> -----Original Message----- > From: [EMAIL PROTECTED] > [mailto:[EMAIL PROTECTED] On Behalf Of William T Goodall > Sent: Tuesday, December 09, 2003 05:17 AM > To: Brin-L > Subject: iTunes at Twenty Million > > > http://news.com.com/2100-1027_3-5117275.html?tag=nefd_top > > "Apple Computer said Monday that it has now sold more than 20 million > songs in fewer than seven months through its iTunes song store.
This, to me, is great news. Isn't their goal to sell 100 million tracks by the 1st years anniversary of the Windows launch? > Online buying patterns are also beginning to emerge, pointing to > potential ground rules for the new services. No kidding! I work all day long with sales metrics to understand item relationships for AMZN, and I'd love to dig into 20MM transactions to see what patterns emerge.. ^_^ > marketing Peter Lowe said that 45 percent of songs downloaded through > iTunes had been sold as part of a full album, rather than in single > song form. That indicates many people are still interested in > purchasing large numbers of songs, or full albums, despite > having a la carte options, Lowe said. Its also an implied economics (similar to reverse implied odds in poker ^_^) - the more single tracks you purchase from an album, the cheaper the rest of the album gets on a per track basis. > Additional research from the NPD Group indicated that iTunes > customers > bought more music than did ordinary offline consumers over the first > four months of that service's operations. The average iTunes customer > bought 49 songs online during that time, or the equivalent of > about an > album a month, compared with the average teenager's purchase of a CD > every two months, said NPD vice president Russ Crupnick. A CD every 2 months? Dear god, I buy an album a week, at least ^_^ I'm embarking on a bit of experiment, though. Every time I want to purchase an album, I try to get it via iTunes first. With a batch of recent new releases, though, I'm noticing a trend to include a DVD of bonus footage, extra songs, videos, etc, which makes purchasing the physical copy more attractive. Curse you, marketeers! > The Macintosh audience may not be representative of the > larger market, > however, since Apple buyers tend to have higher incomes and greater > technological sophistication than the PC audience as a whole, > and have > previously had less access to the free file-swapping services." Perhaps, but these numbers also include the Windows iTunes.. -j- _______________________________________________ http://www.mccmedia.com/mailman/listinfo/brin-l
