Re: [tor-bugs] #23925 [Applications/Tor Browser]: 2018 Tor Browser donation banner

[Tor Bug Tracker & Wiki]

#23925: 2018 Tor Browser donation banner
-+-
 Reporter:  arthuredelstein  |  Owner:  tbb-
 |  team
 Type:  task | Status:  closed
 Priority:  Medium   |  Milestone:
Component:  Applications/Tor Browser |Version:
 Severity:  Normal   | Resolution:  fixed
 Keywords:  tbb-fundraising, ux-team,|  Actual Points:
  TorBrowserTeam201810R  |
Parent ID:   | Points:
 Reviewer:   |Sponsor:
-+-
Changes (by gk):

 * status:  reopened => closed
 * resolution:   => fixed


Comment:

 We are good here (again) with #28540 merged.

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Re: [tor-bugs] #23925 [Applications/Tor Browser]: 2018 Tor Browser donation banner

[Tor Bug Tracker & Wiki]

#23925: 2018 Tor Browser donation banner
-+-
 Reporter:  arthuredelstein  |  Owner:  tbb-
 |  team
 Type:  task | Status:
 |  reopened
 Priority:  Medium   |  Milestone:
Component:  Applications/Tor Browser |Version:
 Severity:  Normal   | Resolution:
 Keywords:  tbb-fundraising, ux-team,|  Actual Points:
  TorBrowserTeam201810R  |
Parent ID:   | Points:
 Reviewer:   |Sponsor:
-+-
Changes (by sstevenson):

 * cc: sstevenson (added)
 * status:  closed => reopened
 * resolution:  fixed =>


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Re: [tor-bugs] #23925 [Applications/Tor Browser]: 2018 Tor Browser donation banner

[Tor Bug Tracker & Wiki]

#23925: 2018 Tor Browser donation banner
-+-
 Reporter:  arthuredelstein  |  Owner:  tbb-
 |  team
 Type:  task | Status:  closed
 Priority:  Medium   |  Milestone:
Component:  Applications/Tor Browser |Version:
 Severity:  Normal   | Resolution:  fixed
 Keywords:  tbb-fundraising, ux-team,|  Actual Points:
  TorBrowserTeam201810R  |
Parent ID:   | Points:
 Reviewer:   |Sponsor:
-+-
Changes (by gk):

 * status:  needs_review => closed
 * resolution:   => fixed


Comment:

 Thanks, looks good. And +1 to the locale not included in the URL. Commit
 4c9e8dc0f8a0d45f6955801a24a1d45a98cccdf0 on `master` and commit
 7fcfd07a4a031e86cb2c9000993319c62ae9c0e2 on `maint-2.0` have the fix.

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Re: [tor-bugs] #23925 [Applications/Tor Browser]: 2018 Tor Browser donation banner

[Tor Bug Tracker & Wiki]

#23925: 2018 Tor Browser donation banner
-+-
 Reporter:  arthuredelstein  |  Owner:  tbb-
 |  team
 Type:  task | Status:
 |  needs_review
 Priority:  Medium   |  Milestone:
Component:  Applications/Tor Browser |Version:
 Severity:  Normal   | Resolution:
 Keywords:  tbb-fundraising, ux-team,|  Actual Points:
  TorBrowserTeam201810R  |
Parent ID:   | Points:
 Reviewer:   |Sponsor:
-+-
Changes (by arthuredelstein):

 * keywords:  tbb-fundraising, ux-team, TorBrowserTeam201810 => tbb-
 fundraising, ux-team, TorBrowserTeam201810R


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Re: [tor-bugs] #23925 [Applications/Tor Browser]: 2018 Tor Browser donation banner

[Tor Bug Tracker & Wiki]

#23925: 2018 Tor Browser donation banner
-+-
 Reporter:  arthuredelstein  |  Owner:  tbb-
 |  team
 Type:  task | Status:
 |  needs_review
 Priority:  Medium   |  Milestone:
Component:  Applications/Tor Browser |Version:
 Severity:  Normal   | Resolution:
 Keywords:  tbb-fundraising, ux-team,|  Actual Points:
  TorBrowserTeam201810   |
Parent ID:   | Points:
 Reviewer:   |Sponsor:
-+-
Changes (by arthuredelstein):

 * status:  needs_revision => needs_review


Comment:

 Replying to [comment:9 gk]:
 > Replying to [comment:4 gk]:
 > > 3) I think the user should at least be able to be aware about what is
 happening *before* they click on the button that leads them to the
 donation page. Maybe showing the URL they are about to go to would be a
 good step in that direction.
 >
 > We did so at least last year and I think we should show the URL, which a
 user is about to go to, again if they are hovering over the button.

 Good idea and thanks for the review. I should note that I am not including
 the locale in the URL in this banner, because it occurred to me that we
 are in general promising users not to reveal their locale if they choose
 to spoof `navigator.language`. However, the donate page will still show
 the right locale if the user is not spoofing. So the only thing our URL is
 revealing is which text the user clicked on, which I think doesn't reveal
 much about individual users.

