http://wikistics.falsikon.de/latest/
Check here for more tools http://stats.wikimedia.org/ thanks arjuna rao chavala wrote: > Thanks for a good article. I am keen to know the hits for indian > language wikipedias. I find only for the wikipedia domain from alexa > or other sources. Is there a site which can provide the info? > > Regards > Arjun > http://tech4society.blogspot.com > > > 2009/11/6, Mahitgar from Marathi Wikipedia <mahit...@yahoo.co.in>: > >> I hope following study snapshot by JuxtConsult will help you all to draw >> some conclusion, I would bee keen to understand how others read following >> report.( would infact recomond those who can buy full report I feel it is >> worth while, if you find the same usefull) Regards Mahitgar >> >> >> India Online Study 2009 - A snapshot by JuxtConsult - >> >> >> >> Presentation Transcript >> >> 1. India Online 2009 Understanding Online Indians and their Net Usage >> Behavior and Preferences >> 2. Study Overview • Most recent estimates of Internet user-ship in urban >> and rural India. Estimates based on a land survey conducted between Dec >> 2008–Jan 2009 among 135,000 individuals from 16,000 households in 40 cities >> and over 12,000 households in 480 villages spread across all the 4 regions >> of the country • Insightful understanding of net usage behavior and >> preferences of regular online Indians. Findings on ‘net usage dynamics’ >> based on a sample of over 50,000 ‘active’ online panel members with >> JuxtConsult, and findings on ‘popular online activities and website >> preferences’ based on an online survey among more than 12,500 of these >> ‘active’ panel members in Feb-Mar 2009 • Understanding of online Indians as >> ‘consumers’ and not just as faceless net users. Includes their >> socio-economic status, online shopping behavior, and website and media >> preferences reported on the ‘most used’ basis • Website preferences captured >> for over 32 online verticals/domains >> 3. Methodology A land survey was conducted to profile and estimate the >> users of internet. The survey covered ‘towns’ and ‘villages’ of all >> population strata, and ‘households’ of all socio-economic classes (SEC) >> within each of these towns and villages Net usage dynamics, behavior and >> website preferences were captured from the ‘actual’ internet users form >> JuxtConsult’s own Internet User Panel (www.getcounted.net) Demographic >> ‘weights’ derived from the land survey were then used to make the online >> panel and survey data representative of the entire online urban population >> (and not just of the online panel members) Representation ‘weights’ were >> derived based on 6 demographic parameters - town class, SEC, region, gender, >> age and preferred language of reading Only authentic Govt. of India data >> (NSSO/Census/RGI) were used for estimation of user-ship and derivation of >> representation ‘weights’ >> 4. Topline Findings >> 5. Pond gets smaller, but livelier… ‘All’ internet users down at 47 >> million (39 million urban, 8 million rural) Drop of 6% from last year (lapse >> of around 3 mn occasional users) Just 10% growth in ‘regular’ users base*, >> reaching 38.5 mn (33 mn urban) +3.5 mn regular ‘urban’ users over last year, >> +0.4 mn regular ‘rural’ users 15% growth in ‘daily’ internet users (+4.2 mn >> in last 1 year to reach 32 mn) * Regular internet users = internet users who >> use the internet ‘at least once a month’ ** All internet users = Regular + >> Occasional internet users who have ‘used the internet in last one year’ >> 6. Lapsers predominantly Cybercafe users Exclusive cybercafé user base >> shrink to become just 6% of all internet users Lapsers from cyber cafe >> account for most of the internet lapsers in last one year Office continues >> to be the place from where internet is accessed the most (68% at ‘multiple’ >> access point level) Average place of access per user is 1.9 On preferred >> access point basis, home tops at 37% >> 7. Affordability & language holding it back… 1 out of 4 computer user >> still not using internet Most new broadband connections are ‘replacement’ >> connections Still only 4 mn internet users access it through mobile phones >> Only 13% of existing internet users prefer to read in English More >> importantly only 20 mn Indians (<2% of all) prefer to read in English >> 8. Catching the ‘classes’ across the country… 4 out of 5 online Indian >> are in the ‘prime’ of their life (19-35 years) 3 out of 4 of them belong to >> the ‘consuming’ and ‘aspiring’ class (almost half of them belong to SEC ‘A’ >> and ‘B’) Half of all Internet users are employed Their average monthly >> family income is 3.2 times the national average 3 out of 4 of them come from >> the non-metro towns and nearby villages >> 9. Household Assets % Internet Users Owning Color TV 78% Mobile Phone 72% >> Bank Account 68% Computer/Laptop 71% Fridge 53% Life Insurance 46% 2-Wheeler >> 51% Credit Card 25% Air