socaltech.com TechNews - Friday, April 11, 2014
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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Business. Technology. Law. Vision.

Deloitte LLP (http://www.deloitte.com/us/technology).

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Technical Recruiting for LA based Startups and High-Growth Companies

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   --Insights: Five Secrets to Landing your Dream Job in the Mobile Industry
   --Kyocera Consolidates Operations Into San Diego
   --SecureAuth Names Marketing VP
   --Gores Group Invests In Tweddle
   --Former Maker Execs Sue To Stop Disney Acquisition
   --Media Temple Parent GoDaddy Approaches IPO
   --TouchCommerce Signs Up Total Gym
   --Sonos Connects With Google Play
   --Kareo Names New CFO

   MARKETPLACE
   --Safire Partners Executive Search
   --Binary Pulse Technology Marketing. We Create Demand.
   --Stradling
   --La Visual - A Branding, Product Strategy & Rapid Prototyping Accelerator
   --UK Trade & Investment (UKTI)
   --Early Stage Commercial Insurance - Pacific Unified Insurance Agency

   RECENT JOB POSTINGS
   --Program a Tweeting bike! Twilio programmer needed, Los Angeles, PUSH PR
   --Sr. Director of Finance & HR, Culver City, Sole Society
   --Software Engineer, Los Angeles, Talus Labs
   --Front-End Web (.NET) Developer in LA, Los Angeles, AssetAvenue, Inc.
   --Entry/Mid Level UI Designer - Immediate Need - LA, Los Angeles,
AssetAvenue, Inc.
   --Professional Services Manager, Aliso Viejo, CONEXiS

   RECENT FUNDING

   EVENTS

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Insights: Five Secrets to Landing your Dream Job in the Mobile Industry
----
For this morning's contributed article, we're featuring Dale Carr, the
CEO of LeadBolt, who offers some tips to score a career in today's
high tech industry.  LeadBolt is based in Los Angeles and Sydney,
Australia. You can read more contributions like this from the local
technology community at our Insights and Opinions section.
________________________________

With a growing reliance on mobile devices in our daily lives, more job
opportunities open up as the industry grows. Job seekers may be lured
by careers in the mobile field and as such may be equally as excited
as they are intimidated by the ever-changing technology space. For
candidates who are newly entering the tech field or switching paths
mid-career, here are some tips for acquiring the skills and readiness
that set you apart from other job-seekers and make you attractive to
the hiring organization.

Five strategic moves to land your dream job in mobile:

1. Understand the key debates and hot topics happening within the
industry today. Whether it's the future of the wearables market, the
rise in popularity of devices such as "phablets", the efficacy of
native ads, mobile advertising, the advancements in location-based
(LBS) technology or the return of Flappy Bird, the hot topics of
mobile are always in motion. Prepare by knowing the three big debates
or key topics. Reading mobile trade publications and industry blogs
are a great way to stay informed. (More...)

http://www.socaltech.com/articles/five-secrets-to-landing-your-dream-job/a-00248.html

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Kyocera Consolidates Operations Into San Diego
----
Kyocera said Thursday that it is consolidating two of its North
American business units into a single location in San Diego. According
to Kyocera, it has consolidated the North American sales and technical
operations of Kyocera SLC Technologies Corporation and Kyocera Circuit
Solutions USA into the Organic Products Sales Group of its San
Diego-based Kyocera America unit. Kyocera SLC Technologies (KST) is a
provider of organic flip-chip ball-grid-array substrates used in
high-end application-specific integrated circuit applications. Kyocera
Circuit Solutions is the former NEC Toppan Circuit Solutions, a
provider of multlayer PCBs. The impact on Kyocera's local employment
and employee base in San Diego was not announced.

SecureAuth Names Marketing VP
----
Irvine-based SecureAuth, which provides two-factor authentication
software, hsa named Darin Pendergraft as its new Vice President of
Marketing, the company said this week. Pendergraft was most recently
at Oracle, and had also served at Quest Software (which is now part of
Dell). According to the company, he was most recently driving
marketing strategy for Oracle's Identity management products.

