socaltech.com TechNews - Friday, August 15, 2014
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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   --How Kixer Is Connecting Mobile Web Users To Apps
   --Conversion Logic Applies Data Science To Video Ad Attribution
   --Factual Launches New Tool WIth Dropbox, Tastemade
   --CheckAlt Scores Four New Credit Union Customers
   --ViaSat Expands In Arizona
   --IDrive Targets Enterprise Linux Backup
   --Conversant Hires Former Bing Shopping Executive
   --AuditFile, Started At UCLA, Raises $3M For Auditing Software
   --DogVacay's New VacayCam Helps Capture Dog Candids
   --Vadio Gets Backing From Mucker Capital, Amplify, Others In $2M Funding
   --CurbStand Ties With Fatburger On LA Valet Promotion
   --Geneva Healthcare Gets $1.8M
   --Amazon To Open New Fulfillment Center In Redlands, Hire 2500
   --Second Sight Medical Files For IPO
   --NRG Energy Buys Goal Zero

   MARKETPLACE
   --SAM Congratulates Beats Music and Beats Electronics
   --PortTechEXPO  |  Wednesday, September 17, 2014
   --TechCXO Los Angeles - Professional Services for Technology Companies
   --SoCal IP Law Group LLP - Serving the IP Needs of Business
   --La Visual - A Branding, Product Strategy & Rapid Prototyping Accelerator
   --Safire Partners Executive Search

   RECENT JOB POSTINGS
   --CDN Expert Consultant, Santa Monica, RampRate
   --QA Automation Manager, Los Angeles, Fetch Recruiting, Inc.
   --VP of Business Development, Santa Monica, RampRate
   --Executive Assistant to the CEO, Santa Monica, RampRate
   --Chief of Staff & Controller, Santa Monica, RampRate
   --Business Development Director, Los Angeles, Colony Logic

   RECENT FUNDING

   EVENTS

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How Kixer Is Connecting Mobile Web Users To Apps
----

Many online business today have a big problem: users are increasingly
coming to their websites as mobile users, not desktop users, which
means lower ad revenues and conversions. How do you make those mobile
users just as profitable as desktop users? Los Angeles-based Kixer
(www.kixer.com) has figured out one way--which is to connect those
mobile users with ads from app developers, who have the opposite
problem of trying to boost their user base. We recently spoke with the
CEO and co-founder of Kixer, Keith Bonnici--most recently SVP of
Business Operations at Scopely--about the startup, which recently
announced a seed financing round.

What is Kixer?

Keith Bonnici: We have created a platform that lets standard web
publishers tap into the growing pool of money being spent by app
developers to market their products. Right now, half of Facebook's
revenues comes(More...)
http://www.socaltech.com/how_kixer_is_connecting/s-0056481.html

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Conversion Logic Applies Data Science To Video Ad Attribution
----
A new, Santa Monica company, Conversion Logic launched yesterday, in
an attempt to help companies better understand how their video
advertising is doing--using data science. The new startup, which was
founded by Trevor Testwuide and Alison Lohse, says it is looking to
make it easier for brands, ad agencies, media buyers, and digital
marketers to gain insights into video, to better understand what video
ads are providing conversions. Testwuide and Lohse were both formerly
at Visual IQ, and Lohse also had been at Razorfish. The company's
board of directors includes Brian Baumgart (founder of Gradient X),
Clark Landry (founder of SHIFT), Kim Reed Perell (CEO of Adconion
Direct), and Evan Rifkin (founder of Burstly).

Factual Launches New Tool WIth Dropbox, Tastemade
----
Los Angeles-based geodata provider Factual has tied up with Dropbox
and Tastemade on the launch of a new product called Geopulse Geotag,
the company said yesterday. (More...)
http://www.socaltech.com/factual_launches_new_tool_with_dropbox_tastemade/s-0056487.html

CheckAlt Scores Four New Credit Union Customers
----
Los Angeles-based CheckAlt, the developer of payment processing
technology led by serial entrepreneur Shai Stern, said this week that
it has signed on four new credit union customers for its mobile
deposit technology. (More...)
http://www.socaltech.com/checkalt_scores_four_new_credit_union_customers/s-0056463.html