Conditioner 13% 4-Wheeler 10% Invested in Shares 14% >> 10. What they do when online… % Undertaking Change from 2008 Top 10 Online >> Activities* Search for travel products 84% - Job search 71% -0.3% Search for >> non-travel products 68% - Instant messaging/chatting 67% -3% Check general >> news 62% -1% Dating/Friendship 55% +5% Check cricket content/score 53% +3% >> Check sports other than cricket 52% - Matrimonial search 49% +0.4% English >> info search engine 49% +0.6% On an average net users undertakes 13 >> activities online (2 less than last year) Main gainers are >> dating/friendship, check cricket content, PC to PC net telephony and >> downloading mobile content. Main losers are download music, check business & >> financial news, check sports other than cricket, check cinema content and >> professional networking 42% use a local Indian language website (+8% over >> last year) * Emailing not included as all panel members are email users by >> default >> 11. Most net users ‘window shop’ online 89% of all regular online Indians >> ‘shop’ online (search or buy) 20% have also bought online in last 1 year, >> i.e., ‘active’ online buyers base of 7.6 million 65% of online ‘buyers’ have >> bought a travel product online and 50% have bought a non-travel product >> online 74% of travel buyers have bought train tickets, 34% air tickets >> Credit card is the most popular mode of online payment at 50% Less than 1 in >> 5 ‘non-buying’ online shoppers cite ‘fear of misuse of credit card’ as a >> reason for not buying online >> 12. Google continues to be the most used website of all! Website % Use it >> the Most Change from 2008 Google 35% +7% Yahoo 25% -3% Gmail 11% +3% Orkut >> 7% -1% Rediff 4% -5% Indiatimes 1% -0.1% Moneycontrol 0.7% -0.1% Hotmail >> 0.6% -0.4% Youtube 0.5% +0.3% Sify 0.5% -0.2% >> 13. Most Used Website for Specific Activities Vertical Top Website >> Vertical Top Website % Use % Use Most Most Emailing Yahoo / Gmail 45% / 44% >> Matrimony Bharatmatrimony 37% Instant Messaging Yahoo 38% Friendship/Dating >> Orkut 38% Job Search Naukri 44% Share Pictures Orkut 26% Online News Yahoo >> 21% Social Networking Orkut 53% Info Search – English Google 76% >> Professional Networking Orkut / Linkedin 24% / 24% Info Search – Local >> language Google 34% Video Sharing Youtube 32% Online Travel Buy IRCTC 43% >> Non-cricket Sports Espnstar 19% Games Zapak 41% Cricket content Cricinfo 27% >> Online Buying (Non-Travel) Ebay 25% Cinema content Youtube / Yahoo 18% / 17% >> Real Estate Makaan 23% Listen/stream Music Raaga 16% Business & Financial >> News Moneycontrol 22% Financial Info & Quotes Moneycontrol 24% Online Share >> Trading ICICIdirect 28% Buy/Rent Movie CD Rediff 27% PC to PC Net Telephony >> Yahoo 29% Mobile content Yahoo 18% PC to Telephone Net Telephony Yahoo / >> Skype 28% / 26% Cinema Tickets Google 19% PC to Mobile Messaging (sms) >> 160by2 21% Astrology Astrology 25% Net banking ICICI Bank 31% Download >> Movies Torrentz 35% >> 14. Report Details >> 15. List of Reports • The India Online 2009 package of reports has an >> ‘Overall Report’, which presents the broad level findings on various aspects >> of net usage (on the base of ‘all internet users’) • In addition there are a >> series of Supplementary Reports • Each supplementary report presents a >> specific ‘category level’ or ‘user segment level’ findings. Here the sample >> base is the ‘subset’ of internet users belonging to a specific user segment, >> or undertaking a specific online activity, and the report outlines their >> internet usage behavior and preferences >> 16. List Of Reports 1. Overall Report Category Supplementary Reports: >> (profiling users of top 5 websites) 19. Online Shopping User Segment >> Supplementary Reports: 20. Emailing 21. Instant Messaging / Chatting 2. >> Women on the net 22. PC to Mobile Messaging 3. Youth on the net (teenagers >> and young adults) 23. Job Search 4. Urban versus Rural net users 24. >> Matrimony 5. Net users by their socio-economic (SEC) profile 25. Info Search >> – English 6. Students on the net 26. Travel Booking 7. Corporate employees >> on the net 27. Social Networking 28. Professional Networking 8. IT >> professionals on the net 29. Friendship / Dating 9. Heavy online spenders on >> the net 30. Sharing Pictures 10. Bloggers on the net 31. Sharing Videos 11. >> Car owning net users 32. Online News 12. Two-wheeler owning net users 33. >> Business/Financial News 13. Credit card owners on the net 34. Financial Info >> (quotes, rates, indices, etc) 14. Net users by place of access (homes, place >> of work, >> 35. Online Share Trading cyber cafes) 36. Net Telephony (PC to PC, PC to >> Telephone ) 15. Net users by type of connection (broadband, dial-up, 37. >> Cinema Content etc.) 38. Book Cinema Tickets 16. Net users by city/town type >> (metros, urban uptowns, 39. Buy / Rent Movie CD/DVD emerging towns, and >> others...) 