The Jakarta Post, Tuesday, June 23, 2009

 

Editorial: Surveying the Surveyors

 

The Jakarta Post

 

In politics, we often hear the expression kingmaker being flung about, in
reference to a hugely powerful person who is in a position to influence or
manipulate the emergence of a "king".

>From what we are now experiencing in Indonesia, perhaps we can add one more
candidate to the list of potential kingmakers: The surveyors. Political
scientist Denny J.A. could be soon included on the list.

 

Denny, the holder of a PhD and one of the country's leading surveyors, is
now putting his reputation on the line by launching a massive campaign to
convince voters that, based on his survey - or his organization's - the
presidential election this year will only go to one round, with President
Susilo Bambang Yudhoyono and his running mate Boediono - who Denny or his
organization now serves - winning the July 8 poll in a landslide.

 

Denny's statement is perhaps comparable to the pre-election surveys in Iran,
which said opposition candidate Mir Hossein Moushavi would win outright by
garnering more than 50 percent of the votes.

 

However, the incumbent President Mahmoud Ahmadinejad was declared the
eventual winner in the June 12 election, securing a 63 percent landslide
that dwarfed Moushavi's 34 percent.

 

It is very difficult to gauge the impact of Denny's appeal to voters. Will
they be persuaded to play along because the prospect of a two-round election
is unappealing to them, or because Denny is correct in his assessment? But
it is also possible that Denny's tactics could backfire because voters are
upset with him.

 

Many people accuse Denny and other pollsters of toying with the public in
the name of science, just to please their clients of win over new ones. As
polling is relatively a new business here, at least for a while this
business will continue to provoke controversy, until we are able to regulate
this business adequately to ensure its objectivity and fairness.

 

Denny's claim of a one-round presidential election has drawn criticism from
the other candidates. Jusuf Kalla and his running mate Wiranto, and Megawati
Soekarnoputri and her running mate Prabowo Subianto, are confident that
Denny's claim is totally baseless. As both have their own survey teams, it
is not surprising that the two tickets receive far more favorable reports
from their own surveyors.

 

Political surveyors are harvesting a windfall from the results of the
country's democratization, because in elections, politicians and parties
hire them to test the market, to "polish" their image or to take "all
necessary measures" to lure votes for candidates or parties that have paid
the surveyors for their services.

 

In any democracy, the services of pollsters are much needed.

What we need to learn is how to make sure they do not manipulate public
opinion at the cost of democracy itself.

 


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