Re: (response to Keith) Re: [biofuels-biz] Biofuel Business Plan Group Kicking Off Projects NOW

2002-12-24 Thread martin.brook

I agree with most of what Haken says, You have been talking about it for
weeks, what about starting it. confucous says the journey of a thousand
miles starts with the first step.
- Original Message -
From: Hakan Falk [EMAIL PROTECTED]
To: biofuels-biz@yahoogroups.com
Sent: Monday, December 23, 2002 11:43 PM
Subject: Re: (response to Keith) Re: [biofuels-biz] Biofuel Business Plan
Group Kicking Off Projects NOW



 Dear Andrew,

 I have been an entrepreneur for the most part of my active live and
 started quite a few businesses and if you adapt your ambitions, goals
 and methods as you go along, it could be a valuable contribution. I
 have been actively involved in businesses in more than 14 countries
 and have some points for you, apart that you should listen carefully
 to Keith and think about what he is saying,

 1. A business plan is a map that from its start is very rough and needs
 to be adjusted all the time. The old joke about military who says If
 the map does not fit with the terrain, follow the map, is disastrous
 for business. Therefore I would talk more about adaption than alignment.
 I do not know how much experiences you have from early startup
 phases, but recognize that you have participated in business planning
 and have experiences.

 2. It is knowledge, enthusiasm, energy and stubbornness that creates
 new businesses and markets for them. Values that are a prerequisite for
 any ground breaking work. It is very few large companies that can live
 with entrepreneurs, the only one I have close work experiences from, was
 ITT, when Harold Geneen was still in charge. By the way, I was shocked
 by his language the only time I participated in a meeting with him, very
 American. What made ITT was its decentralized structure and at the
 time the best flexible planning, budget, accounting and follow up system.

 3. Entrepreneurs are very much like artists and if you are a gallery
 representing artists, you need to be humble, supportive, show patience
 and respect for the work they do. To represent artists is an art in it
self.

 I could go on forever to talk about starting up a business and all the
 things that happens, but the three points above are most important.

 I think that your goals of helping is better served by a number of
 business plan templates, flexibility and adaption. Rather than standard
 planning and alignment. It could be a very valuable help for many and
 can also result in strength of a loosely knit interest organization.

 Hakan



 At 01:44 PM 12/23/2002 -0500, you wrote:
 Keith,
 
 Thanks for your candid feedback and good ideas.  Before I address your
 specific points and
 questions, let me try to clarify that the basic motivation for forming
this
 group as I see it, through a hypothetical:
 
 On the consumer side, if I am in New York and I'm interested in questions
 like:
 
 a) how my kid can ride to school in a cleaner bus
 b) who in NY city government can I call to demand that she ride to school
in
 a cleaner bus
 c) what vehicle I can buy TODAY that can be more environmentally friendly
 d) why the local staff of my favorite environmental organizations don't
 support biodiesel
 e) what the heck is the connection between fossil fuels and the
destruction
 of my downtown skyline last year
 f) what local businesses should I patronize that are running
environmentally
 friendly vehicles
 
 ... it is currently quite a time consuming and daunting task to find
those
 answers, and most people with jobs and families simply aren't going to.
I
 think we can assist people in educating themselves on
 local/regional-specific level, and grow our political consituency and the
 market demand for BD, as a result, and in turn effect greater change.
 
 Similarly, on the business side, if I am in New York and I want to start
a
 local environmentally and socially-responsible energy business, I'm
trying
 to assess questions like:
 
 a) what are the local market opportunities are and who (fleet owners,
 building managers with boilers, etc.) controls them,
 b) what is the local tax/incentive situation
 c) who is already in the business locally that I might partner or have to
 compete with
 d) how I can get effective local PR done to help my fledgling local
business
 grow, etc.?
 
 Or if I own a local business with a vehicle fleet and I have heard of
this
 thing called BD but don't know where to get it, I want answers to
questions
 like:
 
 a) what my range of choices of suppliers would be
 b) what the difference between buying BD from soybean oil from World
Energy
 and buying from someone that has processed recycled oil from Chinatown
 restaurants would be
 etc.
 
