback from a couple of non-GNOME people. These are people that
use computers regularly, are somewhat in the technical workspace, but not
programmers. To be honest, and as a disclaimer and to give credit where
credit is due, most of the specific feedback came from, Anita Lettieri, who
is a database administrator/programmer (and also my boyfriend's mother. :)

I've updated the pages. Three things for all of you:

   - I think we could still use a campaign slogan, especially since I
   removed the "adopt a hacker" idea. Ideas?


I like that slogan, but it doesn't really capture the humanitarian
aspects of free software or GNOME at all.  A good slogan, I think,
should encourage people to donate not just to make the code better
but also because the code helps people.


   - Does anybody have a good page that explains what the desktop is or what
   GNOME is that we could link to? Otherwise, we should probably create one.


  http://www.gnome.org/about/

  If that's not good enough, should we enhance the page?


   - One last review of the text - I modified the text (especially at the
   beginning) in response to the feedback below.

Here's the specific feedback and I've attached the modified text.

Feedback that generates significant changes:


   - Hacker – BAD!  VIRUS!   I know that in the software world, hacker can
   be a good thing.  But everything in the "other" connects hackers to bad
   stuff happening to your computer. (But "Somehow "adopt a software
   developer" seems too dry…")


Perhaps if the word is a link to this, it would be more clear:

  http://www.gnu.org/philosophy/words-to-avoid.html#Hacker


   - Is $10 the only option?  $5 or $25?  Could I also get quarterly email
   updates on what is being accomplished by my specific developer… maybe at the
   $25 or higher level?


I don't see a reason why we shouldn't accept any amount people want to
donate.


   - Free desktop confusion:
  - I don't know enough about free desktop.  I need education.  Is free
  desktop something I can use?  Does it replace the windows
operating system?
  Can I run windows software?  Where do I go for help if I need
it?  Is there
  a primer on it that is geared to someone like me?


There are resources on the web:

http://www.wikihow.com/Migrate-to-Open-Source-Software
http://en.opensuse.org/How_to_migrate_from_Windows

Perhaps we should find some good references and have links from the
GNOME pages (not just the Friends of GNOME page), or write our own
page to help people understand how to migrate?


  - The ad does a good job of explaining the purpose of the GNOME
  Foundation and what it supports.  But if I don't know what free desktop,
  open source software, if it will benefit me, I would probably
not let loose
  with the bucks.  It would be nice if there was a link like: "Undecided?
  Want to know more about free desktop and how it will benefit you?" link.
  (or "Want to know more about free desktop and why it is
important – why the
  world needs it?"  How does the volunteer software developer
program work?)


I continue to try to highlight the humanitarian angles.  I think this is
a part of understanding why free software is important for people to
consider.
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Re: Revamping Friends of GNOME: help with web page text (with updated text!)

[Stormy Peters]

I got some feedback from a couple of non-GNOME people. These are people that
use computers regularly, are somewhat in the technical workspace, but not
programmers. To be honest, and as a disclaimer and to give credit where
credit is due, most of the specific feedback came from, Anita Lettieri, who
is a database administrator/programmer (and also my boyfriend's mother. :)

I've updated the pages. Three things for all of you:


   - I think we could still use a campaign slogan, especially since I
   removed the "adopt a hacker" idea. Ideas?
   - Does anybody have a good page that explains what the desktop is or what
   GNOME is that we could link to? Otherwise, we should probably create one.
   - One last review of the text - I modified the text (especially at the
   beginning) in response to the feedback below.

Here's the specific feedback and I've attached the modified text.

Feedback that generates significant changes:


   - Hacker – BAD!  VIRUS!   I know that in the software world, hacker can
   be a good thing.  But everything in the "other" connects hackers to bad
   stuff happening to your computer. (But "Somehow "adopt a software
   developer" seems too dry…")
   - Is $10 the only option?  $5 or $25?  Could I also get quarterly email
   updates on what is being accomplished by my specific developer… maybe at the
   $25 or higher level?
   - Free desktop confusion:
  - I don't know enough about free desktop.  I need education.  Is free
  desktop something I can use?  Does it replace the windows
operating system?
  Can I run windows software?  Where do I go for help if I need
it?  Is there
  a primer on it that is geared to someone like me?
  - The ad does a good job of explaining the purpose of the GNOME
  Foundation and what it supports.  But if I don't know what free desktop,
  open source software, if it will benefit me, I would probably
not let loose
  with the bucks.  It would be nice if there was a link like: "Undecided?
  Want to know more about free desktop and how it will benefit you?" link.
  (or "Want to know more about free desktop and why it is
important – why the
  world needs it?"  How does the volunteer software developer
program work?)
  - FYI, this was repeated by everyone. Most people didn't get what part
  of their computer was the desktop. Windows = Linux, and the
desktop is ...?
  Anita suggested a free desktop campaign based on something like
"pork, the
  other white meat".)