ViaSat Expands In Arizona
----
Carlsbad-based wireless networking and satellite technology developer
ViaSat says that it is in a big expansion at its facilities in
Arizona, and is in the midst of building a new, 116,000 square foot
campus for its operations there.  (More...)
http://www.socaltech.com/viasat_expands_in_arizona/s-0056482.html

IDrive Targets Enterprise Linux Backup
----
Los Angeles-based online backup provider IDrive, which is led by Raghu
Kulkarni, said Thursday that it has launched a new service
specifically targeting the enterprise market. The company said its new
IDrive DataCenter service provides enterprise level, cloud backup of
Linux servers, and is aimed at data center and hosting companies. The
company said the new service lets customers make automatic, scheduled
backups, supports 256-bit AES encryption, and more. The company said
the new offering is its first into the enterprise market; it has
previously focused on consumer and SMB customers.

Conversant Hires Former Bing Shopping Executive
----
Westlake Village-based Conversant, the online advertising and
marketing technology company which was until recently known as
ValueClick, has hired on the former head of Bing Shopping as a VP.
Conversant said this week it has named Raju Malhotra as Senior Vice
President of Products, to drive its product strategy. Malhotra was
previously at Centro, and also served at Microsoft leading product
strategy and the launch of Bing Shopping. He also has served at
McKinsey as a management consultant. Conversant said that Malhotra
will be based in Chicago.

AuditFile, Started At UCLA, Raises $3M For Auditing Software
----
AuditFile, a developer of cloud-based auditing software for CPAs, has
raised $3M in a funding round, the company said Thursday. The company
was founded by Kevin Bong, who started the company in his dorm room at
UCLA as a senior.  (More...)
http://www.socaltech.com/auditfile_started_at_ucla/s-0056476.html
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=59190

DogVacay's New VacayCam Helps Capture Dog Candids
----
Santa Monica-based online pet sitting marketplace and community
DogVacay has a cute, new feature, which helps the company's hosts
capture great canine candids. The company said its new iPhone app
features a new tool called VacayCam, which uses the sounds of barks,
meowing, and squeaky toys to capture the attention of pets for cute
candid photos of pets that sitters are taking care of.  (More, plus
video)
http://www.socaltech.com/dogvacay_vacaycam/s-0056473.html

Vadio Gets Backing From Mucker Capital, Amplify, Others In $2M Funding
----
Vadio, the developer of a platform which helps match music videos and
ads with streaming music, said Thursday that it has raised $2M in a
seed funding round, which included Mucker Capital, Amplify.LA, and
other LA investors (More...)
http://www.socaltech.com/vadio_gets_backing/s-0056471.html
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=59189

CurbStand Ties With Fatburger On LA Valet Promotion
----
Los Angeles-based mobile app developer CurbStand, which lets users
locate, pay and tip valet parking providers, has tied with LA
hamburger chain Fatburger on a new promotion, the company said today.
According to CurbStand, it is launching a new campaign called
#soLAvalet, which will offer up valet parking at Fatburger locations
in West Hollywood and (More...)
http://www.socaltech.com/curbstand_ties_with_fatburger_on_la_valet_promotion/s-0056469.html

Geneva Healthcare Gets $1.8M
----
San Diego-based Geneva Healthcare has raised $1.8M in a funding round,
the company said Thursday, to go towards the development of its
platform for managing data from cardiac devices. The company said the
funding came from high net worth individuals, including cardiologists,
physicians and successful technology entrepreneurs. Geneva Healthcare,
which is led by Kai Worrell, says it has already been deploying its
technology across hospitals in Southern California. The company says
it is now in hiring mode after the funding.

Amazon To Open New Fulfillment Center In Redlands, Hire 2500
----
E-commerce giant Amazon.com is expanding in Southern California,
saying that it is opening up a new, fulfillment center in Redlands, to
help deliver large items to customers. (More...)
http://www.socaltech.com/amazon_redlands/s-0056465.html

Second Sight Medical Files For IPO
----
Sylmar-based Second Sight Medical, a medical devices maker developing
treatments for outer retinal degenerations, such as retinitis
pigmentosa, filed for an IPO this week, saying that it is looking to
raise up to $45M in an IPO on the Nasdaq Capital Market. The IPO is
being underwritten by MDB Capital Group. The company said it expects
to offer its stock at $9.00 per share, trading under the symbol EYES.
Second Sight Medical is backed by medical devices mogul Alfred E.
Mann.

