socaltech.com TechNews - Monday, November 26, 2012
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
------------------------------------------------------------------------
Sponsored by:

Clearstone Ventures (www.clearstone.com).
Venture capital for innovators.

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Deloitte LLP (http://www.deloitte.com/us/technology).

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   --Greycroft Partners Raises $175M For Third Venture Fund
   --Black Friday Spending Up In 2012, Hits $1.042 Billion
   --BeachMint Plans Live Shopping Event
   --Ceres, Syngenta In Market Development Deal
   --Volcano Corporation Buys Sync-Rx
   --DogVacay Reaches Million Dollar Milestone
   --RingRevenue Gets $3.25M For Call Marketing Automation
   --Hulu Plus Rolls Out On Wii U

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   --Ventura Ventures Technology Center (V2TC) - Business Incubator
   --Fetch Recruiting, Inc.
   --DevCON5 HTML5 and Mobile App Developer Conference

   RECENT JOB POSTINGS
   --Lead / Sr. Interaction Designer, Burbank, M-GO
   --Head of Live Operations, Burbank, M-GO
   --Media Technician, Burbank, M-GO
   --Senior Software Engineer, Ruby on Rails + Hadoop + MongDB + Bash,
Burbank, M-GO
   --Senior Software Engineer, Java + Spring + BigData + Web Services,
Burbank, M-GO
   --Front End Engineer, Santa Monica or San Francicso, BermanBraun

   RECENT FUNDING

   EVENTS

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*** Welcome back everyone, hope you all had a great Thanksgiving! - The Editor
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Greycroft Partners Raises $175M For Third Venture Fund
----
One of the more active venture capital firms in Los Angeles, Greycroft
Partners, said today that it has closed a $175M, third fund, Greycroft
III. The venture firm said its LPs include JP Morgan, BlackRock
Private Equity Partners, Fairview Capital, and Invesco Private
Capital, along with Hall Capital, Hamilton Lane, Greenspring
Associates, and Cambridge Associates and a number of foundations and
educational institutions. Greycroft is split between Los Angeles and
New York, and has invested in such local companies as uSamp, AdLy,
HipSwap, GameSalad, Scopely, Steelhouse, and Viddy, just to name a
few. The company said Greycroft III will follow the same strategy as
its prior two funds, focusing on B2B and B2C Internet and mobile
companies, with an emphasis on smaller, Series A rounds. Greycroft's
efforts in LA are headed by Dana Settle; the firm's venture partners
also include Amplify LA's Paul Bricault.

Black Friday Spending Up In 2012, Hits $1.042 Billion
----
According to numbers released over the weekend by Internet traffic and
e-commerce measurement service comScore, online Black Friday sales
surged 26 percent from last year, and totaled $1.042 billion. The
company said that U.S. retail, e-commerce spending on Friday was the
heaviest, online spendin day to date in 2012. The firm tallied sales
of $633M on Thanksgiving. The big Black Friday sales bring total
online sales to $13.7 billion for the holiday season so far. Online
retailers traditionally have seen their biggest sales online today,
Cyber Monday, as people head back to work and take advantage of online
sales; comScore said it expects to see sales approaching $1.5 billion
or higher today due to all that shopping. Image courtesy BigStock.

BeachMint Plans Live Shopping Event
----
BeachMint, the e-commerce firm led by Josh Berman, said this morning
that it is holding a live shopping and broadcast event today for Cyber
Monday. The Santa Monica company--which runs a large portfolio of
celebrity-themed, social shopping sites--said it is partnering with
Ustream, Who What Wear, and StyleList for the event. The online
broadcast will feature ShoeMint's Rachel Bilson, Nicole Chavez,
intiMINT's Brooke Burke-Charvet, as well as other celebrities.
http://www.cybermint.tv/

Ceres, Syngenta In Market Development Deal
----
Thousand Oaks-based Ceres, the developer of seeds for the energy and
biofuels industry, said today that its Brazilian subsidiary, Ceres
Sementes do Brasil Ltda., is in a deal with Syngenta to develop sweet
sorghum-based products to power Brazil's ethanol mills. The two said
they will collaborate on small-scale trials and larger demonstration
field evaluations of its hybrid seeds. Financial details of the deal
were not announced. The two said that Brazil has more than 400 ethanol
mills who potentially would use crops based on its seeds.

