> > Oh, I know it... that's why a Sitemap.xml, ROBOTS.TXT and offering an > > OEmbed endpoint on your sites is a really good idea. Seehttp://oembed.com/ > > for the use of the latter. > > What's their business model? What do they sell to whom?
OEmbed.com is the place where the standard is spelled out... e.g. what you should provide as a web developer if you want to encourage embedding and/or reduce crawling loads. As such, there's no business model (for them), but some website owner might have one that incentives you to use the standard. There is also a service that provides OEmbed data for tons of sites already, my favorite being http://api.embed.ly/ I have no idea what their business model is, but they have a wicked-cool service. Marc