NRG Energy Buys Goal Zero
----
Energy giant NRG Energy--which runs its solar power business out of
Carlsbad--has acquired consumer solar power products maker Goal Zero,
the company said today. Financial details of the acquisition were not
announced.  (More...)
http://www.socaltech.com/nrg_energy_buys_goal_zero/s-0056459.html

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SAM Congratulates Beats Music and Beats Electronics

Stubbs Alderton & Markiles, LLP would like to congratulate long time client
Beats Electronics and Beats Music in their acquisition by Apple, Inc.

In addition to acting as Beats' counsel since its formation in 2008 by Dr.
Dre and Jimmy Iovine, SAM was involved in the sale to Apple.  Attorneys
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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

CDN Expert Consultant, Santa Monica, RampRate
http://www.socaltech.com/showjob.php?id=5592

QA Automation Manager, Los Angeles, Fetch Recruiting, Inc.
http://www.socaltech.com/showjob.php?id=5591

VP of Business Development, Santa Monica, RampRate
http://www.socaltech.com/showjob.php?id=5590

Executive Assistant to the CEO, Santa Monica, RampRate
http://www.socaltech.com/showjob.php?id=5589

Chief of Staff & Controller, Santa Monica, RampRate
http://www.socaltech.com/showjob.php?id=5588

Business Development Director, Los Angeles, Colony Logic
http://www.socaltech.com/showjob.php?id=5587



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RECENT FUNDING SUMMARY

08/14/14 Geneva Healthcare                        $1.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=59188

08/14/14 hovelstay.com                            $1.2M
http://www.socaltech.com/intelligence/?action=showdeal&id=59187

08/12/14 RadPad                                   $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59150

08/11/14 Surf Air                                 $73.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59146

08/11/14 Agent Ace                                $6.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59145

08/11/14 Viacyte                                  $5.4M
http://www.socaltech.com/intelligence/?action=showdeal&id=59142

08/07/14 Retention Science                        $7.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59133

08/07/14 ALL DEF DIGITAL                          $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59131

08/06/14 Seed And Spark                           $1.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59128

08/05/14 ShipHawk                                 $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59106

08/05/14 Toggle                                   $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59100

08/01/14 Cold Genesys                             $13.6M
http://www.socaltech.com/intelligence/?action=showdeal&id=59031

07/31/14 Vakast                                   $1.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=59030

07/30/14 Beyond Meat                              $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=58980

07/30/14 Epic Sciences                            $30.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=58979

07/29/14 Kixer                                    $1.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=58952

07/29/14 Pogoseat                                 $2.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=58948

07/25/14 Brain Corporation                        $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=58864

07/24/14 Airware                                  $25.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=58923

07/24/14 UNDERGROUND SOLUTIONS                    $45.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=58859

07/23/14 Edgewave FKA St. Bernard Software        $6.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=58805

07/21/14 Dealflicks                               $1.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=58799

07/21/14 Ayannah                                  $1.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=58794

07/17/14 Portfolium, Inc.                         $0.9M
http://www.socaltech.com/intelligence/?action=showdeal&id=58787

07/17/14 Edico Genomics                           $10.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=58766

07/16/14 Fitwall                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=58760



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

August 15, San Diego  -- CONNECT’s Most Innovative New Product Awards
nominations deadline. Nominate your new product now for the chance to
compete with 100+ companies for the exclusive title and honor of being
named one of the most innovative new products in San Diego. See
http://www.socaltech.com/calendar/eventid/24196

