-Caveat Lector-   <A HREF="http://www.ctrl.org/">
</A> -Cui Bono?-

American Lung Association objects to Brown & Williamson's phone
message

 Copyright © 2000 Nando Media
 Copyright © 2000 Associated Press


By SKIP WOLLENBERG

NEW YORK (March 11, 2000 2:21 a.m. EST http://www.nandotimes.com) -
Callers to a consumer hot line for Lucky Strike Filters will hear a folksy
chorus urging teens not to smoke. Then they're invited to press a button for
directions to the nearest tobacco shop.

Brown & Williamson Tobacco Corp. says the song is intended to put a
smile on its customers' faces, but tobacco foes aren't laughing.

"It tells you how insensitive they are," said John Garrison, chief executive of
the American Lung Association.

Garrison said the message "trivializes a very serious problem - there is no
joke here with kids starting to smoke." It may even encourage young
people to start smoking by appealing to their rebellious inclinations, he
said.

The message has been on the hot line for about three weeks, according to
company spokesman Mark Smith, and is the latest in a series of offbeat
greetings that the nation's third-biggest tobacco concern has left for callers
over the past two years.

In September, those dialing the number heard a male voice say the
company loves them and that its rivals "hate you and think you're ugly."

Smith said the idea for the unusual messages came from workers who
answer consumer calls.

"This message is an attempt to just have some fun and show we don't take
ourselves too seriously," Smith said. The recordings purposely fail to
mention a brand name and are not intended as a commercial, Smith said.

In the latest message, a woman's voice greets the caller and introduces a
chorus that sings a jaunty tune about the tobacco plant.

"Oh, the tobacco plant is a lovely plant, its leaves so broad and green. But
you shouldn't think about the tobacco plant if you're still a teen," it goes.

"'Cause tobacco is a big person's plant, and that's the way it should be. So
if you're under 21, go and climb a tree."

When the song ends, the woman's voice tells customers that if they can
write a better song about the tobacco plant, the company would use it.

Callers are then told to "Press 1 to find select stores in your area" or 2 for
any other information.

Smith said it is "a huge stretch to say that we are in any way encouraging
kids to smoke with this. Have you ever heard them listen to that kind of
music by an old-fashioned kind of folk group?"

He said if callers want information on how to get a specific product, they
are asked first for their birth date and those who hesitate are cut off.

------------------------------------------------------------------------
Steve Wingate

California Director
SKYWATCH INTERNATIONAL

Anomalous Images and UFO Files
http://www.anomalous-images.com

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