Gores Group Invests In Tweddle
----
Los Angeles-based private equity investor Gores Group said Thursday
that it has invested in Tweddle, a major provider of publishing and
technology for the automotive OEM and supplier market. Financial
details of the investment were not disclosed. Tweddle provides owner's
anse service manuals to OEMs using its technology. Tweddle is based in
Clinton Township, Michigan. The company handles both collecting
automotive information from designers and OEMs, but also managing
product change processes, delivering that data both in paper and
electronic form, as well as populating e-commerce websites.

Former Maker Execs Sue To Stop Disney Acquisition
----
Former Maker Studios CEO and co-founder Danny Zappin--along with three
other former executives of the company--have filed a lawsuit seeking a
temporary restraining order seeking to stop the acquisition of Maker
Studios by Disney. Disney said it would pay as much as $950M,
including earnout, for Maker Studios on March 24th. The lawsuit was
filed on Wednesday. The legal documents filed by Zappin name not only
Maker Studios, but venture capitalists Mark Suster and Dana Settle, as
well as GRP Partners (now Upfront Ventures). Zappin already had an
existing lawsuit against Maker, which he filed after being removed as
CEO of the company.
http://www.socaltech.com/former_maker_execs_sue/s-0054503.html

Media Temple Parent GoDaddy Approaches IPO
----
The parent company of Culver City-based hosting service Media
Temple--GoDaddy--is getting closer to an IPO, based on reports
Wednesday that the company has hired on several investment bankers for
its public offering. According to Bloomberg, GoDaddy has selected
Morgan Stanley and JPMorgan as bankers for its IPO, which is expected
sometime later this year. It's unclear how the move would affect
MediaTemple, which still has extensive operations in Los Angeles--and
apparently has been in hiring mode for all sorts of positions here.
GoDaddy acquired Media Temple in October of last year.

TouchCommerce Signs Up Total Gym
----
Agoura Hills-based TouchCommerce, which provides Internet and mobile
chat technology and services which helps to engage customers browsing
e-commerce sites, reported today that it has signed up Total Gym
Fitness as a customer for its new mobile products. TouchCommerce said
the win comes as it releases an updated version of its mobile chat
product. Financial details of the win with Total Gym were not
announced. TouchCommerce is led by Bernard Louvat. The company said
that Total Gym is an existing customer for the company's other
products.

Sonos Connects With Google Play
----
Sonos, the maker of the whole home audio streaming systems, has
connected up its systems with Google Play Music, the music service run
by Google, the companies announced Thursday morning. According to
Sonos, it now lets users directly stream to Sonos from within the
Google Play Music app on their Android device, or directly from the
Sonos app. Google Play is Google's online music service, which lets
users store up to 20,000 songs in the cloud and stream those songs to
their PC, Android tablet or smartphone, and other devices. Sonos is
based in Santa Barbara.

Kareo Names New CFO
----
Irvine-based Kareo, which develops cloud-based, medical office
software aimed at small medical practices, said Thursday that it has
named Tom Patterson as the company's new Chief Financial Officer.
Patterson was most recently CFO of Teletrac, and also had been at
Quest Software and Citrix Systems. Kareo is backed by such investors
as Greenspring Associates, OpenView Ventures and Silicon Valley Bank,
and just raised a bit $29.5M funding in January.


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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Program a Tweeting bike! Twilio programmer needed, Los Angeles, PUSH PR
http://www.socaltech.com/showjob.php?id=5556

Sr. Director of Finance & HR, Culver City, Sole Society
http://www.socaltech.com/showjob.php?id=5553

Software Engineer, Los Angeles, Talus Labs
http://www.socaltech.com/showjob.php?id=5552

Front-End Web (.NET) Developer in LA, Los Angeles, AssetAvenue, Inc.
http://www.socaltech.com/showjob.php?id=5551

Entry/Mid Level UI Designer - Immediate Need - LA, Los Angeles,
AssetAvenue, Inc.
http://www.socaltech.com/showjob.php?id=5550