August 15, Los Angeles -- LAVA Healthcare: Funding your venture with EB-5
investors. The EB-5 visa for immigrant investors provides a method for
foreign nationals to obtain a green card by investing money in United
States businesses. To obtain the visa, individuals must invest at least
$1,000,000 (or $500,000 in companies sited in high unemployment or rural
areas), creating or preserving at least 10 jobs for US workers excluding
the investor and their immediate family. The program has been steadily
gaining momentum, with over $6Bn invested by thousands of foreign
nationals in 2013. Investments range from seed to growth financings.This
month's LAVA Healthcare program features Robert Whyte, founder and CEO of
EB5USADirect, an intermediary that matches prospective EB-5 foreign
investors with US companies seeking capital. See
http://www.socaltech.com/calendar/eventid/24264

August 15, Los Angeles -- HollyShorts Film Festival. The HollyShorts Film
Festival (HSFF) is an annual film festival showcasing the best and
brightest short films from around the globe. HollyShorts is devoted to the
advancement filmmakers through screenings, Q&A sessions and networking
events. See http://www.socaltech.com/calendar/eventid/24240

August 16, Los Angeles -- HollyShorts Film Festival. The HollyShorts Film
Festival (HSFF) is an annual film festival showcasing the best and
brightest short films from around the globe. HollyShorts is devoted to the
advancement filmmakers through screenings, Q&A sessions and networking
events. See http://www.socaltech.com/calendar/eventid/24241

August 17, Los Angeles -- HollyShorts Film Festival. The HollyShorts Film
Festival (HSFF) is an annual film festival showcasing the best and
brightest short films from around the globe. HollyShorts is devoted to the
advancement filmmakers through screenings, Q&A sessions and networking
events. See http://www.socaltech.com/calendar/eventid/24242

August 18, Los Angeles -- HollyShorts Film Festival. The HollyShorts Film
Festival (HSFF) is an annual film festival showcasing the best and
brightest short films from around the globe. HollyShorts is devoted to the
advancement filmmakers through screenings, Q&A sessions and networking
events. See http://www.socaltech.com/calendar/eventid/24243

August 19, La Jolla -- ACG SD's Annual Surfside Summer Social. Come Mix and
Mingle with Members & Non-Members at our annual ACG SD Surfside Summer
Social! On the Sand at the fabulous La Jolla Beach & Tennis Club. See
http://www.socaltech.com/calendar/eventid/24230

August 19, Santa Monica -- Sales Hacker Series. The Sales Hacker Series
will bring together salespeople that are on the front lines of their
companies and actually doing the dirty work. We'll deep dive into
actionable tactics and strategies that are being deployed by proven sales
teams at some of the fastest growing startups. See
http://www.socaltech.com/calendar/eventid/24261

August 19, Los Angeles -- HollyShorts Film Festival. The HollyShorts Film
Festival (HSFF) is an annual film festival showcasing the best and
brightest short films from around the globe. HollyShorts is devoted to the
advancement filmmakers through screenings, Q&A sessions and networking
events. See http://www.socaltech.com/calendar/eventid/24244

August 20, Irvine -- Mobile Gaming. TechBizConnection. Join us for our 3rd
Wednesday Networking Mixer and Panel Forum. We will be exploring five
critical areas that can help make or break a successful mobile gaming
business by answering the following questions in our monthly panel
discussion:     Design Disciplines of a Well Crafted Mobile Game
Production Strategies for Managing Mobile Gaming Platforms     Discovery
of a Mobile Gaming App in a Saturated Market     Community Building in the
Mobile Gaming Industry     Monetization of Your Mobile Gaming Business .
See http://www.socaltech.com/calendar/eventid/24258

August 20, Los Angeles -- HollyShorts Film Festival. The HollyShorts Film
Festival (HSFF) is an annual film festival showcasing the best and
brightest short films from around the globe. HollyShorts is devoted to the
advancement filmmakers through screenings, Q&A sessions and networking
events. See http://www.socaltech.com/calendar/eventid/24245

August 21, Los Angeles -- Demos & Drinks DTLA Edition. Tech in Motion LA is
hosting their popular Demos & Drinks! It features tech companies &
start-ups who are on-hand to their products and apps. See
http://www.socaltech.com/calendar/eventid/24250

August 21, Los Angeles -- HollyShorts Film Festival. The HollyShorts Film
Festival (HSFF) is an annual film festival showcasing the best and
brightest short films from around the globe. HollyShorts is devoted to the
advancement filmmakers through screenings, Q&A sessions and networking
events. See http://www.socaltech.com/calendar/eventid/24246