 Here's my revised patch:

 https://github.com/arthuredelstein/torbutton/commit/23925+1

 This version shows the URL in the status bar when the user hovers over the
 button (because the button is now an `` element). In this revision I
 have also added cyan highlighting over part of Line 2 as designed by
 Antonela in https://marvelapp.com/a131e34/screen/48876402.

 Here are a couple of example screenshots:
 * https://arthuredelstein.net/banner_v3_libertad.png
 * https://arthuredelstein.net/banner_v3_farsi.png

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Re: [tor-bugs] #23925 [Applications/Tor Browser]: 2018 Tor Browser donation banner

[Tor Bug Tracker & Wiki]

#23925: 2018 Tor Browser donation banner
-+-
 Reporter:  arthuredelstein  |  Owner:  tbb-
 |  team
 Type:  task | Status:
 |  needs_revision
 Priority:  Medium   |  Milestone:
Component:  Applications/Tor Browser |Version:
 Severity:  Normal   | Resolution:
 Keywords:  tbb-fundraising, ux-team,|  Actual Points:
  TorBrowserTeam201810   |
Parent ID:   | Points:
 Reviewer:   |Sponsor:
-+-
Changes (by gk):

 * status:  needs_information => needs_revision
 * keywords:  tbb-fundraising, ux-team, TorBrowserTeam201810R => tbb-
 fundraising, ux-team, TorBrowserTeam201810


Comment:

 Replying to [comment:4 gk]:
 > 3) I think the user should at least be able to be aware about what is
 happening *before* they click on the button that leads them to the
 donation page. Maybe showing the URL they are about to go to would be a
 good step in that direction.

 We did so at least last year and I think we should show the URL, which a
 user is about to go to, again if they are hovering over the button.

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Re: [tor-bugs] #23925 [Applications/Tor Browser]: 2018 Tor Browser donation banner

[Tor Bug Tracker & Wiki]

#23925: 2018 Tor Browser donation banner
-+-
 Reporter:  arthuredelstein  |  Owner:  tbb-
 |  team
 Type:  task | Status:
 |  needs_information
 Priority:  Medium   |  Milestone:
Component:  Applications/Tor Browser |Version:
 Severity:  Normal   | Resolution:
 Keywords:  tbb-fundraising, ux-team,|  Actual Points:
  TorBrowserTeam201810R  |
Parent ID:   | Points:
 Reviewer:   |Sponsor:
-+-

Comment (by sstevenson):

 Right, last year just tracked the locale. The idea is to get a sense if
 some text generates more clicks than others. We can't tie that to income
 because we won't know if the person completed a donation and the amount.
 The text we landed on for this round of banners isn't too distinct so
 won't give us that much information. However, for the next update, we'd
 ideally like to try some different types of messages and see how they
 appeal to the audience.

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Re: [tor-bugs] #23925 [Applications/Tor Browser]: 2018 Tor Browser donation banner

[Tor Bug Tracker & Wiki]

#23925: 2018 Tor Browser donation banner
-+-
 Reporter:  arthuredelstein  |  Owner:  tbb-
 |  team
 Type:  task | Status:
 |  needs_information
 Priority:  Medium   |  Milestone:
Component:  Applications/Tor Browser |Version:
 Severity:  Normal   | Resolution:
 Keywords:  tbb-fundraising, ux-team,|  Actual Points:
  TorBrowserTeam201810R  |
Parent ID:   | Points:
 Reviewer:   |Sponsor:
-+-

Comment (by gk):

 So, to get an understanding what the design was supposed to be: the idea
 is to understand
 a) which text gives us the most money and
 b) whether the two button texts for en builds have an influence on how
 much money we get?

 Or was the idea to get different information and the patch does not match
 the spec? :)

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Re: [tor-bugs] #23925 [Applications/Tor Browser]: 2018 Tor Browser donation banner

[Tor Bug Tracker & Wiki]

#23925: 2018 Tor Browser donation banner
-+-
 Reporter:  arthuredelstein  |  Owner:  tbb-
 |  team
 Type:  task | Status:
 |  needs_information
 Priority:  Medium   |  Milestone:
Component:  Applications/Tor Browser |Version:
 Severity:  Normal   | Resolution:
 Keywords:  tbb-fundraising, ux-team,|  Actual Points:
  TorBrowserTeam201810R  |
Parent ID:   | Points:
 Reviewer:   |Sponsor:
-+-

Comment (by gk):

 Replying to [comment:5 sstevenson]:
 > The URLs are following the model used in last year's YE campaign to see
 which banners generated the most traffic to the donate page.

 I don't think that's the case for the *browser* part. We had

 `https://www.torproject.org/donate/donate-pdr-tbb` + short locale for the
 2017 button link
 `https://www.torproject.org/donate/donate-tbb` + short locale for the 2016
 button link and
 `https://www.torproject.org/donate/donate-tbb` for the 2015 button link.

 > 1) Metrics has access to the data and will report the number of times
 each URL was accessed.

 Okay, sounds good.

