date:20160916

Re: [Wikimediauk-l] Wikimedia UK communications strategy

2016-09-16 Thread Rod Ward

Hi Lucy,

 

You invited comments on the communications strategy, so a few comments:

 

You say “we are perhaps not drawing on these volunteers to their full 
potential.” – I would certainly agree with that – recently when a wp article 
about a major local city was to appear on the front page for 24 hrs I put 
together something for local papers and asked if Wikimedia UK had some 
boilerplate text with “contact details” “information for editors etc” to wrap 
around the local interest, I was told that there wasn’t anything like that 
available. In relation to a recent completion (The West Country Challenge for 
which Wikimedia UK agreed to pay for some book tokens as prizes) I was again 
asked to get some coverage in local papers etc and although I tried through 
local contacts no editor carried it.

 

I am unsure what is meant by “relatively conservative volunteer and editor 
community for whom certain communications approaches might not be supported”. 
You suggest –“It’s important to note that some individual volunteers will have 
a greater level of influence than others because of their role on the charity’s 
board or evaluation panel.” The wide range of backgrounds and experience of 
some volunteers and members should also be considered and they may have 
“influence” unconnected with Wikimedia activities. We know that the educational 
level of wp editors tends to be higher than in the general population (& they 
are tech savvy) and many hold fairly high level positions in their “day jobs” 
as well as editing wp as a hobby. This could link with the strategic goals: “to 
Support the development of open knowledge in the UK, by increasing the 
understanding and recognition of the value of open knowledge and advocating for 
change at an organisational, sectoral and public policy level” and “To support 
the use of the Wikimedia projects as important tools for education and learning 
in the UK”. Many editors are also teachers in schools and universities, or in 
similar “positions of influence” and this does not seem to be recognised in 
Wikimedia UK activities – although many volunteers may want to keep the roles 
separate.

 

The challenges of traditional “print media” are many and varied, however my 
experience, and advice from media colleagues, is that there is an inbuilt bias 
against “internet stories” whether local, national or international, and this 
can be a challenge to overcome. It would be helped by “boilerplate text” being 
available for volunteers etc to include.

 

To reach new audiences via Twitter/facebook etc it would be helped by some 
“standard messages” – for example if I see a picture posted by a friend on 
facebook I rewrite each time something which says “Nice picture – would you be 
willing to share on wikicommons” and then with various levels of guidance about 
CC licencing etc.

 

For “newsjacking” key anniversaries can be useful – a campaign to get the wp 
article Magna Carta as TFA on its 800th anniversary (15 June 2015) was not 
successful, however the page had approximately 600,000  views that day and over 
1,194,000 views in the 90 days surrounding it (normally 6-10,000 per day). This 
sort of thing, which gets national media coverage could be included in the 
strategy.

 

For the newsletter & or blog etc there could be a write up of the recent West 
Country Challenge 
(https://en.wikipedia.org/wiki/Wikipedia:WikiProject_England/The_West_Country_Challenge
 ) which created or improved over 500 articles about topics related to the 
seven counties in the south  west of England in a few weeks- and promoting the 
contests and challenges aimed to contribute to The 10,000 challenge  (see 
https://en.wikipedia.org/wiki/Wikipedia:The_10,000_Challenge   ) (all invented 
by User:Dr Blofeld). Sometimes Wikimedia does not seem to be aware of some of 
the activities going on among the wider UK editing community and this could be 
seen as a weakness linked to the communication strategy.

 

I hope the se comments are useful

 

Rod

 

 

From: Wikimediauk-l [mailto:wikimediauk-l-boun...@lists.wikimedia.org] On 
Behalf Of Lucy Crompton-Reid
Sent: 16 September 2016 14:49
To: UK Wikimedia mailing list 
Subject: Re: [Wikimediauk-l] Wikimedia UK communications strategy

 

Hi there, I hope you're well and have had a good summer?

 

Here's the link to the draft strategy - thanks in advance for taking a look:

 

https://docs.google.com/document/d/18JpwM1KexeyUP4-25eORa26wK-msvZgEkUUQp0KeQ8k/edit?usp=sharing

 

Feel free to add comments directly to the document or email me with feedback. 

