RE: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-05-01 Thread steve
Its funny Lowell, I wanted to ask you this in private, but what the hack.
While I am working on getting this current product out the door if you

could organize the community effort that would be a great help to me, that
way I don't get distracted from the grunt work of pushing boxes

out the door.

 

Personally, I've worked in marketing driven companies and engineering driven
companies. There are strengths and weakness in both. 

If the marketing side has no idea about forthcoming technology, if they just
reflect the customer to engineering, then you will

be a follower, not a leader.  If you ask customers what they want, more
often then not they tell you what they have. They don't know what they are
missing.

On the other hand if the engineering side has no idea of the customer, then
you can get ( I've got the scars to prove it) a product that has

great technology  that nobody cares about, or products ahead of their time.
So it takes a balance. Typically what I would do is

TWO lists. A technology PUSH list, created by engineering and then a
marketing PULL list created by marketing. That way marketing

gets exposed to technologies they may not know about and engineering gets
exposed to customer needs they may have overlooked.

 

Then the negotiation starts. This is a discussion about schedule cost and
ROI. So out of your list of Push and pull you might conceptualize

a pure pull product, and you might conceptualize a pure push product, do
schedule costs and ROI. Then look at more balanced concepts

in between.  The way we do it at Openmoko is that Wolfgang represents the
engineering voice, I am the marketing voice. Sean listens to

our inputs and decides. I don't think we have had a disagreement between the
three of us that lasted more than 1 email exchange.  So If you want to
represent

the community voice to me, then I  bring that voice forward into the board
room.  Is that workable?

 

  _  

From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Lowell Higley
Sent: Tuesday, April 29, 2008 1:12 PM
To: List for Openmoko community discussion
Subject: Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

 

Hi Matt..

I think I get a sense of where you are coming from.  As an engineer, one
thinks oh no, here comes these marketing people with their unrealistic
requirements again.  Been there.  Even been on the giving end. :(  On the
flip side, as a marketer one sometimes thinks, Man, will these guys ever
get a clue, no one wants that feature set.  In a *perfect* world, engineers
and marketers would be equal partners.. I don't think I've actually seen
this work perfectly yet but I know the relationship I built with the
engineering at Unisys was hard earned and it was built on trust (both ways.)
It was a pretty good relationship and took me a few years to build. You have
to treat the other side as part of the team, not the enemy as we have
instincts to do.  I've done it, I know.

Here's how I see the roles working in an open environment...

The marketing team creates a list of features that the product needs to
have.  There is a lot that goes into this I want to keep it simple for now.
They sit down with the engineering team and create a list of agreed upon
features (even suggested features engineering brings to the table) that go
into the next product, prioritized of course.  That list of features is
created based on priority and feasibility of hitting the target completion
date (agreed upon by everyone.. sort of.)  Engineering then makes the magic
happen... when a feature or requirement turns out it can't be met (through
bug or other technical issue) both teams work out either a revised feature
list or target date.  Depends on how important that feature is.  I've been
in situations where I was told 5 days before the target date oh by the way,
we dumped that must have feature x.

While the engineering team is building the marketing team is working out the
future of the next product and creating the collateral and campaign for the
product in development.  All publicly of course, with the aid of anyone
(including the techie folks) that wants to help.  I have a lot of ideas.  I
was thinking the bug database would be a good place to keep feature
suggestions/submissions... but I couldn't find a bug database in the wiki.
I must be blind.  From that point, it's a big cycle.  Once you get it
going... it's easy to keep on it.  The hard part is building the
collaborative tools/process to do all this in.

I think as an after thought, maybe we don't want to split into teams, just
create a logical process...  Not sure how that would work, though.  People
have definite skills in one are or the other.  Anyways, that's my hair
brained idea... I guess I should talk this out with Steve before I go too
much further down this road.  Thanks for the feedback.  I think I understand
your perspective now.

Lowell

PS - regarding Open Marketing, I'm a fan.  I've been attempting to load the
framework on my

Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-30 Thread Dr. H. Nikolaus Schaller

Hi all,
although I am jumping in the middle of the discussion, I think I have  
some valuable contributions

to bridge the engineering, marketing and community points of views.

Am 29.04.2008 um 20:03 schrieb Flemming Richter Mikkelsen:


On 4/29/08, Lowell Higley [EMAIL PROTECTED] wrote:


When I think of marketing I think of Apple and Google. Apple is for  
some

specific group of people while Google manage to reach all. Why?


This raises

Question 1: why don't we think of Openmoko?

It is not because Google is free. Try to compare OpenOffice with m$  
office.
M$ office gets its users because it's pushed on us (huge  
availability and

commenly known).

Google engineered what the market requested. They found out what
people wanted and how to give it to them. I remember that I started  
using


Question 2 (already asked by Lowell): which market requirements did  
Openmoko find

by focus groups?

BTW: There are Mobile Phone market studies for approx. 5000$ which make
predictions for the next 5 years. Nonsense? No. I did read and compare  
in 2005

the Strategy Analytics study from 2001 and it was quite accurately
predicting camera phones, smartphones, MP3 players, typical screen  
sizes etc.

Which all were quite rare in 2001.

Well, such a study never goes down to the level that the 2003 study  
did predict

the iPhone or Openmoko to come in 2007:)

But they can predict technological platforms to come.
I.e. 256MB RAM, 600MHz processor, VGA display. Comparing that with a
2001 Desktop PC gives an indication that 2008 is the year of originally
Desktop OS platforms to be mobilized.

IMHO using a community to discuss and reinvent the same things is a  
good approach,

but can't replace solid studies by specialists.

So defining the next generation product is not necessarily a community  
process.


Question 3: is the Openmoko project aware of these studies and using  
them?



the search engine because someone recommended it to me. This was many
years ago... other people recommended me other search engines. Some
might be better, but Google is good enough so I do not change right  
now.


I have no idea about marketing, but I like Steve's idea about open
marketing. If we show the phone to many people, some of them might get
interested. I started using Linux because a friend of me told me  
about it.


Marketing has two aspects:

a) Market knowledge/intelligence, i.e. who are the customers, what do  
they
want, how can we achieve that. This is the question about Engineering  
vs. Community driven.


b) Market communication: this is making the market aware of the products

As someone who observes this project since it became public in  
November 2006,
Openmoko did have a great start by the initial announcements and got a  
lot of

press coverage, because it was

* unknown
* different (the openness approach)
* announced first products for February 2007

The reason why there was so much coverage is simple:

There had been rumours of an iPhone by end of 2006. And everyone  
thought that there is someone

coming around the corner who is better and even faster than Apple.

Now, let's compare what potential customers find if they research what  
they find in

the Internet:

* great start (termed the iPhone killer)
* but delayed product delivery and not yet finished (software)
* Openmoko did a really good job in showing and explaining the device  
on many conferences

* iPhone has sold millions
* iPhone is also Open (to a reasonable extent) and it is very easy to  
switch from Linux development to OSX


So, the initial impression of being fast could not at all be hold.  
Unfortunately this is the notion
that many multipliers, i.e. magazines and gazettes have. If they now  
will get the press release
that the Freerunner is being shipped, who will print this message?  
Financial Times?


They live from talking about the new and unexpected. The heroes. Here  
we are back to Apple Marketing.

They celebrate their products, announcements and achievements as heroes.

Quesion 4: how can we change that?

Answer: we can't change the past. So, we have to change the future.

Question 5: What must be improved?

Perhaps Openmoko device delivery must be faster. I know that all of  
you are
now crying that we all need to have a 110% perfect hardware. But the  
price
we pay for this is that devices are coming later and this adds up to  
low interest

by people who are *not* interested in the platform per se.

And, there must be hero stories for the gazettes. Isn't there anyone  
who was
in a critical situation and could get help only because he/she did  
have an Openmoko?


If Openmoko should get out to x million people, I think we all need  
to work

together. Remember it is in our own interest to make Openmoko survive.
Showing off the phone would make a difference. If we want to show


I had shown the Neo to many people and was astonished how many did  
already
know it. Nevertheless many of them would not change their current  

Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-29 Thread Lowell Higley
Ok.. I'm severely jet lagged but I will try to throw some closure on this
and hope it is coherent.   Steve has been very cordial and enlightening in
his mails to me.  The last I have yet to digest and respond to but overall
it is good, constructive stuff. After reading the diaglogue that has ensued,
I totally understand why he wanted to take the conversation private.  We'll
has some things and go from there.  Sorry for starting a firestorm.

I want to let everyone know I don't intend to be negative and that was why I
sent that last message.  If I see problems, I want to offer solutions.  I
also want to thank Stroller for his phenomenal job for capturing (and
translating) what I was trying to say.

There was one statement made that I want to comment on...

I mean marketing is really just how to sellSNIP

That statement could not be farther from the truth, IMHO.  I think any Tech
CEO worth his salt would tell you the same.   That very statement and belief
is why so many startups in Silicon Valley (and probably worldwide) with very
amazing products have gone bankrupt. I have friends that lived through that
nightmare.  That mindset is the very essence of the problem my original
e-mail was trying to address.  I couldn't have summed it better myself.  It
makes it sound like engineering comes up with a product all on it's own,
throws it over a wall and to Marketing and says here, sell it. Kind of
like a hot potato. That was the case once... in the 60's, I believe.

Today, any company that had that mindset would not last long unless they had
very deep pockets. Yes, I have a specific company in mind.  My thought is
let's roll that marketing effort over to this project from a community
perspective.  A lot of Open Source projects already do it.. Open Office is
the first one that comes to mind.  One of the thing I want to do with Steve
is draw some boundaries... What is in Openmoko's court, and what is in the
community's court regarding marketing... etc.

In the meantime, let's roll out the FreeRunner and once it's out, well
attack the next project publicly.  Ok.. I'm going to sleep now. :)  Cheers!

