AOL adds new language portals

The Hindu

Anand Parthasarathy 

Indian edition of video search engine among eight
introduced 
 
Bangalore: Six months after it launched an
India-specific English language portal, global Web
services giant, AOL (formerly America On Line) has
added two
new language portals — in Hindi and Tamil. 

The 
www.aol.in/Hindi
 page offers four main sections: Samachar (news),
Bollywood, Gossip and Kala-Sanskrithi (culture). It
headlines the news that the Hindi remake of Sholay
is soon to be followed with Gujarati and Sindhi
versions. It even sneakily suggests the possible new
dialogue: “Ketla manas hatha?,” Gujarati rendering
of Gabbar Singh’s menacing “Kitne aadmi thhey?,” How
many men were there? 

With a canny eye for regional appeal, the Tamil portal

www.aol.in/Tamil
 has localised the movie pages to Tamil cinema and
added a section on astrology and religion. On
Saturday, visitors learnt that the next vehicle of
actress
Tanya of Thirudi fame is a suspense thriller, Thatak,
thatak while devotees are reminded that the Skanda
Sashti festival begins at Palani on Sunday. 

Both the language portals are linked to AOL’s main
India site 
www.aol.in
 in English. 

Also launched last week were eight country-specific
editions of AOL’s new video search engine Truveo, for
the U.S., France, Germany, Japan, Korea, Spain,
Taiwan — and India. The India site
(http://in.truveo.com/) offers desi-interest video
clips in categories such as news, sports,
entertainment, music, movies
and viewers’ choice. 

AOL seems to have wisely chosen not to compete with
video hosting services such as Google’s ‘You Tube’ or
‘Yahoo Video’ — but instead aggregates and searches
for videos based on the user’s request, trawling all
such sites. 

This includes the just-launched Hulu video service
from the U.S.-based NBC and NewsCorp. 

Top ranked at the Indian edition of Truveo are videos
of the weekend premieres of the two big Diwali Hindi
movie releases, Saawariya and Om Shanti Om; the
successful surgery of the multi-limbed child in
Bangalore and Yuvraj’s always-in-demand ‘six sixes.’ 


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