Professional Services Manager, Aliso Viejo, CONEXiS
http://www.socaltech.com/showjob.php?id=5548



------------------------------------------------------------------------
RECENT FUNDING SUMMARY

04/07/14 Notevault                                $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=56391

04/03/14 Sequent Medical                          $20.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=56267

04/01/14 Industrial Toys                          $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=56222

03/31/14 Cool Planet Energy                       $100.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=56223

03/31/14 Gamblit Gaming                           $12.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=56160

03/28/14 Realty Mogul                             $9.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=56123

03/27/14 GoCoin                                   $1.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=56119

03/27/14 Collective Digital Studio                $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=56118

03/27/14 Anaphore                                 $15.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=56117

03/26/14 MediaAlpha                               $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=56051

03/25/14 Assay Depot                              $3.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=56045

03/25/14 TakeLessons                              $7.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=56044

03/25/14 T+ink                                    $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=56042

03/25/14 Axonics Modulation Technologies          $32.6M
http://www.socaltech.com/intelligence/?action=showdeal&id=56041

03/24/14 Hired.com                                $15.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=55993

03/20/14 Stir                                     $1.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=55987

03/18/14 Bitvore                                  $4.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=55856

03/18/14 RadPad                                   $1.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=55855

03/17/14 C3 JIAN INC                              $60.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=55823

03/12/14 TaxJar                                   $0.6M
http://www.socaltech.com/intelligence/?action=showdeal&id=55649

03/12/14 TAPP TV                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=55647



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

April 11, Los Angeles -- LA Hacks is setting a new bar for just how epic a
hackathon can be. This April 11-13, hackers and builders from across the
nation will come together at UCLA, fill the iconic Pauley Pavilion up to
capacity, and experience. Experience what, exactly? You'll experience the
biggest hackathon that you'll have ever been a part of. You'll experience
an environment with enough mentorship and resources to learn anything you
can dream of, no matter what your skill level is. You'll meet and interact
with some of the biggest names in tech, as well as some tech-enthused
celebrities. And most of all, you'll experience first-hand just how
incredible our country's collegiate hackathon community really is. See
http://www.socaltech.com/calendar/eventid/24035

April 12, Los Angeles -- LA Hacks is setting a new bar for just how epic a
hackathon can be. This April 11-13, hackers and builders from across the
nation will come together at UCLA, fill the iconic Pauley Pavilion up to
capacity, and experience. Experience what, exactly? You'll experience the
biggest hackathon that you'll have ever been a part of. You'll experience
an environment with enough mentorship and resources to learn anything you
can dream of, no matter what your skill level is. You'll meet and interact
with some of the biggest names in tech, as well as some tech-enthused
celebrities. And most of all, you'll experience first-hand just how
incredible our country's collegiate hackathon community really is. See
http://www.socaltech.com/calendar/eventid/24036

April 13, Los Angeles -- LA Hacks is setting a new bar for just how epic a
hackathon can be. This April 11-13, hackers and builders from across the
nation will come together at UCLA, fill the iconic Pauley Pavilion up to
capacity, and experience. Experience what, exactly? You'll experience the
biggest hackathon that you'll have ever been a part of. You'll experience
an environment with enough mentorship and resources to learn anything you
can dream of, no matter what your skill level is. You'll meet and interact
with some of the biggest names in tech, as well as some tech-enthused
celebrities. And most of all, you'll experience first-hand just how
incredible our country's collegiate hackathon community really is. See
http://www.socaltech.com/calendar/eventid/24037

April 16, Los Angeles -- Disney Accelerator - Final Application Deadline.
Disney Accelerator is a highly selective, immersive mentorship and
seed-stage investment program for technology-enabled startups in the media
and entertainment space. Ten startup companies will be selected to gather
in the Los Angeles area for three months to incubate their ideas and build
new consumer media and entertainment products. See
http://www.socaltech.com/calendar/eventid/23992