Lowell

On Mon, Apr 28, 2008 at 6:58 PM, steve [EMAIL PROTECTED] wrote:

  thanks for explaining that to folks


 -Original Message-
 From: [EMAIL PROTECTED]
 [mailto:[EMAIL PROTECTED] On Behalf Of Stroller
 Sent: Monday, April 28, 2008 2:01 PM
 To: List for Openmoko community discussion
 Subject: Re: Engineering Driven vs. Community Driven (was Re: Ugliness)


 On 28 Apr 2008, at 17:54, hank williams wrote:

  I have to say my unvoiced thoughts were the same as Ryan's. I was
  not at all clear why a call for the community to help figure
  marketing stuff out would be met by a request to take the
  discussion off list as though it was somehow inappropriate for
  public discussion. It seemed like a very strange response. Now
  reading the responses to Ryan's comments seem even more strange. I
  feel like I am missing something because the responses to Ryan's
  comments seem on the surface, inappropriate as well.


 If you read further back in this thread you'll see that the subject
 changed in reply to my message, Re: Ugliness  (26 April 2008
 13:58:04 BST).

 If you read back you'll see that before that someone was complaining
 the Freerunner will never sell in the mass-market because me  my
 friends think it's ugly, and my counterpoint was, heck, I'm sure
 FIC have done some market research (focus groups c).

 Lowell Higley obviously knows his stuff regarding selling tech
 products, and he raises some interesting points. I immediately wanted
 to reply to them, but I could have spent hours doing so. Not to argue
 with him, just to purse interesting avenues of discussion.

 But Lowell's insights are far more in depth than your average Xbox vs
 Playstation, who's-winning-the-format-war, fanbois' forum thread. As
 Lowell says:

   Marketing is much more than holding focus groups and creating sales
   copy.  There is competitive analysis, business cases, marketing
   requirements, negotiating with engineering over the final product,
   schedule.. and the list goes on.  My point is, as I look at things
   and put the picture together, I see no strong marketing presence
   in the FreeRunner.  Where's the MRD?  Where's the focus group?
   Where's the business case?

 In case you don't speak the business jargon, competitive analysis
 means how much does the competition sell for, how much will it cost
 us to make a similar product and how much profit can we make?.

 Business cases and the results of focus groups, say FIC stating
 that you  your friends may think it's ugly, but we reckon we can
 sell XX thousand units and make $yyy profit aren't really any of
 our business.

 In his second message (27 April 2008 18:16:11 BST) Lowell raises the
 goal of the OpenMoko project, which is ostensibly the best
 possible mobile phone software stack that can be installed over a
 wide range of phones. But underlying

RE: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-29 Thread Crane, Matthew
I understand what you're saying about engineers tossing a product over
the wall being a throw back.  *Of course* there's back and forth and
both marketing and rnd contributing to each other..  
 
But I think it is typical for engineers to yearn for a larger role in
marketing decisions and, less so, marketing to overstate their role in
product engineering.   Both groups have strong investments in the
product dev process in different ways.   I think engineering tends to be
more of a group development effort, where marketing relies more on the
strength of individuals, all with very good reasons. 
 
If the concerns are too overlapped, or if there is no seperation and
specialization, I don't think that works well generally.  I think
there's very high value wrt role seperation and specialization.   I
don't think it was suggested that there was some kind of wall in the
middle, that's ridiculous.  But the best products come from a respect
for the others roles and intense focus on what people are good at.
 
Matt
 
 


From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Lowell Higley
Sent: Tuesday, April 29, 2008 12:11 PM
To: List for Openmoko community discussion
Subject: Re: Engineering Driven vs. Community Driven (was Re: Ugliness)


Ok.. I'm severely jet lagged but I will try to throw some closure on
this and hope it is coherent.   Steve has been very cordial and
enlightening in his mails to me.  The last I have yet to digest and
respond to but overall it is good, constructive stuff. After reading the
diaglogue that has ensued, I totally understand why he wanted to take
the conversation private.  We'll has some things and go from there.
Sorry for starting a firestorm.

I want to let everyone know I don't intend to be negative and that was
why I sent that last message.  If I see problems, I want to offer
solutions.  I also want to thank Stroller for his phenomenal job for
capturing (and translating) what I was trying to say.

There was one statement made that I want to comment on...

I mean marketing is really just how to sellSNIP

That statement could not be farther from the truth, IMHO.  I think any
Tech CEO worth his salt would tell you the same.   That very statement
and belief is why so many startups in Silicon Valley (and probably
worldwide) with very amazing products have gone bankrupt. I have friends
that lived through that nightmare.  That mindset is the very essence of
the problem my original e-mail was trying to address.  I couldn't have
summed it better myself.  It makes it sound like engineering comes up
with a product all on it's own, throws it over a wall and to Marketing
and says here, sell it. Kind of like a hot potato. That was the case
once... in the 60's, I believe.  

Today, any company that had that mindset would not last long unless they
had very deep pockets. Yes, I have a specific company in mind.  My
thought is let's roll that marketing effort over to this project from a
community perspective.  A lot of Open Source projects already do it..
Open Office is the first one that comes to mind.  One of the thing I
want to do with Steve is draw some boundaries... What is in Openmoko's
court, and what is in the community's court regarding marketing... etc.

In the meantime, let's roll out the FreeRunner and once it's out, well
attack the next project publicly.  Ok.. I'm going to sleep now. :)
Cheers!

Lowell


On Mon, Apr 28, 2008 at 6:58 PM, steve [EMAIL PROTECTED] wrote:


 thanks for explaining that to folks



-Original Message-
From: [EMAIL PROTECTED]

[mailto:[EMAIL PROTECTED] On Behalf Of
Stroller
Sent: Monday, April 28, 2008 2:01 PM
To: List for Openmoko community discussion
Subject: Re: Engineering Driven vs. Community Driven (was Re:
Ugliness)



On 28 Apr 2008, at 17:54, hank williams wrote:

 I have to say my unvoiced thoughts were the same as Ryan's. I
was
 not at all clear why a call for the community to help figure
 marketing stuff out would be met by a request to take the
 discussion off list as though it was somehow inappropriate for
 public discussion. It seemed like a very strange response. Now
 reading the responses to Ryan's comments seem even more
strange. I
 feel like I am missing something because the responses to
Ryan's
 comments seem on the surface, inappropriate as well.


If you read further back in this thread you'll see that the
subject
changed in reply to my message, Re: Ugliness  (26 April 2008
13:58:04 BST).

If you read back you'll see that before that someone was
complaining
the Freerunner will never sell in the mass-market because me 
my
friends think it's ugly, and my counterpoint was, heck, I'm
sure
FIC have done some market research (focus groups c

Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-29 Thread Flemming Richter Mikkelsen
On 4/29/08, Lowell Higley [EMAIL PROTECTED] wrote:
 I mean marketing is really just how to sellSNIP
 That statement could not be farther from the truth, IMHO.  I think any Tech
I agree 100% with Lowell.

When I think of marketing I think of Apple and Google. Apple is for some
specific group of people while Google manage to reach all. Why?

It is not because Google is free. Try to compare OpenOffice with m$ office.
M$ office gets its users because it's pushed on us (huge availability and
commenly known).

Google engineered what the market requested. They found out what
people wanted and how to give it to them. I remember that I started using
the search engine because someone recommended it to me. This was many
years ago... other people recommended me other search engines. Some
might be better, but Google is good enough so I do not change right now.

I have no idea about marketing, but I like Steve's idea about open
marketing. If we show the phone to many people, some of them might get
interested. I started using Linux because a friend of me told me about it.

If Openmoko should get out to x million people, I think we all need to work
together. Remember it is in our own interest to make Openmoko survive.
Showing off the phone would make a difference. If we want to show
something to non-hackers, we (the community) needs to develop a a lot
of nice software, so that people say Wow! I want that feature!.

I remember my friend told me that he don't care about what his phone
is able to do, as long as it is slim, long battery capacity and that he is
able to send/receive calls/SMS. Now I wonder, which features would
be so valuable that he would not care about the physical design? If the
phone was also a nitendo wii? Well, then it is up to us, the community,
to implement software that makes the phone work as a nitendo wii.
Only this way will garantee success.

Lack of features in hardware (e.g. camera) must be compensated for in
software (e.g. image drawing programs and support for sending/receiving
images).

If Openmoko survives, we could get more open firmware and GPL'ed
drivers. If Openmoko gets 1% of the mobile market, they can start to
push companies into GPL.

___
Openmoko community mailing list
community@lists.openmoko.org
http://lists.openmoko.org/mailman/listinfo/community


RE: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-29 Thread Crane, Matthew

The how to sell comment I made was a vast generalization meant to
differentiate the roles of marketing and engineering in a crass way.
Very easy to jump on, I know. 

Do you really think google engineers part of the day to day marketing
meetings there?  Or the same at Apple?  Or sony?  I doubt it..  

-Original Message-
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Flemming
Richter Mikkelsen
Sent: Tuesday, April 29, 2008 2:04 PM
To: List for Openmoko community discussion
Subject: Re: Engineering Driven vs. Community Driven (was Re: Ugliness)


On 4/29/08, Lowell Higley [EMAIL PROTECTED] wrote:
 I mean marketing is really just how to sellSNIP
 That statement could not be farther from the truth, IMHO.  I think any
Tech
I agree 100% with Lowell.

When I think of marketing I think of Apple and Google. Apple is for some
specific group of people while Google manage to reach all. Why?

It is not because Google is free. Try to compare OpenOffice with m$
office.
M$ office gets its users because it's pushed on us (huge availability
and
commenly known).

Google engineered what the market requested. They found out what
people wanted and how to give it to them. I remember that I started
using
the search engine because someone recommended it to me. This was many
years ago... other people recommended me other search engines. Some
might be better, but Google is good enough so I do not change right now.

I have no idea about marketing, but I like Steve's idea about open
marketing. If we show the phone to many people, some of them might get
interested. I started using Linux because a friend of me told me about
it.