Changing in wording:


   - Maybe change "Monthly" banner to "Monthly Donation"
   - I would leave out the beer reference.  Good for young and hip.  Might
   create a disconnect for people that are older and might have more money to
   contribute.
   - On fog3.png. The content on the two bottom columns could be broken up
   or divided into very clear divisions...with tables or whatever...to make it
   more appealing to read the big long lists. It is a little tiring to try to
   do that without some clearly divided areas.

Positive feedback:

   - Pages look great. They really do!
   - I like the overall look and feel.  It is clean looking and the green
   color reaches out and grabs you.  That and the graphics make me think
   of Ireland and leprechauns for some reason.
   - I especially liked the "Thanks for your donation" section on the second
   page that spelled out what the different levels of money could accomplish.

Stormy

On Mon, Sep 8, 2008 at 1:53 PM, Stormy Peters <[EMAIL PROTECTED]> wrote:

> I took everyone's feedback on the wording and updated the text. Andreas
> uploaded new png files to the URLs below, if you want to see them. I also
> attached an odt document with the text.
> Now I'm going to go recruit some new volunteers for GNOME. I'm going to get
> a couple of people that aren't familiar with GNOME to take a look at the web
> pages and give their feedback.
>
> Stormy
>
> On Wed, Sep 3, 2008 at 4:13 PM, Andreas Nilsson <[EMAIL PROTECTED]>wrote:
>
>> Andreas Nilsson wrote:
>>
>>> Stormy Peters wrote:
>>>
 Thoughts? Anyone willing to help with the web page?


>>> Kalle Persson and myself want to look into the design of this during the
>>> weekend.
>>>
>> Hi!
>> Here are the designs Kalle and I did:
>> http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page1.png
>> http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page2.png
>> http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page3.png
>>
>> We were uncertain about some details, such as if it was only the "Adopt a
>> Hacker" level that was monthly, plus some other stuff that I can't remember
>> right now (do you Kalle?).
>> As the hippies we are, we also took the liberty to not follow the
>> specification specifically. ;)
>> Hrm, no, seriously, we mostly rearranged some stuff and we hope it came
>> out for the better.
>>
>> There is also a svg with all the elements in it here if anyone wants to
>> modify it:
>> http://www.andreasn.se/diverse/temp/

Re: Revamping Friends of GNOME: help with web page text

[Stormy Peters]

I took everyone's feedback on the wording and updated the text. Andreas
uploaded new png files to the URLs below, if you want to see them. I also
attached an odt document with the text.
Now I'm going to go recruit some new volunteers for GNOME. I'm going to get
a couple of people that aren't familiar with GNOME to take a look at the web
pages and give their feedback.

Stormy

On Wed, Sep 3, 2008 at 4:13 PM, Andreas Nilsson <[EMAIL PROTECTED]> wrote:

> Andreas Nilsson wrote:
>
>> Stormy Peters wrote:
>>
>>> Thoughts? Anyone willing to help with the web page?
>>>
>>>
>> Kalle Persson and myself want to look into the design of this during the
>> weekend.
>>
> Hi!
> Here are the designs Kalle and I did:
> http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page1.png
> http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page2.png
> http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page3.png
>
> We were uncertain about some details, such as if it was only the "Adopt a
> Hacker" level that was monthly, plus some other stuff that I can't remember
> right now (do you Kalle?).
> As the hippies we are, we also took the liberty to not follow the
> specification specifically. ;)
> Hrm, no, seriously, we mostly rearranged some stuff and we hope it came out
> for the better.
>
> There is also a svg with all the elements in it here if anyone wants to
> modify it:
> http://www.andreasn.se/diverse/temp/friends-of-gnome/friends-of-gnome-design.svg
>
> We can fix the html and css for this unless someone else eagerly wants to
> do it (I recall some e-mail about this, but I can't seem to find it now).
> Not sure what's easiest.
> - Andreas
>


