-Caveat Lector-   <A HREF="http://www.ctrl.org/">
</A> -Cui Bono?-

Dave Hartley
http://www.asheville-computer.com/dave




http://www.oneworld.org/tlio/research/act2.html
http://www.videonetwork.org/media.html
http://www.urban75.com/index.html
http://www.gene.ch/pmhp/gs/media.htm


Here's an interesting set of sources (similar content in each) -
originally published as a pamphlet (date undetermined but certainly
on/before June 1999) in coordination with a british land use campaign.

Michael

AN ACTIVISTS GUIDE TO EXPLOITING THE MEDIA
By George Monbiot


This guide originates from The Land is Ours, a landrights campaign for
Britain. George Monbiot is an Activist and Environmental Journalist. ( a
regular columnist for The Guardian) Although it is written primarily for a
British audience much is relevent internationally. If you have any
additions which would make it more international please let us
([EMAIL PROTECTED]) and The Land is Ours ([EMAIL PROTECTED] )
know.
================
(extracts)
-- AN ACTIVISTS GUIDE TO EXPLOITING THE MEDIA
By George Monbiot


 Every battle we fight is a battle for the hearts and minds of other
people. The only chance we have of reaching people who haven't yet heard
what we've got to say is through the media. We might, with good reason,
regard the papers and broadcasters with extreme suspicion, we might feel
cheapened and compromised by engaging with them. But the war we're
fighting is an information war, and we have to use all the weapons at our
disposal. Whether we use the media or not, our opponents will. However
just our cause and true our aims, they will use it to demonise and
demolish us, unless we fight back.

             EXPLOIT THE MEDIA, OR THE MEDIA WILL EXPLOIT YOU!

 [SNIP]

PART 7: CONCLUSION

All campaigning is hard work, and exploiting the media is just as hard as
any other aspect. We've tended to neglect it in the past, and then wonder
why no one comes to our actions. Our movement needs specialist media
workers just as much as it needs specialist tree-climbers. The more there
are, the more clearly our message will come across, and the more people
will be attracted to our cause. This is how small rumblings turn into
earthquakes. The revolution will not be televised, but that doesn't mean
that it won't also be live.
=================


   Activists Guide to Writing a Press Release
 By George Monbiot
*   intro
*    what we're up against
*    our advantages
*    how to get the press to your action
*    dealing with journalists
*    being interviewed
*    following up
*    conclusion




            Anti-copyright for activists. Copyright for everyone else.

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