Re: Linking ad, keyword, and placement performance reports

['Josh Radcliff (AdWords API Team)' via AdWords API Forum]

Hi,

ValueTrack allows you to add various attributes *of each click* to the 
tracking URL template and final URLs of your account, so by definition the 
ValueTrack parameter values are for a single impression. If you want to get 
metrics such as impressions for a given date range (across all your 
clicks), then you'll want to use reports. Check out the Reporting guide 
 and the 
list of reports 
 for more 
info.

Thanks,
Josh, AdWords API Team

On Tuesday, August 8, 2017 at 7:50:22 AM UTC-4, Александр Великий wrote:
>
> Will ValueTrack parameters 
>  allow 
> to get impressions in some way?
>
> On Friday, July 17, 2015 at 12:37:42 AM UTC+3, Josh Radcliff (AdWords API 
> Team) wrote:
>>
>> Hi,
>>
>> It still is not possible to get ad-level information from either the 
>> AdWords API placement reports or the AdWords user interface.
>>
>> Note that the *KeywordId* field in the AD_PERFORMANCE_REPORT 
>> 
>>  will 
>> contain the ID of whichever criterion triggered the ad, not just 
>> *Keyword*s. Therefore, for impressions that the single attribution model 
>> 
>>  attributed 
>> to placements, you will get *Placement* criterion IDs in that field. 
>> However, it's highly likely that this will not be the case for many 
>> impressions for a given *Placement*.
>>
>> If capturing the ad -> placement association is critical for your use 
>> case, you could include the *{creative}* and *{placement}* ValueTrack 
>> parameters 
>>  in 
>> your URLs, and then capture that information in your tracker.
>>
>> Cheers,
>> Josh, AdWords API Team
>>
>> On Thursday, July 16, 2015 at 7:03:20 AM UTC-4, Scott Desgrosseilliers 
>> wrote:
>>>
>>> Is this now possible 3 years later??
>>>
>>> On Wednesday, March 14, 2012 at 6:46:58 PM UTC-4, vinyl wrote:

 Hi all,

 I'm trying to link the ad, keyword, and placement reports to better 
 analyze the performance of various keywords/ads. However, I'm having 
 trouble folding the placement results in, while keeping the basic 
 dimensions I'd like.

 I'm trying to use adID (Ad Performance Report, ID column), keyword, and 
 domain (Automatic Placements Report, domain column); with the Search 
 Network, I'll have something for adID and keyword, while for the Display 
 Network, I'm expecting to be able to group along the adID and placement. 
 In 
 either case, I'm hoping to line up impressions, clicks, and cost data from 
 the API reports with our internally collected revenue numbers.

 For the keywords, I can join the Ad Performance and Keyword Performance 
 reports by keywordID and everything works well; however, adID does not 
 exist in the Placements report. Does this mean this combination of 
 dimensions is impossible to use for analyzing the Display Network?

 I have seen the thread at 
 https://groups.google.com/forum/?fromgroups#!topic/adwords-api/-_6nYWMOgVs,
  
 but while that doesn't seem to have been totally resolved, the only 
 suggested solution was to avoid using adID as a dimension (and instead go 
 with adGroupID).

 Thanks!

>>>

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Re: Linking ad, keyword, and placement performance reports

[Александр Великий]

Will ValueTrack parameters 
 allow to 
get impressions in some way?