FriendsOfGNOME.odt
Description: application/vnd.oasis.opendocument.text
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Re: GNOME Tagline (WAS: Re: Revamping Friends of GNOME: help with web page text)

[Luis Villa]

On Mon, Sep 8, 2008 at 9:43 AM, Murray Cumming <[EMAIL PROTECTED]> wrote:
> On Mon, 2008-09-08 at 06:07 -0600, Stormy Peters wrote:
>> We need a good tagline. (See http://en.wikipedia.org/wiki/Tagline,
>> and http://en.wikipedia.org/wiki/Advertising_slogan.) I debated
>> suggesting a contest or vote ... but I thought I'd start with an
>> email.
>>
>>
>> A tagline doesn't have to explain what GNOME is, although it should be
>> representative of the GNOME project, community, personality, etc.
>> Think Nike's "Just Do It".
> [snip]
>
> Previous bikeshedding about this:
> http://gnomedesktop.org/node/2510 (a poll that was published
> accidentally before it was finished, but anyway).
> http://gnomedesktop.org/node/2506

See also http://live.gnome.org/GnomeMarketing/CoreMessage and the
'more random brainstorming' thread here:
http://mail.gnome.org/archives/marketing-list/2005-May/thread.html#00119

Luis
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Re: GNOME Tagline (WAS: Re: Revamping Friends of GNOME: help with web page text)

[Murray Cumming]

On Mon, 2008-09-08 at 06:07 -0600, Stormy Peters wrote:
> We need a good tagline. (See http://en.wikipedia.org/wiki/Tagline,
> and http://en.wikipedia.org/wiki/Advertising_slogan.) I debated
> suggesting a contest or vote ... but I thought I'd start with an
> email.
> 
> 
> A tagline doesn't have to explain what GNOME is, although it should be
> representative of the GNOME project, community, personality, etc.
> Think Nike's "Just Do It".
[snip]

Previous bikeshedding about this:
http://gnomedesktop.org/node/2510 (a poll that was published
accidentally before it was finished, but anyway).
http://gnomedesktop.org/node/2506


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GNOME Tagline (WAS: Re: Revamping Friends of GNOME: help with web page text)

[Stormy Peters]

We need a good tagline. (See http://en.wikipedia.org/wiki/Tagline, and
http://en.wikipedia.org/wiki/Advertising_slogan.) I debated suggesting a
contest or vote ... but I thought I'd start with an email.
A tagline doesn't have to explain what GNOME is, although it should be
representative of the GNOME project, community, personality, etc. Think
Nike's "Just Do It".

Words that come to mind when you think of GNOME:
free
desktop
open source
user interface
fun
pretty
beautiful
easy
accessible
inclusive
powerful
friends
friendly
party
idealistic
committed
smart
helpful
...

Slogans:
a free and open source desktop for all
Because GNOME is free, every contribution put into GNOME is available to
everyone (from Diego's mail)
Making the world available to you
Making your computer work for you
Your desktop, your world
By volunteers, for volunteers
Making it just work
Just right
just right for you
just right for the world
one desktop for all
the interface to the world
...

Stormy

On Thu, Sep 4, 2008 at 1:52 PM, Diego Escalante Urrelo <[EMAIL PROTECTED]>wrote:

> On 9/4/08, Brian Cameron <[EMAIL PROTECTED]> wrote:
> >
> >  Andreas:
> >
> >  I really like the photo of the one-laptop-per-child program and
> >  the text.  I don't know how much room you have in the caption, but
> >  it would be better to highlight the following:
> >
> >  - GNOME is free, which makes it the perfect desktop choice for
> >   humanitarian efforts, such as the one-laptop-per-child program
> >   which require an affordable desktop.
>
> I confess I haven't read carefully every word in the text, but as I
> read your email I thought that a nice thing to add would be something
> like:
>  "Because GNOME is free, every contribution put into GNOME is
> available to everyone"
>
> Ok, not the best wording, but I got the idea from a quick flashback to
> those IBM videos of "linux kid" where the narrator says "what he
> learns we all learn, what he knows we all benefit from". I think it's
> a nice idea we might want to take.
>
> greetings
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> http://mail.gnome.org/mailman/listinfo/marketing-list
>
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Re: Revamping Friends of GNOME: help with web page text