Volcano Corporation Buys Sync-Rx
----
San Diego-based Volcano Corporation, a developer of diagnostic tools
for treating coronary and peripheral vascular disease, said Friday
that it has acquired Sync-Rx Ltd., an Israeli software firm developing
image processing products.Financial terms of the buy were not
disclosed. Volcano said that Sync-Rx developing software applications
that optimize and facilitate transcatheter cardiovascular
interventions using automated online image processing.

DogVacay Reaches Million Dollar Milestone
----
DogVacay, the online marketplace that connects pet owners with other
people willing to watch and board their pets, said this week that it
has reached the 1 millionth dollar paid out to its hosts. The
startup--which just raised a $6M, Series A funding round a few weeks
ago--offers a peer-to-peer marketplace which lets dog owners pet sit
for other pet owners. The firm vets the hosts for its service, and
also provides an Internet-enabled service to let owners see how their
dogs are doing and more. The funding round earlier this month came
from Benchmark Capital, First Round Capital, Science Inc., and others.
The Los Angeles startup was created after founders Aaron and Karine
Nissim Hirschhorn started watching other people's dogs as a sideline,
and found that there was a lot of demand for similar services from
people not satisfied with leaving their loved pets at impersonal,
gigantic dog boarding facilities.

RingRevenue Gets $3.25M For Call Marketing Automation
----
Santa Barbara-based RingRevenue, which develops call marketing
automation technology, said last week that it has raised $3.25M in a
funding round. The round was led by GRP Partners and Rincon Venture
Partners. RingCon said the new funding will go towards aggressively
expanding sales, marketing, and software development. RingRevenue is
headed by Jason Spievak. The firm had disclosed the funding earlier
this month via a regulatory filing. RingRevenue said that in 2012,
advertisers have generated more than $200M worth of sales using its
technology. RingRevenue's call tracking and marketing tools are used
to filter and track phone calls to call centers from online
advertising eforts.
http://www.socaltech.com/ringrevenue_raises_3___m/s-0046056.html

Hulu Plus Rolls Out On Wii U
----
Hulu, the online video streaming service, has rolled out on the new
Nintendo Wii U console, the Los Angeles firm said last week. Hulu said
that the new Wii U console supports both the usual access to current
TV shows, as well as a second screen experience driven by the Wii U
GamePad controller. The second screen capability allows users to use
the Wii U's GamePad controller as a viewer, letting users switch
between a television and the controller when watching a show.

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RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Lead / Sr. Interaction Designer, Burbank, M-GO
http://www.socaltech.com/showjob.php?id=5451

Head of Live Operations, Burbank, M-GO
http://www.socaltech.com/showjob.php?id=5450

Media Technician, Burbank, M-GO
http://www.socaltech.com/showjob.php?id=5449

Senior Software Engineer, Ruby on Rails + Hadoop + MongDB + Bash, Burbank, M-GO
http://www.socaltech.com/showjob.php?id=5448

Senior Software Engineer, Java + Spring + BigData + Web Services, Burbank, M-GO
http://www.socaltech.com/showjob.php?id=5447

Front End Engineer, Santa Monica or San Francicso, BermanBraun
http://www.socaltech.com/showjob.php?id=5446



------------------------------------------------------------------------
RECENT FUNDING SUMMARY

11/20/12 Mabvax Therapeutics                      $5.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46811

11/20/12 Cap That                                 $2.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46813

11/15/12 Chromatik                                $1.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46569

11/14/12 HelloInsights.com                        $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46558

11/13/12 Epic Sciences                            $13.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46547

11/13/12 DogVacay                                 $6.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46548

11/13/12 Consumer Brands                          $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46549

11/13/12 Biosynthetic Technologies                $7.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46557

11/13/12 Minitime                                 $1.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46554

11/12/12 Evature                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46543

11/09/12 The Chernin Group                        $100.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46542

11/08/12 Transonic Combustion                     $32.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46539

11/08/12 NuORDER, Inc.                            $3.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46538

11/08/12 Genoa Pharmaceuticals                    $1.2M
http://www.socaltech.com/intelligence/?action=showdeal&id=46537