On Friday, July 17, 2015 at 12:37:42 AM UTC+3, Josh Radcliff (AdWords API 
Team) wrote:
>
> Hi,
>
> It still is not possible to get ad-level information from either the 
> AdWords API placement reports or the AdWords user interface.
>
> Note that the *KeywordId* field in the AD_PERFORMANCE_REPORT 
> 
>  will 
> contain the ID of whichever criterion triggered the ad, not just *Keyword*s. 
> Therefore, for impressions that the single attribution model 
> 
>  attributed 
> to placements, you will get *Placement* criterion IDs in that field. 
> However, it's highly likely that this will not be the case for many 
> impressions for a given *Placement*.
>
> If capturing the ad -> placement association is critical for your use 
> case, you could include the *{creative}* and *{placement}* ValueTrack 
> parameters 
>  in 
> your URLs, and then capture that information in your tracker.
>
> Cheers,
> Josh, AdWords API Team
>
> On Thursday, July 16, 2015 at 7:03:20 AM UTC-4, Scott Desgrosseilliers 
> wrote:
>>
>> Is this now possible 3 years later??
>>
>> On Wednesday, March 14, 2012 at 6:46:58 PM UTC-4, vinyl wrote:
>>>
>>> Hi all,
>>>
>>> I'm trying to link the ad, keyword, and placement reports to better 
>>> analyze the performance of various keywords/ads. However, I'm having 
>>> trouble folding the placement results in, while keeping the basic 
>>> dimensions I'd like.
>>>
>>> I'm trying to use adID (Ad Performance Report, ID column), keyword, and 
>>> domain (Automatic Placements Report, domain column); with the Search 
>>> Network, I'll have something for adID and keyword, while for the Display 
>>> Network, I'm expecting to be able to group along the adID and placement. In 
>>> either case, I'm hoping to line up impressions, clicks, and cost data from 
>>> the API reports with our internally collected revenue numbers.
>>>
>>> For the keywords, I can join the Ad Performance and Keyword Performance 
>>> reports by keywordID and everything works well; however, adID does not 
>>> exist in the Placements report. Does this mean this combination of 
>>> dimensions is impossible to use for analyzing the Display Network?
>>>
>>> I have seen the thread at 
>>> https://groups.google.com/forum/?fromgroups#!topic/adwords-api/-_6nYWMOgVs, 
>>> but while that doesn't seem to have been totally resolved, the only 
>>> suggested solution was to avoid using adID as a dimension (and instead go 
>>> with adGroupID).
>>>
>>> Thanks!
>>>
>>

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Re: Linking ad, keyword, and placement performance reports

[Scott Desgrosseilliers]

Thanks Josh, this was very helpful.

For now, doing a ton of cross-referencing between placements, ads,
keywords, and various URL fields has given us what we need - it's a ton of
work though.

On Thu, Jul 16, 2015 at 5:37 PM, Josh Radcliff (AdWords API Team) 
adwordsapiadvisor+j...@google.com wrote:

 Hi,

 It still is not possible to get ad-level information from either the
 AdWords API placement reports or the AdWords user interface.

 Note that the *KeywordId* field in the AD_PERFORMANCE_REPORT
 https://developers.google.com/adwords/api/docs/appendix/reports/ad-performance-report
  will
 contain the ID of whichever criterion triggered the ad, not just *Keyword*s.
 Therefore, for impressions that the single attribution model
 https://developers.google.com/adwords/api/docs/guides/reporting-concepts#single
  attributed
 to placements, you will get *Placement* criterion IDs in that field.
 However, it's highly likely that this will not be the case for many
 impressions for a given *Placement*.

 If capturing the ad - placement association is critical for your use
 case, you could include the *{creative}* and *{placement}* ValueTrack
 parameters
 https://support.google.com/adwords/answer/2375447?hl=en#examples in
 your URLs, and then capture that information in your tracker.

 Cheers,
 Josh, AdWords API Team


 On Thursday, July 16, 2015 at 7:03:20 AM UTC-4, Scott Desgrosseilliers
 wrote:

 Is this now possible 3 years later??

 On Wednesday, March 14, 2012 at 6:46:58 PM UTC-4, vinyl wrote:

 Hi all,

 I'm trying to link the ad, keyword, and placement reports to better
 analyze the performance of various keywords/ads. However, I'm having
 trouble folding the placement results in, while keeping the basic
 dimensions I'd like.

 I'm trying to use adID (Ad Performance Report, ID column), keyword, and
 domain (Automatic Placements Report, domain column); with the Search
 Network, I'll have something for adID and keyword, while for the Display
 Network, I'm expecting to be able to group along the adID and placement. In
 either case, I'm hoping to line up impressions, clicks, and cost data from
 the API reports with our internally collected revenue numbers.

 For the keywords, I can join the Ad Performance and Keyword Performance
 reports by keywordID and everything works well; however, adID does not
 exist in the Placements report. Does this mean this combination of
 dimensions is impossible to use for analyzing the Display Network?

 I have seen the thread at
 https://groups.google.com/forum/?fromgroups#!topic/adwords-api/-_6nYWMOgVs,
 but while that doesn't seem to have been totally resolved, the only
 suggested solution was to avoid using adID as a dimension (and instead go
 with adGroupID).

 Thanks!

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Re: Linking ad, keyword, and placement performance reports

[Scott Desgrosseilliers]

Is this now possible 3 years later??

