Re: [libreoffice-design] Visual identity: Application icons - logos, or just icons?
Hello Jan, Le 04.05.2015 15:29, Jan Holesovsky a écrit : Hi Marketing, We've recently had a question in the Design team that we don't feel empowered enough to answer without consulting Marketing: Should the application icons have status of logos? Ie. should they be still the same regardless of the icon theme? Or are they just icons, and should be modified according to the theme? The very short answer is that we have one logo and that the app icons are icons, and do not have the same status. By the application icons, I mean: https://wiki.documentfoundation.org/File:LibreOffice_icons_256.png These are apparently in the Tango theme; and from the purely Design point of view, it would look better if they were consistent with the icon theme to which LibreOffice is switched (so should be Sifr-like when LibreOffice works in Sifr; Breeze-like in breeze; etc.) But in case they have status of logos, that is if they represent the application, I think they should not change, ie. the Writer icon should still look the same regardless of the theme. What is the Marketing view on that, please? I am certainly not the Marketing view, but an educated guess: there are obvious relations between the application icons and the logo. You can certainly change the look of the icons (but not the logo), you only need to make sure the visual coherence between the icons and the logo still exists. As a side note, we could theoretically envision an full brand and visual refreshing and change, we're not doing that of course but if it were to happen then you would end up thinking of the logo and the new application icons as tighly connected. Hope this helps, Charles. Thank you, Kendy -- To unsubscribe e-mail to: design+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/design/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-design] Visual identity: Application icons - logos, or just icons?
Hi all, Am 04.05.2015 um 15:29 schrieb Jan Holesovsky: Hi Marketing, We've recently had a question in the Design team that we don't feel empowered enough to answer without consulting Marketing: Should the application icons have status of logos? Ie. should they be still the same regardless of the icon theme? Or are they just icons, and should be modified according to the theme? By the application icons, I mean: https://wiki.documentfoundation.org/File:LibreOffice_icons_256.png These are apparently in the Tango theme; and from the purely Design point of view, it would look better if they were consistent with the icon theme to which LibreOffice is switched (so should be Sifr-like when LibreOffice works in Sifr; Breeze-like in breeze; etc.) To see what is meant (Breeze): https://bug-attachments.documentfoundation.org/attachment.cgi?id=114543 But in case they have status of logos, that is if they represent the application, I think they should not change, ie. the Writer icon should still look the same regardless of the theme. Branding rules [1]: Logos that don't represent the LibreOffice software or the Document Foundation, but are related to it in some way, may use the LibreOffice symbol to show the relationship they have to it without adhering to the above guidelines. Examples of derivative logos are logos of the individual LibreOffice modules [1] https://wiki.documentfoundation.org/Marketing/Branding#Derivative_Logos -- Grüße k-j Member of TheDocumentFoundation http://www.documentfoundation.org/foundation/members/ http://de.libreoffice.org http://wiki.documentfoundation.org/ -- To unsubscribe e-mail to: design+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/design/ All messages sent to this list will be publicly archived and cannot be deleted
Re: [libreoffice-design] Visual identity: Application icons - logos, or just icons?
Hello K-J, Le 04.05.2015 16:16, K-J LibreOffice a écrit : Hi all, Am 04.05.2015 um 15:29 schrieb Jan Holesovsky: Hi Marketing, We've recently had a question in the Design team that we don't feel empowered enough to answer without consulting Marketing: Should the application icons have status of logos? Ie. should they be still the same regardless of the icon theme? Or are they just icons, and should be modified according to the theme? By the application icons, I mean: https://wiki.documentfoundation.org/File:LibreOffice_icons_256.png These are apparently in the Tango theme; and from the purely Design point of view, it would look better if they were consistent with the icon theme to which LibreOffice is switched (so should be Sifr-like when LibreOffice works in Sifr; Breeze-like in breeze; etc.) To see what is meant (Breeze): https://bug-attachments.documentfoundation.org/attachment.cgi?id=114543 Thanks! The new icons do not appear in any way problematic to me (this is an actual statement, not my personal aesthetical judgement). But in case they have status of logos, that is if they represent the application, I think they should not change, ie. the Writer icon should still look the same regardless of the theme. Branding rules [1]: Logos that don't represent the LibreOffice software or the Document Foundation, but are related to it in some way, may use the LibreOffice symbol to show the relationship they have to it without adhering to the above guidelines. Examples of derivative logos are logos of the individual LibreOffice modules [1] https://wiki.documentfoundation.org/Marketing/Branding#Derivative_Logos You should read this as a specific example in the context of trademark practices and logo policy but not as an actual definition of what the application icons are. best, Charles. -- Grüße k-j Member of TheDocumentFoundation http://www.documentfoundation.org/foundation/members/ http://de.libreoffice.org http://wiki.documentfoundation.org/ -- To unsubscribe e-mail to: design+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/design/ All messages sent to this list will be publicly archived and cannot be deleted
