>Kellog's is secondary industry. A product label re sustainability >ought to also >cover sustainable secondary industry indicators, incl. social accountability >etc.
It's my impression that "Kellog" as it is referred to in these articles is a grant providing group that has done a great deal of good work in North America. I assume their largess comes from the cornflake fortune, but their values are those of the Kellog founder: pure food equals health. One of the Kellog initiatives is "Fires of Hope" which is a regional foodshed project under the leadership of Tim Bowser, founder of PASA. Bowsers credentials are impeccable. The Kellog sustainable labeling article appears to be a proposal for a proposal; as such it shouldn't be taken too seriously as it is a long way from fruition. Just for the record, I cannot condone sustainable ag that makes use of chemicals. It's like saying that if the punches are less than a certain number, then a beating shouldn't be called a beating. -Allan
