Hi all,
Did you know?
(Via
http://www.businessinsider.com/ifa-apples-iphone-tracking-in-ios-6-2012-10):
The new iPhone operating system comes with three things that make tracking
easier for advertisers and reduce the likelihood that you'll opt out.
• iOS 6 comes in a default "tracking on" position. You have to
affirmatively switch it off if you do not want advertisers to see what you're
up to.
• The tracking control in iPhone's settings is NOT contained where you
might expect it, under the "Privacy" menu. Instead, it's found under "General,"
then "About," and then the "Advertising" section of the Settings menu.
• The tracking control is titled "Limit Ad Tracking," and must be
turned to ON, not OFF, in order to work. That's slightly confusing — "ON" means
ads are off! — so a large number of people will likely get this wrong.
Those three factors combined mean that a huge proportion of iPhone users are
unlikely to ever opt out of track
ing.
"It's a really pretty elegant, simple solution," says Mobile Theory CEO Scott
Swanson. "The biggest thing we're excited about is that it's on by default, so
we expect most people will leave it on."
Brian
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