If Openmoko should get out to x million people, I think we all need to
work
together. Remember it is in our own interest to make Openmoko survive.
Showing off the phone would make a difference. If we want to show
something to non-hackers, we (the community) needs to develop a a lot
of nice software, so that people say Wow! I want that feature!.

I remember my friend told me that he don't care about what his phone
is able to do, as long as it is slim, long battery capacity and that he
is
able to send/receive calls/SMS. Now I wonder, which features would
be so valuable that he would not care about the physical design? If the
phone was also a nitendo wii? Well, then it is up to us, the community,
to implement software that makes the phone work as a nitendo wii.
Only this way will garantee success.

Lack of features in hardware (e.g. camera) must be compensated for in
software (e.g. image drawing programs and support for sending/receiving
images).

If Openmoko survives, we could get more open firmware and GPL'ed
drivers. If Openmoko gets 1% of the mobile market, they can start to
push companies into GPL.

___
Openmoko community mailing list
community@lists.openmoko.org
http://lists.openmoko.org/mailman/listinfo/community

___
Openmoko community mailing list
community@lists.openmoko.org
http://lists.openmoko.org/mailman/listinfo/community


Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-29 Thread ramsesoriginal
 for Openmoko community discussion
  Subject: Re: Engineering Driven vs. Community Driven (was Re: Ugliness)
 
 
 
 
 
  Ok.. I'm severely jet lagged but I will try to throw some closure on this
 and hope it is coherent.   Steve has been very cordial and enlightening in
 his mails to me.  The last I have yet to digest and respond to but overall
 it is good, constructive stuff. After reading the diaglogue that has ensued,
 I totally understand why he wanted to take the conversation private.  We'll
 has some things and go from there.  Sorry for starting a firestorm.
 
  I want to let everyone know I don't intend to be negative and that was why
 I sent that last message.  If I see problems, I want to offer solutions.  I
 also want to thank Stroller for his phenomenal job for capturing (and
 translating) what I was trying to say.
 
  There was one statement made that I want to comment on...
 
  I mean marketing is really just how to sellSNIP
 
  That statement could not be farther from the truth, IMHO.  I think any
 Tech CEO worth his salt would tell you the same.   That very statement and
 belief is why so many startups in Silicon Valley (and probably worldwide)
 with very amazing products have gone bankrupt. I have friends that lived
 through that nightmare.  That mindset is the very essence of the problem my
 original e-mail was trying to address.  I couldn't have summed it better
 myself.  It makes it sound like engineering comes up with a product all on
 it's own, throws it over a wall and to Marketing and says here, sell it.
 Kind of like a hot potato. That was the case once... in the 60's, I believe.
 
  Today, any company that had that mindset would not last long unless they
 had very deep pockets. Yes, I have a specific company in mind.  My thought
 is let's roll that marketing effort over to this project from a community
 perspective.  A lot of Open Source projects already do it.. Open Office is
 the first one that comes to mind.  One of the thing I want to do with Steve
 is draw some boundaries... What is in Openmoko's court, and what is in the
 community's court regarding marketing... etc.
 
  In the meantime, let's roll out the FreeRunner and once it's out, well
 attack the next project publicly.  Ok.. I'm going to sleep now. :)  Cheers!
 
  Lowell
 
 
  On Mon, Apr 28, 2008 at 6:58 PM, steve [EMAIL PROTECTED] wrote:
 
thanks for explaining that to folks
  
  
  
   -Original Message-
   From: [EMAIL PROTECTED]
  
   [mailto:[EMAIL PROTECTED] On Behalf Of Stroller
   Sent: Monday, April 28, 2008 2:01 PM
   To: List for Openmoko community discussion
   Subject: Re: Engineering Driven vs. Community Driven (was Re: Ugliness)
  
  
  
  
  
   On 28 Apr 2008, at 17:54, hank williams wrote:
  
I have to say my unvoiced thoughts were the same as Ryan's. I was
not at all clear why a call for the community to help figure
marketing stuff out would be met by a request to take the
discussion off list as though it was somehow inappropriate for
public discussion. It seemed like a very strange response. Now
reading the responses to Ryan's comments seem even more strange. I
feel like I am missing something because the responses to Ryan's
comments seem on the surface, inappropriate as well.
  
  
   If you read further back in this thread you'll see that the subject
   changed in reply to my message, Re: Ugliness  (26 April 2008
   13:58:04 BST).
  
   If you read back you'll see that before that someone was complaining
   the Freerunner will never sell in the mass-market because me  my
   friends think it's ugly, and my counterpoint was, heck, I'm sure
   FIC have done some market research (focus groups c).
  
   Lowell Higley obviously knows his stuff regarding selling tech
   products, and he raises some interesting points. I immediately wanted
   to reply to them, but I could have spent hours doing so. Not to argue
   with him, just to purse interesting avenues of discussion.
  
   But Lowell's insights are far more in depth than your average Xbox vs
   Playstation, who's-winning-the-format-war, fanbois' forum thread. As
   Lowell says:
  
 Marketing is much more than holding focus groups and creating sales
 copy.  There is competitive analysis, business cases, marketing
 requirements, negotiating with engineering over the final product,
 schedule.. and the list goes on.  My point is, as I look at things
 and put the picture together, I see no strong marketing presence
 in the FreeRunner.  Where's the MRD?  Where's the focus group?
 Where's the business case?
  
   In case you don't speak the business jargon, competitive analysis
   means how much does the competition sell for, how much will it cost
   us to make a similar product and how much profit can we make?.
  
   Business cases and the results of focus groups, say FIC stating
   that you  your friends may think it's ugly, but we reckon we can
   sell XX thousand units and make

Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread Flemming Richter Mikkelsen
On 4/28/08, Ryan Prior [EMAIL PROTECTED] wrote:
 The community list is for getting phones into peoples' hands? Where has the
 actual community discussion gone, then? If there is need for a special
 purpose list to get phones into peoples' hands, it would not be hard to
 create one. Besides, it's not hard to share mailing list bandwidth between
 various purposes. I simply can't buy the notion that the community mailing
 list is not suited to community discussion at this time.

There is already too much noise on on the community mailing list.
I am sure we will get all the details soon:)

 I never said anything about a conspiracy - I just thought I'd point out that
 it strikes me as strange to respond to somebody's call to open up a process
 and involve the community by asking that person to make their communications
 private!

So according to you, it should not be possible to talk with people
outside the mailing list?

-- 
Please don't send me Word or PowerPoint attachments.
See http://www.gnu.org/philosophy/no-word-attachments.html

Join the FSF as an Associate Member at:
URL:http://www.fsf.org/register_form?referrer=5774

Free your mind - Open(moko) your phone

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Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread Ryan Prior
  I never said anything about a conspiracy - I just thought I'd point out
 that
  it strikes me as strange to respond to somebody's call to open up a
 process
  and involve the community by asking that person to make their
 communications
  private!

 So according to you, it should not be possible to talk with people
 outside the mailing list?


I did not say anything quite so bold, and you've completely missed my
meaning. Please go back and read the thread again - my comment is purely a
reaction the circumstances under which the request for secrecy arrived.
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Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread Ian Stirling

hank williams wrote:
I have to say my unvoiced thoughts were the same as Ryan's. I was not at 
all clear why a call for the community to help figure marketing stuff 
out would be met by a request to take the discussion off list as though 
it was somehow inappropriate for public discussion. It seemed like a 
very strange response. Now reading the responses to Ryan's comments seem 
even more strange. I feel like I am missing something because the 
responses to Ryan's comments seem on the surface, inappropriate as well.


Me too!

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Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread hank williams
 If this is primarily a developer platform, why are there so many intense
 opinions about such superficial things as color and marketing anyways?


In today's world, there is *very* little daylight between marketing and
engineering. They are of a piece. The product design, the feature set, and
yes even the physical form factor are all both engineering issues as well as
marketing issues. Apple is a prime example of this. The beauty of the design
of their products is all about marketing, but could not be achieved without
incredible engineering on the electrical, software, and mechanical
engineering fronts. So I don't think, particularly for a phone, you can
separate these issues.

Hank

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Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread Geoff Ruscoe
And to be completely frank about about, I've found the tone of this thread
the ugliest thing going on!

I'm happy with just getting this phone so I can start developing for it, and
I've found most of the push on this thread extremely negative and
unproductive.  I would guess that's why a private thread was suggested.
Then that gets turned into an ugly mess as well.

If we have to prioritize to not clog up the list, then right now the focus
should be on getting these devices shipped.  Discussion about future models
is fine, but the whole premise of me and my friends this thing are ugly, is
purely unproductive.

I hope we can just move on and let this thread die.

Heres to the great job everyone has been doing.  Can't wait to get a
FreeRunner and take part!

Sincerely,
Geoff




On Mon, Apr 28, 2008 at 1:23 PM, Ian Stirling [EMAIL PROTECTED]
wrote:

 hank williams wrote:

  I have to say my unvoiced thoughts were the same as Ryan's. I was not at
  all clear why a call for the community to help figure marketing stuff out
  would be met by a request to take the discussion off list as though it was
  somehow inappropriate for public discussion. It seemed like a very strange
  response. Now reading the responses to Ryan's comments seem even more
  strange. I feel like I am missing something because the responses to Ryan's
  comments seem on the surface, inappropriate as well.
 

 Me too!


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Sigma Visions Computer Consulting
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RE: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread Crane, Matthew
There is nothing incredible about apple's electrical, software, or
mechanical engineering.  IMHO.. 
 
The marketing/buzz machine is incredible though. 



From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of hank williams
Sent: Monday, April 28, 2008 1:52 PM
To: List for Openmoko community discussion
Subject: Re: Engineering Driven vs. Community Driven (was Re: Ugliness)




If this is primarily a developer platform, why are there so many
intense opinions about such superficial things as color and marketing
anyways?



