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"And it seems to me perfectly in the cards that there will be within the
next generation or so a pharmacological method of making people love
their servitude, and producing … a kind of painless concentration camp for
entire societies, so that people will in fact have their liberties taken away
from them but will rather enjoy it, because they will be distracted from
any desire to rebel by propaganda, brainwashing, or brainwashing
enhanced by pharmacological methods."

-- Aldous Huxley, 1959

""      In their propaganda today's dictators rely for the most part on
repetition, supression and rationalization - the repetition of catchwords
which they wish to be accepted as true, the supression of facts which
they wish to be ignored, the arousal and rationalization of passions which
may be used in the interests of the Party or the State. As the art and
science of manipulation come to be better understood, the dictators of
the future will doubtless learn to combine these techniques with the non-
stop distractions which, in the West, are now threatening to drown in a
sea of irrelevance the rational propaganda essential to the maintenance of
individual liberty and the survival of democratic institutions.  ""

http://www.deoxy.org/huxley1.htm
Propaganda in a Democratic Society
by Aldous Huxley

"The doctrines of Europe," Jefferson wrote, "were that men in numerous
associations cannot be restrained within the limits of order and justice,
except by forces physical and moral wielded over them by authorities
independent of their will. . . . We (the founders of the new American
democracy) believe that man was a rational animal, endowed by nature
with rights, and with an innate sense of justice, and that he could be
restrained from wrong, and protected in right, by moderate powers,
confided to persons of his own choice and held to their duties by
dependence on his own will." To post-Freudian ears, this kind of language
seems touchingly quaint and ingenuous. Human beings are a good deal less
rational and innately just than the optimists of the eighteenth century
supposed. On the other hand they are neither so morally blind nor so
hopelessly unreasonable as the pessimists of the twentienth would have us
believe. In spite of the Id and the Unconscious, in spite of endemic
neurosis and the prevalence of low IQ's, most men and women are
probably decent enough and sensible enough to be trusted with the
direction of their own destinies.

     Democratic institutions are devices for reconciling social order with
individual freedom and initiative, and for making the immediate power of a
country's rulers subject to the ultimate power of the ruled. The fact that,
in Western Europe and America, these devices have worked, all things
considered, not too badly is proof enough that the eighteenth century
optimists were not entirely wrong. Given a fair chance, I repeat; for the
fair chance is an indispensible prerequisite. No people that passes abruptly
from a state of subservience under the rule of a despot to the completely
unfamiliar state of political independence can be said to have a fair
chance of being able to govern itself democratically. Liberalism flourishes
in an atmosphere of prosperity and declines as declining prosperity makes
it necessary for the government to intervene ever more frequently and
drastically in the affairs of its subjects. Over-population and over-
organization are two conditions which ... deprive a society of a fair chance
of making democratic institutions work effectively. We see, then, that
there are certain historical, economic, demographic and technological
conditions which make it very hard for Jefferson's rational animals,
endowed by nature with inalienable rights and an innate sense of justice,
to exercise their reason, claim their rights and act justly within a
democratically organized society. We in the West have been supremely
fortunate in having been given a fair chance of making the great
experiment in self-government. Unfortunately, it now looks as though ,
owing to recent changes in our circumstances, this infinitely precious fair
chance were being, little by little, taken away from us. And this, of
course, is not the whole story. These blind impersonal forces are not the
only enemies of individual liberty and democratic institutions. There are
also forces of another, less abstract character, forces that can be
deliberately used by power-seeking individuals whose aim is to establish
partial or complete control over their fellows. Fifty years ago, when I was a
boy, it seemed completely self-evident that the bad old days were over,
that torture and massacre, slavery, and the persecution of heretics, were
things of the past. Among people who wore top hats, traveled in trains,
and took a bath every morning such horrors were simply out of the
question. After all, we were living in the twentieth century. A few years
later these people who took daily baths and went to church in top hats
were committing atrocities on a scale undreamed of by the benighted
Africans and Asiatics. In the light of recent history it would be foolish to
suppose that this sort of thing cannot happen again. It can and, no doubt,
it will. But in the immediate future there is some reason to believe that
the punitive measures of 1984 will give place to the reinforcements and
manipulations of Brave New World.

