Re: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider
um what what. the samsung note 9 has just as much storage as the xs and xs max does. With the option for adding an sd card. Not to mention the 512 gb version of the note 9 is a couple hundred dollars cheaper than the max. Also yes there have been other devices with a fair bit of storage maybe not that much before but at least 256 gb. On 9/26/18, Yuma Decaux wrote: > The point is, some dude who spends his time in an office chasing for news on > RSS feeds, bloomberg, AFP, and his email Vs. The engineer who spends time > solving problems, I take the latter for quality any day. one's in a dog > pound, the other clearing the field. > > The first savours writing a piece for the sake of pushing his thoughts unto > others. The latter takes pleasure in unlocking one secret of the universe at > a time, through hands on experience, both good and bad. > > The first reminds me of Euripides and the latter Aeschylus. one uses > verbality to sway among the crown halls, the other his arms and thinking > process to get out of doo doo, and conquer at the best of odds. Augustus's > son, in the gladiator told his dad: > "You wrote me a letter once, about the virtues you love in a son: wisdom, > fortitude and temperement. From what I can see, I have none of those. But I > have virtues too: ambition, passion, love. > > Society needs both prototypes, but drawing a line between acctual useful > information and complete stuff fluffery keeps tinfoil conspiracies at bay. > > have a great day > > >> On 27 Sep 2018, at 1:46 pm, Sieghard Weitzel wrote: >> >> Exactly, you can get cheap Android phones but they are far from the >> quality of an iPhone and if you want a top of the line Google Pixel or >> Samsung then the price isn't all that different. Keep in mind that you >> typically have to compare a top of a line Android phone with the cheapest >> iPhone in terms of storage options since at least the last time I checked >> none of these phones came with 256 let alone half a Gigabyte of storage, >> instead they let you put in an SD card for storage of music, pictures and >> such which gives you some flexibility but it will also be less efficient >> in terms of speed and performance. Don't get me wrong, I don't want to >> bash these devices except for saying they are just no good compared to an >> iPhone OK, I am joking here. >> >> >> >> >> -Original Message- >> From: viphone@googlegroups.com On Behalf Of >> Carolyn Arnold >> Sent: Wednesday, September 26, 2018 10:06 AM >> To: viphone@googlegroups.com >> Subject: RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business >> Insider >> >> Well, some Android phones cost around $1,000. They just have a greater >> variety, because of competition. Several brands are Android, which does >> keep the cost down. >> >> My cousin who has one scolded me for not having security code. Here's what >> I don't understand, would I have to enter the thing every time I unlocked >> my phone? If I did not, how would the phone know I unlocked or robber bad >> boy unlocked it? >> >> Best regards, >> >> Carolyn >> >> -Original Message- >> From: viphone@googlegroups.com [mailto:viphone@googlegroups.com] On Behalf >> Of Cristobal Muñoz >> Sent: Wednesday, September 26, 2018 12:36 PM >> To: viphone@googlegroups.com >> Subject: RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business >> Insider >> >> Lest we forget, Apple has always positioned itself as a prestige brand. >> The SE and budget friendly iPads for schools are the exception. >> If you can't afford the BMW or ancillary cost of owning one, many folks >> would say . . . get the Toyota instead. >> I'd sure like for iPhones to be cheaper, but, it's not like they've got a >> monopoly on the market. >> I mean, there's always Android. That's the way it goes. >> >> Cristóbal >> >> -Original Message- >> From: viphone@googlegroups.com On Behalf Of >> Sieghard Weitzel >> Sent: Wednesday, September 26, 2018 5:26 AM >> To: viphone@googlegroups.com >> Subject: RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business >> Insider >> >> And what do you all think how much places like Walmart make on a lot of >> the clothing they sell especially the stuff they manufacture themselves in >> places like Bangladesh where people who make the stuff get paid a couple >> of bucks a day for putting in 12 hours of work. I sell brand name outdoor >> clothing and equipment like North Face and Mountain Hardwear. A top of the >> line Gortex jacket from
Re: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider
The point is, some dude who spends his time in an office chasing for news on RSS feeds, bloomberg, AFP, and his email Vs. The engineer who spends time solving problems, I take the latter for quality any day. one's in a dog pound, the other clearing the field. The first savours writing a piece for the sake of pushing his thoughts unto others. The latter takes pleasure in unlocking one secret of the universe at a time, through hands on experience, both good and bad. The first reminds me of Euripides and the latter Aeschylus. one uses verbality to sway among the crown halls, the other his arms and thinking process to get out of doo doo, and conquer at the best of odds. Augustus's son, in the gladiator told his dad: "You wrote me a letter once, about the virtues you love in a son: wisdom, fortitude and temperement. From what I can see, I have none of those. But I have virtues too: ambition, passion, love. Society needs both prototypes, but drawing a line between acctual useful information and complete stuff fluffery keeps tinfoil conspiracies at bay. have a great day > On 27 Sep 2018, at 1:46 pm, Sieghard Weitzel wrote: > > Exactly, you can get cheap Android phones but they are far from the quality > of an iPhone and if you want a top of the line Google Pixel or Samsung then > the price isn't all that different. Keep in mind that you typically have to > compare a top of a line Android phone with the cheapest iPhone in terms of > storage options since at least the last time I checked none of these phones > came with 256 let alone half a Gigabyte of storage, instead they let you put > in an SD card for storage of music, pictures and such which gives you some > flexibility but it will also be less efficient in terms of speed and > performance. Don't get me wrong, I don't want to bash these devices except > for saying they are just no good compared to an iPhone OK, I am joking > here. > > > > > -Original Message- > From: viphone@googlegroups.com On Behalf Of > Carolyn Arnold > Sent: Wednesday, September 26, 2018 10:06 AM > To: viphone@googlegroups.com > Subject: RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider > > Well, some Android phones cost around $1,000. They just have a greater > variety, because of competition. Several brands are Android, which does keep > the cost down. > > My cousin who has one scolded me for not having security code. Here's what I > don't understand, would I have to enter the thing every time I unlocked my > phone? If I did not, how would the phone know I unlocked or robber bad boy > unlocked it? > > Best regards, > > Carolyn > > -Original Message- > From: viphone@googlegroups.com [mailto:viphone@googlegroups.com] On Behalf Of > Cristobal Muñoz > Sent: Wednesday, September 26, 2018 12:36 PM > To: viphone@googlegroups.com > Subject: RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider > > Lest we forget, Apple has always positioned itself as a prestige brand. The > SE and budget friendly iPads for schools are the exception. > If you can't afford the BMW or ancillary cost of owning one, many folks would > say . . . get the Toyota instead. > I'd sure like for iPhones to be cheaper, but, it's not like they've got a > monopoly on the market. > I mean, there's always Android. That's the way it goes. > > Cristóbal > > -Original Message----- > From: viphone@googlegroups.com On Behalf Of > Sieghard Weitzel > Sent: Wednesday, September 26, 2018 5:26 AM > To: viphone@googlegroups.com > Subject: RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider > > And what do you all think how much places like Walmart make on a lot of the > clothing they sell especially the stuff they manufacture themselves in places > like Bangladesh where people who make the stuff get paid a couple of bucks a > day for putting in 12 hours of work. I sell brand name outdoor clothing and > equipment like North Face and Mountain Hardwear. A top of the line Gortex > jacket from any of these companies can run $500 US, typically that is sold at > a 50% margin which means a 100% mark-up or in good old plain terms the > retailer doubles the price he pays to the company. So, said jacket which the > customer pays $500 for has a cost for the retailer of $250. In fashion such > margins are easily double or triple. > What does the manufacturer, say North Face, pay for the actual material in > the jacket? There is the face fabric which is what you feel when you touch > the outside of the jacket, typically some form of nylon or polyester or a mix > of those. Then there is the Gortex membrane which is laminated to the face > fabric and which allows moisture in
RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider
Exactly, you can get cheap Android phones but they are far from the quality of an iPhone and if you want a top of the line Google Pixel or Samsung then the price isn't all that different. Keep in mind that you typically have to compare a top of a line Android phone with the cheapest iPhone in terms of storage options since at least the last time I checked none of these phones came with 256 let alone half a Gigabyte of storage, instead they let you put in an SD card for storage of music, pictures and such which gives you some flexibility but it will also be less efficient in terms of speed and performance. Don't get me wrong, I don't want to bash these devices except for saying they are just no good compared to an iPhone OK, I am joking here. -Original Message- From: viphone@googlegroups.com On Behalf Of Carolyn Arnold Sent: Wednesday, September 26, 2018 10:06 AM To: viphone@googlegroups.com Subject: RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider Well, some Android phones cost around $1,000. They just have a greater variety, because of competition. Several brands are Android, which does keep the cost down. My cousin who has one scolded me for not having security code. Here's what I don't understand, would I have to enter the thing every time I unlocked my phone? If I did not, how would the phone know I unlocked or robber bad boy unlocked it? Best regards, Carolyn -Original Message- From: viphone@googlegroups.com [mailto:viphone@googlegroups.com] On Behalf Of Cristobal Muñoz Sent: Wednesday, September 26, 2018 12:36 PM To: viphone@googlegroups.com Subject: RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider Lest we forget, Apple has always positioned itself as a prestige brand. The SE and budget friendly iPads for schools are the exception. If you can't afford the BMW or ancillary cost of owning one, many folks would say . . . get the Toyota instead. I'd sure like for iPhones to be cheaper, but, it's not like they've got a monopoly on the market. I mean, there's always Android. That's the way it goes. Cristóbal -Original Message- From: viphone@googlegroups.com On Behalf Of Sieghard Weitzel Sent: Wednesday, September 26, 2018 5:26 AM To: viphone@googlegroups.com Subject: RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider And what do you all think how much places like Walmart make on a lot of the clothing they sell especially the stuff they manufacture themselves in places like Bangladesh where people who make the stuff get paid a couple of bucks a day for putting in 12 hours of work. I sell brand name outdoor clothing and equipment like North Face and Mountain Hardwear. A top of the line Gortex jacket from any of these companies can run $500 US, typically that is sold at a 50% margin which means a 100% mark-up or in good old plain terms the retailer doubles the price he pays to the company. So, said jacket which the customer pays $500 for has a cost for the retailer of $250. In fashion such margins are easily double or triple. What does the manufacturer, say North Face, pay for the actual material in the jacket? There is the face fabric which is what you feel when you touch the outside of the jacket, typically some form of nylon or polyester or a mix of those. Then there is the Gortex membrane which is laminated to the face fabric and which allows moisture in vapour form to pass through but moisture in the form of water droplets can't go in. Finally there is the lining and of course there are the zippers, maybe a bit of velcro at the cuffs, some draw strings etc. I honestly have no idea what such materials cost, but I doubt it is more than $50 and then of course there is the labour involved in cutting the material and sewing it or, as is often the case now, of glueing it together. But again such labour is performed at relatively low rates in countries like Vietnam or China, the people there get paid better than the people who make the Walmart T-Shirt or Hoody in Bangladesh and often companies like North Face, Patagonia etc. have at least a bit more of a social conscience as compared to Walmart, but nonetheless they make huge profits on these garments. As I said, in the fashion world it's even crazier, take a designer dress which as comparatively tiny amounts of material because it's meant to be worn by some cutie who wants to show off more than what is covered up and then it costs $800 or more, there is absolutely no connection between the price and the material and workmanship here and 90% of what you pay is because it says Dior on it or whatever other designer name that is currently hot. On top of that fashion items often have a lifespan of a year or two before they are replaced by newer styles and that's even worse in many cases as the amount of time people use their top of the line iPhone. It says "Apple like to make a healthy profit" or
RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider
Well, some Android phones cost around $1,000. They just have a greater variety, because of competition. Several brands are Android, which does keep the cost down. My cousin who has one scolded me for not having security code. Here's what I don't understand, would I have to enter the thing every time I unlocked my phone? If I did not, how would the phone know I unlocked or robber bad boy unlocked it? Best regards, Carolyn -Original Message- From: viphone@googlegroups.com [mailto:viphone@googlegroups.com] On Behalf Of Cristobal Muñoz Sent: Wednesday, September 26, 2018 12:36 PM To: viphone@googlegroups.com Subject: RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider Lest we forget, Apple has always positioned itself as a prestige brand. The SE and budget friendly iPads for schools are the exception. If you can't afford the BMW or ancillary cost of owning one, many folks would say . . . get the Toyota instead. I'd sure like for iPhones to be cheaper, but, it's not like they've got a monopoly on the market. I mean, there's always Android. That's the way it goes. Cristóbal -Original Message- From: viphone@googlegroups.com On Behalf Of Sieghard Weitzel Sent: Wednesday, September 26, 2018 5:26 AM To: viphone@googlegroups.com Subject: RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider And what do you all think how much places like Walmart make on a lot of the clothing they sell especially the stuff they manufacture themselves in places like Bangladesh where people who make the stuff get paid a couple of bucks a day for putting in 12 hours of work. I sell brand name outdoor clothing and equipment like North Face and Mountain Hardwear. A top of the line Gortex jacket from any of these companies can run $500 US, typically that is sold at a 50% margin which means a 100% mark-up or in good old plain terms the retailer doubles the price he pays to the company. So, said jacket which the customer pays $500 for has a cost for the retailer of $250. In fashion such margins are easily double or triple. What does the manufacturer, say North Face, pay for the actual material in the jacket? There is the face fabric which is what you feel when you touch the outside of the jacket, typically some form of nylon or polyester or a mix of those. Then there is the Gortex membrane which is laminated to the face fabric and which allows moisture in vapour form to pass through but moisture in the form of water droplets can't go in. Finally there is the lining and of course there are the zippers, maybe a bit of velcro at the cuffs, some draw strings etc. I honestly have no idea what such materials cost, but