 In all these cases is quite difficult to find reliable answers in context
to
 locally-specific questions such as these.  The result is fewer
businesses,
 less economical supply, less awareness, and less demand (in no particular
 order).
 
 There is room, and I would argue a need, for some coherence and
 centralization

(response to Keith) Re: [biofuels-biz] Biofuel Business Plan Group Kicking Off Projects NOW

2002-12-23 Thread Andrew Hoppin

Keith,

Thanks for your candid feedback and good ideas.  Before I address your
specific points and
questions, let me try to clarify that the basic motivation for forming this
group as I see it, through a hypothetical:

On the consumer side, if I am in New York and I'm interested in questions
like:

a) how my kid can ride to school in a cleaner bus
b) who in NY city government can I call to demand that she ride to school in
a cleaner bus
c) what vehicle I can buy TODAY that can be more environmentally friendly
d) why the local staff of my favorite environmental organizations don't
support biodiesel
e) what the heck is the connection between fossil fuels and the destruction
of my downtown skyline last year
f) what local businesses should I patronize that are running environmentally
friendly vehicles

... it is currently quite a time consuming and daunting task to find those
answers, and most people with jobs and families simply aren't going to.  I
think we can assist people in educating themselves on
local/regional-specific level, and grow our political consituency and the
market demand for BD, as a result, and in turn effect greater change.

Similarly, on the business side, if I am in New York and I want to start a
local environmentally and socially-responsible energy business, I'm trying
to assess questions like:

a) what are the local market opportunities are and who (fleet owners,
building managers with boilers, etc.) controls them,
b) what is the local tax/incentive situation
c) who is already in the business locally that I might partner or have to
compete with
d) how I can get effective local PR done to help my fledgling local business
grow, etc.?

Or if I own a local business with a vehicle fleet and I have heard of this
thing called BD but don't know where to get it, I want answers to questions
like:

a) what my range of choices of suppliers would be
b) what the difference between buying BD from soybean oil from World Energy
and buying from someone that has processed recycled oil from Chinatown
restaurants would be
etc.

In all these cases is quite difficult to find reliable answers in context to
locally-specific questions such as these.  The result is fewer businesses,
less economical supply, less awareness, and less demand (in no particular
order).

There is room, and I would argue a need, for some coherence and
centralization of information and sharing of resources and experience,
particularly when local issues and experiences bear on national and
international issues and vice-versa.  There needs to be a bridge.  That does
not have to be a scary corporate thing, and a group of a few dozen
volunteers trying to put up a central information resource online and acting
as local information gatherers does not a Redmond Monster make!  :)

Keith wrote:

 Um... I think I'd contest the idea that that would be unlike other
 biofuels lists. That you don't see any central organization or overt
 coordination doesn't mean that it doesn't achieve specific goals.
 Indeed it does, but not by marshalling people in any way, and that's
 as it should be, IMHO. It's very open, as in Open Source, and as
 opposed to Microsoft, but Open Source has achieved rather a lot, and
 so have the biofuels lists, and the very uncoordinated biofuels
 movement.

Absolutely-- these lists are fantastic, and are making a huge difference!
They are not focused on a single specific project however, and this new
group is.  It's neither better nor worse nor competitive.  Just more
specific.

 I'm afraid I see this rather as yet another biofuels list. I'm a
 little sceptical on a few counts. Your outline below entails a lot of
 people doing a lot of work, and sustaining it. And they won't be
 working at their own ideas on their own account, they'd be following
 someone else's plan, someone else's vision. What would be their
 incentive to do that? Unless you pay them. A lot of this work won't

Yes there is a lot of work to be done, but I think we can all sense on these
lists the power of community.  When a lot of people are willing to share
resources, the workload falling on any individual does not have to be so
daunting.

