Hi Ellice,
Our collections are part of the institutional website and integrated into
various bits of content, but a little over 40% of all website visitors view the
details page of at least one item. 25% actually land on one. I don't know what
experience other museums have had, but as far as I can tell having the
collections integrated into our main site has worked better than when they were
hived off in their own site.
As for whether we're happy, well, yes and no. A pretty good proportion of users
view these pages, but then again our collections comprise a huge number of
pages and should serve the needs of a large number of people. The fact that
last month people landed on about 42000 different item pages suggests that
we're probably reaching people with some very niche needs, which is good. But I
suspect that we're still only getting a tiny percentage of all those people
with such niche interests so I can't be that satisfied.
Cheers, Jeremy
Jeremy Ottevanger
Technical Web Manager
Imperial War Museum
Lambeth Road
London SE1 6HZ
-Original Message-
From: mcn-l-bounces at mcn.edu [mailto:mcn-l-boun...@mcn.edu] On Behalf Of
Ellice Engdahl
Sent: 08 January 2013 13:37
To: mcn-l at mcn.edu
Subject: [MCN-L] Institutional website usage v. digital collections site usage?
Hi all,
I'm curious if anyone tracks or has statistics they'd be willing to share about
how often your institutional website gets visited vs. the site/page for your
digital collections. I'm not so much interested in exact numbers as the
ratio-e.g. your site overall gets five visits for every one visit your digital
collections gets. As a follow-up, does anyone have goals/thoughts on what that
ratio should ideally be, or are you happy wherever it currently falls?
Many thanks!
Ellice Engdahl, Digital Collections Initiative Manager
The Henry Ford
20900 Oakwood Blvd., Dearborn, MI 48124
(o) 313.982.6005 | (e) ElliceE at thehenryford.org
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