I doubt it is more than $50 and then of course there is the labour involved in cutting the material and sewing it or, as is often the case now, of glueing it together. But again such labour is performed at relatively low rates in countries like Vietnam or China, the people there get paid better than the people who make the Walmart T-Shirt or Hoody in Bangladesh and often companies like North Face, Patagonia etc. have at least a bit more of a social conscience as compared to Walmart, but nonetheless they make huge profits on these garments. As I said, in the fashion world it's even crazier, take a designer dress which as comparatively tiny amounts of material because it's meant to be worn by some cutie who wants to show off more than what is covered up and then it costs $800 or more, there is absolutely no connection between the price and the material and workmanship here and 90% of what you pay is because it says Dior on it or whatever other designer name that is currently hot. On top of that fashion items often have a lifespan of a year or two before they are replaced by newer styles and that's even worse in many cases as the amount of time people use their top of the line iPhone. It says "Apple like to make a healthy profit" or whatever the exact words were, I mean Dah, of course Apple want sto make as much profit as they can get away with, all businesses want to do that. I certainly don't give all my customers 20% off just because I think what the companies tell me I should sell something for is too much and as a retailer with wage costs, building costs, advertising and all the rest of it I barely break even at a 32% margin and of course there is plenty of product where unlike the 50% margin I make if I sell a piece of clothing at full price I only make 20 to 30% and by the end of the year if I make 37 or 38% I am quite happy because it means I did make a 5 or 6% profit. Regards, Sieghard -Original Message- From: 'RobH.' via VIPhone Sent: Wednesday, September 26, 2018 12:58 AM To: viphone@googlegroups.com Subject: Re: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider A product at point of sale, is far beyond the sum of its constituent parts. - Original Message - From:
RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider
I understand that, Sieghard, since my dad was a retailer, and my husband a purchasing agent in auto parts. People tend to think someone else has it too easy. Best regards, Carolyn -Original Message- From: viphone@googlegroups.com [mailto:viphone@googlegroups.com] On Behalf Of Sieghard Weitzel Sent: Wednesday, September 26, 2018 8:26 AM To: viphone@googlegroups.com Subject: RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider And what do you all think how much places like Walmart make on a lot of the clothing they sell especially the stuff they manufacture themselves in places like Bangladesh where people who make the stuff get paid a couple of bucks a day for putting in 12 hours of work. I sell brand name outdoor clothing and equipment like North Face and Mountain Hardwear. A top of the line Gortex jacket from any of these companies can run $500 US, typically that is sold at a 50% margin which means a 100% mark-up or in good old plain terms the retailer doubles the price he pays to the company. So, said jacket which the customer pays $500 for has a cost for the retailer of $250. In fashion such margins are easily double or triple. What does the manufacturer, say North Face, pay for the actual material in the jacket? There is the face fabric which is what you feel when you touch the outside of the jacket, typically some form of nylon or polyester or a mix of those. Then there is the Gortex membrane which is laminated to the face fabric and which allows moisture in vapour form to pass through but moisture in the form of water droplets can't go in. Finally there is the lining and of course there are the zippers, maybe a bit of velcro at the cuffs, some draw strings etc. I honestly have no idea what such materials cost, but I doubt it is more than $50 and then of course there is the labour involved in cutting the material and sewing it or, as is often the case now, of glueing it together. But again such labour is performed at relatively low rates in countries like Vietnam or China, the people there get paid better than the people who make the Walmart T-Shirt or Hoody in Bangladesh and often companies like North Face, Patagonia etc. have at least a bit more of a social conscience as compared to Walmart, but nonetheless they make huge profits on these garments. As I said, in the fashion world it's even crazier, take a designer dress which as comparatively tiny amounts of material because it's meant to be worn by some cutie who wants to show off more than what is covered up and then it costs $800 or more, there is absolutely no connection between the price and the material and workmanship here and 90% of what you pay is because it says Dior on it or whatever other designer name that is currently hot. On top of that fashion items often have a lifespan of a year or two before they are replaced by newer styles and that's even worse in many cases as the amount of time people use their top of the line iPhone. It says "Apple like to make a healthy profit" or whatever the exact words were, I mean Dah, of course Apple want sto make as much profit as they can get away with, all businesses want to do that. I certainly don't give all my customers 20% off just because I think what the companies tell me I should sell something for is too much and as a retailer with wage costs, building costs, advertising and all the rest of it I barely break even at a 32% margin and of course there is plenty of product where unlike the 50% margin I make if I sell a piece of clothing at full price I only make 20 to 30% and by the end of the year if I make 37 or 38% I am quite happy because it means I did make a 5 or 6% profit. Regards, Sieghard -Original Message- From: 'RobH.' via VIPhone Sent: Wednesday, September 26, 2018 12:58 AM To: viphone@googlegroups.com Subject: Re: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider A product at point of sale, is far beyond the sum of its constituent parts. - Original Message - From: "M. Taylor" To: Sent: Wednesday, September 26, 2018 5:19 AM Subject: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider The $1249 iPhone XS Max is made out of only $443 worth of parts By Reuters . Apple's new iPhone XS Max has about $443 worth of parts, according to a new analysis. . The device that was torn down was the 256GB model, which retails for $1249. . Apple CEO Tim Cook has previously said he's never seen a teardown estimate that's "even close to accurate." . Still, it's clear Apple likes to make a healthy margin on its iPhones. Apple shaved some parts from the display in its largest new iPhone, helping keep costs under control in what has become the priciest component of its phones in recent years, according to a new cost analysis of the device. TechInsights, an Ottawa, Ontario-based firm which rips open phones to analyze their contents and estimat
RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider
