[EMAIL PROTECTED] said:

> Gregory wrote:
>
> > Because a broad business strategy usually isn't sensitive information.
> > Everyone already knows they make cameras!  Because it's the sort of thing
> > that investors will want to know about.
>
> They have done so more times than I care to remember....

I missed it.  How do they plan to position themselves in the SLR market?

> >Because it could reassure
> > current Pentax users that are threatening to jump to Nikon when FAJ
> > lenses are introduced.
>
> This is TOTALLY bizarre! People will switch to Nikon because Pentax
> makes a couple of entry level lenses that lack aperture rings just like
> entry level Nikon lenses. This makes a lot of sense!!!!!!

Bizarre, but it passed through the discussion list.  I figured it as an
in-joke.  But knowing that IS is coming would reassure some people.  When
I bought my ZX-L I actually seriously considered Canon for IS alone.  Then
I figured if I spend $2000 on an IS lens I may as well tack on another 10%
to get a camera to put on it.  If I'd known then how cheap IS lenses can
get, well, I don't want to think about it.

But it's something people want!  It took a lot of pros away from Nikon,
it's probably drawing people away from Pentax, too.  If they announce the
coming of IS and you'll see Pentax stock price jump.  And that's something
the upper management can relate to.

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