Matt,
You would generally count just the one unique customer.
That said, every ARPU calculation I have seen seems to be slightly
different which in itself reflects the different definitions of
customers and revenue. One example is treatment of MDU (Multiple
Dwelling Unit) Apartments which is sometimes dealt with as a single
customer (the apartment owner / HOA) and sometimes at the more granular
tenant level.
It's probably more important to pick a methodology that's justifiable -
a good test would be if you send your customer 1 or many invoices / get
1 payment? - and apply it consistently.
Shiraz
-Original Message-
From: wireless-boun...@wispa.org [mailto:wireless-boun...@wispa.org] On
Behalf Of Matt Liotta
Sent: Monday, January 05, 2009 12:15 PM
To: WISPA General List
Subject: Re: [WISPA] what should ARPU mean?
What if one customer signs two different contracts? at two different
locations?
Is there ever a point where a single customer should for the purposes
of ARPU be considered at a less granular level?
-Matt
On Jan 5, 2009, at 2:09 PM, Travis Johnson wrote:
My assumption has always been adding up all your gross revenues from
the
customers and dividing by the number of customers. I had never heard
of
anything different. What are you hearing?
Travis
Microserv
Matt Liotta wrote:
We (the WISP industry) like to talk about ARPU a lot, but different
organizations define ARPU differently. So, my question is what do you
think the definition of ARPU should be?
-Matt
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