[Diego Escalante Urrelo]

On 9/4/08, Brian Cameron <[EMAIL PROTECTED]> wrote:
>
>  Andreas:
>
>  I really like the photo of the one-laptop-per-child program and
>  the text.  I don't know how much room you have in the caption, but
>  it would be better to highlight the following:
>
>  - GNOME is free, which makes it the perfect desktop choice for
>   humanitarian efforts, such as the one-laptop-per-child program
>   which require an affordable desktop.

I confess I haven't read carefully every word in the text, but as I
read your email I thought that a nice thing to add would be something
like:
  "Because GNOME is free, every contribution put into GNOME is
available to everyone"

Ok, not the best wording, but I got the idea from a quick flashback to
those IBM videos of "linux kid" where the narrator says "what he
learns we all learn, what he knows we all benefit from". I think it's
a nice idea we might want to take.

greetings
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Re: Revamping Friends of GNOME: help with web page text

[Brian Cameron]

Andreas:

I really like the photo of the one-laptop-per-child program and
the text.  I don't know how much room you have in the caption, but
it would be better to highlight the following:

- GNOME is free, which makes it the perfect desktop choice for
  humanitarian efforts, such as the one-laptop-per-child program
  which require an affordable desktop.
- The fact that GNOME is accessible, and also provides an affordable
  desktop for people with a wide range of disabilities, and is
  Section 508 compliant.
- Would also be good to have a link to the OLPC website, so people
  can read more.  I'd just make the OLPC reference a link.
- The fact that GNOME is translated into 3rd world languages, and
  that supporting GNOME supports technologies that help to bring the 3rd
  world better access to the information age.

I think this should be highlighted in the "A Free And Open Source
Desktop For Everyone" section rather than just being a caption for
an image, though.  I think the above facts are important to highlight
since it makes the humanitarian angle of wanting donations more clear
and should be highlighted in a very visible way on the front page.

On page 3 I would say that it "Supports accessibility for users with
limited mobility, paralysis, blindness, vision problems such as
color blindness or low vision.  It is a Section 508 compliant desktop."
rather than just saying "Supports accessibility"

I would say "into many of the world's 3rd languages" rather than listing
a number.  You might also highlight that GNU-Linux based operating
systems support the widest range of 3rd world languages available.

A stupid grammar issue you can ignore if you want...

You say "During 2008 the GNOME Foundation was able to help do lots of
great things by:" Then each paragraph beings with past-tense words like
"participated", "ran", or "held".  The first word should be a word that
makes sense if you put the word "by" in front of it, so the first word
of each paragraph should be "participating", "running", "holding",
"planning".  This seems like it would read better to me.

Or you could just update the header to say "During 2008 the
GNOME Foundation was able to help do lots of great things by
doing the following:"  With this type of header, the first words
of the paragraphs below would be correct as they are.  Though
"Planned the first GNOME event in Asia" would be more consistent
with the other paragraphs if you were to go this route.

Brian



Andreas Nilsson wrote:

Stormy Peters wrote:

Thoughts? Anyone willing to help with the web page?
  
Kalle Persson and myself want to look into the design of this during 
the weekend.

Hi!
Here are the designs Kalle and I did:
http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page1.png
http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page2.png
http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page3.png

We were uncertain about some details, such as if it was only the "Adopt 
a Hacker" level that was monthly, plus some other stuff that I can't 
remember right now (do you Kalle?).
As the hippies we are, we also took the liberty to not follow the 
specification specifically. ;)
Hrm, no, seriously, we mostly rearranged some stuff and we hope it came 
out for the better.


There is also a svg with all the elements in it here if anyone wants to 
modify it: 
http://www.andreasn.se/diverse/temp/friends-of-gnome/friends-of-gnome-design.svg 



We can fix the html and css for this unless someone else eagerly wants 
to do it (I recall some e-mail about this, but I can't seem to find it 
now). Not sure what's easiest.

- Andreas
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Re: Revamping Friends of GNOME: help with web page text

[Andreas Nilsson]

Stormy Peters wrote:

You guys are awesome! Thanks, Andreas and Kalle.

