Manage like a Coach

Effective managers and owners use a number of different approaches and
strategies to support employees. Professional sports managers understand
that athletes sometimes need a direct and blunt talking to and, at other
times, patient understanding. The great managers understand which approach
is wanted and needed in a given situation.

When supporting my clients as a professional business coach, I incorporate a
number of strategies designed to move managers and owners toward their
goals. The coaching model can be used effectively by owners when working
with their staff. It can also work beautifully within a family framework.

The keys to managing like a coach...

Collaborate, instead of confront: The context of coaching is
collaborative/cooperative as opposed to confrontive. A coach seeks to view
the playing field from the same perspective as the client. When working with
a client, I imagine I'm looking at the playing field over his/her shoulder
instead of face to face. 

This can be a profound shift for many owners when approaching a difficult
conversation with a staff member. Most owners dread corrective conversations
with employees. Shifting the focus toward collaboration can produce a very
different mood and lead to more successful results.

It is more important to ask than it is to 'know': A coach asks open ended
questions and genuinely explores the situation with the client. Two heads
are better than one. The goal is to open new conversations that open
possibilities, new thinking and new solutions. The more open ended the
question, typically, the better.

Fix the process and not the person: Changing people is difficult work. It is
the domain of psychiatrists and the judicial system. For owners it is an
ineffective strategy. It takes too long, it requires special skills few
owners possess and too often the results are nonexistent or temporary. 

An effective option is to focus on the process. Change the way the work is
done, gain the agreement of the employee to change his/her approach to the
work and you stand a better chance of producing a result that supports
business efficiency and success.

Make clear agreements, get buy-in and follow up in a timely manner: A coach
makes clear agreements with his/her client, making sure the client
understands the request, has the tools, resources, and education/training to
be successful. Once a clear agreement is made, the coach follows up with the
client on a consistent basis to support the promise being kept. 

This works equally well with owners and employees. If there are a couple of
areas where owners with whom I work have difficulty implementing this
strategy in their business it is in setting a date for completion and
immediate and consistent follow-up if an agreement is not kept. 

A promise to perform without a date or time for completion is a sure fire
recipe for disappointment and failure. The sooner correction is made when a
promise is broken, the more likely the behavior and result can be corrected.
Time is of the essence. 

Like any skill, to effectively implement new tools and strategies can take
time and practice. For many owners, supporting staff like a coach is foreign
territory; for others it is a natural fit. When implementing any of these
strategies, give yourself time and cut yourself some slack to learn these
new approaches. Be willing to make mistakes as part of your personal growth
and improved skill set and be sure to acknowledge your own small successes
along the way.

Warmest regards,
Right-click here to download pictures. To help protect your privacy, Outlook
prevented automatic download of this picture from the Internet.
Dennis DuRoff

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