As an aside, television (at least in the US) was originally produced by 
sponsorship, with entire shows Brought To You By X;
sponsorship is back on the rise again here, as is product placement.

With both models, the more people who see your show (which you can measure by 
interview or poll, rather than actual counts), the better for you in terms of 
value to sponsors and product placers. It's an excellent, mostly internet-ready 
model, where interstitial ads aren't...



-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] Behalf Of Michael Sparks
Sent: Friday, February 02, 2007 10:48 AM
To: backstage@lists.bbc.co.uk
Subject: RE: [backstage] BBC Trust "reaches Provisional Conclusions on
BBC on-demand proposals"


> > I personally like shows like Doctor Who, Battlestar Galactica, Stargate,
> > Backyardigans and so on. None of which are cheap. How do they get made
> > if they have to pay for space? What's their income?
> >
> Currently in the traditional way, but the next pilot (script written in a
> basement somewhere) could get it's break on a free BBC platform, and will
> generate investment that way. The authors won't worry about DRM as it's
> proven counter-productive, and they got their break without it.

I don't feel you're actually thinking through the economics here, or
maybe skipping steps because you think they're obvious and so I'm 
obviously missing somethin. So I'll leave it at that, with one last
point in case you want to fill in what I'm missing :)

Incidentally whilst you're mentioning DRM here, I wasn't (you
mentioned broadcast - there's no DRM there so it's irrelevent).
I was questioning how you thought programmes would get made in
the first place, since - you had appeared to propose that content
providers give their content to the BBC to broadcast either for
free or would pay for such a thing:

You wrote: 
> After all, there are many companies that would pay to be on the BBC
 -- http://www.mail-archive.com/backstage@lists.bbc.co.uk/msg03106.html

You wrote: 
> The BBC should do the opposite, and start a channel only showing
> free(libre) content and watch the artists flock to see who can
> create the best stuff for free, just to get on the BBC.
 -- http://www.mail-archive.com/backstage@lists.bbc.co.uk/msg03118.html

You wrote:
> (use BBC 3 and/or BBC 4 during the day, for example)
  (not possible on freeview, but maybe on Satellite or cable. Maybe. 
   Depending on space.)
  -- http://www.mail-archive.com/backstage@lists.bbc.co.uk/msg03135.html

I clearly misunderstood  your intent there, my apologies, so I'll be
quiet :-) If you can articulate the economics better so I can understand,
I might pipe up again, but otherwise, I just can't understand your
economic model.


Michael.
--
These views are mine, and mine alone, don't confuse them with my
employers :)

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