I like the design and I like the changes you made.

Thanks, glad you like it!


Seeing in a nice design like this, I see changes I want to make in the 
text - what's the best way to proceed? Should I keep a separate text 
doc that we paste in later?
Yeah, I think that will be the easiest. We can put it in once the text 
is corrected.

- Andreas


Stormy

On Wed, Sep 3, 2008 at 4:13 PM, Andreas Nilsson <[EMAIL PROTECTED] 
> wrote:


Andreas Nilsson wrote:

Stormy Peters wrote:

Thoughts? Anyone willing to help with the web page?
 


Kalle Persson and myself want to look into the design of this
during the weekend.

Hi!
Here are the designs Kalle and I did:
http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page1.png
http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page2.png
http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page3.png

We were uncertain about some details, such as if it was only the
"Adopt a Hacker" level that was monthly, plus some other stuff
that I can't remember right now (do you Kalle?).
As the hippies we are, we also took the liberty to not follow the
specification specifically. ;)
Hrm, no, seriously, we mostly rearranged some stuff and we hope it
came out for the better.

There is also a svg with all the elements in it here if anyone
wants to modify it:

http://www.andreasn.se/diverse/temp/friends-of-gnome/friends-of-gnome-design.svg

We can fix the html and css for this unless someone else eagerly
wants to do it (I recall some e-mail about this, but I can't seem
to find it now). Not sure what's easiest.
- Andreas




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Re: Revamping Friends of GNOME: help with web page text

[Stormy Peters]

You guys are awesome! Thanks, Andreas and Kalle.
I like the design and I like the changes you made.

Seeing in a nice design like this, I see changes I want to make in the text
- what's the best way to proceed? Should I keep a separate text doc that we
paste in later?

Stormy

On Wed, Sep 3, 2008 at 4:13 PM, Andreas Nilsson <[EMAIL PROTECTED]> wrote:

> Andreas Nilsson wrote:
>
>> Stormy Peters wrote:
>>
>>> Thoughts? Anyone willing to help with the web page?
>>>
>>>
>> Kalle Persson and myself want to look into the design of this during the
>> weekend.
>>
> Hi!
> Here are the designs Kalle and I did:
> http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page1.png
> http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page2.png
> http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page3.png
>
> We were uncertain about some details, such as if it was only the "Adopt a
> Hacker" level that was monthly, plus some other stuff that I can't remember
> right now (do you Kalle?).
> As the hippies we are, we also took the liberty to not follow the
> specification specifically. ;)
> Hrm, no, seriously, we mostly rearranged some stuff and we hope it came out
> for the better.
>
> There is also a svg with all the elements in it here if anyone wants to
> modify it:
> http://www.andreasn.se/diverse/temp/friends-of-gnome/friends-of-gnome-design.svg
>
> We can fix the html and css for this unless someone else eagerly wants to
> do it (I recall some e-mail about this, but I can't seem to find it now).
> Not sure what's easiest.
> - Andreas
>
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Re: Revamping Friends of GNOME: help with web page text

[Andreas Nilsson]

Andreas Nilsson wrote:

Stormy Peters wrote:

Thoughts? Anyone willing to help with the web page?
  
Kalle Persson and myself want to look into the design of this during 
the weekend.

Hi!
Here are the designs Kalle and I did:
http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page1.png
http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page2.png
http://www.andreasn.se/diverse/temp/friends-of-gnome/fog-page3.png

We were uncertain about some details, such as if it was only the "Adopt 
a Hacker" level that was monthly, plus some other stuff that I can't 
remember right now (do you Kalle?).
As the hippies we are, we also took the liberty to not follow the 
specification specifically. ;)
Hrm, no, seriously, we mostly rearranged some stuff and we hope it came 
out for the better.


There is also a svg with all the elements in it here if anyone wants to 
modify it: 
http://www.andreasn.se/diverse/temp/friends-of-gnome/friends-of-gnome-design.svg


We can fix the html and css for this unless someone else eagerly wants 
to do it (I recall some e-mail about this, but I can't seem to find it 
now). Not sure what's easiest.

- Andreas
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Re: Revamping Friends of GNOME: help with web page text

[Andreas Nilsson]

Stormy Peters wrote:

Thoughts? Anyone willing to help with the web page?
  
Kalle Persson and myself want to look into the design of this during the 
weekend.