In today's world, there is *very* little daylight between marketing and
engineering. They are of a piece. The product design, the feature set,
and yes even the physical form factor are all both engineering issues as
well as marketing issues. Apple is a prime example of this. The beauty
of the design of their products is all about marketing, but could not be
achieved without incredible engineering on the electrical, software, and
mechanical engineering fronts. So I don't think, particularly for a
phone, you can separate these issues.

Hank 


-- 
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Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread hank williams
On Mon, Apr 28, 2008 at 3:57 PM, Crane, Matthew [EMAIL PROTECTED] wrote:

  There is nothing incredible about apple's electrical, software, or
 mechanical engineering.  IMHO..

 The marketing/buzz machine is incredible though.


I presume that you have never worked on a team that has built a successful
mainstream consumer product, because if you did, you certainly would not be
able to dismiss their success in this manner. Making things that sell has
very little to do with advertising. hype does not just come from nowhere,
as if from the heavens. If crappy products could win based on good
advertising, all that would be required was money and clearly that is not
nearly enough (see Microsoft Vista).

The bottom line is that best selling tech gadgets, software, and computers
sell to primarily tech savvy people because they like them. They like them,
because the designers and developers have figured out how to make broadly
appealing products. That is hard. If you are suggesting otherwise without
actually having a resume that suggests you have done so yourself, you really
don't have much of an argument.

Hank



  --
 *From:* [EMAIL PROTECTED] [mailto:
 [EMAIL PROTECTED] *On Behalf Of *hank williams
 *Sent:* Monday, April 28, 2008 1:52 PM
 *To:* List for Openmoko community discussion
 *Subject:* Re: Engineering Driven vs. Community Driven (was Re: Ugliness)


   If this is primarily a developer platform, why are there so many intense
  opinions about such superficial things as color and marketing anyways?
 

 In today's world, there is *very* little daylight between marketing and
 engineering. They are of a piece. The product design, the feature set, and
 yes even the physical form factor are all both engineering issues as well as
 marketing issues. Apple is a prime example of this. The beauty of the design
 of their products is all about marketing, but could not be achieved without
 incredible engineering on the electrical, software, and mechanical
 engineering fronts. So I don't think, particularly for a phone, you can
 separate these issues.

 Hank

 --
 blog: whydoeseverythingsuck.com

 ___
 Openmoko community mailing list
 community@lists.openmoko.org
 http://lists.openmoko.org/mailman/listinfo/community




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Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread Federico Lorenzi
Actually, you left out a very important aspect to their success. It
starts with an F, and ends in a word normally used to refer to men of
a young age. I hear it's a trade secret.

* Puts on fire retardent suit *

Cheers,
Federico

On 4/28/08, hank williams [EMAIL PROTECTED] wrote:
 On Mon, Apr 28, 2008 at 3:57 PM, Crane, Matthew [EMAIL PROTECTED] wrote:

   There is nothing incredible about apple's electrical, software, or
  mechanical engineering.  IMHO..
 
  The marketing/buzz machine is incredible though.
 

 I presume that you have never worked on a team that has built a successful
 mainstream consumer product, because if you did, you certainly would not be
 able to dismiss their success in this manner. Making things that sell has
 very little to do with advertising. hype does not just come from nowhere,
 as if from the heavens. If crappy products could win based on good
 advertising, all that would be required was money and clearly that is not
 nearly enough (see Microsoft Vista).

 The bottom line is that best selling tech gadgets, software, and computers
 sell to primarily tech savvy people because they like them. They like them,
 because the designers and developers have figured out how to make broadly
 appealing products. That is hard. If you are suggesting otherwise without
 actually having a resume that suggests you have done so yourself, you really
 don't have much of an argument.

 Hank


 
   --
  *From:* [EMAIL PROTECTED] [mailto:
  [EMAIL PROTECTED] *On Behalf Of *hank williams
  *Sent:* Monday, April 28, 2008 1:52 PM
  *To:* List for Openmoko community discussion
  *Subject:* Re: Engineering Driven vs. Community Driven (was Re: Ugliness)
 
 
If this is primarily a developer platform, why are there so many intense
   opinions about such superficial things as color and marketing anyways?
  
 
  In today's world, there is *very* little daylight between marketing and
  engineering. They are of a piece. The product design, the feature set, and
  yes even the physical form factor are all both engineering issues as well
 as
  marketing issues. Apple is a prime example of this. The beauty of the
 design
  of their products is all about marketing, but could not be achieved
 without
  incredible engineering on the electrical, software, and mechanical
  engineering fronts. So I don't think, particularly for a phone, you can
  separate these issues.
 
  Hank
 
  --
  blog: whydoeseverythingsuck.com
 
  ___
  Openmoko community mailing list
  community@lists.openmoko.org
  http://lists.openmoko.org/mailman/listinfo/community
 
 


 --
 blog: whydoeseverythingsuck.com


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RE: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread Crane, Matthew
Clever design != feat of engineering.   
 
Matt



From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of hank williams
Sent: Monday, April 28, 2008 4:26 PM
To: List for Openmoko community discussion
Subject: Re: Engineering Driven vs. Community Driven (was Re: Ugliness)




On Mon, Apr 28, 2008 at 3:57 PM, Crane, Matthew [EMAIL PROTECTED]
wrote:


There is nothing incredible about apple's electrical, software,
or mechanical engineering.  IMHO.. 
 
The marketing/buzz machine is incredible though. 


I presume that you have never worked on a team that has built a
successful mainstream consumer product, because if you did, you
certainly would not be able to dismiss their success in this manner.
Making things that sell has very little to do with advertising. hype
does not just come from nowhere, as if from the heavens. If crappy
products could win based on good advertising, all that would be required
was money and clearly that is not nearly enough (see Microsoft Vista).

The bottom line is that best selling tech gadgets, software, and
computers sell to primarily tech savvy people because they like them.
They like them, because the designers and developers have figured out
how to make broadly appealing products. That is hard. If you are
suggesting otherwise without actually having a resume that suggests you
have done so yourself, you really don't have much of an argument.

Hank
 





From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of hank williams

Sent: Monday, April 28, 2008 1:52 PM 

To: List for Openmoko community discussion
Subject: Re: Engineering Driven vs. Community Driven (was Re:
Ugliness)




If this is primarily a developer platform, why are there
so many intense opinions about such superficial things as color and
marketing anyways?



In today's world, there is *very* little daylight between
marketing and engineering. They are of a piece. The product design, the
feature set, and yes even the physical form factor are all both
engineering issues as well as marketing issues. Apple is a prime example
of this. The beauty of the design of their products is all about
marketing, but could not be achieved without incredible engineering on
the electrical, software, and mechanical engineering fronts. So I don't
think, particularly for a phone, you can separate these issues.

Hank 


-- 
blog: whydoeseverythingsuck.com 

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Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread hank williams
On Mon, Apr 28, 2008 at 4:40 PM, Crane, Matthew [EMAIL PROTECTED] wrote:

  Clever design != feat of engineering.

 Matt


again, unless you have engineered a clever design I don't think you have
much credibility on this. Executing appealing products from an engineering
perspective is incredibly hard. What experiences do you have on this front
which would suggest otherwise.



  --
 *From:* [EMAIL PROTECTED] [mailto:
 [EMAIL PROTECTED] *On Behalf Of *hank williams
 *Sent:* Monday, April 28, 2008 4:26 PM
 *To:* List for Openmoko community discussion
 *Subject:* Re: Engineering Driven vs. Community Driven (was Re: Ugliness)



 On Mon, Apr 28, 2008 at 3:57 PM, Crane, Matthew [EMAIL PROTECTED]
 wrote:

   There is nothing incredible about apple's electrical, software, or
  mechanical engineering.  IMHO..
 
  The marketing/buzz machine is incredible though.
 

 I presume that you have never worked on a team that has built a successful
 mainstream consumer product, because if you did, you certainly would not be
 able to dismiss their success in this manner. Making things that sell has
 very little to do with advertising. hype does not just come from nowhere,
 as if from the heavens. If crappy products could win based on good
 advertising, all that would be required was money and clearly that is not
 nearly enough (see Microsoft Vista).

 The bottom line is that best selling tech gadgets, software, and computers
 sell to primarily tech savvy people because they like them. They like them,
 because the designers and developers have figured out how to make broadly
 appealing products. That is hard. If you are suggesting otherwise without
 actually having a resume that suggests you have done so yourself, you really
 don't have much of an argument.

 Hank


 
   --
   *From:* [EMAIL PROTECTED] [mailto:
  [EMAIL PROTECTED] *On Behalf Of *hank williams
  *Sent:* Monday, April 28, 2008 1:52 PM
  *To:* List for Openmoko community discussion
  *Subject:* Re: Engineering Driven vs. Community Driven (was Re:
  Ugliness)
 
 
If this is primarily a developer platform, why are there so many
   intense opinions about such superficial things as color and marketing
   anyways?
  
 
  In today's world, there is *very* little daylight between marketing and
  engineering. They are of a piece. The product design, the feature set, and
  yes even the physical form factor are all both engineering issues as well as
  marketing issues. Apple is a prime example of this. The beauty of the design
  of their products is all about marketing, but could not be achieved without
  incredible engineering on the electrical, software, and mechanical
  engineering fronts. So I don't think, particularly for a phone, you can
  separate these issues.
 
  Hank
 
  --
  blog: whydoeseverythingsuck.com
 
  ___
  Openmoko community mailing list
  community@lists.openmoko.org
  http://lists.openmoko.org/mailman/listinfo/community
 
 


 --
 blog: whydoeseverythingsuck.com

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Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread Stroller


On 28 Apr 2008, at 17:54, hank williams wrote:

I have to say my unvoiced thoughts were the same as Ryan's. I was  
not at all clear why a call for the community to help figure  
marketing stuff out would be met by a request to take the  
discussion off list as though it was somehow inappropriate for  
public discussion. It seemed like a very strange response. Now  
reading the responses to Ryan's comments seem even more strange. I  
feel like I am missing something because the responses to Ryan's  
comments seem on the surface, inappropriate as well.



