Re: [libo-marketing-priv] [libreoffice-design] Visual identity: Application icons - logos, or just icons?
Am 04.05.2015 18:38:42, schrieb Martin Srebotnjak: Actually, in this example, it is not app icons but representations of e.g. Text Document and not Writer, Presentation and not LibreOffice Impress, so while the first can be iconized, the app icons cannot be a matter of icon set. @libreoffice.org To support the pro logo fraction I vote for branding the start center. That makes it feel a little bit different from the programs which is, however, given right now by the design. And if someone wants to fork LO this start center is clearly not part of any other office suite. -- To unsubscribe e-mail to: design+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/design/ All messages sent to this list will be publicly archived and cannot be deleted
[libreoffice-design] Visual identity: Application icons - logos, or just icons?
Hi Marketing, We've recently had a question in the Design team that we don't feel empowered enough to answer without consulting Marketing: Should the application icons have status of logos? Ie. should they be still the same regardless of the icon theme? Or are they just icons, and should be modified according to the theme? By the application icons, I mean: https://wiki.documentfoundation.org/File:LibreOffice_icons_256.png These are apparently in the Tango theme; and from the purely Design point of view, it would look better if they were consistent with the icon theme to which LibreOffice is switched (so should be Sifr-like when LibreOffice works in Sifr; Breeze-like in breeze; etc.) But in case they have status of logos, that is if they represent the application, I think they should not change, ie. the Writer icon should still look the same regardless of the theme. What is the Marketing view on that, please? Thank you, Kendy -- To unsubscribe e-mail to: design+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/design/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-design] Visual identity: Application icons - logos, or just icons?
Hello Jan, Le 04.05.2015 15:29, Jan Holesovsky a écrit : Hi Marketing, We've recently had a question in the Design team that we don't feel empowered enough to answer without consulting Marketing: Should the application icons have status of logos? Ie. should they be still the same regardless of the icon theme? Or are they just icons, and should be modified according to the theme? The very short answer is that we have one logo and that the app icons are icons, and do not have the same status. By the application icons, I mean: https://wiki.documentfoundation.org/File:LibreOffice_icons_256.png These are apparently in the Tango theme; and from the purely Design point of view, it would look better if they were consistent with the icon theme to which LibreOffice is switched (so should be Sifr-like when LibreOffice works in Sifr; Breeze-like in breeze; etc.) But in case they have status of logos, that is if they represent the application, I think they should not change, ie. the Writer icon should still look the same regardless of the theme. What is the Marketing view on that, please? I am certainly not the Marketing view, but an educated guess: there are obvious relations between the application icons and the logo. You can certainly change the look of the icons (but not the logo), you only need to make sure the visual coherence between the icons and the logo still exists. As a side note, we could theoretically envision an full brand and visual refreshing and change, we're not doing that of course but if it were to happen then you would end up thinking of the logo and the new application icons as tighly connected. Hope this helps, Charles. Thank you, Kendy -- To unsubscribe e-mail to: design+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/design/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libo-marketing-priv] [libreoffice-design] Visual identity: Application icons - logos, or just icons?
On 04/05/15 16:04, Charles-H. Schulz wrote: Should the application icons have status of logos? Ie. should they be still the same regardless of the icon theme? Or are they just icons, and should be modified according to the theme? The very short answer is that we have one logo and that the app icons are icons, and do not have the same status. I agree. What is the Marketing view on that, please? I am certainly not the Marketing view, but an educated guess: there are obvious relations between the application icons and the logo. You can certainly change the look of the icons (but not the logo), you only need to make sure the visual coherence between the icons and the logo still exists. I agree. As a side note, we could theoretically envision an full brand and visual refreshing and change, we're not doing that of course but if it were to happen then you would end up thinking of the logo and the new application icons as tighly connected. IMHO, with LibreOffice 5.0 we are not looking at a full rebranding. -- Italo Vignoli - Marketing PR mobile +39.348.5653829 - email / jabber it...@libreoffice.org hangout / jabber italo.vign...@gmail.com - skype italovignoli GPG Key ID - 0xAAB8D5C0 DB75 1534 3FD0 EA5F 56B5 FDA6 DE82 934C AAB8 D5C0 -- To unsubscribe e-mail to: design+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/design/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-design] Visual identity: Application icons - logos, or just icons?