11/08/12 Breadcrumbs                              $0.1M
http://www.socaltech.com/intelligence/?action=showdeal&id=46536

11/08/12 Arynga, Inc.                             $0.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46535

11/08/12 Fatskunk                                 $0.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46534

11/08/12 Auspex Pharmaceuticals                   $25.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46533

11/07/12 Sole Society                             $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46531

11/06/12 BUMP Network FKA Bump.com                $2.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46499

11/06/12 3D Robotics                              $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46498

11/06/12 Ambit Biosciences                        $25.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46497

11/02/12 Garden Organics Inc.                     $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46432

11/02/12 SignNow                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46433

11/02/12 AnyMeeting FKA Freebinar                 $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46434

11/02/12 Nanoogo                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46435

11/02/12 mSIGNIA                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46436

11/01/12 TripleThread                             $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46420

11/01/12 Dollar Shave Club                        $9.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=46421

11/01/12 MindBody Software                        $35.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46422

11/01/12 Atara Biotherapeutics                    $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46423

11/01/12 Invested.in                              $0.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=46424

11/01/12 Chewse                                   $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46426

11/01/12 Club W                                   $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46428

10/30/12 Reflexion Health                         $4.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46162

10/30/12 Rexter                                   $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46171



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

November 27, Irvine -- Venture Science, UCI Calit2. Moving fundamental
research from the lab to the commercial marketplace requires a major team
effort that crosses disciplinary boundaries. Nowhere is "venture science"
more beneficial than at the intersection of science, medicine and
technology. Learn how these bold collaborations are producing innovative
solutions to society's challenges. See
http://www.socaltech.com/calendar/eventid/22912

November 27, Los Angeles -- Red Herring Global 2012 will gather CEOs of
groundbreaking startups from around the world, influential venture
capitalists and investors in Los Angeles on November 27- 29. The creme de
la creme of the 100 most groundbreaking global startups will be honored at
this special event. Through uniting the world’s best high technology
innovators, venture investors and business decision makers, Red Herring
events provide an insider’s access to the global innovation economy,
featuring unparalleled insights on the emerging technologies driving the
economy. See http://www.socaltech.com/calendar/eventid/22970

November 28, Santa Monica -- Open Evening for Entrepreneurs - Los Angeles.
Maverick Angels. Fellow Mavericks and Friends of our Network: Come
prepared with your questions for our "Ask the Angels" panel, at the next
Maverick Angels Open Evening for Entrepreneurs on Wednesday, November 28,
2012. The Open Evening is an event geared towards familiarizing
entrepreneurs with: Angel and Venture Capital investing strategies;
Maverick Angels' unique investment process; Entrepreneur resource
networks; Navigating the Entrepreneurial Ecosystem.. See
http://www.socaltech.com/calendar/eventid/22960

November 28, Santa Monica -- Maverick Angels November 2012 Open Evening for
Entrepreneurs. The Maverick Angels Open Evening for Entrepreneurs is an
event geared towards familiarizing entrepreneurs with the Maverick Angels
process, our members, and our sponsors.  At this event you will learn the
advantages of becoming involved with our next-generation angel network and
what it takes to navigate your company through the investment landscape.
You will hear from a few of our sponsors regarding key issues currently
facing start-ups.  We will also have an "Ask the Angels" panel composed of
several of our investor members. See
http://www.socaltech.com/calendar/eventid/22933

November 28, Los Angeles -- Red Herring Global 2012 will gather CEOs of
groundbreaking startups from around the world, influential venture
capitalists and investors in Los Angeles on November 27- 29. The creme de
la creme of the 100 most groundbreaking global startups will be honored at
this special event. Through uniting the world’s best high technology
innovators, venture investors and business decision makers, Red Herring
events provide an insider’s access to the global innovation economy,
featuring unparalleled insights on the emerging technologies driving the
economy. See http://www.socaltech.com/calendar/eventid/22971

November 28, Los Angeles -- Startup Venture Summit. For High Growth
Startups Seeking Funding or Partners.
All Stages Welcome: PreLaunch, Early and Mid Stage. Pitch to serious multi
million dollar investors and angels. Hear from successful entrepreneurs who
share their lessons learned. Network with prospective corporate customers
and clients in your market niche. See
http://www.socaltech.com/calendar/eventid/22898