If you read further back in this thread you'll see that the subject  
changed in reply to my message, Re: Ugliness  (26 April 2008  
13:58:04 BST).


If you read back you'll see that before that someone was complaining  
the Freerunner will never sell in the mass-market because me  my  
friends think it's ugly, and my counterpoint was, heck, I'm sure  
FIC have done some market research (focus groups c).


Lowell Higley obviously knows his stuff regarding selling tech  
products, and he raises some interesting points. I immediately wanted  
to reply to them, but I could have spent hours doing so. Not to argue  
with him, just to purse interesting avenues of discussion.


But Lowell's insights are far more in depth than your average Xbox vs  
Playstation, who's-winning-the-format-war, fanbois' forum thread. As  
Lowell says:


  Marketing is much more than holding focus groups and creating sales
  copy.  There is competitive analysis, business cases, marketing
  requirements, negotiating with engineering over the final product,
  schedule.. and the list goes on.  My point is, as I look at things
  and put the picture together, I see no strong marketing presence
  in the FreeRunner.  Where's the MRD?  Where's the focus group?
  Where's the business case?

In case you don't speak the business jargon, competitive analysis  
means how much does the competition sell for, how much will it cost  
us to make a similar product and how much profit can we make?.


Business cases and the results of focus groups, say FIC stating  
that you  your friends may think it's ugly, but we reckon we can  
sell XX thousand units and make $yyy profit aren't really any of  
our business.


In his second message (27 April 2008 18:16:11 BST) Lowell raises the  
goal of the OpenMoko project, which is ostensibly the best  
possible mobile phone software stack that can be installed over a  
wide range of phones. But underlying that is the fact that the goal  
of FIC, in sponsoring OpenMoko, is to sell more phones and (like any  
business) make more profit.


For any company this sort of information - the anticipated number of  
units sold, market breakdown c - is a trade secret, and I don't see  
why OpenMoko should be any different. In many cases this sort of  
information may be available to someone with experience in the  
industry (or reasonably estimable by them), but it may not be the  
sort of information that any company will publish casually.


Whilst OpenMoko may be interested in public discussion of what we  
consumers want (colours, features c), whilst they may be interested  
in open discussion of ideas and whilst they're obviously prepared to  
give fuller and more dynamic feedback to us, how much money they're  
making on each phone is none of our business. I'm sure that Apple  
don't even tell their shareholders how much each iPod costs to build.


When we buy FIC's OpenMoko products we're buying hardware that is  
guaranteed open-source, so that we can fix it ourselves. We're buying  
FIC's sponsorship of the programmers contributing to the OpenMoko  
codebase and we're buying a promise of warranty  support in the  
future (we obviously hope that FIC will continue to sponsor updated  
firmware for our phones in the future, and we're pretty confident  
they're going to do so longer - and provider better feature updates -  
than Sony Ericson). Just as, in polite company, one doesn't ask one's  
friends or acquaintances how much they earn, it is likewise none of  
our business how much FIC makes out of each phone sake, and it seems  
to me that that's pretty much what the secrecy whiners on this  
thread are asking for (although they may not have actually realised  
that),


Any company will provide inside information to the trade press -  
perhaps if you're able to demonstrate such informed questions as  
Lowell has then FIC'll invite you, too, to their opening  
presentations. You'll maybe have to sign an NDA, but you'll still be  
able to make oblique tips to your readers based on your improved  
vision of the mobile phone market place. What you have to do first is  
demonstrate that you're not a whining fanboi, but that your unique  
insight can add value to the discussion of the product.


I found Lowell's remarks interesting because he seems to be looking  
at Freerunner's place in the market from the old closed-development  
point of view. It seems likely to 

Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread Shawn Rutledge
I was just hoping that if not a lot of phones get sold (mere thousands
or tens of thousands) OpenMoko still makes enough money to keep going,
and to design a sexy phone next time around, when there can be an
optimized case design rather than a leftover one, and when the
software is polished enough that it has a chance of mass-market
appeal.  (If the software was best-in-class, the case could maybe even
be overlooked by a decent fraction of people.)  It's good if we have
marketing people interested in how to make it sell better, but I agree
the GTA02 is probably not the phone that's going to take the world by
storm, yet.  Maybe there isn't much harm in talking about what to
improve next time even though next time isn't really upon us yet.

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RE: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread Crane, Matthew
It would detract from the argument to not speak to the points, so I will
not argue about experience.  You look only for a way to minimize my
argument.  
 
Your argument is similar to suggesting Nike has superior engineering
because they have the coolest shoes.  No doubt there is some engineering
at Nike wrt shoes but it aint that special in the grand scheme of
things.  It's about selling a minimal product with high margins, like
Apple.
 
If we take as a simplistic metric the number of inferences and resulting
complexity produced from work at the company required to go from the
drawing board to the product release, then the engineering that goes
into an iPhone is not really any more then most of the McWindows phones
out there.  A lot of design and art and marketing considerations mostly,
but that is not really engineering, and what's left is for the most part
just a cheap computer with off the shelf parts.  Parts that minimally
met the quality requirments, no doubt.
 
Matt
 


From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of hank williams
Sent: Monday, April 28, 2008 4:47 PM
To: List for Openmoko community discussion
Subject: Re: Engineering Driven vs. Community Driven (was Re: Ugliness)




On Mon, Apr 28, 2008 at 4:40 PM, Crane, Matthew [EMAIL PROTECTED]
wrote:


Clever design != feat of engineering.   
 
Matt


again, unless you have engineered a clever design I don't think you
have much credibility on this. Executing appealing products from an
engineering perspective is incredibly hard. What experiences do you have
on this front which would suggest otherwise.
 





From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of hank williams

Sent: Monday, April 28, 2008 4:26 PM 

To: List for Openmoko community discussion
Subject: Re: Engineering Driven vs. Community Driven (was Re:
Ugliness)




On Mon, Apr 28, 2008 at 3:57 PM, Crane, Matthew
[EMAIL PROTECTED] wrote:


There is nothing incredible about apple's electrical,
software, or mechanical engineering.  IMHO.. 
 
The marketing/buzz machine is incredible though. 


I presume that you have never worked on a team that has built a
successful mainstream consumer product, because if you did, you
certainly would not be able to dismiss their success in this manner.
Making things that sell has very little to do with advertising. hype
does not just come from nowhere, as if from the heavens. If crappy
products could win based on good advertising, all that would be required
was money and clearly that is not nearly enough (see Microsoft Vista).

The bottom line is that best selling tech gadgets, software, and
computers sell to primarily tech savvy people because they like them.
They like them, because the designers and developers have figured out
how to make broadly appealing products. That is hard. If you are
suggesting otherwise without actually having a resume that suggests you
have done so yourself, you really don't have much of an argument.

Hank
 





From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of hank williams

Sent: Monday, April 28, 2008 1:52 PM 

To: List for Openmoko community discussion
Subject: Re: Engineering Driven vs. Community Driven
(was Re: Ugliness)




If this is primarily a developer platform, why
are there so many intense opinions about such superficial things as
color and marketing anyways?



In today's world, there is *very* little daylight
between marketing and engineering. They are of a piece. The product
design, the feature set, and yes even the physical form factor are all
both engineering issues as well as marketing issues. Apple is a prime
example of this. The beauty of the design of their products is all about
marketing, but could not be achieved without incredible engineering on
the electrical, software, and mechanical engineering fronts. So I don't
think, particularly for a phone, you can separate these issues.

Hank 


-- 
blog: whydoeseverythingsuck.com 

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Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread hank williams
 Your argument is similar to suggesting Nike has superior
 engineering because they have the coolest shoes.


uhh... yes. The coolest shoes come from doing real *engineering*. Unless by
cool you just mean pretty colors. An *incredible* amount of engineering goes
into the creation of nike shoes. An **INCREDIBLE** amount.


 No doubt there is some engineering at Nike wrt shoes but it aint that
 special in the grand scheme of things.

 It's about selling a minimal product with high margins, like Apple.


Hmm... this is just wrong. Nike (nor apple) wins because they designed the
cheapest to manufacture product. In fact most of the time this is not true.



 If we take as a simplistic metric the number of inferences and resulting
 complexity produced from work at the company required to go from the drawing
 board to the product release, then the engineering that goes into an iPhone
 is not really any more then most of the McWindows phones out there.


First of all I said Apple not iPhone. But to focus on the iphone for a sec,
because Apple controls the software and the hardware of all of its products,
even with the iPhone this statement is demonstrably false since McWindows
phone manufacturers OEM their software and so do far less than half the work
apple has to do. And certainly, at this point, apple has the most appealing
software stack in the phone market. To suggest that there is no difference
between the iphone software and the crash prone clunky windows mobile is to
not have used either.


 A lot of design and art and marketing considerations mostly, but that is
 not really engineering,


design *is* engineering, particularly as it relates to software and
mechanical engineering. You cannot separate them. And by design I do not
mean art work. It means how you make things work. Again your comments
reflect not having actually worked on this stuff. Engineering good designs
is hard. Its not about art, it is about execution. To suggest otherwise is
really to reveal a lack of understanding of the process.



-- 
blog: whydoeseverythingsuck.com
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community@lists.openmoko.org
http://lists.openmoko.org/mailman/listinfo/community


RE: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread steve
Very simply If at this point in the delivery of freerunner I have to answer
every posting about the next product, then

the current product will not ship and the next will not ship. So I'm trying
to structure a public dialog on the future product, 

in the future. On the other hand, I could of course stop everything I am
doing on shipping freerunner and have nice long

debates with everybody about what we should ship a year from now. Not going
to do it  So, I wanted to explain to him, 

I'm not ignoring his questions and explain a bit of the marketing
background, basically personal stuff like what his

experiences were and what my history was so we could communicate better. I
don't like to thump my chest

in public so I thought it better to share with him in private. Sorry that
you took it the way you did.