April 16, Irvine -- How to Connect with Millennials  To Grow Your Business.
Millennials grew up with the "do not call list" and "TiVo thru the ads" on
TV. They probably have never even seen an encyclopedia or Avon door to
door salesperson. They simply aren't traditional buyers. But they are real
advocates for some of the most successful brands today. So how does a brand
connect with the Millennial generation? To help end the over criticism and
under appreciation we delve into the way five Millennial run enterprises
are succeeding by serving their own generation and those to come. Join us
to learn why your business needs to take their buying power seriously if
you don't want to be like Willy Lohman in Death of a Salesman.. See
http://www.socaltech.com/calendar/eventid/24045

April 16, Los Angeles -- Ed Catmull, Co-founder, Pixar Animation Studios.
Live Talks Business Forums. CREATIVITY, INC.: Overcoming the Unseen Forces
That Stand in the Way of True Inspiration. ED CATMULL is co-founder of
Pixar Animation Studios and president of Walt Disney and Pixar Animation
Studios. He has been honored with five Academy Awards, including the
Gordon E. Sawyer Award for lifetime achievement in the field of computer
graphics. He received his Ph.D. in computer science from the University of
Utah. See http://www.socaltech.com/calendar/eventid/23946

April 17, Lakewood  -- CROWDFUNDING... A NEW WAY TO FUND YOUR FOOD
BUSINESS! In April 2012 President Barack Obama signed into law the new
JOBS ACT, which in part ushered in a new form of online capital funding
for small and medium sized businesses called Crowdfunding.  With CF
expecting to top $5bil in 2014, the impact is changing the traditional
landscape for private funding like VC and Angel investments. And given the
confusion about how it works and who is using it, we invited Rick Andrade a
Food Finance expert to help us sort through the issues. It's not just for
start-ups. So join us, and learn why your company should be Crowdfunding.
See http://www.socaltech.com/calendar/eventid/24048

April 17, Santa Monica -- Emerging Tech Salon: Strategic Networking for
Tech Startups. Strategic networking is incredibly important in the age of
digital information. There are more events than any company can afford to
attend and manage. Networking applications, social media and analytics
allow businesses to target their outreach, connect immediately. On April
17 at 6:30, join us and hear from a distinguished panel of expert
networkers who are leveraging the best tools the information age has to
offer. Our panel will share key insights on how to distinguish the
specific benefits of virtual communication and face to face interaction
and leverage them together for maximum social impact. See
http://www.socaltech.com/calendar/eventid/24038

April 18, Los Angeles -- LA Startup Weekend. Ever wondered what it takes to
be an entrepreneur? The professional and personal challenges, the high and
lows, the failures and the success? Startup Weekend is a global grassroots
movement of active and empowered entrepreneurs who are learning the basics
of founding startups and launching successful ventures. It is the largest
community of passionate entrepreneurs with over 400 past events in 100
countries around the world in 2011.. See
http://www.socaltech.com/calendar/eventid/23976

April 22, San Diego -- CONNECT's Nearsourcing Workshop: Managing Sourcing
Successfully. Establishing and maintaining a rewarding collaboration with
supply chain contracting firms can be challenging but being prepared and
following some initial key steps will set the stage for a win-win business
partnership. Hear for yourself as this panel of industry leaders from
Clarity Design, Fallbrook Engineering, MicroPower Technologies and
Sheppard Mullin Richter & Hampton tackle the ins and outs of this crucial
alliance, provide insights on what to consider, and share lessons learned
along the way.. See http://www.socaltech.com/calendar/eventid/24041

April 22, Santa Monica -- Meet & Greet GA Developer Talent*Santa Monica.
Looking for smart, hungry developers to join your team? Come meet 30+
General Assembly graduates at our campus in Santa Monica. They're well
versed in HTML5, CSS3, JavaScript and Ruby on Rails & hail from hybrid
backgrounds (finance, entertainment, government, arts & more). You can
check out their portfolio of web applications and discuss possible full
time & apprentice employment opportunities. General Assembly does not
collect a commission for hiring our graduates and never will. All
attendees will receive a digitalized booklet with individual student bios,
project links and portfolios. Food and refreshments will be provided! . See
http://www.socaltech.com/calendar/eventid/24046