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Re: [tor-bugs] #23925 [Applications/Tor Browser]: 2018 Tor Browser donation banner

[Tor Bug Tracker & Wiki]

#23925: 2018 Tor Browser donation banner
-+-
 Reporter:  arthuredelstein  |  Owner:  tbb-
 |  team
 Type:  task | Status:
 |  needs_information
 Priority:  Medium   |  Milestone:
Component:  Applications/Tor Browser |Version:
 Severity:  Normal   | Resolution:
 Keywords:  tbb-fundraising, ux-team,|  Actual Points:
  TorBrowserTeam201810R  |
Parent ID:   | Points:
 Reviewer:   |Sponsor:
-+-

Comment (by sstevenson):

 The URLs are following the model used in last year's YE campaign to see
 which banners generated the most traffic to the donate page.

 1) Metrics has access to the data and will report the number of times each
 URL was accessed.

 I don't know how to answer the other questions, but do whatever works
 best.

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Re: [tor-bugs] #23925 [Applications/Tor Browser]: 2018 Tor Browser donation banner

[Tor Bug Tracker & Wiki]

#23925: 2018 Tor Browser donation banner
-+-
 Reporter:  arthuredelstein  |  Owner:  tbb-
 |  team
 Type:  task | Status:
 |  needs_information
 Priority:  Medium   |  Milestone:
Component:  Applications/Tor Browser |Version:
 Severity:  Normal   | Resolution:
 Keywords:  tbb-fundraising, ux-team,|  Actual Points:
  TorBrowserTeam201810R  |
Parent ID:   | Points:
 Reviewer:   |Sponsor:
-+-
Changes (by gk):

 * status:  needs_review => needs_information


Comment:

 So, we are trying to get information about user behavior with respect to
 our banner by sending them to a different URL depending on text and button
 text (the latter only for en locales) shown. This happens without the user
 even being aware of that given that the button does not indicate where
 they are going to nor the URL bar where the finally land after redirects.
 I think I have some concerns here:

 1) What happens with the data we collect that way? And who has access to
 it?
 2) I think whatever the answer to 1) is we should be transparent about it
 and inform the user somewhere.
 3) I think the user should at least be able to be aware about what is
 happening *before* they click on the button that leads them to the
 donation page. Maybe showing the URL they are about to go to would be a
 good step in that direction.

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Re: [tor-bugs] #23925 [Applications/Tor Browser]: 2018 Tor Browser donation banner

[Tor Bug Tracker & Wiki]

#23925: 2018 Tor Browser donation banner
-+-
 Reporter:  arthuredelstein  |  Owner:  tbb-
 |  team
 Type:  task | Status:
 |  needs_review
 Priority:  Medium   |  Milestone:
Component:  Applications/Tor Browser |Version:
 Severity:  Normal   | Resolution:
 Keywords:  tbb-fundraising, ux-team,|  Actual Points:
  TorBrowserTeam201810R  |
Parent ID:   | Points:
 Reviewer:   |Sponsor:
-+-
Changes (by arthuredelstein):

 * keywords:  tbb-fundraising, ux-team => tbb-fundraising, ux-team,
 TorBrowserTeam201810R
 * status:  new => needs_review


Comment:

 Here is my patch for review:

 https://github.com/arthuredelstein/torbutton/commit/23925

 Screenshots are at https://arthuredelstein.net/banners

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Re: [tor-bugs] #23925 [Applications/Tor Browser]: 2018 Tor Browser donation banner

[Tor Bug Tracker & Wiki]

#23925: 2018 Tor Browser donation banner
--+--
 Reporter:  arthuredelstein   |  Owner:  tbb-team
 Type:  task  | Status:  needs_review
 Priority:  Medium|  Milestone:
Component:  Applications/Tor Browser  |Version:
 Severity:  Normal| Resolution:
 Keywords:  tbb-fundraising, ux-team  |  Actual Points:
Parent ID:| Points:
 Reviewer:|Sponsor:
--+--
Changes (by arthuredelstein):

 * status:  new => needs_review


Comment:

 Here's a patch for review:

 https://github.com/arthuredelstein/torbutton/commit/27959

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Re: [tor-bugs] #23925 [Applications/Tor Browser]: 2018 Tor Browser donation banner (was: 2018 Tor Browser banner)

[Tor Bug Tracker & Wiki]

#23925: 2018 Tor Browser donation banner
--+--
 Reporter:  arthuredelstein   |  Owner:  tbb-team
 Type:  task  | Status:  new
 Priority:  Medium|  Milestone:
Component:  Applications/Tor Browser  |Version:
 Severity:  Normal| Resolution:
 Keywords:  tbb-fundraising, ux-team  |  Actual Points:
Parent ID:| Points:
 Reviewer:|Sponsor:
--+--
Changes (by arthuredelstein):

 * cc: sstevenson@… (added)
 * keywords:   => tbb-fundraising, ux-team


Old description:

> At end of 2018 we will likely want to make another fundraising banner in
> Tor Browser with a donation button. Let's make the activation time the
> same for all time zones, so we have a simultaneous launch.

New description:

 For Year End 2018 we want a fundraising banner in Tor Browser with a
 donation button. Let's make the activation time the same for all time
 zones, so we have a simultaneous launch. Or better yet, we can just launch
 it immediately on update. The banner design is in progress.

--

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