 

 

 

 

 

 

  _  

From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Ryan Prior
Sent: Sunday, April 27, 2008 4:46 PM
To: List for Openmoko community discussion
Subject: Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

 

A synopsis:

Lowell: Let's make this project community-driven.
Steve: Please talk to me about it privately.

WTF?

On Sun, Apr 27, 2008 at 2:48 PM, steve [EMAIL PROTECTED] wrote:

Lowell,

 

  You can send me a personal mail and I will address your concerns.

You are a valuable asset in the community and I value your opinion.  

Then you can feed that back to people, agreeing or disagreeing as you see
fit.

 

 I'd rather take this offline with you, since the main focus here and now is
how to get the product that

is actually built into people's hands.

 

 

 

 

 

 

 

 

 

  _  

From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Lowell Higley
Sent: Sunday, April 27, 2008 10:16 AM
To: List for Openmoko community discussion
Subject: Engineering Driven vs. Community Driven (was Re: Ugliness)

 

On Sat, Apr 26, 2008 at 11:20 AM, Lowell Higley [EMAIL PROTECTED] wrote:


On Sat, Apr 26, 2008 at 5:58 AM, Stroller [EMAIL PROTECTED] wrote:
So please don't be offended but saying I don't like it and neither do my
friends is totally irrelevant - come back when you've interviewed a hundred
different people and they've scored the Freerunner (alongside several other
phones) in a range of 1 - 10 on size, colour, design attractiveness,
comfort-to-hold and so on. You need to establish with each respondent why
they chose their last phone - was price a factor? features? You can probably
rule out everyone who got their phone free from their mobile supplier,
because the Freerunner's market is those who are prepared to pay a premium
for the features they want in a phone. Now interview another 100 people,
those who are prepared to pay a premium for the features they want in a
smart- or business-phone - do they find the Freerunner attractive or ugly?
Do they care?

I'm not sure if I agree or disagree with you so I'll just dump my thoughts
and you decide..

I have spent the majority of my adult life in hi-tech, and much of that in
product marketing.  My specialty has been taking engineering driven
projects and turning them into actual market driven products.  I have come
into multi-million dollar projects and bet the engineering team a month's
salary that they would sell less than x products.  Why? Because they had
NO clue what the customers wanted.  They just built what THEY wanted.  Each
time I made that bet, I won.  No, I never collected the money but my point
was made.

When I see a product I like and it doesn't seem to have marketing polish I
do a little informal research. I ask various people what they think.  These
people aren't my friends.  Ok, some of them are but not many.  No, it isn't
a full focus group but I have learned over the years as a professional
marketer than I can get a pretty good idea of how a product would sell based
on the feedback I get from my little research projects.  Just informal chats
with people on their likes and dislikes.  There was a statement someone made
earlier about us techie types forcing complex phones with unwanted features
down people's throats.  VERY true statement.  Unfortunately, the FreeRunner
Consumer Edition will have to fight products like the iPhone head to head.
Consumers see the bling of the iPhone and have very high expectations, all
based on cosmetcis and the wow factor.  To make matters even worse, if you
can't get the FCE (FreeRunner Consumer Edition) into the phone shops
(Orange, TMobile, etc.) it will never sell big numbers.  In Europe I think
there is a better chance of that happening.  In the US, the carriers LOVE
their closed, crippled phones.  The deck is stacked against Openmoko ever
making inroads as a major Treo, Blackberry or iPhone alternative.  Maybe
this niche market it perfect for them?

To me, FreeRunner has the smell of being an engineering driven project.
Shawn has put a lot of effort in making it marketing driven but I don't see
the conclusive results. (Forgive me Shawn

Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread Ryan Prior
Thanks for the response and clarification, steve.

-Ryan

On Mon, Apr 28, 2008 at 7:35 PM, steve [EMAIL PROTECTED] wrote:

  Very simply If at this point in the delivery of freerunner I have to
 answer every posting about the next product, then

 the current product will not ship and the next will not ship. So I'm
 trying to structure a public dialog on the future product,

 in the future. On the other hand, I could of course stop everything I am
 doing on shipping freerunner and have nice long

 debates with everybody about what we should ship a year from now. Not
 going to do it  So, I wanted to explain to him,

 I'm not ignoring his questions and explain a bit of the marketing
 background, basically personal stuff like what his

 experiences were and what my history was so we could communicate better. I
 don't like to thump my chest

 in public so I thought it better to share with him in private. Sorry that
 you took it the way you did.












  --

 *From:* [EMAIL PROTECTED] [mailto:
 [EMAIL PROTECTED] *On Behalf Of *Ryan Prior
 *Sent:* Sunday, April 27, 2008 4:46 PM
 *To:* List for Openmoko community discussion
 *Subject:* Re: Engineering Driven vs. Community Driven (was Re: Ugliness)



 A synopsis:

 Lowell: Let's make this project community-driven.
 Steve: Please talk to me about it privately.

 WTF?

 On Sun, Apr 27, 2008 at 2:48 PM, steve [EMAIL PROTECTED] wrote:

 Lowell,



   You can send me a personal mail and I will address your concerns.

 You are a valuable asset in the community and I value your opinion.

 Then you can feed that back to people, agreeing or disagreeing as you see
 fit.



  I'd rather take this offline with you, since the main focus here and now
 is how to get the product that

 is actually built into people's hands.


















  --

 *From:* [EMAIL PROTECTED] [mailto:
 [EMAIL PROTECTED] *On Behalf Of *Lowell Higley
 *Sent:* Sunday, April 27, 2008 10:16 AM
 *To:* List for Openmoko community discussion
 *Subject:* Engineering Driven vs. Community Driven (was Re: Ugliness)



 On Sat, Apr 26, 2008 at 11:20 AM, Lowell Higley [EMAIL PROTECTED]
 wrote:


 On Sat, Apr 26, 2008 at 5:58 AM, Stroller [EMAIL PROTECTED]
 wrote:
 So please don't be offended but saying I don't like it and neither do my
 friends is totally irrelevant - come back when you've interviewed a hundred
 different people and they've scored the Freerunner (alongside several other
 phones) in a range of 1 - 10 on size, colour, design attractiveness,
 comfort-to-hold and so on. You need to establish with each respondent why
 they chose their last phone - was price a factor? features? You can probably
 rule out everyone who got their phone free from their mobile supplier,
 because the Freerunner's market is those who are prepared to pay a premium
 for the features they want in a phone. Now interview another 100 people,
 those who are prepared to pay a premium for the features they want in a
 smart- or business-phone - do they find the Freerunner attractive or ugly?
 Do they care?

 I'm not sure if I agree or disagree with you so I'll just dump my thoughts
 and you decide..

 I have spent the majority of my adult life in hi-tech, and much of that in
 product marketing.  My specialty has been taking engineering driven
 projects and turning them into actual market driven products.  I have come
 into multi-million dollar projects and bet the engineering team a month's
 salary that they would sell less than x products.  Why? Because they had
 NO clue what the customers wanted.  They just built what THEY wanted.  Each
 time I made that bet, I won.  No, I never collected the money but my point
 was made.

 When I see a product I like and it doesn't seem to have marketing polish
 I do a little informal research. I ask various people what they think.
 These people aren't my friends.  Ok, some of them are but not many.  No, it
 isn't a full focus group but I have learned over the years as a professional
 marketer than I can get a pretty good idea of how a product would sell based
 on the feedback I get from my little research projects.  Just informal chats
 with people on their likes and dislikes.  There was a statement someone made
 earlier about us techie types forcing complex phones with unwanted features
 down people's throats.  VERY true statement.  Unfortunately, the FreeRunner
 Consumer Edition will have to fight products like the iPhone head to head.
 Consumers see the bling of the iPhone and have very high expectations, all
 based on cosmetcis and the wow factor.  To make matters even worse, if you
 can't get the FCE (FreeRunner Consumer Edition) into the phone shops
 (Orange, TMobile, etc.) it will never sell big numbers.  In Europe I think
 there is a better chance of that happening.  In the US, the carriers LOVE
 their closed, crippled phones.  The deck is stacked against Openmoko ever
 making inroads as a major Treo, Blackberry or iPhone

RE: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread steve
Ya thanks Ian, Lowell is on travel and hopefully after he gets back we can
figure out how to construct a viable dialogue  on the issue. I think
tapping his experience is very important.

One day in a santa clara hotel Sean, will and I are sitting there
and Will shows me these great YouTube Openmoko commercials. Made by
a community member. And a bomb went off in my head. Open marketing!
So, we placed the marketing assets under creative commons. And we will
go beyond that to involve everybody as practicable. But when BusinessWeek
calls and wants to talk to somebody, I cannot say, wait, let me see
what everybody else thinks, and can we arrange a con call with 1M people.
It's hard enough getting a press release out with 3 people arguing over
words, much less 1M. So, there will be times I speak for the community
without their explicit permission. And beg forgiveness when I tread on my
own private parts.

Roadmap is also difficult and let me explain why.  If you ask people what
they want, they will ask for the moon and naked dancing girls AND free beer.
A noble goal. Now you lay a schedule and cost on that. You can have the moon
in two years and it will cost you 699. per moon unit.
  
So, people can share their wish list. It will go into the mix. But
the final product is not the union of all wish lists. namely, free beer is
out. So, we look at the range of possible configurations. We weigh what it
costs, we weigh the schedule, we estimate the ROI based on marketing
estimates.

 Not a lot of this is open, yet. My request to the community. Work with us.
Don't ask for free beer, because we will not ship it.