April 22, Santa Monica -- Sustainable Business Council of Los Angeles
presents the 3rd Annual SBC Industry Achievement Awards celebrates and
salutes Southern California companies working daily to create sustainably
focused products and services that reduce ecological impact. (via Green
LAVA). See http://www.socaltech.com/calendar/eventid/24020

April 23, Thousand Oaks -- Clean Technology Council Conference. CTC
celebrates our 4th year with "New Water Reuse Strategies - Bringing
California reservoirs back from record low levels." Keynote Speaker: Subir
Bhattacharjee PhD, CTO, Water Planet Engineering - www.wpeh2o.com/ - Water
scarcity and droughts are shaping new water strategies. California's
complex industry and agriculture environment has fostered discussions on
how to tap new sources of water, recycling, new technology, reuse, cost of
water management and fair use.  Dr. Bhattacharje holds an NRC Industrial
Chair in Water Quality Management for Oil Sands at the University of
Alberta, Canada and has completed water projects for Canadian Federal
Government agencies, NSERC Canada, Canada Foundation for Innovation,
National Research Council and Alberta Government agencies. See
http://www.socaltech.com/calendar/eventid/24005

April 23, Los Angeles -- Meet & Greet GA Developer Talent*Downtown. Looking
for smart, hungry developers to join your team? Come meet 30+ General
Assembly graduates at our campus in Santa Monica. They're well versed in
HTML5, CSS3, JavaScript and Ruby on Rails & hail from hybrid backgrounds
(finance, entertainment, government, arts & more). You can check out their
portfolio of web applications and discuss possible full time & apprentice
employment opportunities. General Assembly does not collect a commission
for hiring our graduates and never will. All attendees will receive a
digitalized booklet with individual student bios, project links and
portfolios. Food and refreshments will be provided! . See
http://www.socaltech.com/calendar/eventid/24047

April 23, Hollywood -- Fireside Chat with Grindr. Join Tech in Motion LA
for an exclusive, in-depth talk with the popular dating app Grindr! Lukas
Sliwka, VP of Engineering, will be on hand to give guests a
behind-the-scenes look, and to discuss the progression of the established
start-up. See http://www.socaltech.com/calendar/eventid/24042

April 29, San Diego -- CONNECT's FrameWorks Workshop: Basics of Obtaining
Commercially Effective IP. CONNECT's FrameWorks Workshop presents: Basics
of Obtaining Commercially Effective IP on April 29 presented by Sughrue
Mion, PLLC. Intellectual property rights are often key to the foundation,
growth and ultimate survival of a company.  Learn the interplay of trade
secrets and patents, including their relative advantages and
disadvantages, the types of inventions protectable by patents, the
criteria that must be met in order to obtain patent protection and the
recent patent rule changes and how they will affect patent rights and
strategy.. See http://www.socaltech.com/calendar/eventid/24043

April 29, Newport Beach -- The Solar Energy Power Association (SEPA)
presents the Utility Solar Conference,  an exclusive forum for utilities
to share their experiences, exchange ideas, and talk through various
strategies and business models in an intimate environment free of outside
influences. The conference brings together utilities interested in
improving, expanding or developing a viable long-term solar strategy.  Due
to regulatory concerns, the event is limited to employees of regulated
investor-owned, municipal and cooperative utilities and federal power
authorities. (via Green LAVA). See
http://www.socaltech.com/calendar/eventid/24021

April 30, Newport Beach -- The Solar Energy Power Association (SEPA)
presents the Utility Solar Conference,  an exclusive forum for utilities
to share their experiences, exchange ideas, and talk through various
strategies and business models in an intimate environment free of outside
influences. The conference brings together utilities interested in
improving, expanding or developing a viable long-term solar strategy.  Due
to regulatory concerns, the event is limited to employees of regulated
investor-owned, municipal and cooperative utilities and federal power
authorities. (via Green LAVA). See
http://www.socaltech.com/calendar/eventid/24022

