Re: [Sugar-devel] [Marketing] [IAEP] Sugar on a Stick v2 Release Naming

2009-09-10 Thread Rafael Enrique Ortiz Guerrero
Hi all.

I like blueberry, in spanish we can call it 'mora'. i like mora's juice ;).




Rafael Ortiz



On Thu, Sep 10, 2009 at 10:30 AM, Sean DALY  wrote:
> thanks Martin
>
> in fact I often worry about talking too much during the marketing
> meetings, others not getting a word in. I'd be delighted if
> nonmarketing Sugar Labs team members lurked or participated, although
> I have clear ideas about how to work on marketing puzzles I'll never
> claim to have all the answers.
>
> re marketing course: in fact I have accepted Mel's invitation to do a
> classroom for Fedora.
>
> re logos: Strawberry=6, Blueberry=4, and 5 we'll use some other time
>
> Blueberry has been our "working" name for the next SoaS release since
> before the Strawberry release (we chose to have banners done in both
> red and blue logos so they would stay current longer) so I think we're
> all set with Blueberry?
>
> thanks
>
> Sean
>
>
> On Thu, Sep 10, 2009 at 12:33 PM, Martin Dengler
>  wrote:
>> On Thu, Sep 10, 2009 at 09:41:31AM +0200, Sean DALY wrote:
>>> I'm sorry Martin, I thought I was answering
>>
>> You were but there's a lot of extra information that's sometimes hard
>> to parse - ultimately someone needs to put an image file in a
>> directory...so I was hoping that you would just say "yes" or "no - use
>> [this one]" when I asked you:
>>
>>> > Ah - so perhaps this:
>>> >
>>> > http://wiki.sugarlabs.org/go/File:Logo_white_05.png
>>> >
>>> > ...is the logo you want, not the one I mentioned in my email:
>>> >
>>> > http://wiki.sugarlabs.org/go/File:Logo_white_04.png
>>
>> [Hoped for:]
>>> YES - use #5
>> [or]
>>> NO - use #4
>>
>> But the reason I'm dragging this out even further is I got:
>>
>>> About the logo, it's the "blueberriest" one we will want, variant 4
>>
>> Aha so it's 4...but no, wait:
>>
>>> the one we used in the marketing materials prepared for the Strawberry
>>> launch, variant 6:
>>> http://wiki.sugarlabs.org/go/Marketing_Team/BoothBanners
>>
>> ...so it's...6?!
>>
>> So do you want 4 (like you said first above) or 6 (like you said
>> second above) or 5 (like you said earlier since you want it to be one
>> of the ones from the beauty shot that clearly doesn't have 4 or 6)?
>>
>>
>>> No, there wasn't "marketing decided", it was Tomeu who thought of
>>> flavors, myself who thought of ice cream flavors (preferably fruit
>>> since "natural" wholesome sugars, a "fun treat for kids"), and
>>> sdziallas who agreed to the idea at the marketing meeting.
>>
>> Tomeu suggested exactly what he suggested, which was clearly NOT
>> flavours: "Cherry-Oak" is not a flavour.  You and Eben were talking
>> about colours explicitly and nobody said _anything_ about flavours:
>>
> [SeanDaly]
 [Eben]
>>> [Tomeu]
> Nota: my idea would be for each version to change the Sugar logo
> color too... potentially allowing troubleshooters to ask "what
> color is the Sugar logo?" and match that to the version number.

 I actually think changing the colors with each release is a pretty
 awesome idea.
>>>
>>> So awesome that it may solve the controversial issue of naming
>>> releases: Banana-Chocolate Sugar, Cherry-Oak Sugar, etc
>>
>> When I say "marketing decided ice cream", I mean:
>>
>> 1) marketing came up with the idea:
>>
>> [11:16:41]  So, why not name SoaS versions as flavors, based
>> on the boot logo color?
>> [...]
>> [11:18:38]  caroline: I think the ice cream metaphor can
>> really serve us
>>
>> 2) marketing championed it
>>
>> [12:30:02]  sdziallas: OK for SoaS v1 with a flavor name?
>> [...]
>> [12:30:44]  I rather like strawberry as a first one, but i
>> don't think we have a logo that color
>>
>> 3) marketing called the vote:
>>
>> [12:34:07]  Can we go with logo 06 "Strawberry" for this
>>  release?
>> [12:34:26]  we can disagree all summer over the next one
>>  (joke)
>> [...]
>> [12:35:54]  strawberry +1
>> [...]
>> [12:36:24]  strawberry +1
>> [...]
>> [12:36:49]  strawberry +1 from me, too ;)
>>
>> 4) and marketing corrected me about the etymology :)
>>
>> It's certainly not worth the ink I've made you spill on it but it is
>> nice to be able to say where the buck stopped with a given decision.
>> If you don't want it pinned on you, ok :).
>>
>>
>>> The key takeaway is that marketing is not something that is tacked
>>> on at the end when something is ready for release, it's part of the
>>> development process.
>>
>> Sure, that's why we're having this discussion, right?
>>
>>> But, again, there's no advantage to choosing the flavor/color beyond
>>> the next one. We should together pick the v3 flavor in a few months,
>>> not as a function of the 12 logos we have, but rather the catchiest
>>> and most fun one.
>>
>> Ok, I'm convinced.
>>
>>
>>> [marketing tips]
>>> Is this clear I hope?
>>
>> That marketing lesson was very clear and interesting - you should
>> teach a course!
>>
>>> thanks
>>>
>>> Sean
>>
>> Martin
>>
>>
> ___
> Marketing mailing lis

Re: [Sugar-devel] [Marketing] [IAEP] Sugar on a Stick v2 Release Naming

2009-09-10 Thread Caroline Meeks
Great discussion.
I'd love to be able to have a name for the next release because I need to
talk about it a great deal these days.  I say "Should we base our spin on
Strawberry or the "next release"."  I talk about: Should we try to combine
Strawberry codebase and the new tool bar design?.

