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from:
http://asia.dailynews.yahoo.com/headlines/entertainment/afp/article.html?s=asi

a/headlines/001129/entertainment/afp/Madonna_s_live_gig_breaks_audience_record

_with_webcast.html
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?s=asia/headlines/001129/entertainment/afp/Madonna_s_live_gig_breaks_audience_

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Yahoo! Asia - News  Entertainment

Wednesday, November 29 8:35 PM SGT



Madonna's live gig breaks audience record with webcast



LONDON, Nov 29 (AFP) -

An Internet transmission of pop star Madonna's live show here smashed the
record for webcast audiences with nine million people logging on to see it,
organisers claimed on Wednesday.

That trumped the previous record of three million, for a webcast of a concert
given by former Beatle Paul McCartney last year.

MSN, the Internet subsidiary of Bill Gates' Microsoft, transmitted the
concert, which Madonna put on for 3,000 fans at the Brixton Academy venue in
south London on Tuesday night.

They installed 21 cameras inside the venue to relay her half-hour performance
live to two websites.

However, reports of technical problems took some of the shine off what had
been billed as the "biggest Internet event ever."

"The sound, when you could get it, was fine, but within seconds, gremlins
would rear their heads and ruin it all," complained a reviewer in the Daily
Express newspaper.

"The screen would go blank, you would walk away and then all of a sudden,
there she would be, singing her heart out again."

According to the Independent newspaper, many fans were initially unable to
access the webcast because Microsoft's Internet server was overloaded by the
huge demand.

Once logged on, the software needed to view the webcast was cumbersome and
took an age to download, said the newspaper.

"Once upon a time you just turned on the television to watch a concert," it
said. "Now you have to be a software engineer able to understand digital
rights management."

Microsoft is reputed to have spent 30 million pounds (42 million dollars, 50
million euros) promoting the concert.

Madonna, meanwhile, is likely to have made a killing from the merchandise
advertised over the Internet.

Committed fans could pick up rhinestone-studded tank tops decorated with the
logo from "Music", her current album, for 87 pounds and cigarette cases for
37 pounds.

Also on sale are yellow baby outfits for 10 pounds, presumably a concession
to the fact that the 42-year-old singer recently gave birth to her second
child, Rocco.

As to the concert itself, most of the reviewers who managed to get hold of
the sought-after tickets were suitably awestruck, though one or two were put
out by the brevity of her performance.

Madonna performed a total of six songs, mostly releases from the "Music"
album, and threw in a nostalgic rendition of her 1980s hit song "Holiday".

The gig was reported to be a "taster" for a world tour beginning next year.



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