August 22, Los Angeles -- HollyShorts Film Festival. The HollyShorts Film
Festival (HSFF) is an annual film festival showcasing the best and
brightest short films from around the globe. HollyShorts is devoted to the
advancement filmmakers through screenings, Q&A sessions and networking
events. See http://www.socaltech.com/calendar/eventid/24247

August 23, Los Angeles -- HollyShorts Film Festival. The HollyShorts Film
Festival (HSFF) is an annual film festival showcasing the best and
brightest short films from around the globe. HollyShorts is devoted to the
advancement filmmakers through screenings, Q&A sessions and networking
events. See http://www.socaltech.com/calendar/eventid/24248

August 26, Los Angeles -- Women In Green Forum. Want to network with LA’s
top female entrepreneurs? Looking to learn about the latest trends and
innovations in sustainability? Attend the 2014 Women In Green Forum, the
premier conference highlighting the efforts and successes of women in the
environmental arena. See http://www.socaltech.com/calendar/eventid/24208

August 26, San Diego -- CONNECT’s FrameWorks Workshop: Introduction to
Startup Funding. In the current economic environment, founders and
executives need to take steps to prepare their company for receiving
outside investment long before approaching potential investors. In this
workshop, a representative at Tech Coast Angels, will explain their Seed
Track program.  Peter Townshend of Perkins Coie will discuss entity
formation and how to structure and prepare your company to be an enticing
funding candidate for outside investors.. See
http://www.socaltech.com/calendar/eventid/24257

August 26, Santa Monica -- CoFoundersLab Matchup Santa Monica. See
http://www.socaltech.com/calendar/eventid/24163

August 26, Santa Monica -- CoFoundersLab Matchup Santa Monica. See
http://www.socaltech.com/calendar/eventid/24216

August 26, Los Angeles -- Women In Green Forum. The 5th Annual Women in
Green Forum will bring together an international audience focused on the
latest green innovations.  Join us in Southern California to meet
face-to-face with those framing the environmental industry. See
http://www.socaltech.com/calendar/eventid/24137

August 28, Los Angeles -- Leading Innovation and Technology In Los Angeles.
The City of Los Angeles has an Innovation and Technology Agency. Find out
what it is and what it does, how it promotes innovation and development of
technology for the private and public sectors in LA, how policy is shaped
to bring technology investment and jobs to our city. Join LA City
Councilman Blumenfield and his team who are responsible for the citywide
Wi-Fi initiative for the residents of LA. See
http://www.socaltech.com/calendar/eventid/24251

September 4, Santa Monica -- Increase Revenue by Building a Championship
Sales Culture. Cross Campus. You are smart and have the best technology
out there, but how do you match up and surpass your competition? Join the
startup and tech community to hear from Jay Tyler, CEO and Founder of Jay
Tyler Consulting and Jim Blackie, VP of Sales TriNet for an interactive
fireside chat on how to build a visible, predictable and repeatable sales
process. See http://www.socaltech.com/calendar/eventid/24249

September 9, Santa Monica -- This month's Startups Uncensored will be a
fireside chat with TigerText CEO/Whisper Co-Founder, Brad Brooks and
Whisper Co-Founder, Michael Heyward  hosted by Docstoc Founder, Jason
Nazar. Brad Brooks is the Co-Founder and CEO of TigerText. He is also the
Co-Founder of the secret-sharing app, Whisper. Serial entrepreneur Michael
Heyward co-founded Whisper with Brad Brooks in 2012 with the mission of
giving people a place to freely and authentically express themselves.
Whisper is one of the fastest growing mobile-social apps, generating over
3.5 billion page views per monthNEW . See
http://www.socaltech.com/calendar/eventid/24265

September 14, Santa Monica -- An Afternoon with Randall Munroe. Live Talks
LA. What If?: Serious Scientific Answers to Absurd Hypothetical Questions.
From the creator of the wildly popular webcomic xkcd, hilarious and
informative answers to important questions you probably never thought to
ask. See http://www.socaltech.com/calendar/eventid/24235



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