I disagree with the idea that group members won't be working at their own
ideas on their own account, and that there is any need to incentivize us
beyond the difference we can make in our respective communities.  Yes I have
laid out an idea and a plan and an invitation to begin it, but I hope, and
in fact am counting on, the project being defined and developed far more by
the community carrying it out than by any specific ideas I had off the cuff
at the outset as one of the first members of the community.  I'm simply
committed that we see BD information and resources gathered and shared
globally at a local/regional level in an organized fashion, because I
believe that will make a difference.  We'll see!  :)

 be replicable from country to country, or even from region to region
 within a country, I'm not sure much of anything 

Re: (response to Keith) Re: [biofuels-biz] Biofuel Business Plan Group Kicking Off Projects NOW

2002-12-23 Thread Hakan Falk


Dear Andrew,

I have been an entrepreneur for the most part of my active live and
started quite a few businesses and if you adapt your ambitions, goals
and methods as you go along, it could be a valuable contribution. I
have been actively involved in businesses in more than 14 countries
and have some points for you, apart that you should listen carefully
to Keith and think about what he is saying,

1. A business plan is a map that from its start is very rough and needs
to be adjusted all the time. The old joke about military who says If
the map does not fit with the terrain, follow the map, is disastrous
for business. Therefore I would talk more about adaption than alignment.
I do not know how much experiences you have from early startup
phases, but recognize that you have participated in business planning
and have experiences.

2. It is knowledge, enthusiasm, energy and stubbornness that creates
new businesses and markets for them. Values that are a prerequisite for
any ground breaking work. It is very few large companies that can live
with entrepreneurs, the only one I have close work experiences from, was
ITT, when Harold Geneen was still in charge. By the way, I was shocked
by his language the only time I participated in a meeting with him, very
American. What made ITT was its decentralized structure and at the
time the best flexible planning, budget, accounting and follow up system.

3. Entrepreneurs are very much like artists and if you are a gallery
representing artists, you need to be humble, supportive, show patience
and respect for the work they do. To represent artists is an art in it self.

I could go on forever to talk about starting up a business and all the
things that happens, but the three points above are most important.

I think that your goals of helping is better served by a number of
business plan templates, flexibility and adaption. Rather than standard
planning and alignment. It could be a very valuable help for many and
can also result in strength of a loosely knit interest organization.

Hakan



At 01:44 PM 12/23/2002 -0500, you wrote:
Keith,

Thanks for your candid feedback and good ideas.  Before I address your
specific points and
questions, let me try to clarify that the basic motivation for forming this
group as I see it, through a hypothetical:

On the consumer side, if I am in New York and I'm interested in questions
like:

a) how my kid can ride to school in a cleaner bus
b) who in NY city government can I call to demand that she ride to school in
a cleaner bus
c) what vehicle I can buy TODAY that can be more environmentally friendly
d) why the local staff of my favorite environmental organizations don't
support biodiesel
e) what the heck is the connection between fossil fuels and the destruction
of my downtown skyline last year
f) what local businesses should I patronize that are running environmentally
friendly vehicles

... it is currently quite a time consuming and daunting task to find those
answers, and most people with jobs and families simply aren't going to.  I
think we can assist people in educating themselves on
local/regional-specific level, and grow our political consituency and the
market demand for BD, as a result, and in turn effect greater change.

Similarly, on the business side, if I am in New York and I want to start a
local environmentally and socially-responsible energy business, I'm trying
to assess questions like:

a) what are the local market opportunities are and who (fleet owners,
building managers with boilers, etc.) controls them,
b) what is the local tax/incentive situation
c) who is already in the business locally that I might partner or have to
compete with
d) how I can get effective local PR done to help my fledgling local business
grow, etc.?

Or if I own a local business with a vehicle fleet and I have heard of this
thing called BD but don't know where to get it, I want answers to questions
like:

a) what my range of choices of suppliers would be
b) what the difference between buying BD from soybean oil from World Energy
and buying from someone that has processed recycled oil from Chinatown
restaurants would be
etc.

In all these cases is quite difficult to find reliable answers in context to
locally-specific questions such as these.  The result is fewer businesses,
less economical supply, less awareness, and less demand (in no particular
order).