- Andreas
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Re: Revamping Friends of GNOME: help with web page text

[Stormy Peters]

>
>
> Although "Bring free desktop to the world" seems a reasonable mission to
> me, it just doesn't seem to get my blood racing as a good mission
> statement should.  Not sure what would be better, though.
>

We could focus more on bringing computers/technology to the world. Show a
picture of kids playing on OLPCs.


>
> I think we should get more involved with promoting humanitarian projects.
>  We've already sponsored projects promoting Women and
> Accessibility, we should suggest we want to do more.  Many people who
> like to donate like to donate to humanitarian projects, so I think we
> should try more to appeal to this.

We could highlight these.

>
> We could also discuss how GNOME software is used by the XO "One
> Laptop Per Child" project, and how its already translated into 3rd
> world languages, supports accessibility, etc.

Definitely. We could leverage off of their brand recognition too - that'd be
a good start.

>
>
> In the "On the payment/check out page:" you do not highlight how people
> should specify how they might want to earmark money.  What if someone
> wants to donate money for something specific, like accessibility, an
> upcoming hackfest, doing translation into a 3rd world language, or
> someone's travel expense.  Shouldn't we provide a mechanism, or explain
> how people can earmark money for certain things?

I was specifically avoiding earmarking money as I think it causes accounting
nightmares. But that does remind me that I wanted to have a field where
people could leave us a comment and tell us what's important to them.

>
>
> For "Adopt a Hacker" wouldn't it make more sense to get a postcard from
> a volunteer who received money from us.  For example, perhaps when we
> give people money for travel, one of the things they need to do is
> write a "thank you" postcard to some number of people.  It might be
> nicer to get a postcard from a volunteer who actually can say thank
> you for the money.  In fact, it might be nice to send out such thank
> you postcards for any donation.

That's a good idea, we could do both.

>
>
> > # Ensure a free and secure desktop environment for nondevelopers.
>
Accessibility, usability, ... if it's too vague we can leave it out.

Stormy
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Re: Revamping Friends of GNOME: help with web page text

[Brian Cameron]

Stormy:

Although "Bring free desktop to the world" seems a reasonable mission to
me, it just doesn't seem to get my blood racing as a good mission
statement should.  Not sure what would be better, though.

I think we should get more involved with promoting humanitarian 
projects.  We've already sponsored projects promoting Women and

Accessibility, we should suggest we want to do more.  Many people who
like to donate like to donate to humanitarian projects, so I think we
should try more to appeal to this.

We could also discuss how GNOME software is used by the XO "One
Laptop Per Child" project, and how its already translated into 3rd
world languages, supports accessibility, etc.

In the "On the payment/check out page:" you do not highlight how people
should specify how they might want to earmark money.  What if someone
wants to donate money for something specific, like accessibility, an
upcoming hackfest, doing translation into a 3rd world language, or
someone's travel expense.  Shouldn't we provide a mechanism, or explain
how people can earmark money for certain things?

For "Adopt a Hacker" wouldn't it make more sense to get a postcard from
a volunteer who received money from us.  For example, perhaps when we
give people money for travel, one of the things they need to do is
write a "thank you" postcard to some number of people.  It might be
nicer to get a postcard from a volunteer who actually can say thank
you for the money.  In fact, it might be nice to send out such thank
you postcards for any donation.

> # Ensure a free and secure desktop environment for nondevelopers.

Not sure what this means, really.  How do we need monetary help to
ensure this?

> # Have active dialogs between our sponsor companies and our developers
> through monthly advisory board meetings. This is one way to bring end
>  user and distribution company needs to GNOME developers.

I'd say "more active" rather than "active".

> # Continue to provide a neutral, confidential place for our sponsors
> to discuss their GNOME technology related plans.

I think this should be listed higher, I think it is an important service
we provide.

Brian
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Re: Revamping Friends of GNOME: help with web page text

[Stormy Peters]

I started a wiki page where we can work on ideas and text,
http://live.gnome.org/GnomeMarketing/FriendsOfGNOME. Please check it out and
contribute your thoughts and words. I'm looking forward to seeing how it
turns out!

If anyone knows a good way to collaborate on web page design, that'd be
great.

