A couple of bikes on the NAHBS flickr rolls had parts with a sort of
cartoon-art looking logo that said "SimWorks". A "SimWorks by Nitto"
sticker on a Hunter Enduro All-Road bike caught my eye in particular, and
so I asked the Googler about it.
The Googler tells me that SimWorks is a sort of design/branding alliance
between Nitto and Honjo. There are some pretty cool products. I really
like this threadless road stem with a built in reconfigurable front brake
cable stop:
http://sim-works.com/en/nitto/dirty-rhonda-stem
There's also a pretty sweet looking front rack. Too bad it's sold out:
http://sim-works.com/en/nitto/potluck-rack
They have a built-in webstore, so it looks like we could buy stuff from
here. Anyway, it's entertaining and I thought I would share.
Bill Lindsay
El Cerrito, CA
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