Yahoo acquires Web video-editing co Jumpcut

Sep 28, 2006

SAN FRANCISCO: Internet media giant Yahoo Inc said on Wednesday it had acquired 
Jumpcut, a site that provides simple-to-use online video-editing tools,
its latest bid to enhance its Web video services offerings.

Terms of the acquisition were not disclosed.

Six-month-old Jumpcut of San Francisco provides Web users a free set of online 
video editing tools that give people the ability to manipulate moving video
images without the need to own or install software on their own computers.

While the popularity of online video watching has surged, the numbers of people 
actually creating video programming remains a tiny fraction of the audience
of passive viewers.

In a statement, Yahoo said Jumpcut gives users a convenient way to create 
multimedia mashups of different types of video and other media.

"As part of Yahoo we'll be working on bringing video editing and remixing to 
everyone with an Internet connection," Jumpcut said in a statement on its own
Web site.

Sunnyvale, California-based Yahoo is looking to recapture momentum among online 
video viewers following the success this year among US Web users of YouTube,
the top provider of user-generated videos.

While statisticians paint conflicting views of the competitive landscape within 
the online video sharing market, YouTube attracted twice the number of visitors
of number two placed MySpace, which has twice the visits of Google Inc, 
according to US market data from Internet measurement firm Hitwise Inc MySpace
is a unit of News Corp.

Jumpcut will join other recent acquisitions by Yahoo including photo sharing 
site Flickr and Del.icio.us, a site that encourages users to share popular
bookmark links to Web sites.

Among other goals of the deal, Jumpcut said it will be working with Yahoo's 
media and advertising partners to help them create high-quality content for
remixing into movies.

It also will expand the ability for Web users to use Jumpcut tools to post on 
independent Web sites.

http://economictimes.indiatimes.com/articleshow/2033775.cms

Vikas Kapoor,
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