Also, the cost of the engineering to improve the performance of the products, and then as you say, labor, packaging, storage, distribution, promotion, and who knows what else - me, I'm not a CPA, but I'm sure one could think of way more. Best regards, Carolyn -Original Message- From: viphone@googlegroups.com [mailto:viphone@googlegroups.com] On Behalf Of Yuma Decaux Sent: Wednesday, September 26, 2018 12:29 AM To: viphone@googlegroups.com Subject: Re: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider Hi mark, The article doesn't state the Bill of Material, but purely bases itself on costs of components. it pretty much omits several phases in the logistics of getting an iPhone out to the customer. Being a hardware/software design house, and being part of the hardware tech sector in Brisbane, we come across a lot of scenarios, and what is stated below does not mean that Apple makes near 300% of margin. unless otherwise stated, there is a balance sheet between overheads (salaries, facilities, R), then packaging, shipping, and after care services, surplus units for retail store exchanges, and the list goes on, vs the actual profits. Apple being a vertical company, it makes a higher margin than say Amazon which is more horizontal, made of collaborations with its army of retailers. Still, to state that Apple simply makes that much margin is probably not correct, and a great ink shedding tool for media as the tradition goes. This does not change my opinion about the new iPhone though, which I have touched at the local telecom store, it felt exactly like my iPhone 8+ and nothing the sales person told me prompted me to upgrade at this date. Have a great day A++ > On 26 Sep 2018, at 2:19 pm, M. Taylor wrote: > > The $1249 iPhone XS Max is made out of only $443 worth of parts By > Reuters > . Apple's new iPhone XS Max has about $443 worth of parts, according > to a new analysis. > . The device that was torn down was the 256GB model, which retails for > $1249. > . Apple CEO Tim Cook has previously said he's never seen a teardown > estimate that's "even close to accurate." > . Still, it's clear Apple likes to make a healthy margin on its > iPhones. > Apple shaved some parts from the display in its largest new iPhone, > helping keep costs under control in what has become the priciest > component of its phones in recent years, according to a new cost analysis of > the device. > TechInsights, an Ottawa, Ontario-based firm which rips open phones to > analyze their contents and estimate the cost of the parts inside, said > on Tuesday that the iPhone Xs Max with 256 gigabytes of storage > capacity contains about $443 in parts and assembly costs, compared > with $395.44 for the 64-gigabyte version of last year's iPhone X. > Apple released a trio of new phones earlier this month, including an > update on last year's iPhone X, called the iPhone Xs, that starts at > $999, and the budget-minded iPhone Xr that starts at $749. But it was > the iPhone Xs Max - with a 6.5-inch display that uses so-called OLED > technology for richer colors - that pushed new pricing boundaries, starting > at $1,099. > In its cost analysis released on Tuesday, TechInsights found that the > single priciest part in the iPhone Xs Max - the display - cost $80.50, > compared with $77.27 for last year's iPhone X, which featured a > smaller 5.8-inch screen. The relatively small increase in cost despite > the larger screen size was because Apple appeared to have removed some > components related to its so-called 3D Touch system, which makes apps > respond differently depending on how hard users press the screen. > "All told, what they took out adds up to about $10, so this $80 > estimate would have been about $90," Al Cowsky, who oversees cost > analysis at TechInsights, told Reuters in an interview. "They had a trade-off > in cost." > An Apple spokeswoman did not respond to a request for comment about > the study. > But Bob O'Donnell of TECHnalysis Research said Apple likely made the > right decision to focus on ensuring it could deliver a larger-screened > model this year economically. > "For a certain group of people, the whole thing is about the screen. > It's driving the whole experience and it's what is making people > excited about using the phone," O'Donnell said. > Other costs that increased were the phone's processor and modem chips, > primarily because the chips used newer chip-making techniques from > Intel and Taiwan Semiconductor Manufacturing Co Ltd to boost their > performance while taking up the same space. The 256-gigabyte iPhone Xs > Max TechInsights analyzed sells for $1,249 in the United States. > > Original Article at: > https:/
RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider
Lest we forget, Apple has always positioned itself as a prestige brand. The SE and budget friendly iPads for schools are the exception. If you can't afford the BMW or ancillary cost of owning one, many folks would say . . . get the Toyota instead. I'd sure like for iPhones to be cheaper, but, it's not like they've got a monopoly on the market. I mean, there's always Android. That's the way it goes. Cristóbal -Original Message- From: viphone@googlegroups.com On Behalf Of Sieghard Weitzel Sent: Wednesday, September 26, 2018 5:26 AM To: viphone@googlegroups.com Subject: RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider And what do you all think how much places like Walmart make on a lot of the clothing they sell especially the stuff they manufacture themselves in places like Bangladesh where people who make the stuff get paid a couple of bucks a day for putting in 12 hours of work. I sell brand name outdoor clothing and equipment like North Face and Mountain Hardwear. A top of the line Gortex jacket from any of these companies can run $500 US, typically that is sold at a 50% margin which means a 100% mark-up or in good old plain terms the retailer doubles the price he pays to the company. So, said jacket which the customer pays $500 for has a cost for the retailer of $250. In fashion such margins are easily double or triple. What does the manufacturer, say North Face, pay for the actual material in the jacket? There is the face fabric which is what you feel when you touch the outside of the jacket, typically some form of nylon or polyester or a mix of those. Then there is the Gortex membrane which is laminated to the face fabric and which allows moisture in vapour form to pass through but moisture in the form of water droplets can't go in. Finally there is the lining and of course there are the zippers, maybe a bit of velcro at the cuffs, some draw strings etc. I honestly have no idea what such materials cost, but I doubt it is more than $50 and then of course there is the labour involved in cutting the material and sewing it or, as is often the case now, of glueing it together. But again such labour is performed at relatively low rates in countries like Vietnam or China, the people there get paid better than the people who make the Walmart T-Shirt or Hoody in Bangladesh and often companies like North Face, Patagonia etc. have at least a bit more of a social conscience as compared to Walmart, but nonetheless they make huge profits on these garments. As I said, in the fashion world it's even crazier, take a designer dress which as comparatively tiny amounts of material because it's meant to be worn by some cutie who wants to show off more than what is covered up and then it costs $800 or more, there is absolutely no connection between the price and the material and workmanship here and 90% of what you pay is because it says Dior on it or whatever other designer name that is currently hot. On top of that fashion items often have a lifespan of a year or two before they are replaced by newer styles and that's even worse in many cases as the amount of time people use their top of the line iPhone. It says "Apple like to make a healthy profit" or whatever the exact words were, I mean Dah, of course Apple want sto make as much profit as they can get away with, all businesses want to do that. I certainly don't give all my customers 20% off just because I think what the companies tell me I should sell something for is too much and as a retailer with wage costs, building costs, advertising and all the rest of it I barely break even at a 32% margin and of course there is plenty of product where unlike the 50% margin I make if I sell a piece of clothing at full price I only make 20 to 30% and by the end of the year if I make 37 or 38% I am quite happy because it means I did make a 5 or 6% profit. Regards, Sieghard -Original Message- From: 'RobH.' via VIPhone Sent: Wednesday, September 26, 2018 12:58 AM To: viphone@googlegroups.com Subject: Re: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider A product at point of sale, is far beyond the sum of its constituent parts. - Original Message - From: "M. Taylor" To: Sent: Wednesday, September 26, 2018 5:19 AM Subject: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider The $1249 iPhone XS Max is made out of only $443 worth of parts By Reuters . Apple's new iPhone XS Max has about $443 worth of parts, according to a new analysis. . The device that was torn down was the 256GB model, which retails for $1249. . Apple CEO Tim Cook has previously said he's never seen a teardown estimate that's "even close to accurate." . Still, it's clear Apple likes to make a healthy margin on its iPhones. Apple shaved some parts from the display in its largest new iPhone, helping keep costs under control in what has become the pr
Re: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider
Another stupid click bait article. Apple insider had a great article about this a few days ago, before this came out, talking about how erroneous and off-base all such articles are giving lots of reasons. I’m sorry you posted this one, Mark. You got taken in by the click bait. Smile. Mary Sent from my iPhone > On Sep 25, 2018, at 9:19 PM, M. Taylor wrote: > > The $1249 iPhone XS Max is made out of only $443 worth of parts > By Reuters > .Apple's new iPhone XS Max has about $443 worth of parts, according > to a new analysis. > .The device that was torn down was the 256GB model, which retails for > $1249. > .Apple CEO Tim Cook has previously said he's never seen a teardown > estimate that's "even close to accurate." > .Still, it's clear Apple likes to make a healthy margin on its > iPhones. > Apple shaved some parts from the display in its largest new iPhone, helping > keep costs under control in what has become the priciest component of its > phones in recent years, according to a new cost analysis of the device. > TechInsights, an Ottawa, Ontario-based firm which rips open phones to > analyze their contents and estimate the cost of the parts inside, said on > Tuesday that the iPhone Xs Max with 256 gigabytes of storage capacity > contains about $443 in parts and assembly costs, compared with $395.44 for > the 64-gigabyte version of last year's iPhone X. > Apple released a trio of new phones earlier this month, including an update > on last year's iPhone X, called the iPhone Xs, that starts at $999, and the > budget-minded iPhone Xr that starts at $749. But it was the iPhone Xs Max - > with a 6.5-inch display that uses so-called OLED technology for richer > colors - that pushed new pricing boundaries, starting at $1,099. > In its cost analysis released on Tuesday, TechInsights found that the single > priciest part in the iPhone Xs Max - the display - cost $80.50, compared > with $77.27 for last year's iPhone X, which featured a smaller 5.8-inch > screen. The relatively small increase in cost despite the larger screen size > was because Apple appeared to have removed some components related to its > so-called 3D Touch system, which makes apps respond differently depending on > how hard users press the screen. > "All told, what they took out adds up to about $10, so this $80 estimate > would have been about $90," Al Cowsky, who oversees cost analysis at > TechInsights, told Reuters in an interview. "They had a trade-off in cost." > An Apple spokeswoman did not respond to a request for comment about the > study. > But Bob O'Donnell of TECHnalysis Research said Apple likely made the right > decision to focus on ensuring it could deliver a larger-screened model this > year economically. > "For a certain group of people, the whole thing is about the screen. It's > driving the whole experience and it's what is making people excited about > using the phone," O'Donnell said. > Other costs that increased were the phone's processor and modem chips, > primarily because the chips used newer chip-making techniques from Intel and > Taiwan Semiconductor Manufacturing Co Ltd to boost their performance while > taking up the same space. The 256-gigabyte iPhone Xs Max TechInsights > analyzed sells for $1,249 in the United States. > > Original Article at: > https://www.businessinsider.com/iphone-xs-max-teardown-and-parts-cost-estima > te-2018-9 > > -- > The following information is important for all members of the V iPhone list. > > If you have any questions or concerns about the running of this list, or if > you feel that a member's post is inappropriate, please contact the owners or > moderators directly rather than posting on the list itself. > > Your V iPhone list moderator is Mark Taylor. Mark can be reached at: > mk...@ucla.edu. Your list owner is Cara Quinn - you can reach Cara at > caraqu...@caraquinn.com > > The archives for this list can be searched at: > http://www.mail-archive.com/viphone@googlegroups.com/ > --- > You received this message because you are subscribed to the Google Groups > "VIPhone" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to viphone+unsubscr...@googlegroups.com. > To post to this group, send email to viphone@googlegroups.com. > Visit this group at https://groups.google.com/group/viphone. > For more options, visit https://groups.google.com/d/optout. -- The following information is important for all members of the V iPhone list. If you have any questions or concerns about the running of this list, or if you feel that a member's post is inappropriate, please contact the owners or moderators directly rather than posting on the list itself. Your V iPhone list moderator is Mark Taylor. Mark can be reached at: mk...@ucla.edu. Your list owner is Cara Quinn - you can reach Cara at caraqu...@caraquinn.com The archives for this list can be searched at:
RE: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider
And what do you all think how much places like Walmart make on a lot of the clothing they sell especially the stuff they manufacture themselves in places like Bangladesh where people who make the stuff get paid a couple of bucks a day for putting in 12 hours of work. I sell brand name outdoor clothing and equipment like North Face and Mountain Hardwear. A top of the line Gortex jacket from any of these companies can run $500 US, typically that is sold at a 50% margin which means a 100% mark-up or in good old plain terms the retailer doubles the price he pays to the company. So, said jacket which the customer pays $500 for has a cost for the retailer of $250. In fashion such margins are easily double or triple. What does the manufacturer, say North Face, pay for the actual material in the jacket? There is the face fabric which is what you feel when you touch the outside of the jacket, typically some form of nylon or polyester or a mix of those. Then there is the Gortex membrane which is laminated to the face fabric and which allows moisture in vapour form to pass through but moisture in the form of water droplets can't go in. Finally there is the lining and of course there are the zippers, maybe a bit of velcro at the cuffs, some draw strings etc. I honestly have no idea what such materials cost, but I doubt it is more than $50 and then of course there is the labour involved in cutting the material and sewing it or, as is often the case now, of glueing it together. But again such labour is performed at relatively low rates in countries like Vietnam or China, the people there get paid better than the people who make the Walmart T-Shirt or Hoody in Bangladesh and often companies like North Face, Patagonia etc. have at least a bit more of a social conscience as compared to Walmart, but nonetheless they make huge profits on these garments. As I said, in the fashion world it's even crazier, take a designer dress which as comparatively tiny amounts of material because it's meant to be worn by some cutie who wants to show off more than what is covered up and then it costs $800 or more, there is absolutely no connection between the price and the material and workmanship here and 90% of what you pay is because it says Dior on it or whatever other designer name that is currently hot. On top of that fashion items often have a lifespan of a year or two before they are replaced by newer styles and that's even worse in many cases as the amount of time people use their top of the line iPhone. It says "Apple like to make a healthy profit" or whatever the exact words were, I mean Dah, of course Apple want sto make as much profit as they can get away with, all businesses want to do that. I certainly don't give all my customers 20% off just because I think what the companies tell me I should sell something for is too much and as a retailer with wage costs, building costs, advertising and all the rest of it I barely break even at a 32% margin and of course there is plenty of product where unlike the 50% margin I make if I sell a piece of clothing at full price I only make 20 to 30% and by the end of the year if I make 37 or 38% I am quite happy because it means I did make a 5 or 6% profit. Regards, Sieghard -Original Message- From: 'RobH.' via VIPhone Sent: Wednesday, September 26, 2018 12:58 AM To: viphone@googlegroups.com Subject: Re: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider A product at point of sale, is far beyond the sum