November 29, Culver City -- Technology Outlook: A Panel of CIOs Discussing
Major Trends, How They're Leveraging New Technologies, & How They're
Making their Firms More Competitive Today's IT organizations are
experiencing major paradigm shifts.  Social and mobile technologies are
unleashing unprecedented amounts of opportunity for companies willing to
embrace this new era of customer personalization and employee empowerment.
 For this annual event we’re assembling a distinguished panel of CIOs who
will share their visions of the future -- trends they envision in IT,
near-term and longer-term, including strategies to reduce costs and
increase competitiveness. Cindy McKenzie – Sr VP Technology - Fox
Entertainment Group, 20th Century Fox Colin Schiller – VP of IT Strategy
and IT Program Mgmt - Activision-Blizzard Tom Schwaninger – Managing
Partner – Cornerstone Data Strategies Norbert Kubilus – Moderator and 2012
Association President AITP. See
http://www.socaltech.com/calendar/eventid/22952

November 29, Los Angeles -- Red Herring Global 2012 will gather CEOs of
groundbreaking startups from around the world, influential venture
capitalists and investors in Los Angeles on November 27- 29. The creme de
la creme of the 100 most groundbreaking global startups will be honored at
this special event. Through uniting the world’s best high technology
innovators, venture investors and business decision makers, Red Herring
events provide an insider’s access to the global innovation economy,
featuring unparalleled insights on the emerging technologies driving the
economy. See http://www.socaltech.com/calendar/eventid/22972

December 1, Santa Monica -- AngelHack Fall 2012 LA. Ready to take your big
idea to the next level? Then join us for LA's next AngelHack, where
winning teams will receive 6-8 weeks of mentorship and be flown into
Silicon Valley for a weekend of events including a Global Demo Day to
A-list investors and media, Site visits to, Google, Facebook, Google
Ventures, VIP dinners, and ragging parties with the Valley startup
community. This is not your typical weekend hackathon! This is the big
leagues! This is AngelHack and you can't afford to miss it. See
http://www.socaltech.com/calendar/eventid/22925

December 4, Santa Barbara -- WITI Santa Barbara Presents: Women, Power and
Money. Join WITI Santa Barbara members and guests for a holiday event and
a fun, interactive discussion about Women, Power, and Money. See
http://www.socaltech.com/calendar/eventid/22968

December 5, Los Angeles -- Future of Film Summit. Produced by Digital Media
Wire and Variety, this event brings together  industry leaders to discuss
the current state of the industry, and how film and transmedia deals will
be struck in the coming years.  This is a unique opportunity for
creatives, producers, buyers and film financiers to hear about and discuss
current issues relevant to the film industry from top studio executives as
well as independents.  From changes in production financing to new
opportunities offered by digital distribution, this event bring experts
from all areas of the entertainment industry together to provide insight
in a relaxed, yet exclusive atmosphere. See
http://www.socaltech.com/calendar/eventid/22943

December 5, San Diego -- Global CONNECT Summit. Struggling with access to
capital? Looking for proven tactics to accelerate commercialization of
innovation? Working on local strategies to grow globally and compete
locally? Join the architects of some of the world's leading innovation
ecosystems along with visionaries who are growing clusters in emerging
markets for this annual two day international meeting in San Diego,
California. See http://www.socaltech.com/calendar/eventid/22914

December 6, Santa Monica -- LA CEOs in coordination with the LA CTO Forum
presents: CEO Pain Points; Working with the CTO.  Please join us in a
frank, open, and honest discussion with our panel of some of LA’s top CEOs
& CTOs.  Discover what keeps each other up at night with worry about their
key partner in their technology business.  How they address these issues
and more, resulting in maximum productivity.  Be our guest for this
roundtable salon with some of the top players in the industry.  This free
event is restricted to CEOs only of funded companies. See
http://www.socaltech.com/calendar/eventid/22957