There is room, and I would argue a need, for some coherence and
centralization of information and sharing of resources and experience,
particularly when local issues and experiences bear on national and
international issues and vice-versa.  There needs to be a bridge.  That does
not have to be a scary corporate thing, and a group of a few dozen
volunteers trying to put up a central information resource online and acting
as local information gatherers does not a Redmond Monster make!  :)

Keith wrote:

  Um... I think I'd contest the idea that that would be unlike other
  biofuels lists. That 

Re: (response to Keith) Re: [biofuels-biz] Biofuel Business Plan Group Kicking Off Projects NOW

2002-12-23 Thread Keith Addison

Hello Andrew

Keith,

Thanks for your candid feedback and good ideas.  Before I address your
specific points and
questions, let me try to clarify that the basic motivation for forming this
group as I see it, through a hypothetical:

On the consumer side, if I am in New York and I'm interested in questions
like:

a) how my kid can ride to school in a cleaner bus
b) who in NY city government can I call to demand that she ride to school in
a cleaner bus
c) what vehicle I can buy TODAY that can be more environmentally friendly
d) why the local staff of my favorite environmental organizations don't
support biodiesel
e) what the heck is the connection between fossil fuels and the destruction
of my downtown skyline last year
f) what local businesses should I patronize that are running environmentally
friendly vehicles

... it is currently quite a time consuming and daunting task to find those
answers, and most people with jobs and families simply aren't going to.  I
think we can assist people in educating themselves on
local/regional-specific level, and grow our political consituency and the
market demand for BD, as a result, and in turn effect greater change.

Similarly, on the business side, if I am in New York and I want to start a
local environmentally and socially-responsible energy business, I'm trying
to assess questions like:

a) what are the local market opportunities are and who (fleet owners,
building managers with boilers, etc.) controls them,
b) what is the local tax/incentive situation
c) who is already in the business locally that I might partner or have to
compete with
d) how I can get effective local PR done to help my fledgling local business
grow, etc.?

Or if I own a local business with a vehicle fleet and I have heard of this
thing called BD but don't know where to get it, I want answers to questions
like:

a) what my range of choices of suppliers would be
b) what the difference between buying BD from soybean oil from World Energy
and buying from someone that has processed recycled oil from Chinatown
restaurants would be
etc.

In all these cases is quite difficult to find reliable answers in context to
locally-specific questions such as these.  The result is fewer businesses,
less economical supply, less awareness, and less demand (in no particular
order).

There is room, and I would argue a need, for some coherence and
centralization of information and sharing of resources and experience,
particularly when local issues and experiences bear on national and
international issues and vice-versa.  There needs to be a bridge.  That does
not have to be a scary corporate thing, and a group of a few dozen
volunteers trying to put up a central information resource online and acting
as local information gatherers does not a Redmond Monster make!  :)

I didn't have any objection to any of this. Your original idea was 
fine by me, and it seemed to focus on such local/regional-level 
issues such as this. It's where you talked of at a local/regional 
level, worldwide that I saw a contradiction, and I still do, as well 
as a too-corporate model for the good of local/regional-level 
initiatives.

Keith wrote:

  Um... I think I'd contest the idea that that would be unlike other
  biofuels lists. That you don't see any central organization or overt
  coordination doesn't mean that it doesn't achieve specific goals.
  Indeed it does, but not by marshalling people in any way, and that's
  as it should be, IMHO. It's very open, as in Open Source, and as
  opposed to Microsoft, but Open Source has achieved rather a lot, and
  so have the biofuels lists, and the very uncoordinated biofuels
  movement.

Absolutely-- these lists are fantastic, and are making a huge difference!
They are not focused on a single specific project however, and this new
group is.  It's neither better nor worse nor competitive.  Just more
specific.

  I'm afraid I see this rather as yet another biofuels list. I'm a
  little sceptical on a few counts. Your outline below entails a lot of
  people doing a lot of work, and sustaining it. And they won't be
  working at their own ideas on their own account, they'd be following
  someone else's plan, someone else's vision. What would be their
  incentive to do that? Unless you pay them. A lot of this work won't

Yes there is a lot of work to be done, but I think we can all sense on these
lists the power of community.  When a lot of people are willing to share
resources, the workload falling on any individual does not have to be so
daunting.

I disagree with the idea that group members won't be working at their own
ideas on their own account, and that there is any need to incentivize

Ulp! Don't use these horrible words Andrew! LOL! That's corp-speak, 
you'll frighten people away!

us
beyond the difference we can make in our respective communities.  Yes I have
laid out an idea and a plan and an invitation to begin it, but I hope, and
in fact am counting on, the project being defined and