 

-Original Message-
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Ian Darwin
Sent: Sunday, April 27, 2008 5:26 PM
To: List for Openmoko community discussion
Subject: Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

Ryan Prior wrote:
 A synopsis:
 
 Lowell: Let's make this project community-driven.
 Steve: Please talk to me about it privately.
 
 WTF?

Perhaps you didn't read this part:
 
  I'd rather take this offline with you, since the main focus here
[meaning, on this discussion list, at this time]
 and now is how to get the product that
 is [already] built into people's hands.

  Then you can feed that back to people, agreeing or
  disagreeing as you see fit.

Stop looking for conspiracies - there aren't any here.

___
Openmoko community mailing list
community@lists.openmoko.org
http://lists.openmoko.org/mailman/listinfo/community


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Openmoko community mailing list
community@lists.openmoko.org
http://lists.openmoko.org/mailman/listinfo/community


RE: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-28 Thread steve
 thanks for explaining that to folks
   

-Original Message-
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Stroller
Sent: Monday, April 28, 2008 2:01 PM
To: List for Openmoko community discussion
Subject: Re: Engineering Driven vs. Community Driven (was Re: Ugliness)


On 28 Apr 2008, at 17:54, hank williams wrote:

 I have to say my unvoiced thoughts were the same as Ryan's. I was  
 not at all clear why a call for the community to help figure  
 marketing stuff out would be met by a request to take the  
 discussion off list as though it was somehow inappropriate for  
 public discussion. It seemed like a very strange response. Now  
 reading the responses to Ryan's comments seem even more strange. I  
 feel like I am missing something because the responses to Ryan's  
 comments seem on the surface, inappropriate as well.


If you read further back in this thread you'll see that the subject  
changed in reply to my message, Re: Ugliness  (26 April 2008  
13:58:04 BST).

If you read back you'll see that before that someone was complaining  
the Freerunner will never sell in the mass-market because me  my  
friends think it's ugly, and my counterpoint was, heck, I'm sure  
FIC have done some market research (focus groups c).

Lowell Higley obviously knows his stuff regarding selling tech  
products, and he raises some interesting points. I immediately wanted  
to reply to them, but I could have spent hours doing so. Not to argue  
with him, just to purse interesting avenues of discussion.

But Lowell's insights are far more in depth than your average Xbox vs  
Playstation, who's-winning-the-format-war, fanbois' forum thread. As  
Lowell says:

   Marketing is much more than holding focus groups and creating sales
   copy.  There is competitive analysis, business cases, marketing
   requirements, negotiating with engineering over the final product,
   schedule.. and the list goes on.  My point is, as I look at things
   and put the picture together, I see no strong marketing presence
   in the FreeRunner.  Where's the MRD?  Where's the focus group?
   Where's the business case?

In case you don't speak the business jargon, competitive analysis  
means how much does the competition sell for, how much will it cost  
us to make a similar product and how much profit can we make?.

Business cases and the results of focus groups, say FIC stating  
that you  your friends may think it's ugly, but we reckon we can  
sell XX thousand units and make $yyy profit aren't really any of  
our business.

In his second message (27 April 2008 18:16:11 BST) Lowell raises the  
goal of the OpenMoko project, which is ostensibly the best  
possible mobile phone software stack that can be installed over a  
wide range of phones. But underlying that is the fact that the goal  
of FIC, in sponsoring OpenMoko, is to sell more phones and (like any  
business) make more profit.

For any company this sort of information - the anticipated number of  
units sold, market breakdown c - is a trade secret, and I don't see  
why OpenMoko should be any different. In many cases this sort of  
information may be available to someone with experience in the  
industry (or reasonably estimable by them), but it may not be the  
sort of information that any company will publish casually.

Whilst OpenMoko may be interested in public discussion of what we  
consumers want (colours, features c), whilst they may be interested  
in open discussion of ideas and whilst they're obviously prepared to  
give fuller and more dynamic feedback to us, how much money they're  
making on each phone is none of our business. I'm sure that Apple  
don't even tell their shareholders how much each iPod costs to build.

When we buy FIC's OpenMoko products we're buying hardware that is  
guaranteed open-source, so that we can fix it ourselves. We're buying  
FIC's sponsorship of the programmers contributing to the OpenMoko  
codebase and we're buying a promise of warranty  support in the  
future (we obviously hope that FIC will continue to sponsor updated  
firmware for our phones in the future, and we're pretty confident  
they're going to do so longer - and provider better feature updates -  
than Sony Ericson). Just as, in polite company, one doesn't ask one's  
friends or acquaintances how much they earn, it is likewise none of  
our business how much FIC makes out of each phone sake, and it seems  
to me that that's pretty much what the secrecy whiners on this  
thread are asking for (although they may not have actually realised  
that),

Any company will provide inside information to the trade press -  
perhaps if you're able to demonstrate such informed questions as  
Lowell has then FIC'll invite you, too, to their opening  
presentations. You'll maybe have to sign an NDA, but you'll still be  
able to make oblique tips to your readers based on your improved  
vision of the mobile phone market place. What you have to do first

Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-27 Thread Lowell Higley
On Sat, Apr 26, 2008 at 11:20 AM, Lowell Higley [EMAIL PROTECTED] wrote:


 On Sat, Apr 26, 2008 at 5:58 AM, Stroller [EMAIL PROTECTED]
 wrote:
 So please don't be offended but saying I don't like it and neither do my
 friends is totally irrelevant - come back when you've interviewed a hundred
 different people and they've scored the Freerunner (alongside several other
 phones) in a range of 1 - 10 on size, colour, design attractiveness,
 comfort-to-hold and so on. You need to establish with each respondent why
 they chose their last phone - was price a factor? features? You can probably
 rule out everyone who got their phone free from their mobile supplier,
 because the Freerunner's market is those who are prepared to pay a premium
 for the features they want in a phone. Now interview another 100 people,
 those who are prepared to pay a premium for the features they want in a
 smart- or business-phone - do they find the Freerunner attractive or ugly?
 Do they care?


 I'm not sure if I agree or disagree with you so I'll just dump my thoughts
 and you decide..

 I have spent the majority of my adult life in hi-tech, and much of that in
 product marketing.  My specialty has been taking engineering driven
 projects and turning them into actual market driven products.  I have come
 into multi-million dollar projects and bet the engineering team a month's
 salary that they would sell less than x products.  Why? Because they had
 NO clue what the customers wanted.  They just built what THEY wanted.  Each
 time I made that bet, I won.  No, I never collected the money but my point
 was made.

 When I see a product I like and it doesn't seem to have marketing polish
 I do a little informal research. I ask various people what they think.
 These people aren't my friends.  Ok, some of them are but not many.  No, it
 isn't a full focus group but I have learned over the years as a professional
 marketer than I can get a pretty good idea of how a product would sell based
 on the feedback I get from my little research projects.  Just informal chats
 with people on their likes and dislikes.  There was a statement someone made
 earlier about us techie types forcing complex phones with unwanted features
 down people's throats.  VERY true statement.  Unfortunately, the FreeRunner
 Consumer Edition will have to fight products like the iPhone head to head.
 Consumers see the bling of the iPhone and have very high expectations, all
 based on cosmetcis and the wow factor.  To make matters even worse, if you
 can't get the FCE (FreeRunner Consumer Edition) into the phone shops
 (Orange, TMobile, etc.) it will never sell big numbers.  In Europe I think
 there is a better chance of that happening.  In the US, the carriers LOVE
 their closed, crippled phones.  The deck is stacked against Openmoko ever
 making inroads as a major Treo, Blackberry or iPhone alternative.  Maybe
 this niche market it perfect for them?

 To me, FreeRunner has the smell of being an engineering driven project.
 Shawn has put a lot of effort in making it marketing driven but I don't see
 the conclusive results. (Forgive me Shawn)  I do acknowledge at this point
 that we are NOT targeting consumers.  That's ok.  But if we all want this
 product to REALLY succeed, we have to at some point.  Who knows, perhaps
 Shawn has a business case that involves just the niche market of hobbiests
 and developers such as ourselves. At one point I asked on this list how the
 design was derived.  I received no response from the core team but did get a
 heresay response that a company approached FIC to make a prototype, which
 they did.  That company then decided not to go forward, Shawn got a hold of
 the prototype and Openmoko was born.  If that story is true, I don't see any
 overt marketing involved there on FIC's part.

 Marketing is much more than holding focus groups and creating sales copy.
 There is competitive analysis, business cases, marketing requirements,
 negotiating with engineering over the final product, schedule.. and the
 list goes on.  My point is, as I look at things and put the picture
 together, I see no strong marketing presence in the FreeRunner.  Where's the
 MRD?  Where's the focus group?  Where's the business case?  I'm not saying
 this to throw dirt on the Openmoko project, just to point out that there is
 a LOT of work involved on the part of marketing.  Most of it we never see
 and perhaps we shouldn't.

 Let's look at this another way.. I have spent most of my professional life
 in Silicon Valley... Home of Apple, Netscape, Google, and Yahoo,  Between
 1998 and 2001, I received invites almost weekly to interview with some new
 startup.  Sometimes I would accept and go talk to them.  In two years, I
 probably interviewed with 15 companies.  I would always insist on talking
 with the Director of Engineering (or whatever his title was) prior to
 talking offer, etc.  I would always ask the same question.  Why do you want
 to hire a Marketing 

RE: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-27 Thread steve
Lowell,

 

  You can send me a personal mail and I will address your concerns.

You are a valuable asset in the community and I value your opinion.  

Then you can feed that back to people, agreeing or disagreeing as you see
fit.

 

 I'd rather take this offline with you, since the main focus here and now is
how to get the product that

is actually built into people's hands.