December 6, Newport Beach -- GCs in OC: Maximizing Profits within Legal
Limits. Broads Circle. Panelists:
RACHEL SAGAN; LILY YAN HUGHES, Vice President & Associate General Counsel,
Ingram Micro Inc.; KATE DUCHENE, Chief Legal Officer/Executive Vice
President of Human Resources, Resources Global Professionals; MELODY
WILLIAMS DAPP, Executive Vice President and General Counsel, Sage
Software. Moderator: PAMELA PALMER, Partner, Securities Litigation and
Corporate Governance
Latham & Watkins, LLP. See http://www.socaltech.com/calendar/eventid/22958

December 6, Irvine -- MongoDB aggregation like a champ!! One of the most
popular NoSql implementations just got much better! In the past,
performing aggregations was a pain. Now with the 2.2 release, much of the
map/reduce necessities have been eliminated. We’ll explore and explain the
new reporting and transformation capabilities available in the aggregation
framework. You will learn how to choose and apply aggregation and
transformation pipelines to common data needs. Speaker: Nuri Halperin. See
http://www.socaltech.com/calendar/eventid/22973

December 6, Santa Monica -- LAVA Holiday Party. Come celebrate the holiday
season with LAVA members and their guests! There will be food, beverages,
music, & great people to connect with. See
http://www.socaltech.com/calendar/eventid/22966

December 6, San Diego -- Global CONNECT Summit. Struggling with access to
capital? Looking for proven tactics to accelerate commercialization of
innovation? Working on local strategies to grow globally and compete
locally? Join the architects of some of the world's leading innovation
ecosystems along with visionaries who are growing clusters in emerging
markets for this annual two day international meeting in San Diego,
California. See http://www.socaltech.com/calendar/eventid/22915

December 12, Santa Monica -- Digital Family Reunion. For the fifth year
running, we'll celebrate the connectedness of our vibrant digital media
industry in Southern California at the Digital Family Reunion. Whether you
were there at the beginning, lived through the dot-com era, emerged after
the crash or started your career in digital yesterday, you are a part of
the Digital Family. And you are invited to participate in the industry's
holiday event of the season, where the most dynamic and well-connected
media, entertainment, technology and finance professionals in Southern
California gather each year in celebration of our industry and each other.
See http://www.socaltech.com/calendar/eventid/22954

December 13, Los Angeles -- The Power of Collaborative Philanthropy. Broads
Circle. Panelists: JACQUELINE JACOBS CASTER, Founder, Everychild
Foundation; JUDY PATRICK, President and CEO, Women's Foundation of
California; GAEL SYLVIA PULLEN, CEO, Sylvia Global and Member of Women
Moving Millions. Keynote Speaker: JOCELYN TETEL, Vice President of
Advancement, Skirball Cultural Center; Moderator:
CHERYL CALHOUN, Managing Director, Tax & Business Management, CBIZ MHM,
LLC. See http://www.socaltech.com/calendar/eventid/22959

December 13, Westlake Village -- ACG 101 Holiday Party. After all the
challenges and turmoil of 2012, let’s relax and socialize with friends and
colleagues at the ACG 101 Holiday Party the evening of Thursday, December
13, at the Westlake Village Inn. It will be a time for all of us to unwind
with great food, drink and conversation, and to network with old friends
and meet new ones. See http://www.socaltech.com/calendar/eventid/22969

December 13, Santa Monica -- Startup Holiday Mixer. Hosted by Schmoozd and
General Assembly LA.
Say Cheese(y)! Join us to celebrate the holiday season and the growth of
the LA startup community. Put on your cheesiest holiday outfits and join
30+ LA startups for food, cocktails, music, and mingling. Holiday
portraits of teams and groups will be taken, displayed, and voted on by
partygoers, with prizes going to the cheesiest portraits. Startups,
entrepreneurs, friends, and enthusiasts are all welcome. See
http://www.socaltech.com/calendar/eventid/22974

December 13, Aliso Viejo -- Developing Communications Program for Your
Technology Startup: A Workshop. OCTANe.  A strong communications program
is an essential component for your business plan and is commonly
overlooked amid focus on products and financials. A team from
Fleishman-Hillard will provide an overview of the components for a proper
communications plan and then hold a workshop with one-on-one sessions that
will help set the direction for how you can incorporate a solid outreach
program into your plan. See
http://www.socaltech.com/calendar/eventid/22785



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