Stormy

On Tue, Aug 5, 2008 at 2:10 PM, Diego Escalante Urrelo <[EMAIL PROTECTED]>wrote:

> On 8/5/08, Stormy Peters <[EMAIL PROTECTED]> wrote:
> > I definitely like your idea of listing concrete goals. I think we
> >  should list specific things we want funding for and we should follow
> >  up with what we spent it on, but we shouldn't actually earmark it. As
> >  a nonprofit, if you earmark it, if plans change, you can't use that
> >  money for anything else.
> >
>
> Maybe a mention about the chance of donating stuff that is not money
> would impulse some people to help, like a venue for meetings or
> conferences. But it might be hard to take track of that I guess.
>
> Regarding the website, one thing I didn't see last week that I
> happened to browse it is images for the gifts. If I'm offered a mug
> but I have no clue how the mug is, well that makes me doubt. Same, if
> I'm offered a mug and I see that I get a cooler tshirt for 3 more USD,
> then I would sign up for that bigger price.
>
> I share the idea of making some mentions of events made with
> Foundation's sponsorship to show possible donators and already
> donators that the money is being used effectively.
>
> greetings
>
> Diego
>



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Re: Revamping Friends of GNOME: help with web page text

[Diego Escalante Urrelo]

On 8/5/08, Stormy Peters <[EMAIL PROTECTED]> wrote:
> I definitely like your idea of listing concrete goals. I think we
>  should list specific things we want funding for and we should follow
>  up with what we spent it on, but we shouldn't actually earmark it. As
>  a nonprofit, if you earmark it, if plans change, you can't use that
>  money for anything else.
>

Maybe a mention about the chance of donating stuff that is not money
would impulse some people to help, like a venue for meetings or
conferences. But it might be hard to take track of that I guess.

Regarding the website, one thing I didn't see last week that I
happened to browse it is images for the gifts. If I'm offered a mug
but I have no clue how the mug is, well that makes me doubt. Same, if
I'm offered a mug and I see that I get a cooler tshirt for 3 more USD,
then I would sign up for that bigger price.

I share the idea of making some mentions of events made with
Foundation's sponsorship to show possible donators and already
donators that the money is being used effectively.

greetings

Diego
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Re: Revamping Friends of GNOME: help with web page text

[Stormy Peters]

I definitely like your idea of listing concrete goals. I think we
should list specific things we want funding for and we should follow
up with what we spent it on, but we shouldn't actually earmark it. As
a nonprofit, if you earmark it, if plans change, you can't use that
money for anything else.

Stormy

On Mon, Aug 4, 2008 at 7:19 PM, Brian Cameron <[EMAIL PROTECTED]> wrote:
>
> Stormy:
>
>> I originally thought an "adopt a hacker" program would be cool where
>> we highlighted developers that had received travel sponsorship but
>> Brian Cameron pointed out that that would probably appeal to the
>> current set of contributors but not branch out much.
>
> I think an "Adopt a Hacker" program is great.  I just think that
> we also need to highlight some ways that the Foundation benefits
> end users, developers, translators, etc.  Some people may not make
> the connection of how supporting a hacker to attend a conference
> benefits them in any tangible way.
>
> The Foundation has sponsored two Outreach programs, The GOPA is an
> example of how the Foundation has done a more tangible thing which
> benefits end users.  I'm sure other "success stories" could be
> highlighted.
>
> If, as you suggest, we were to encourage people to donate money and
> earmark it for certain projects (a11y, localization into 3rd world
> languages, or whatever), then the Foundation could get even more
> involved with collecting money and making use of it for tasks that
> would more clearly benefit end users, and thus encourage more people
> to donate.
>
> Brian
>
>
>> All that said, I could use some text for the actual page. The current
>> page is here:http://www.gnome.org/friends/.
>>
>> I'd like to have a couple of sections:
>> - Top intro that summarizes what this is all about: "Show your support
>> for GNOME. Become a Friend of GNOME and "
>> - List of things that GNOME does well. I'd like to list quite a few
>> but maybe we could also have an "ad space" at the right that
>> highlights things like "GNOME technology used by half a million kids
>> worldwide in OLPCs", "GNOME on school kids desktops in Spain", ... In
>> the general list we could list (with links) all the current stories we
>> have in the marketing web site plus:
>> - accessibility
>> - localization
>> - functionality: multimedia, mail, etc.
>> - List of things we use money for directly:
>>  - developer travel,
>>  - printing and marketing materials,
>>  - ...
>> - Levels of sponsorship and gifts (probably should go towards the top
>> of the page)
>> - A link to all the current Friends of GNOME.
>>
>> Thoughts? Anyone willing to help with the web page?
>>
>> Thanks,
>>
>> Stormy
>> --
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>> http://mail.gnome.org/mailman/listinfo/marketing-list
>
>