On Wednesday, March 14, 2012 at 6:46:58 PM UTC-4, vinyl wrote:

 Hi all,

 I'm trying to link the ad, keyword, and placement reports to better 
 analyze the performance of various keywords/ads. However, I'm having 
 trouble folding the placement results in, while keeping the basic 
 dimensions I'd like.

 I'm trying to use adID (Ad Performance Report, ID column), keyword, and 
 domain (Automatic Placements Report, domain column); with the Search 
 Network, I'll have something for adID and keyword, while for the Display 
 Network, I'm expecting to be able to group along the adID and placement. In 
 either case, I'm hoping to line up impressions, clicks, and cost data from 
 the API reports with our internally collected revenue numbers.

 For the keywords, I can join the Ad Performance and Keyword Performance 
 reports by keywordID and everything works well; however, adID does not 
 exist in the Placements report. Does this mean this combination of 
 dimensions is impossible to use for analyzing the Display Network?

 I have seen the thread at 
 https://groups.google.com/forum/?fromgroups#!topic/adwords-api/-_6nYWMOgVs, 
 but while that doesn't seem to have been totally resolved, the only 
 suggested solution was to avoid using adID as a dimension (and instead go 
 with adGroupID).

 Thanks!


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Re: Linking ad, keyword, and placement performance reports

[Josh Radcliff (AdWords API Team)]

Hi,

It still is not possible to get ad-level information from either the 
AdWords API placement reports or the AdWords user interface.

Note that the *KeywordId* field in the AD_PERFORMANCE_REPORT 
https://developers.google.com/adwords/api/docs/appendix/reports/ad-performance-report
 will 
contain the ID of whichever criterion triggered the ad, not just *Keyword*s. 
Therefore, for impressions that the single attribution model 
https://developers.google.com/adwords/api/docs/guides/reporting-concepts#single
 attributed 
to placements, you will get *Placement* criterion IDs in that field. 
However, it's highly likely that this will not be the case for many 
impressions for a given *Placement*.

If capturing the ad - placement association is critical for your use case, 
you could include the *{creative}* and *{placement}* ValueTrack parameters 
https://support.google.com/adwords/answer/2375447?hl=en#examples in your 
URLs, and then capture that information in your tracker.

Cheers,
Josh, AdWords API Team

On Thursday, July 16, 2015 at 7:03:20 AM UTC-4, Scott Desgrosseilliers 
wrote:

 Is this now possible 3 years later??

 On Wednesday, March 14, 2012 at 6:46:58 PM UTC-4, vinyl wrote:

 Hi all,

 I'm trying to link the ad, keyword, and placement reports to better 
 analyze the performance of various keywords/ads. However, I'm having 
 trouble folding the placement results in, while keeping the basic 
 dimensions I'd like.

 I'm trying to use adID (Ad Performance Report, ID column), keyword, and 
 domain (Automatic Placements Report, domain column); with the Search 
 Network, I'll have something for adID and keyword, while for the Display 
 Network, I'm expecting to be able to group along the adID and placement. In 
 either case, I'm hoping to line up impressions, clicks, and cost data from 
 the API reports with our internally collected revenue numbers.

 For the keywords, I can join the Ad Performance and Keyword Performance 
 reports by keywordID and everything works well; however, adID does not 
 exist in the Placements report. Does this mean this combination of 
 dimensions is impossible to use for analyzing the Display Network?

 I have seen the thread at 
 https://groups.google.com/forum/?fromgroups#!topic/adwords-api/-_6nYWMOgVs, 
 but while that doesn't seem to have been totally resolved, the only 
 suggested solution was to avoid using adID as a dimension (and instead go 
 with adGroupID).

 Thanks!



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Re: Linking ad, keyword, and placement performance reports

[David Torres]

Hi,

Short answer, it is not possible to cross-link an automatic placement by 
itself with and ad.
 
Automatic placements are not meant to be linked with the ad performance 
report but instead be analized and promoted to managed placements, then you 
can fully cross-reference them with the ad performance report. 

Best,

- David Torres - AdWords API Team

On Friday, March 16, 2012 1:49:09 PM UTC-4, vinyl wrote:

 Bump. No ideas? Am I posting this in the wrong group?!

 On Wednesday, March 14, 2012 3:46:58 PM UTC-7, vinyl wrote:

 Hi all,

 I'm trying to link the ad, keyword, and placement reports to better 
 analyze the performance of various keywords/ads. However, I'm having 
 trouble folding the placement results in, while keeping the basic 
 dimensions I'd like.