 

Best

Lucy

 

On 16 September 2016 at 14:12, Ed Hand  > wrote:

Dear Lucy

Yes please, I would love a copy of the draft communications strategy.

best wishes

Edward Hands

 

On 16 September 2016 at 11:41, Lucy Crompton-Reid 
 > wrote:

Re: [Wikimediauk-l] Wikimedia UK communications strategy

2016-09-16 Thread Lucy Crompton-Reid

Hi there, I hope you're well and have had a good summer?

Here's the link to the draft strategy - thanks in advance for taking a look:

https://docs.google.com/document/d/18JpwM1KexeyUP4-25eORa26wK-msvZgEkUUQp0KeQ8k/edit?usp=sharing

Feel free to add comments directly to the document or email me with
feedback.

Best
Lucy

On 16 September 2016 at 14:12, Ed Hand  wrote:

> Dear Lucy
>
> Yes please, I would love a copy of the draft communications strategy.
>
> best wishes
> Edward Hands
>
> On 16 September 2016 at 11:41, Lucy Crompton-Reid <
> lucy.crompton-r...@wikimedia.org.uk> wrote:
>
>> Hi all
>>
>> I am in the process of developing the charity's communications strategy
>> and would welcome feedback on the draft. This is a google doc rather than
>> on the wiki, but please let me know if you would like me to share it with
>> you for your comments and input.
>>
>> Many thanks and all best
>> Lucy
>>
>> --
>>
>> Lucy Crompton-Reid
>>
>> Chief Executive
>>
>> Wikimedia UK
>>
>> +44 (0) 207 065 0991
>>
>>
>>
>> Wikimedia UK is a Company Limited by Guarantee registered in England and
>> Wales, Registered No. 6741827. Registered Charity No.1144513. Registered
>> Office 4th Floor, Development House, 56-64 Leonard Street, London EC2A 4LT.
>>
>> Wikimedia UK is the UK chapter of a global Wikimedia movement. The
>> Wikimedia projects are run by the Wikimedia Foundation (who operate
>> Wikipedia, amongst other projects). *Wikimedia UK is an independent
>> non-profit charity with no legal control over Wikipedia nor responsibility
>> for its contents.*
>>
>> ___
>> Wikimedia UK mailing list
>> wikimediau...@wikimedia.org
>> https://lists.wikimedia.org/mailman/listinfo/wikimediauk-l
>> WMUK: https://wikimedia.org.uk
>>
>
>
> ___
> Wikimedia UK mailing list
> wikimediau...@wikimedia.org
> https://lists.wikimedia.org/mailman/listinfo/wikimediauk-l
> WMUK: https://wikimedia.org.uk
>

-- 

Lucy Crompton-Reid

Chief Executive

Wikimedia UK

+44 (0) 207 065 0991

Wikimedia UK is a Company Limited by Guarantee registered in England and
Wales, Registered No. 6741827. Registered Charity No.1144513. Registered
Office 4th Floor, Development House, 56-64 Leonard Street, London EC2A 4LT.

Wikimedia UK is the UK chapter of a global Wikimedia movement. The
Wikimedia projects are run by the Wikimedia Foundation (who operate
Wikipedia, amongst other projects). *Wikimedia UK is an independent
non-profit charity with no legal control over Wikipedia nor responsibility
for its contents.*
___
Wikimedia UK mailing list
wikimediau...@wikimedia.org
https://lists.wikimedia.org/mailman/listinfo/wikimediauk-l
WMUK: https://wikimedia.org.uk

Re: [Wikimediauk-l] Wikimedia UK communications strategy

2016-09-16 Thread Ed Hand

Dear Lucy

Yes please, I would love a copy of the draft communications strategy.

best wishes
Edward Hands

On 16 September 2016 at 11:41, Lucy Crompton-Reid <
lucy.crompton-r...@wikimedia.org.uk> wrote:

> Hi all
>
> I am in the process of developing the charity's communications strategy
> and would welcome feedback on the draft. This is a google doc rather than
> on the wiki, but please let me know if you would like me to share it with
> you for your comments and input.
>
> Many thanks and all best
> Lucy
>
> --
>
> Lucy Crompton-Reid
>
> Chief Executive
>
> Wikimedia UK
>
> +44 (0) 207 065 0991
>
>
>
> Wikimedia UK is a Company Limited by Guarantee registered in England and
> Wales, Registered No. 6741827. Registered Charity No.1144513. Registered
> Office 4th Floor, Development House, 56-64 Leonard Street, London EC2A 4LT.
>
> Wikimedia UK is the UK chapter of a global Wikimedia movement. The
> Wikimedia projects are run by the Wikimedia Foundation (who operate
> Wikipedia, amongst other projects). *Wikimedia UK is an independent
> non-profit charity with no legal control over Wikipedia nor responsibility
> for its contents.*
>
> ___
> Wikimedia UK mailing list
> wikimediau...@wikimedia.org
> https://lists.wikimedia.org/mailman/listinfo/wikimediauk-l
> WMUK: https://wikimedia.org.uk
>
___
Wikimedia UK mailing list
wikimediau...@wikimedia.org
https://lists.wikimedia.org/mailman/listinfo/wikimediauk-l
WMUK: https://wikimedia.org.uk

Re: [Wikimediauk-l] Wikimedia UK communications strategy

2016-09-16 Thread CAMPBELL Lorna

Hi Lucy,

Happy to provide feedback if you can share the doc with me at 
lorna.m.campb...@icloud.com

Cheers,
Lorna

On 16 Sep 2016, at 11:41, Lucy Crompton-Reid 
>
 wrote:

Hi all

I am in the process of developing the charity's communications strategy and 
would welcome feedback on the draft. This is a google doc rather than on the 
wiki, but please let me know if you would like me to share it with you for your 
comments and input.

Many thanks and all best
Lucy

--

Lucy Crompton-Reid

Chief Executive

Wikimedia UK

+44 (0) 207 065 0991



Wikimedia UK is a Company Limited by Guarantee registered in England and Wales, 
Registered No. 6741827. Registered Charity No.1144513. Registered Office 4th 
Floor, Development House, 56-64 Leonard Street, London EC2A 4LT.

Wikimedia UK is the UK chapter of a global Wikimedia movement. The Wikimedia 
projects are run by the Wikimedia Foundation (who operate Wikipedia, amongst 
other projects). Wikimedia UK is an independent non-profit charity with no 
legal control over Wikipedia nor responsibility for its contents.

___
Wikimedia UK mailing list
wikimediau...@wikimedia.org
https://lists.wikimedia.org/mailman/listinfo/wikimediauk-l
WMUK: https://wikimedia.org.uk


—
Lorna M. Campbell
OER Liaison - Open Scotland, LTW
University of Edinburgh
Mail: lorna.m.campb...@ed.ac.uk / 
lorna.m.campb...@icloud.com
Twitter: @lornamcampbell
Blog: https://lornamcampbell.wordpress.com/
Skype: lorna120768

The University of Edinburgh is a charitable body, registered in
Scotland, with registration number SC005336.



___
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WMUK: https://wikimedia.org.uk

[Wikimediauk-l] Wikimedia UK communications strategy

2016-09-16 Thread Lucy Crompton-Reid

Hi all

I am in the process of developing the charity's communications strategy and
would welcome feedback on the draft. This is a google doc rather than on
the wiki, but please let me know if you would like me to share it with you
for your comments and input.

Many thanks and all best
Lucy

-- 

Lucy Crompton-Reid

Chief Executive

Wikimedia UK

+44 (0) 207 065 0991



Wikimedia UK is a Company Limited by Guarantee registered in England and
Wales, Registered No. 6741827. Registered Charity No.1144513. Registered
Office 4th Floor, Development House, 56-64 Leonard Street, London EC2A 4LT.

Wikimedia UK is the UK chapter of a global Wikimedia movement. The
Wikimedia projects are run by the Wikimedia Foundation (who operate
Wikipedia, amongst other projects). *Wikimedia UK is an independent
non-profit charity with no legal control over Wikipedia nor responsibility
for its contents.*
___
Wikimedia UK mailing list
wikimediau...@wikimedia.org
https://lists.wikimedia.org/mailman/listinfo/wikimediauk-l
WMUK: https://wikimedia.org.uk

Re: [Wikimediauk-l] Wikimedia UK communications strategy

Re: [Wikimediauk-l] Wikimedia UK communications strategy

Re: [Wikimediauk-l] Wikimedia UK communications strategy

Re: [Wikimediauk-l] Wikimedia UK communications strategy

[Wikimediauk-l] Wikimedia UK communications strategy

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