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Re: Revamping Friends of GNOME: help with web page text

[Brian Cameron]

Stormy:


I originally thought an "adopt a hacker" program would be cool where
we highlighted developers that had received travel sponsorship but
Brian Cameron pointed out that that would probably appeal to the
current set of contributors but not branch out much.


I think an "Adopt a Hacker" program is great.  I just think that
we also need to highlight some ways that the Foundation benefits
end users, developers, translators, etc.  Some people may not make
the connection of how supporting a hacker to attend a conference
benefits them in any tangible way.

The Foundation has sponsored two Outreach programs, The GOPA is an
example of how the Foundation has done a more tangible thing which
benefits end users.  I'm sure other "success stories" could be
highlighted.

If, as you suggest, we were to encourage people to donate money and
earmark it for certain projects (a11y, localization into 3rd world
languages, or whatever), then the Foundation could get even more
involved with collecting money and making use of it for tasks that
would more clearly benefit end users, and thus encourage more people
to donate.

Brian



All that said, I could use some text for the actual page. The current
page is here:http://www.gnome.org/friends/.

I'd like to have a couple of sections:
- Top intro that summarizes what this is all about: "Show your support
for GNOME. Become a Friend of GNOME and "
- List of things that GNOME does well. I'd like to list quite a few
but maybe we could also have an "ad space" at the right that
highlights things like "GNOME technology used by half a million kids
worldwide in OLPCs", "GNOME on school kids desktops in Spain", ... In
the general list we could list (with links) all the current stories we
have in the marketing web site plus:
 - accessibility
 - localization
 - functionality: multimedia, mail, etc.
- List of things we use money for directly:
  - developer travel,
  - printing and marketing materials,
  - ...
- Levels of sponsorship and gifts (probably should go towards the top
of the page)
- A link to all the current Friends of GNOME.

Thoughts? Anyone willing to help with the web page?

Thanks,

Stormy
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Re: Revamping Friends of GNOME: help with web page text

[Dave Neary]

Hi,

Stormy Peters wrote:
> Thoughts? Anyone willing to help with the web page?

I would *love* to help with this, but I don't think I'm going to have
any time to give to it over the next couple of months, sorry. I hope
others will step in to help, though.

Cheers,
Dave.



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Revamping Friends of GNOME: help with web page text

[Stormy Peters]

Hi Marketing Folks,

We're working on revamping Friends of GNOME. The technology is in
place to allow for monthly donations but we haven't launched it yet.
(Note that the FSF's associate membership program encourages people to
donate $120/year in automated monthly installments:
http://www.fsf.org/associate/dues.html.)

On the Friends of GNOME web page I'd like to:
- encourage people to donate monthly
- target more than just GNOME Foundation members
- show them what they're money is being used for

I originally thought an "adopt a hacker" program would be cool where
we highlighted developers that had received travel sponsorship but
Brian Cameron pointed out that that would probably appeal to the
current set of contributors but not branch out much.

All that said, I could use some text for the actual page. The current
page is here:http://www.gnome.org/friends/.

I'd like to have a couple of sections:
- Top intro that summarizes what this is all about: "Show your support
for GNOME. Become a Friend of GNOME and "
- List of things that GNOME does well. I'd like to list quite a few
but maybe we could also have an "ad space" at the right that
highlights things like "GNOME technology used by half a million kids
worldwide in OLPCs", "GNOME on school kids desktops in Spain", ... In
the general list we could list (with links) all the current stories we
have in the marketing web site plus:
 - accessibility
 - localization
 - functionality: multimedia, mail, etc.
- List of things we use money for directly:
  - developer travel,
  - printing and marketing materials,
  - ...
- Levels of sponsorship and gifts (probably should go towards the top
of the page)
- A link to all the current Friends of GNOME.

Thoughts? Anyone willing to help with the web page?

Thanks,

Stormy
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