Hi all, Am 04.05.2015 um 15:29 schrieb Jan Holesovsky: Hi Marketing, We've recently had a question in the Design team that we don't feel empowered enough to answer without consulting Marketing: Should the application icons have status of logos? Ie. should they be still the same regardless of the icon theme? Or are they just icons, and should be modified according to the theme? By the application icons, I mean: https://wiki.documentfoundation.org/File:LibreOffice_icons_256.png These are apparently in the Tango theme; and from the purely Design point of view, it would look better if they were consistent with the icon theme to which LibreOffice is switched (so should be Sifr-like when LibreOffice works in Sifr; Breeze-like in breeze; etc.) To see what is meant (Breeze): https://bug-attachments.documentfoundation.org/attachment.cgi?id=114543 But in case they have status of logos, that is if they represent the application, I think they should not change, ie. the Writer icon should still look the same regardless of the theme. Branding rules [1]: Logos that don't represent the LibreOffice software or the Document Foundation, but are related to it in some way, may use the LibreOffice symbol to show the relationship they have to it without adhering to the above guidelines. Examples of derivative logos are logos of the individual LibreOffice modules [1] https://wiki.documentfoundation.org/Marketing/Branding#Derivative_Logos -- Grüße k-j Member of TheDocumentFoundation http://www.documentfoundation.org/foundation/members/ http://de.libreoffice.org http://wiki.documentfoundation.org/ -- To unsubscribe e-mail to: design+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/design/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libo-marketing-priv] [libreoffice-design] Visual identity: Application icons - logos, or just icons?
Italo Vignoli wrote on 04-05-15 16:10: On 04/05/15 16:04, Charles-H. Schulz wrote: Should the application icons have status of logos? Ie. should they be still the same regardless of the icon theme? Or are they just icons, and should be modified according to the theme? The very short answer is that we have one logo and that the app icons are icons, and do not have the same status. I agree. Me too. K-J LibreOffice wrote on 04-05-15 16:16: To see what is meant (Breeze): https://bug-attachments.documentfoundation.org/attachment.cgi?id=114543 So with those as such (IMHO) nice icons, the relation with the LibreOffice logo weakens. So it would be my advise to prefer other icons for publications where recognition is important. And then depending on taste / whatever, choose what fits best. Cheers, Cor -- Cor Nouws GPD key ID: 0xB13480A6 - 591A 30A7 36A0 CE3C 3D28 A038 E49D 7365 B134 80A6 - vrijwilliger http://nl.libreoffice.org - volunteer http://www.libreoffice.org - The Document Foundation Membership Committee Member -- To unsubscribe e-mail to: design+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/design/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-design] Visual identity: Application icons - logos, or just icons?
Hello K-J, Le 04.05.2015 16:16, K-J LibreOffice a écrit : Hi all, Am 04.05.2015 um 15:29 schrieb Jan Holesovsky: Hi Marketing, We've recently had a question in the Design team that we don't feel empowered enough to answer without consulting Marketing: Should the application icons have status of logos? Ie. should they be still the same regardless of the icon theme? Or are they just icons, and should be modified according to the theme? By the application icons, I mean: https://wiki.documentfoundation.org/File:LibreOffice_icons_256.png These are apparently in the Tango theme; and from the purely Design point of view, it would look better if they were consistent with the icon theme to which LibreOffice is switched (so should be Sifr-like when LibreOffice works in Sifr; Breeze-like in breeze; etc.) To see what is meant (Breeze): https://bug-attachments.documentfoundation.org/attachment.cgi?id=114543 Thanks! The new icons do not appear in any way problematic to me (this is an actual statement, not my personal aesthetical judgement). But in case they have status of logos, that is if they represent the application, I think they should not change, ie. the Writer icon should still look the same regardless of the theme. Branding rules [1]: Logos that don't represent the LibreOffice software or the Document Foundation, but are related to it in some way, may use the LibreOffice symbol to show the relationship they have to it without adhering to the above guidelines. Examples of derivative logos are logos of the individual LibreOffice modules [1] https://wiki.documentfoundation.org/Marketing/Branding#Derivative_Logos You should read this as a specific example in the context of trademark practices and logo policy but not as an actual definition of what the application icons are. best, Charles. -- Grüße k-j Member of TheDocumentFoundation http://www.documentfoundation.org/foundation/members/ http://de.libreoffice.org http://wiki.documentfoundation.org/ -- To unsubscribe e-mail to: design+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/design/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libo-marketing-priv] [libreoffice-design] Visual identity: Application icons - logos, or just icons?
2015-05-04 16:16 GMT+02:00 K-J LibreOffice k...@libreoffice.org: These are apparently in the Tango theme; and from the purely Design point of view, it would look better if they were consistent with the icon theme to which LibreOffice is switched (so should be Sifr-like when LibreOffice works in Sifr; Breeze-like in breeze; etc.) To see what is meant (Breeze): https://bug-attachments.documentfoundation.org/attachment.cgi?id=114543 Actually, in this example, it is not app icons but representations of e.g. Text Document and not Writer, Presentation and not LibreOffice Impress, so while the first can be iconized, the app icons cannot be a matter of icon set. Also, what would happen with app icons on the desktop when one would change the icon set/theme? Will one have to rerun the installer to replace those icons with the different ones? This just shows that the two issues should be treated differently. Lp, m. -- To unsubscribe e-mail to: design+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/design/ All messages sent to this list will be publicly archived and cannot be deleted