 I'm trying to use adID (Ad Performance Report, ID column), keyword, and 
 domain (Automatic Placements Report, domain column); with the Search 
 Network, I'll have something for adID and keyword, while for the Display 
 Network, I'm expecting to be able to group along the adID and placement. In 
 either case, I'm hoping to line up impressions, clicks, and cost data from 
 the API reports with our internally collected revenue numbers.

 For the keywords, I can join the Ad Performance and Keyword Performance 
 reports by keywordID and everything works well; however, adID does not 
 exist in the Placements report. Does this mean this combination of 
 dimensions is impossible to use for analyzing the Display Network?

 I have seen the thread at 
 https://groups.google.com/forum/?fromgroups#!topic/adwords-api/-_6nYWMOgVs, 
 but while that doesn't seem to have been totally resolved, the only 
 suggested solution was to avoid using adID as a dimension (and instead go 
 with adGroupID).

 Thanks!



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Re: Linking ad, keyword, and placement performance reports

[vinyl]

Ok, that makes sense - thanks! 

On Monday, March 19, 2012 11:05:42 AM UTC-7, David Torres wrote:

 Hi,

 Short answer, it is not possible to cross-link an automatic placement by 
 itself with and ad.
  
 Automatic placements are not meant to be linked with the ad performance 
 report but instead be analized and promoted to managed placements, then you 
 can fully cross-reference them with the ad performance report. 

 Best,

 - David Torres - AdWords API Team

 On Friday, March 16, 2012 1:49:09 PM UTC-4, vinyl wrote:

 Bump. No ideas? Am I posting this in the wrong group?!

 On Wednesday, March 14, 2012 3:46:58 PM UTC-7, vinyl wrote:

 Hi all,

 I'm trying to link the ad, keyword, and placement reports to better 
 analyze the performance of various keywords/ads. However, I'm having 
 trouble folding the placement results in, while keeping the basic 
 dimensions I'd like.

 I'm trying to use adID (Ad Performance Report, ID column), keyword, and 
 domain (Automatic Placements Report, domain column); with the Search 
 Network, I'll have something for adID and keyword, while for the Display 
 Network, I'm expecting to be able to group along the adID and placement. In 
 either case, I'm hoping to line up impressions, clicks, and cost data from 
 the API reports with our internally collected revenue numbers.

 For the keywords, I can join the Ad Performance and Keyword Performance 
 reports by keywordID and everything works well; however, adID does not 
 exist in the Placements report. Does this mean this combination of 
 dimensions is impossible to use for analyzing the Display Network?

 I have seen the thread at 
 https://groups.google.com/forum/?fromgroups#!topic/adwords-api/-_6nYWMOgVs, 
 but while that doesn't seem to have been totally resolved, the only 
 suggested solution was to avoid using adID as a dimension (and instead go 
 with adGroupID).

 Thanks!



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Re: Linking ad, keyword, and placement performance reports

[vinyl]

Bump. No ideas? Am I posting this in the wrong group?!

On Wednesday, March 14, 2012 3:46:58 PM UTC-7, vinyl wrote:

 Hi all,

 I'm trying to link the ad, keyword, and placement reports to better 
 analyze the performance of various keywords/ads. However, I'm having 
 trouble folding the placement results in, while keeping the basic 
 dimensions I'd like.

 I'm trying to use adID (Ad Performance Report, ID column), keyword, and 
 domain (Automatic Placements Report, domain column); with the Search 
 Network, I'll have something for adID and keyword, while for the Display 
 Network, I'm expecting to be able to group along the adID and placement. In 
 either case, I'm hoping to line up impressions, clicks, and cost data from 
 the API reports with our internally collected revenue numbers.

 For the keywords, I can join the Ad Performance and Keyword Performance 
 reports by keywordID and everything works well; however, adID does not 
 exist in the Placements report. Does this mean this combination of 
 dimensions is impossible to use for analyzing the Display Network?

 I have seen the thread at 
 https://groups.google.com/forum/?fromgroups#!topic/adwords-api/-_6nYWMOgVs, 
 but while that doesn't seem to have been totally resolved, the only 
 suggested solution was to avoid using adID as a dimension (and instead go 
 with adGroupID).

 Thanks!


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Also find us on our blog and discussion group:
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http://groups.google.com/group/adwords-api
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