     There are two kinds of propaganda - rational propaganda in favor of
action that is consonant with the enlightened self-interest of those who
make it and those to whom it is addressed, and non-rational propaganda
that is not consonant with anybody's enlightened self-interest, but is
dictated by, and appeals to, passion. Were the actions of individuals are
concerned there are motives more exhalted than enlightened self-
interest, but where collective action has to be taken in the fields of
politics and economics, enlightened self-interest is probably the highest of
effective motives. If politicians and their constituents always acted to
promote their own or their country's long-range self-interest, this world
would be an earthly paradise. As it is, they often act against their own
interests, merely to gratify their least credible passions; the world, in
consequence, is a place of misery. Propaganda in favor of action that is
consonant with enlightened self-interest appeals to reason by means of
logical arguements based upon the best available evidence fully and
honestly set forth. Propaganda in favor of action dictated by the impulses
that are below self-interest offers false, garbled or incomplete evidence,
avoids logical argument and seeks to influence its victims by the mere
repetition of catchwords, by the furious denunciation of foreign or
domestic scapegoats, and by cunningly associating the lowest passions
with the highest ideals, so that atrocities come to be perpetrated in the
name of God and the most cynical kind of Realpolitik is treated as a matter
of religious principle and patriotic duty.

     In John Dewey's words, "a renewal of faith in common human nature, in
its potentialities in general, and in its power in particular to respond to
reason and truth, is a surer bulwark against totalitarianism than a
demonstration of material success or a devout worship of special legal and
political forms." The power to respond to reason and truth exists in all of
us. But so, unfortunately, does the tendency to respond to unreason and
falsehood - particularly in those cases where falsehood evokes some
enjoyable emotion, or where the appeal to unreason strikes some
answering chord in the primitive, subhuman depths of our being. In certain
feilds of activity men have learned to respond to reason and truth pretty
consistently. The authors of learned articles do not appeal to the passions
of their fellow scientists and technologists. They set forth what, to the
best of their knowledge, is the truth about some particular aspect of
reality, they use reason to explain the facts they have observed and they
support their point of view with arguements that appeal to reason in other
people. All this is fairly easy in the feilds of physical science and
technology. It is much more difficult in the fields of politics and religion
and ethics. Here the relevant facts often elude us. As for the meaning of
the facts, that of course depends upon the particular system of ideas, in
terms of which you choose to interpret them. And these are not the only
difficulties that confront the rational truth-seeker. In public and in private
life, it often happens that there is simply no time to collect the relevant
facts or to weigh their significance. We are forced to act on insufficient
evidence and by a light considerably less steady than that of logic. With
the best will in the world, we cannot always be completely truthful or
consistently rational. All that is in our power is to be as truthful and
rational as circumstances permit us to be, and to respond as well as we
can to the limited truth and imperfect reasoning offered for our
consideration by others.

     "If a nation expects to be ignorant and free," said Jefferson, "it expects
what never was and never will be. . . . The people cannot be safe without
information. Where the press is free, and every man able to read, all is
safe." Across the Atlantic another passionate believer in reason was
thinking about the same time, in almost precisely similar terms. Here is
what John Stuart Mill wrote of his father, the utilitarian philosopher,
James Mill: "So complete was his reliance upon the influence of reason
over the minds of mankind, whenever it is allowed to reach them, that he
felt as if all would be gained, if the whole population were able to read,
and if all sorts of opinions were allowed to be addressed to them by word
or in writing, and if by the sufferage they could nominate a legislature to
give effect to the opinions they had adopted." All is safe, all would be
gained! Once more we hear the note of eighteenth-century optimism.
Jefferson , it is true, was a realist as well as an optimist. He knew by bitter
experience that the freedom of the press can be shamefully abused.
"Nothing," he declared, "can now be believed which is seen in a
newspaper." And yet, he insisted (and we can only agree with him), "within
the pale of truth, the press is a noble institution, equally the friend of
science and civil liberty." Mass communication, in a word, is neither good
nor bad; it is simply a force and, like any other force, it can be used
either well or ill. Used in one way, the press, the radio and the cinema are
indispensible to the survival of democracy. Used in another way, they are
among the most powerful weapons in the dictator's armory. In the field of
mass communications as in almost every other field of enterprise,
technological progress has hurt the Little Man and helped the Big Man. As
lately as fifty years ago, every democratic country could boast a great
number of small journals and local newspapers. Thousands of country
editors expressed thousands of independent opinions. Somewhere or
other almost anybody could get almost anything printed,. Today the press
is still legally free; but most of the little papers have disappeared. The cost
of wood pulp, of modern printing machinery and of syndicated news is too
high for the Little Man. In the totalitarian East there is political
censorship, and the media of mass communication are controlled by the
State. In the democratic West there is economic censorship and the media
of mass communication are controlled by members of the Power Elite.
Censorship by rising costs and the concentration of communication power
in the hands of a few big concerns is less objectionable than State
ownership and government propaganda; but certainly it is not something of
which a Jeffersonian democrat could possibly approve.

