This is an article about my work from a 1987
publication in Communist Czechoslovakia.  To really
understand it, you have to read CONJURELLA, my account
of my family's (and my own) unwilling participation in
the JFK assassination, posted at:

http://www.morethanconquerors.simplenet.com/MCF/conjurel.htm


>From THE DEMOCRATIC JOURNALIST Volume XXXIV No. 7-8,
July-August 1987

Monthly of the International Organization of
Journalists, published in English, French, Russian and
Spanish.  Circulated in 165 countries.

Chief Editor: Rudolf Prevratil
Editor: Karel Hejc
Address: Rooseveltova 18, 160 00 Prague 6,
Czechoslovakia

(The following article is signed M.M., and is
accompanied by a cartoon denoted "Drawing by Martin
Marek".  The article goes on to discuss works by
myself, T. Casey Brennan.)

YOUTH AND MASS MEDIA
Smoking and Advertisements in Mass Media/36

Are smokers the only real heroes?  Certainly not in
life.  But what about the movies, television or
adventure stories?  It is almost impossible to provide
precise statistics but the truth is that examples
where the main hero of an exciting story reaches for a
cigarette or a cigar in decisive moments, or has a
cigarette dangling from his lips while he calmly
solves a difficult situation, are, to say the least,
not rare.  It is, simply, a stereotype that is never
missing from a scenario and is always used very
suggestively to influence an audience.

Some might say - but it doesn't matter, in the end
smoking or not smoking is a personal affair.  Of
course it is, but the influence of some media, for
instance, television, in creating attitudes and habits
especially in adolescents, is exceptionally strong,
and this has been proved by many sociological and
psychological surveys.  What good is it if, in a
number of countries, cigarette advertising is curbed
while indirect promotion of smoking has practically no
limits.

Film and television heroes who smoke clearly have a
greater influence on the value-orientation of
teen-agers than the loudly proclaimed Barnum-like
advertisements of tobacco firms.  The problem which
for years now has been the subject of an anti-smoking
drive by doctors, teachers and psychologists in many
Western countries does not concern only films and
television but also, for instance, "comics" for
children.

The country where this problem is especially urgent is
the United States.  For years, the USA has held the
leading place in a list of countries with the greatest
consumption of tobacco products per person.
Manufacturers of tobacco and cigarettes in the United
States traditionally form an influential pressure
group and the big anti-smoking campaign has so far met
with only marginal success.

What is interesting, however, is that the seriousness
of the situation and the danger involved in indirect
promotion of smoking is beginning to be realized by
some publishers and writers of stories for children
and youth.  For example, the author of a number of
comic texts, T. Casey Brennan, began a campaign with
his friends several years ago called: Cartoon heroes
needn't smoke!  "The important thing," said Brennan,
"is protecting children.  Comic books have a lot of
influence on children.  When a comic book hero is
shown smoking, it's like subliminal cigarette
advertising."

Brennan's group has appealed to a number of public
figures, Congressmen, publicists and journalists in
the USA and abroad urging their support.  The bulletin
of the World Health Organization called WORLD HEALTH
carries information about this movement which is still
relatively small.  Only the future will tell whether
such a campaign will bring about any substantial
improvement in the situation.  But it certainly
deserves attention.

--  MM

(Note: The issues of WHO's WORLD HEALTH magazine
discussing my work are October 1983, page 30, and
January-February 1986, page 9.  They are easily
obtainable at any University public health library, or
UN office.)



=====
http://www.morethanconquerors.simplenet.com/MCF/victm-hm.htm#Brennan
http://www.ozemail.com.au/~realoto/eqv3c.html http://www.videogasm.com
http://www.konformist.com/mkkafe/tcasey/tcasey.htm http://www.wynd.org/tcb.html
http://www.sentex.net/~dvanhorn/tcasey/tcasey.html http://www.16ton.com/colo/tcb.htm
http://www.davestevens.com/ds_harri.htm
http://www.vampifan.com/other/htmls/other.html 
http://www.geocities.com/Paris/Cafe/2544/arq.htm

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