May 1, Los Angeles -- Growth Capital Conference. Network with capital
sources, advisors, deal makers and 100 entrepreneurs seeking capital &
counsel. DEAL DISPLAY showcases attractive firms needing growth capital.
See http://www.socaltech.com/calendar/eventid/23937

May 1, Hollywood -- LA Games Conference. Held in the iconic Hollywood
Roosevelt Hotel, LA Games Conference (LAGC) is a favorite among game,
media and investment leaders for the high energy, focused environment for
networking, meetings and deal-making. Featuring two tracks with fireside
chats, roundtables, panels and presentations on digital game investment,
creation, distribution, marketing and monetization, the event brings
together many of the elite in the industry for top sessions and power
networking. On May 1, join the most influential decision-makers in the
digital media industry at Digital Media Wire's Annual LA Games Conference
to network, do deals, and share ideas about the future of games and
connected entertainment. See
http://www.socaltech.com/calendar/eventid/24026

May 2, Los Angeles -- Digital Growth Summit. On May 2nd, 2014 professionals
in Los Angeles will join us for our second Digital Growth Summit, designed
to give them tools to build a powerful online presence for their business.
Where: Microsoft Los Angeles Headquarters, 13031 W. Jefferson Boulevard, LA
90094 What: 7-10 topics that help brands and businesses build a better
online presence to attract more customers. Who: This event is limited to
120 professionals from brands, businesses, startups and agencies that want
to learn key tips and trends from panelists. Why: In one full day each
attendee will learn dozens of tactical formulas they can instantly
implement at their company. See
http://www.socaltech.com/calendar/eventid/24044

May 2, Los Angeles -- World Trade Week Kickoff Breakfast 2014. Los Angeles
Chamber of Commerce. Celebrate the kickoff of World Trade Week and join
nearly 500 executives and members of the diplomatic corps at the 87th
Annual World Trade Week Kickoff Breakfast at the JW Marriott at L.A. Live
on Friday, May 2nd!
Program will include a presentation of the prestigious Stanley T. Olafson
Award
First observed in 1927 to promote the ports of Los Angeles and Long Beach,
the World Trade Week observance has grown to promote the positive aspects
of international trade that are vital to a strong local and national
economy. See http://www.socaltech.com/calendar/eventid/24034

May 7, Irvine -- AWT Forum on Maintaining Your Technical Skills - Staying
Current in an Environment of Rapid Tech Change and Innovation. Our
moderator for this exciting forum is Joel Manfredo, Managing Director,
Chief Information Officer (CIO) Practice for Acies Consulting Corp. and
former Orange County Chief Technology Officer. Panelists include Jeff
Fung, Vice President Information Technology, Corinthian Colleges;  Kathy
Melgar, Director, ISP and Mutual Fund Services, Pacific Life; Sharon
Moseley, Chief Strategy & Information Officer, Kinecta Federal Credit
Union; and Trevor Schulze, Corporate Vice President of Enterprise
Applications, Broadcom. 1000f the profits from this event benefit the AWT
Charitable Foundation, which awards annual scholarships to women studying
at Southern California colleges in pursuit of a career in technology. .
See http://www.socaltech.com/calendar/eventid/24049

May 8, Pasadena -- SpaceFest VI. Spacefest is THE event for the space
enthusiast of any stripe-Pure astronomy; manned exploration; robotic
exploration; commercial space, space history. Professional or amateurNEW .
See http://www.socaltech.com/calendar/eventid/24051

May 9, Pasadena -- SpaceFest VI. Spacefest is THE event for the space
enthusiast of any stripe-Pure astronomy; manned exploration; robotic
exploration; commercial space, space history. Professional or amateurNEW .
See http://www.socaltech.com/calendar/eventid/24052

May 10, Pasadena -- SpaceFest VI. Spacefest is THE event for the space
enthusiast of any stripe-Pure astronomy; manned exploration; robotic
exploration; commercial space, space history. Professional or amateurNEW .
See http://www.socaltech.com/calendar/eventid/24053



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