Can I start calling it Blueberry? Is the new toolbar design the Blueberry
style toolbar?

Thanks,
Caroline

On Thu, Sep 10, 2009 at 7:46 AM, Tomeu Vizoso  wrote:

> On Thu, Sep 10, 2009 at 12:33, Martin Dengler
> wrote:
> > On Thu, Sep 10, 2009 at 09:41:31AM +0200, Sean DALY wrote:
> >> I'm sorry Martin, I thought I was answering
> >
> > You were but there's a lot of extra information that's sometimes hard
> > to parse - ultimately someone needs to put an image file in a
> > directory...so I was hoping that you would just say "yes" or "no - use
> > [this one]" when I asked you:
> >
> >> > Ah - so perhaps this:
> >> >
> >> > http://wiki.sugarlabs.org/go/File:Logo_white_05.png
> >> >
> >> > ...is the logo you want, not the one I mentioned in my email:
> >> >
> >> > http://wiki.sugarlabs.org/go/File:Logo_white_04.png
> >
> > [Hoped for:]
> >> YES - use #5
> > [or]
> >> NO - use #4
> >
> > But the reason I'm dragging this out even further is I got:
> >
> >> About the logo, it's the "blueberriest" one we will want, variant 4
> >
> > Aha so it's 4...but no, wait:
> >
> >> the one we used in the marketing materials prepared for the Strawberry
> >> launch, variant 6:
> >> http://wiki.sugarlabs.org/go/Marketing_Team/BoothBanners
> >
> > ...so it's...6?!
> >
> > So do you want 4 (like you said first above) or 6 (like you said
> > second above) or 5 (like you said earlier since you want it to be one
> > of the ones from the beauty shot that clearly doesn't have 4 or 6)?
> >
> >
> >> No, there wasn't "marketing decided", it was Tomeu who thought of
> >> flavors, myself who thought of ice cream flavors (preferably fruit
> >> since "natural" wholesome sugars, a "fun treat for kids"), and
> >> sdziallas who agreed to the idea at the marketing meeting.
> >
> > Tomeu suggested exactly what he suggested, which was clearly NOT
> > flavours: "Cherry-Oak" is not a flavour.  You and Eben were talking
> > about colours explicitly and nobody said _anything_ about flavours:
>
> I think it's most appropriate to say that this idea was developed
> collectively. I don't remember what I said nor why, but I think I was
> expressing support for someone else's earlier idea.
>
> I think most or all specific suggestions in this thread will work well
> and I don't think it's much worth discussing which one will be best.
>
> If someone really cares, we could define a process to decide names
> such as Fedora's, though I really hope we find better names than them,
> which I personally dislike even more than Ubuntu's.
>
> Regards,
>
> Tomeu
>
>  [SeanDaly]
> >>> [Eben]
> >> [Tomeu]
>  Nota: my idea would be for each version to change the Sugar logo
>  color too... potentially allowing troubleshooters to ask "what
>  color is the Sugar logo?" and match that to the version number.
> >>>
> >>> I actually think changing the colors with each release is a pretty
> >>> awesome idea.
> >>
> >> So awesome that it may solve the controversial issue of naming
> >> releases: Banana-Chocolate Sugar, Cherry-Oak Sugar, etc
> >
> > When I say "marketing decided ice cream", I mean:
> >
> > 1) marketing came up with the idea:
> >
> > [11:16:41]  So, why not name SoaS versions as flavors, based
> > on the boot logo color?
> > [...]
> > [11:18:38]  caroline: I think the ice cream metaphor can
> > really serve us
> >
> > 2) marketing championed it
> >
> > [12:30:02]  sdziallas: OK for SoaS v1 with a flavor name?
> > [...]
> > [12:30:44]  I rather like strawberry as a first one, but i
> > don't think we have a logo that color
> >
> > 3) marketing called the vote:
> >
> > [12:34:07]  Can we go with logo 06 "Strawberry" for this
> >  release?
> > [12:34:26]  we can disagree all summer over the next one
> >  (joke)
> > [...]
> > [12:35:54]  strawberry +1
> > [...]
> > [12:36:24]  strawberry +1
> > [...]
> > [12:36:49]  strawberry +1 from me, too ;)
> >
> > 4) and marketing corrected me about the etymology :)
> >
> > It's certainly not worth the ink I've made you spill on it but it is
> > nice to be able to say where the buck stopped with a given decision.
> > If you don't want it pinned on you, ok :).
> >
> >
> >> The key takeaway is that marketing is not something that is tacked
> >> on at the end when something is ready for release, it's part of the
> >> development process.
> >
> > Sure, that's why we're having this discussion, right?
> >
> >> But, again, there's no advantage to choosing the flavor/color beyond
> >> the next one. We should together pick the v3 flavor in a few months,
> >> not as a function of the 12 logos we have, but rather the catchiest
> >> and most fun one.
> >
> > Ok, I'm convinced.
> >
> >
> >> [marketing tips]
> >> Is this clear I hope?
> >
>

Re: [Sugar-devel] [Marketing] [IAEP] Sugar on a Stick v2 Release Naming

2009-09-09 Thread Walter Bender
I will stay clear of whether or not we should say what to whom, but
when the time comes:

Cacao, native to Mexico, Central and South America, has been
cultivated for at least three millennia in that region. It was used
originally in Mesoamerica both as a beverage, and as an ingredient in
foods. (wikipedia.org)

Seems like Chocolate has got to be on our short list.

Yum.

-walter
-- 
Walter Bender
Sugar Labs
http://www.sugarlabs.org
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