One last reminder for Thursday's event. If you haven't gotten a chance to sign up, you'll want to do so soon. Look forward to seeing everyone there!
Ever had a moment when you’re presenting your detailed design work and you get an unenthusiastic "Is that it?" from your audience? This can sometimes happen when a project has been in design development without conceptual feedback or consensus-building. We often move forward rapidly with our detailed design work due to time pressure. Sure, we incorporate our assumptions about the users, their needs, the technology, and the business. But those assumptions need to be validated early and often (with stakeholders and end users) to ensure success. Prototyping -- building a mockup of a design to validate its direction -- has never been easier. Designers today have a plethora of tools for every stage of the development process. New techniques make it fast and easy to get a design working, allowing you to effectively communicate your intentions to others. We've invited Todd Zaki Warfel, author of the upcoming book “A Practitioner's Guide to Prototyping”, to give us a comprehensive overview of the prototyping landscape. You'll see the full gamut of prototyping techniques, from paper to JavaScript and everything in between. Todd will also lead participants in a hands-on paper prototyping exercise to demonstrate the amazing power of paper. The event is free of charge and open to all interested parties. However, for security reasons, only those on the guest list will be admitted. Please bring photo ID. ~ ~ ~ ~ ~ ~ ~ ~ ~ Registration: http://tinyurl.com/IxDAAug09 ~ ~ ~ ~ ~ ~ ~ ~ ~ WHEN Thursday, August 13, 2009 6:30 - 7:00 p.m. Networking and light refreshments 7:00 - 8:30 p.m. Discussion Please plan to arrive by 7:00 p.m. as the security desk will close at that time. WHERE Pace University One Pace Plaza New York, NY 10038 Be sure to enter via the Spruce Street entrance. Well will be on the Level B of the building. Map: http://tinyurl.com/lge53z Subway: 2/3, A/C, 4/5/6, N/R ABOUT THE SPEAKER Todd Zaki Warfel, founder and principal designer at Messagefirst, has been designing products and services for over 15 years. Todd’s clients have included fortune 500 companies like AT&T Wireless, Bankrate, Citibank, and Comcast, as well as smaller companies like Numara and rPath. An internationally recognized thought leader on research and design, and member of the Web Standards Project Education Task Force, he has spoken at conferences and taught workshops around the globe. His upcoming book, Practical Prototyping (Rosenfeld Media) will discuss how prototypes are more than just a design tool and show you how to use prototyping to create a common language, market a product, gain internal buy-in, and test feasibility with your development team. Anticipated publication is in 2009. Todd currently lives in Philadelphia, blogs at toddwarfel.com, and twitters @zakiwarfel. ABOUT OUR LOCATION SPONSER For more than 100 years, Pace University has been preparing students to become leaders in their fields by providing an education that combines exceptional academics with professional experience and the New York advantage. Pace has three campuses, in New York City, Westchester, and White Plains. A private metropolitan university, Pace enrolls approximately 13,500 students in bachelor’s, master’s, and doctoral programs in the Dyson College of Arts and Sciences, Lienhard School of Nursing, Lubin School of Business, School of Education, Seidenberg School of Computer Science and Information Systems, and School of Law. ABOUT IxDA The Interaction Design Association (http://www.ixda.org) is a member-supported organization committed to serving the needs of the international interaction design community. With the help of more than 10,000 members worldwide, we provide a network for advancing the discipline of interaction design. IxDA was founded in 2003 as an online discussion list and in just five years the organization has grown to include over 60 local groups worldwide and an annual global conference on interaction design for interaction designers. As one of the largest local groups, IxDA NYC produces monthly face-to-face events for Interaction Design and User Experience professionals who create systems and products of all types: web, desktop, mobile, consumer electronics, digitally-enhanced environments, etc. If you'd like to know more, please email nyc-lo...@ixda.org. ~ ~ ~ ~ ~ ~ ~ ~ ~ Registration: http://tinyurl.com/IxDAAug09 ~ ~ ~ ~ ~ ~ ~ ~ ~ See you there! The IxDA NYC Local Leaders ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