of its constituent parts. - Original Message - From: "M. Taylor" To: Sent: Wednesday, September 26, 2018 5:19 AM Subject: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider The $1249 iPhone XS Max is made out of only $443 worth of parts By Reuters . Apple's new iPhone XS Max has about $443 worth of parts, according to a new analysis. . The device that was torn down was the 256GB model, which retails for $1249. . Apple CEO Tim Cook has previously said he's never seen a teardown estimate that's "even close to accurate." . Still, it's clear Apple likes to make a healthy margin on its iPhones. Apple shaved some parts from the display in its largest new iPhone, helping keep costs under control in what has become the priciest component of its phones in recent years, according to a new cost analysis of the device. TechInsights, an Ottawa, Ontario-based firm which rips open phones to analyze their contents and estimate the cost of the parts inside, said on Tuesday that the iPhone Xs Max with 256 gigabytes of storage capacity contains about $443 in parts and assembly costs, compared with $395.44 for the 64-gigabyte version of last year's iPhone X. Apple released a trio of new phones earlier this month, including an update on last year's iPhone X, called the iPhone Xs, that starts at $999, and the budget-minded iPhone Xr that starts at $749. But it was the iPhone Xs Max - with a
Re: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider
A product at point of sale, is far beyond the sum of its constituent parts. - Original Message - From: "M. Taylor" To: Sent: Wednesday, September 26, 2018 5:19 AM Subject: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider The $1249 iPhone XS Max is made out of only $443 worth of parts By Reuters . Apple's new iPhone XS Max has about $443 worth of parts, according to a new analysis. . The device that was torn down was the 256GB model, which retails for $1249. . Apple CEO Tim Cook has previously said he's never seen a teardown estimate that's "even close to accurate." . Still, it's clear Apple likes to make a healthy margin on its iPhones. Apple shaved some parts from the display in its largest new iPhone, helping keep costs under control in what has become the priciest component of its phones in recent years, according to a new cost analysis of the device. TechInsights, an Ottawa, Ontario-based firm which rips open phones to analyze their contents and estimate the cost of the parts inside, said on Tuesday that the iPhone Xs Max with 256 gigabytes of storage capacity contains about $443 in parts and assembly costs, compared with $395.44 for the 64-gigabyte version of last year's iPhone X. Apple released a trio of new phones earlier this month, including an update on last year's iPhone X, called the iPhone Xs, that starts at $999, and the budget-minded iPhone Xr that starts at $749. But it was the iPhone Xs Max - with a 6.5-inch display that uses so-called OLED technology for richer colors - that pushed new pricing boundaries, starting at $1,099. In its cost analysis released on Tuesday, TechInsights found that the single priciest part in the iPhone Xs Max - the display - cost $80.50, compared with $77.27 for last year's iPhone X, which featured a smaller 5.8-inch screen. The relatively small increase in cost despite the larger screen size was because Apple appeared to have removed some components related to its so-called 3D Touch system, which makes apps respond differently depending on how hard users press the screen. "All told, what they took out adds up to about $10, so this $80 estimate would have been about $90," Al Cowsky, who oversees cost analysis at TechInsights, told Reuters in an interview. "They had a trade-off in cost." An Apple spokeswoman did not respond to a request for comment about the study. But Bob O'Donnell of TECHnalysis Research said Apple likely made the right decision to focus on ensuring it could deliver a larger-screened model this year economically. "For a certain group of people, the whole thing is about the screen. It's driving the whole experience and it's what is making people excited about using the phone," O'Donnell said. Other costs that increased were the phone's processor and modem chips, primarily because the chips used newer chip-making techniques from Intel and Taiwan Semiconductor Manufacturing Co Ltd to boost their performance while taking up the same space. The 256-gigabyte iPhone Xs Max TechInsights analyzed sells for $1,249 in the United States. Original Article at: https://www.businessinsider.com/iphone-xs-max-teardown-and-parts-cost-estima te-2018-9 -- The following information is important for all members of the V iPhone list. If you have any questions or concerns about the running of this list, or if you feel that a member's post is inappropriate, please contact the owners or moderators directly rather than posting on the list itself. Your V iPhone list moderator is Mark Taylor. Mark can be reached at: mk...@ucla.edu. Your list owner is Cara Quinn - you can reach Cara at caraqu...@caraquinn.com The archives for this list can be searched at: http://www.mail-archive.com/viphone@googlegroups.com/ --- You received this message because you are subscribed to the Google Groups "VIPhone" group. To unsubscribe from this group and stop receiving emails from it, send an email to viphone+unsubscr...@googlegroups.com. To post to this group, send email to viphone@googlegroups.com. Visit this group at https://groups.google.com/group/viphone. For more options, visit https://groups.google.com/d/optout. -- The following information is important for all members of the V iPhone list. If you have any questions or concerns about the running of this list, or if you feel that a member's post is inappropriate, please contact the owners or moderators directly rather than posting on the list itself. Your V iPhone list moderator is Mark Taylor. Mark can be reached at: mk...@ucla.edu. Your list owner is Cara Quinn - you can reach Cara at caraqu...@caraquinn.com The archives for this list can be searched at: http://www.mail-archive.com/viphone@googlegroups.com/ --- You received this message because you are subscribed to the Google Groups "VIPhone" group. To unsubscribe from this group and stop receiving emails from it, send an email to viphone+unsu
Re: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider
In addition to everything else said below, I find these articles to be just curiosities. Apple can set the price wherever they want and only need to worry about how much people are willing to spend and not how much they cost to manufacture. Obviously if the price people are willing to pay is too low compared to how much they cost to manufacturer then Apple will stop manufacturing them and figure something else out. On 09/25/2018 11:29 PM, Yuma Decaux wrote: Hi mark, The article doesn't state the Bill of Material, but purely bases itself on costs of components. it pretty much omits several phases in the logistics of getting an iPhone out to the customer. Being a hardware/software design house, and being part of the hardware tech sector in Brisbane, we come across a lot of scenarios, and what is stated below does not mean that Apple makes near 300% of margin. unless otherwise stated, there is a balance sheet between overheads (salaries, facilities, R), then packaging, shipping, and after care services, surplus units for retail store exchanges, and the list goes on, vs the actual profits. Apple being a vertical company, it makes a higher margin than say Amazon which is more horizontal, made of collaborations with its army of retailers. Still, to state that Apple simply makes that much margin is probably not correct, and a great ink shedding tool for media as the tradition goes. This does not change my opinion about the new iPhone though, which I have touched at the local telecom store, it felt exactly like my iPhone 8+ and nothing the sales person told me prompted me to upgrade at this date. Have a great day A++ On 26 Sep 2018, at 2:19 pm, M. Taylor wrote: The $1249 iPhone XS Max is made out of only $443 worth of parts By Reuters . Apple's new iPhone XS Max has about $443 worth of parts, according to a new analysis. . The device that was torn down was the 256GB model, which retails for $1249. . Apple CEO Tim Cook has previously said he's never seen a teardown estimate that's "even close to