-Caveat Lector-

Lycos Nixes 'Jews for Jesus' Ad
Associated Press
Last Updated: Aug. 11, 1999 at 11:20:28 a.m.
WALTHAM, Mass. - Lycos Inc., the popular Web destination, said it will not
renew an advertisement from Jews for Jesus because of complaints from some
in the Jewish community.

Lycos Inc. said it received complaints about the ad from several Jewish
people who took offense when the ad popped up on their screens as they
searched for Web sites containing the word ``Jewish.''

Jews for Jesus paid $1,700 for the ad, which started running July 6.

The ad, which promotes a book on the group's religious philosophy, read:
``The end of the world is no time to finally realize Jesus is the Messiah.
(It's all in the book.) Click here for a free copy!''

When users clicked, a Web page for Jews for Jesus appeared.

The page originally also referenced Lycos, but was changed after complaints
were received and at Lycos' prompting. Jeffrey Snider, Lycos' general
counsel, said the company did not want to give users the impression it
endorsed Jews for Jesus.

Started in the 1970s, Jews for Jesus practices Judaism, yet regards Jesus as
the Messiah. It has 70,000 followers nationally.

Snider told The Boston Globe that the ad's contract, which expires in
several days, was not renewed because ``controversial advertising is bad for
business.''

He added the company does not want Jews to boycott Lycos.

The ad was opposed by the Anti-Defamation League's Boston office. Diane
Kolb, associate director, said she believes the message is misleading and
blasphemous.

``Jews can't be for Jesus,'' she said.

Lycos officials did not say how many complaints they had received.

Jews for Jesus officials said they were disappointed their message was
restricted.

``The Web is supposed to be a marketplace for all kinds of ideas, and people
can click on them or pass them by,'' said Susan Perlman, spokeswoman for
Jews for Jesus.

© Copyright 1999, Milwaukee Journal Sentinel. All rights reserved.
http://www.jsonline.com/bym/tech/ap/aug99/ap-jews-for-jesus081199.asp

Bard

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