     In regard to propaganda the early advocates of universal literacy and a
free press envisaged only two possibilities: the propaganda might be true,
or it might be false. They did not forsee what in fact has happened, above
all in our Western capitalist democracies - the development of a vast mass
communications industry, concerned in the main neither with the true nor
the false, but with the unreal, the more or less totally irrelevant. In a
word, they failed to take into account man's almost infinite appetite for
distractions.

     In the past most people never got a chance of fully satisfying this
appetite. They might long for distractions, but the distractions were not
provided. Christmas came but once a year, feasts were "solemn and rare,"
there were few readers and very little to read, and the nearest approach
to a neighborhood movie theater was the parish church, where the
performances, though infrequent, were somewhat monotonous. For
conditions even remotely comparable to those now prevailing we must
return to imperial Rome, where the populace was kept in good humor by
frequent, gratuitous doses of many kinds of entertainment - from poetical
dramas to gladitorial fights, from recitations of Virgil to all-out boxing, from
concerts to military reviews and public executions. But even in Rome
there was nothing like the non-stop distraction now provided by
newspapers and magazines, by radio, television and the cinema. In Brave
New World non-stop distractions of the most fascinating nature (the
feelies, orgy-porgy, centrifugal bumblepuppy) are deliberately used as
instruments of policy, for the purpose of preventing people from paying
too much attention to the realities of the social and political situation.
The other world of religion is different from the other world of
entertainment; but they resemble one another in being most decidedly
"not of this world." Both are distractions and, if lived in too continuously,
both can become, in Marx's phrase, "the opium of the people" and so a
threat to freedom. Only the vigilant can maintain their liberties, and only
those who are constantly and intelligently on the spot can hope to govern
themselves effectively by democratic procedures. A society, most of
whose members spend a great part of their time, not on the spot, not
here and now and in the calculable future, but somewhere else, in the
irrelevant other worlds of sport and soap opera, of mythology and
metephysical fantasy, will find it hard to resist the encroachments of those
who would manipulate and control it.

     In their propaganda today's dictators rely for the most part on
repetition, supression and rationalization - the repetition of catchwords
which they wish to be accepted as true, the supression of facts which
they wish to be ignored, the arousal and rationalization of passions which
may be used in the interests of the Party or the State. As the art and
science of manipulation come to be better understood, the dictators of
the future will doubtless learn to combine these techniques with the non-
stop distractions which, in the West, are now threatening to drown in a
sea of irrelevance the rational propaganda essential to the maintenance of
individual liberty and the survival of democratic institutions.

Political Corrections
The Deoxyribonucleic Hyperdimension

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"Do not believe in anything simply because you have heard it. Do
not believe simply because it has been handed down for many genera-
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rumoured by many.  Do not believe in anything simply because it is
written in Holy Scriptures.  Do not believe in anything merely on
the authority of teachers, elders or wise men.  Believe only after
careful observation and analysis, when you find that it agrees with
reason and is conducive to the good and benefit of one and all.
Then accept it and live up to it." The Buddha on Belief,
from the Kalama Sutra

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