of interest... this is a good podcast with Dina_Kaplan:
http://www.ontherecordpodcast.com/pr/otro/electronic/Blip.TV_Co-Founder_Dina_Kaplan_on_the_Explosive_Growth_of_Online_Video.mp3
On Mon, Jun 29, 2009 at 12:37 PM, Michael Sullivan sullele...@gmail.comwrote:
What do you think would have happened to youtube if it wasnt aquired by a
mega-company?
Sure, it would have raised multiple rounds of investment to stay alive and
figure out how to monetize.
They would have had to launch their own ad platform, probably similar as
google's auction based AdWords.
And hope for the best. And struggle.
It's interesting though.
And the evolution is clearly focused around the so-called premium
content... Where Hulu has established itself and where Youtube is moving
towards as fast as they can. That's where companies want to display their
ads. With the exception of the phenomena of culturally viral media.
Yet, in contrast, Blip.tv is surviving and they focus on independent
shows. Mostly because of new investments as they continue to work their
business models. But they are the torso (and longtail). They are banking
on success of the thousands of shows that they host and support. They
support them because that supports themselves (ads and syndication deals).
Sort of like a Talent Agent.
Great to have Blip.tv fighting the good fight. Seeing how so many
companies are now getting out of the online video business or are struggling
to survive without more blind investments... we'll see if Blip continues to
succeed. And if a shows success will influence it to move off of blip.tvand
self-serve instead... The business of success.
@sull
On Mon, Jun 29, 2009 at 8:35 AM, Jay dedman jay.ded...@gmail.com wrote:
No surprise here really. This research concludes that it's worth it
for Google to pay the enormous Youtube cost's of serving free video
since it brings so much traffic to the web. It's lile grocery stores
losing money on eggs to get you into the store. It's a loss leader.
http://www.telco2.net/blog/2009/06/google_the_internet_behemoth_a.html
Jay
--
http://ryanishungry.com
http://jaydedman.com
http://twitter.com/jaydedman
917 371 6790
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