 

 

 

 

 

 

 

 

 

  _  

From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Lowell Higley
Sent: Sunday, April 27, 2008 10:16 AM
To: List for Openmoko community discussion
Subject: Engineering Driven vs. Community Driven (was Re: Ugliness)

 

On Sat, Apr 26, 2008 at 11:20 AM, Lowell Higley [EMAIL PROTECTED] wrote:


On Sat, Apr 26, 2008 at 5:58 AM, Stroller [EMAIL PROTECTED] wrote:
So please don't be offended but saying I don't like it and neither do my
friends is totally irrelevant - come back when you've interviewed a hundred
different people and they've scored the Freerunner (alongside several other
phones) in a range of 1 - 10 on size, colour, design attractiveness,
comfort-to-hold and so on. You need to establish with each respondent why
they chose their last phone - was price a factor? features? You can probably
rule out everyone who got their phone free from their mobile supplier,
because the Freerunner's market is those who are prepared to pay a premium
for the features they want in a phone. Now interview another 100 people,
those who are prepared to pay a premium for the features they want in a
smart- or business-phone - do they find the Freerunner attractive or ugly?
Do they care?



I'm not sure if I agree or disagree with you so I'll just dump my thoughts
and you decide..

I have spent the majority of my adult life in hi-tech, and much of that in
product marketing.  My specialty has been taking engineering driven
projects and turning them into actual market driven products.  I have come
into multi-million dollar projects and bet the engineering team a month's
salary that they would sell less than x products.  Why? Because they had
NO clue what the customers wanted.  They just built what THEY wanted.  Each
time I made that bet, I won.  No, I never collected the money but my point
was made.

When I see a product I like and it doesn't seem to have marketing polish I
do a little informal research. I ask various people what they think.  These
people aren't my friends.  Ok, some of them are but not many.  No, it isn't
a full focus group but I have learned over the years as a professional
marketer than I can get a pretty good idea of how a product would sell based
on the feedback I get from my little research projects.  Just informal chats
with people on their likes and dislikes.  There was a statement someone made
earlier about us techie types forcing complex phones with unwanted features
down people's throats.  VERY true statement.  Unfortunately, the FreeRunner
Consumer Edition will have to fight products like the iPhone head to head.
Consumers see the bling of the iPhone and have very high expectations, all
based on cosmetcis and the wow factor.  To make matters even worse, if you
can't get the FCE (FreeRunner Consumer Edition) into the phone shops
(Orange, TMobile, etc.) it will never sell big numbers.  In Europe I think
there is a better chance of that happening.  In the US, the carriers LOVE
their closed, crippled phones.  The deck is stacked against Openmoko ever
making inroads as a major Treo, Blackberry or iPhone alternative.  Maybe
this niche market it perfect for them?

To me, FreeRunner has the smell of being an engineering driven project.
Shawn has put a lot of effort in making it marketing driven but I don't see
the conclusive results. (Forgive me Shawn)  I do acknowledge at this point
that we are NOT targeting consumers.  That's ok.  But if we all want this
product to REALLY succeed, we have to at some point.  Who knows, perhaps
Shawn has a business case that involves just the niche market of hobbiests
and developers such as ourselves. At one point I asked on this list how the
design was derived.  I received no response from the core team but did get a
heresay response that a company approached FIC to make a prototype, which
they did.  That company then decided not to go forward, Shawn got a hold of
the prototype and Openmoko was born.  If that story is true, I don't see any
overt marketing involved there on FIC's part.

Marketing is much more than holding focus groups and creating sales copy.
There is competitive analysis, business cases, marketing requirements,
negotiating with engineering over the final product, schedule.. and the
list goes on.  My point is, as I look at things and put the picture
together, I see no strong marketing presence in the FreeRunner.  Where's the
MRD?  Where's the focus group?  Where's the business case?  I'm not saying
this to throw dirt on the Openmoko project, just to point out that there is
a LOT of work involved on the part of marketing.  Most of it we

Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-27 Thread Ryan Prior
A synopsis:

Lowell: Let's make this project community-driven.
Steve: Please talk to me about it privately.

WTF?

On Sun, Apr 27, 2008 at 2:48 PM, steve [EMAIL PROTECTED] wrote:

  Lowell,



   You can send me a personal mail and I will address your concerns.

 You are a valuable asset in the community and I value your opinion.

 Then you can feed that back to people, agreeing or disagreeing as you see
 fit.



  I'd rather take this offline with you, since the main focus here and now
 is how to get the product that

 is actually built into people's hands.


















  --

 *From:* [EMAIL PROTECTED] [mailto:
 [EMAIL PROTECTED] *On Behalf Of *Lowell Higley
 *Sent:* Sunday, April 27, 2008 10:16 AM
 *To:* List for Openmoko community discussion
 *Subject:* Engineering Driven vs. Community Driven (was Re: Ugliness)



 On Sat, Apr 26, 2008 at 11:20 AM, Lowell Higley [EMAIL PROTECTED]
 wrote:


 On Sat, Apr 26, 2008 at 5:58 AM, Stroller [EMAIL PROTECTED]
 wrote:
 So please don't be offended but saying I don't like it and neither do my
 friends is totally irrelevant - come back when you've interviewed a hundred
 different people and they've scored the Freerunner (alongside several other
 phones) in a range of 1 - 10 on size, colour, design attractiveness,
 comfort-to-hold and so on. You need to establish with each respondent why
 they chose their last phone - was price a factor? features? You can probably
 rule out everyone who got their phone free from their mobile supplier,
 because the Freerunner's market is those who are prepared to pay a premium
 for the features they want in a phone. Now interview another 100 people,
 those who are prepared to pay a premium for the features they want in a
 smart- or business-phone - do they find the Freerunner attractive or ugly?
 Do they care?

  I'm not sure if I agree or disagree with you so I'll just dump my
 thoughts and you decide..

 I have spent the majority of my adult life in hi-tech, and much of that in
 product marketing.  My specialty has been taking engineering driven
 projects and turning them into actual market driven products.  I have come
 into multi-million dollar projects and bet the engineering team a month's
 salary that they would sell less than x products.  Why? Because they had
 NO clue what the customers wanted.  They just built what THEY wanted.  Each
 time I made that bet, I won.  No, I never collected the money but my point
 was made.

 When I see a product I like and it doesn't seem to have marketing polish
 I do a little informal research. I ask various people what they think.
 These people aren't my friends.  Ok, some of them are but not many.  No, it
 isn't a full focus group but I have learned over the years as a professional
 marketer than I can get a pretty good idea of how a product would sell based
 on the feedback I get from my little research projects.  Just informal chats
 with people on their likes and dislikes.  There was a statement someone made
 earlier about us techie types forcing complex phones with unwanted features
 down people's throats.  VERY true statement.  Unfortunately, the FreeRunner
 Consumer Edition will have to fight products like the iPhone head to head.
 Consumers see the bling of the iPhone and have very high expectations, all
 based on cosmetcis and the wow factor.  To make matters even worse, if you
 can't get the FCE (FreeRunner Consumer Edition) into the phone shops
 (Orange, TMobile, etc.) it will never sell big numbers.  In Europe I think
 there is a better chance of that happening.  In the US, the carriers LOVE
 their closed, crippled phones.  The deck is stacked against Openmoko ever
 making inroads as a major Treo, Blackberry or iPhone alternative.  Maybe
 this niche market it perfect for them?

 To me, FreeRunner has the smell of being an engineering driven project.
 Shawn has put a lot of effort in making it marketing driven but I don't see
 the conclusive results. (Forgive me Shawn)  I do acknowledge at this point
 that we are NOT targeting consumers.  That's ok.  But if we all want this
 product to REALLY succeed, we have to at some point.  Who knows, perhaps
 Shawn has a business case that involves just the niche market of hobbiests
 and developers such as ourselves. At one point I asked on this list how the
 design was derived.  I received no response from the core team but did get a
 heresay response that a company approached FIC to make a prototype, which
 they did.  That company then decided not to go forward, Shawn got a hold of
 the prototype and Openmoko was born.  If that story is true, I don't see any
 overt marketing involved there on FIC's part.

 Marketing is much more than holding focus groups and creating sales copy.
 There is competitive analysis, business cases, marketing requirements,
 negotiating with engineering over the final product, schedule.. and the
 list goes on.  My point is, as I look at things and put the picture
 together, I see

Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-27 Thread Ian Darwin

Ryan Prior wrote:

A synopsis:

Lowell: Let's make this project community-driven.
Steve: Please talk to me about it privately.

WTF?


Perhaps you didn't read this part:


 I'd rather take this offline with you, since the main focus here

[meaning, on this discussion list, at this time]

and now is how to get the product that
is [already] built into people's hands.


 Then you can feed that back to people, agreeing or
 disagreeing as you see fit.

Stop looking for conspiracies - there aren't any here.

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Re: Engineering Driven vs. Community Driven (was Re: Ugliness)

2008-04-27 Thread Ryan Prior
The community list is for getting phones into peoples' hands? Where has the
actual community discussion gone, then? If there is need for a special
purpose list to get phones into peoples' hands, it would not be hard to
create one. Besides, it's not hard to share mailing list bandwidth between
various purposes. I simply can't buy the notion that the community mailing
list is not suited to community discussion at this time.

I never said anything about a conspiracy - I just thought I'd point out that
it strikes me as strange to respond to somebody's call to open up a process
and involve the community by asking that person to make their communications
private!

On Sun, Apr 27, 2008 at 7:26 PM, Ian Darwin [EMAIL PROTECTED] wrote:

 Ryan Prior wrote:

  A synopsis:
 
  Lowell: Let's make this project community-driven.
  Steve: Please talk to me about it privately.
 
  WTF?
 

 Perhaps you didn't read this part:

 
  I'd rather take this offline with you, since the main focus here
 
 [meaning, on this discussion list, at this time]

 and now is how to get the product that
 is [already] built into people's hands.
 

  Then you can feed that back to people, agreeing or
  disagreeing as you see fit.

 Stop looking for conspiracies - there aren't any here.


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 community@lists.openmoko.org
 http://lists.openmoko.org/mailman/listinfo/community

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