40. Sports Content (cricket, other sports) 17. Net users as >> financial investors 41. Online Music 18. Vernacular language net users 42. >> Online Games 43. Online Real Estate 44. Mobile Content Download 45. >> Astrology 46. Online Education / Learning Note: Completion of any supplement >> report is subject to collection of sufficient sample responses in the >> survey. >> 17. Pricing of Reports Report Price (Rs.)* Price (USD) * 12.36% service >> tax extra Main Report 100,000 3,500 Supplementary Report 100,000 each 3,500 >> each Main + 1 Supplementary Report (list price) 200,000 7,000 Main + 2-4 >> Supplementary Reports Less 15% of list price Less 15% of list price Main + 5 >> or more Supplementary Reports Less 25% of list price Less 25% of list price >> Note - only supplement reports cannot be bought in isolation (without the >> main report). • Payment Terms : 50% advance, 50% after delivery of all >> reports • Delivery Timeline : Main Report – First Week of April 2009 : >> Supplementary Report – 1 week per report thereafter or from date of order, >> whichever is later • Report Delivery Format : PDF >> 18. Information Coverage Demographic and socio-economic profile of online >> Indians Gender, age, city (village), city type (village type), region >> Educational qualification, current occupation, industry of occupation, >> preferred language of reading, status in the household SEC (urban, rural), >> monthly household income, most expensive vehicle owned Household and >> financial asset ownership – home, land, TV, fridge, washing machine, AC, >> microwave, music system, DVD player, Ipod, camera, video recorder, tube >> well/pump, landline phone, mobile phone, computer, cable TV connection, bank >> account, demat account, fixed deposits, chit fund deposits, life insurance, >> medical insurance, debit card, credit card, mutual fund, shares, etc >> Currently running loan liabilities if any Net usage status and dynamics >> Years of experience in using the net Place of access (home, place of work, >> cyber café, transit, choupal/gram panchayat) Net usage details by the most >> preferred >> place of access - type of connection, ISP subscribed to, frequency of >> usage, duration of usage, usage by day parts Daily time spent on net >> vis-à-vis on computer usage, watching TV, reading newspaper and listening to >> radio >> 19. Information Coverage Online activities undertaken and most used >> websites Popular online activities and their usage penetrations Most used >> websites at the overall level Most used websites for 30 popular online >> activities: Emailing Instant Messaging/Chatting Info Search (English) Info >> Search (Local Language) Job Search Astrology Travel Booking Online Shopping >> (other than travel products) News Financial Info (rates, quotes, etc.) >> Online Share Trading Real Estate Info Matrimonial Search Dating/Friendship >> Social Networking/Communities Sharing Pictures Sharing Videos PC to PC and >> PC to Phone based Net Telephony Professional Networking PC to Mobile >> messaging (SMS) Gaming Listen/buy Music Sports (cricket & non cricket) >> Cinema Content Buy/Rent Movies Downloading Mobile Content Net Banking Online >> education/learning >> 20. Information Coverage Online shopping behavior Penetration of online >> shoppers (search) and buyers (search and buy) Travel products bought and >> searched in last 1 year, search-to-buy ratios, frequency of buying and >> average monthly spends Non-travel products bought and searched in last 1 >> year, search-to-buy ratios, frequency of buying and average monthly spends >> Modes of online payment used Motivations of buying online and problems faced >> while buying online Reasons for not buying online (for those who search >> only) Online marketing stimulus responded to (banner ads, search ads, >> virals, contest, e-mailers, newsletters) Internet usage in local Indian >> languages Popular languages of internet usage, most used websites for each >> of these languages Blogging & online community membership Proportion of >> internet users reading, commenting and owning blogs Proportion of internet >> users as members of online communities Main problems faced while surfing the >> Internet >> 21. Contact Details • Address : 3, Kehar Singh Estate, 1st Floor, Westend >> Marg, Lane 2, Said-ul-Ajaib, New Delhi – 110030 • Telephone : >> +91-11-29535098, +91-11-32451093, +91-9811256502 • Contact Person : Sanjay >> Tiwari • Email : san...@juxtconsult.com • Website : www.juxtconsult.com >> 22. Thank You! >> >> >> >> >> >> Yahoo! India has a new look. Take a sneak peek >> http://in.yahoo.com/trynew >> > > _______________________________________________ > Wikimediaindia-l mailing list > Wikimediaindia-l@lists.wikimedia.org > https://lists.wikimedia.org/mailman/listinfo/wikimediaindia-l > _______________________________________________ Wikimediaindia-l mailing list Wikimediaindia-l@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/wikimediaindia-l