accurate." . Still, it's clear Apple likes to make a healthy margin on its iPhones. Apple shaved some parts from the display in its largest new iPhone, helping keep costs under control in what has become the priciest component of its phones in recent years, according to a new cost analysis of the device. TechInsights, an Ottawa, Ontario-based firm which rips open phones to analyze their contents and estimate the cost of the parts inside, said on Tuesday that the iPhone Xs Max with 256 gigabytes of storage capacity contains about $443 in parts and assembly costs, compared with $395.44 for the 64-gigabyte version of last year's iPhone X. Apple released a trio of new phones earlier this month, including an update on last year's iPhone X, called the iPhone Xs, that starts at $999, and the budget-minded iPhone Xr that starts at $749. But it was the iPhone Xs Max - with a 6.5-inch display that uses so-called OLED technology for richer colors - that pushed new pricing boundaries, starting at $1,099. In its cost analysis released on Tuesday, TechInsights found that the single priciest part in the iPhone Xs Max - the display - cost $80.50, compared with $77.27 for last year's iPhone X, which featured a smaller 5.8-inch screen. The relatively small increase in cost despite the larger screen size was because Apple appeared to have removed some components related to its so-called 3D Touch system, which makes apps respond differently depending on how hard users press the screen. "All told, what they took out adds up to about $10, so this $80 estimate would have been about $90," Al Cowsky, who oversees cost analysis at TechInsights, told Reuters in an interview. "They had a trade-off in cost." An Apple spokeswoman did not respond to a request for comment about the study. But Bob O'Donnell of TECHnalysis Research said Apple likely made the right decision to focus on ensuring it could deliver a larger-screened model this year economically. "For a certain group of people, the whole thing is about the screen. It's driving the whole experience and it's what is making people excited about using the phone," O'Donnell said. Other costs that increased were the phone's processor and modem chips, primarily because the chips used newer chip-making techniques from Intel and Taiwan Semiconductor Manufacturing Co Ltd to boost their performance while taking up the same space. The 256-gigabyte iPhone Xs Max TechInsights analyzed sells for $1,249 in the United States. Original Article at: https://www.businessinsider.com/iphone-xs-max-teardown-and-parts-cost-estima te-2018-9 -- The following information is important for all members of the V iPhone list. If you have any questions or concerns about the running of this list, or if you feel that a member's post is inappropriate, please contact the owners or moderators directly rather than posting on the list itself. Your V iPhone list moderator
Re: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider
Hi mark, The article doesn't state the Bill of Material, but purely bases itself on costs of components. it pretty much omits several phases in the logistics of getting an iPhone out to the customer. Being a hardware/software design house, and being part of the hardware tech sector in Brisbane, we come across a lot of scenarios, and what is stated below does not mean that Apple makes near 300% of margin. unless otherwise stated, there is a balance sheet between overheads (salaries, facilities, R), then packaging, shipping, and after care services, surplus units for retail store exchanges, and the list goes on, vs the actual profits. Apple being a vertical company, it makes a higher margin than say Amazon which is more horizontal, made of collaborations with its army of retailers. Still, to state that Apple simply makes that much margin is probably not correct, and a great ink shedding tool for media as the tradition goes. This does not change my opinion about the new iPhone though, which I have touched at the local telecom store, it felt exactly like my iPhone 8+ and nothing the sales person told me prompted me to upgrade at this date. Have a great day A++ > On 26 Sep 2018, at 2:19 pm, M. Taylor wrote: > > The $1249 iPhone XS Max is made out of only $443 worth of parts > By Reuters > . Apple's new iPhone XS Max has about $443 worth of parts, according > to a new analysis. > . The device that was torn down was the 256GB model, which retails for > $1249. > . Apple CEO Tim Cook has previously said he's never seen a teardown > estimate that's "even close to accurate." > . Still, it's clear Apple likes to make a healthy margin on its > iPhones. > Apple shaved some parts from the display in its largest new iPhone, helping > keep costs under control in what has become the priciest component of its > phones in recent years, according to a new cost analysis of the device. > TechInsights, an Ottawa, Ontario-based firm which rips open phones to > analyze their contents and estimate the cost of the parts inside, said on > Tuesday that the iPhone Xs Max with 256 gigabytes of storage capacity > contains about $443 in parts and assembly costs, compared with $395.44 for > the 64-gigabyte version of last year's iPhone X. > Apple released a trio of new phones earlier this month, including an update > on last year's iPhone X, called the iPhone Xs, that starts at $999, and the > budget-minded iPhone Xr that starts at $749. But it was the iPhone Xs Max - > with a 6.5-inch display that uses so-called OLED technology for richer > colors - that pushed new pricing boundaries, starting at $1,099. > In its cost analysis released on Tuesday, TechInsights found that the single > priciest part in the iPhone Xs Max - the display - cost $80.50, compared > with $77.27 for last year's iPhone X, which featured a smaller 5.8-inch > screen. The relatively small increase in cost despite the larger screen size > was because Apple appeared to have removed some components related to its > so-called 3D Touch system, which makes apps respond differently depending on > how hard users press the screen. > "All told, what they took out adds up to about $10, so this $80 estimate > would have been about $90," Al Cowsky, who oversees cost analysis at > TechInsights, told Reuters in an interview. "They had a trade-off in cost." > An Apple spokeswoman did not respond to a request for comment about the > study. > But Bob O'Donnell of TECHnalysis Research said Apple likely made the right > decision to focus on ensuring it could deliver a larger-screened model this > year economically. > "For a certain group of people, the whole thing is about the screen. It's > driving the whole experience and it's what is making people excited about > using the phone," O'Donnell said. > Other costs that increased were the phone's processor and modem chips, > primarily because the chips used newer chip-making techniques from Intel and > Taiwan Semiconductor Manufacturing Co Ltd to boost their performance while > taking up the same space. The 256-gigabyte iPhone Xs Max TechInsights > analyzed sells for $1,249 in the United States. > > Original Article at: > https://www.businessinsider.com/iphone-xs-max-teardown-and-parts-cost-estima > te-2018-9 > > -- > The following information is important for all members of the V iPhone list. > > If you have any questions or concerns about the running of this list, or if > you feel that a member's post is inappropriate, please contact the owners or > moderators directly rather than posting on the list itself. > > Your V iPhone list moderator is Mark Taylor. Mark can be reached at: > mk...@ucla.edu. Your list owner is Cara Quinn - you can reach Cara at > caraqu...@caraquinn.com > > The archives for this list can be searched at: > http://www.mail-archive.com/viphone@googlegroups.com/ > --- > You received this message because you are subscribed to the Google Groups > "VIPhone"
Re: iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider
unscrbieUnsubscribe my email address On 9/26/18, M. Taylor wrote: > The $1249 iPhone XS Max is made out of only $443 worth of parts > By Reuters > . Apple's new iPhone XS Max has about $443 worth of parts, according > to a new analysis. > . The device that was torn down was the 256GB model, which retails for > $1249. > . Apple CEO Tim Cook has previously said he's never seen a teardown > estimate that's "even close to accurate." > . Still, it's clear Apple likes to make a healthy margin on its > iPhones. > Apple shaved some parts from the display in its largest new iPhone, helping > keep costs under control in what has become the priciest component of its > phones in recent years, according to a new cost analysis of the device. > TechInsights, an Ottawa, Ontario-based firm which rips open phones to > analyze their contents and estimate the cost of the parts inside, said on > Tuesday that the iPhone Xs Max with 256 gigabytes of storage capacity > contains about $443 in parts and assembly costs, compared with $395.44 for > the 64-gigabyte version of last year's iPhone X. > Apple released a trio of new phones earlier this month, including an update > on last year's iPhone X, called the iPhone Xs, that starts at $999, and the > budget-minded iPhone Xr that starts at $749. But it was the iPhone Xs Max - > with a 6.5-inch display that uses so-called OLED technology for richer > colors - that pushed new pricing boundaries, starting at $1,099. > In its cost analysis released on Tuesday, TechInsights found that the > single > priciest part in the iPhone Xs Max - the display - cost $80.50, compared > with $77.27 for last year's iPhone X, which featured a smaller 5.8-inch > screen. The relatively small increase in cost despite the larger screen > size > was because Apple appeared to have removed some components related to its > so-called 3D Touch system, which makes apps respond differently depending > on > how hard users press the screen. > "All told, what they took out adds up to about $10, so this $80 estimate > would have been about $90," Al Cowsky, who oversees cost analysis at > TechInsights, told Reuters in an interview. "They had a trade-off in cost." > > An Apple spokeswoman did not respond to a request for comment about the > study. > But Bob O'Donnell of TECHnalysis Research said Apple likely made the right > decision to focus on ensuring it could deliver a larger-screened model this > year economically. > "For a certain group of people, the whole thing is about the screen. It's > driving the whole experience and it's what is making people excited about > using the phone," O'Donnell said. > Other costs that increased were the phone's processor and modem chips, > primarily because the chips used newer chip-making techniques from Intel > and > Taiwan Semiconductor Manufacturing Co Ltd to boost their performance while > taking up the same space. The 256-gigabyte iPhone Xs Max TechInsights > analyzed sells for $1,249 in the United States. > > Original Article at: > https://www.businessinsider.com/iphone-xs-max-teardown-and-parts-cost-estima > te-2018-9 > > -- > The following information is important for all members of the V iPhone > list. > > If you have any questions or concerns about the running of this list, or if > you feel that a member's post is inappropriate, please contact the owners or > moderators directly rather than posting on the list itself. > > Your V iPhone list moderator is Mark Taylor. Mark can be reached at: > mk...@ucla.edu. Your list owner is Cara Quinn - you can reach Cara at > caraqu...@caraquinn.com > > The archives for this list can be searched at: > http://www.mail-archive.com/viphone@googlegroups.com/ > --- > You received this message because you are subscribed to the Google Groups > "VIPhone" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to viphone+unsubscr...@googlegroups.com. > To post to this group, send email to viphone@googlegroups.com. > Visit this group at https://groups.google.com/group/viphone. > For more options, visit https://groups.google.com/d/optout. > -- for if you pursevear. you will conker never fear. try try try again -- The following information is important for all members of the V iPhone list. If you have any questions or concerns about the running of this list, or if you feel that a member's post is inappropriate, please contact the owners or moderators directly rather than posting on the list itself. Your V iPhone list moderator is Mark Taylor. Mark can be reached at: mk...@ucla.edu. Your list owner is Cara Quinn - you can reach Cara at caraqu...@caraquinn.com The archives for this list can be searched at: http://www.mail-archive.com/viphone@googlegroups.com/ --- You received this message because you are subscribed to the Google Groups "VIPhone" group. To unsubscribe from this group and stop receiving emails from it, send an email to viphone+unsubscr...@googlegroups.com. To
iPhone XS Max Tear-Down and Parts Cost Estimate, Business Insider
The $1249 iPhone XS Max is made out of only $443 worth of parts By Reuters . Apple's new iPhone XS Max has about $443 worth of parts, according to a new analysis. . The device that was torn down was the 256GB model, which retails for $1249. . Apple CEO Tim Cook has previously said he's never seen a teardown estimate that's "even close to accurate." . Still, it's clear Apple likes to make a healthy margin on its iPhones. Apple shaved some parts from the display in its largest new iPhone, helping keep costs under control in what has become the priciest component of its phones in recent years, according to a new cost analysis of the device. TechInsights, an Ottawa, Ontario-based firm which rips open phones to analyze their contents and estimate the cost of the parts inside, said on Tuesday that the iPhone Xs Max with 256 gigabytes of storage capacity contains about $443 in parts and assembly costs, compared with $395.44 for the 64-gigabyte version of last year's iPhone X. Apple released a trio of new phones earlier this month, including an update on last year's iPhone X, called the iPhone Xs, that starts at $999, and the budget-minded iPhone Xr that starts at $749. But it was the iPhone Xs Max - with a 6.5-inch display that uses so-called OLED technology for richer colors - that pushed new pricing boundaries, starting at $1,099. In its cost analysis released on Tuesday, TechInsights found that the single priciest part in the iPhone Xs Max - the display - cost $80.50, compared with $77.27 for last year's iPhone X, which featured a smaller 5.8-inch screen. The relatively small increase in cost despite the larger screen size was because Apple appeared to have removed some components related to its so-called 3D Touch system, which makes apps respond differently depending on how hard users press the screen. "All told, what they took out adds up to about $10, so this $80 estimate would have been about $90," Al Cowsky, who oversees cost analysis at TechInsights, told Reuters in an interview. "They had a trade-off in cost." An Apple spokeswoman did not respond to a request for comment about the study. But Bob O'Donnell of TECHnalysis Research said Apple likely made the right decision to focus on ensuring it could deliver a larger-screened model this year economically. "For a certain group of people, the whole thing is about the screen. It's driving the whole experience and it's what is making people excited about using the phone," O'Donnell said. Other costs that increased were the phone's processor and modem chips, primarily because the chips used newer chip-making techniques from Intel and Taiwan Semiconductor Manufacturing Co Ltd to boost their performance while taking up the same space. The 256-gigabyte iPhone Xs Max TechInsights analyzed sells for $1,249 in the United States. Original Article at: https://www.businessinsider.com/iphone-xs-max-teardown-and-parts-cost-estima te-2018-9 -- The following information is important for all members of the V iPhone list. If you have any questions or concerns about the running of this list, or if you feel that a member's post is inappropriate, please contact the owners or moderators directly rather than posting on the list itself. Your V iPhone list moderator is Mark Taylor. Mark can be reached at: mk...@ucla.edu. Your list owner is Cara Quinn - you can reach Cara at caraqu...@caraquinn.com The archives for this list can be searched at: http://www.mail-archive.com/viphone@googlegroups.com/ --- You received this message because you are subscribed to the Google Groups "VIPhone" group. To unsubscribe from this group and stop receiving emails from it, send an email to viphone+unsubscr...@googlegroups.com. To post to this group, send email to viphone@googlegroups.com. Visit this group at https://groups.google.com/group/viphone. For more options, visit https://groups.google.com/d/optout.
