“The people in business must understand <http://feedproxy.google.com/%7Er/Inspireux/%7E3/2IbUwNjQIzY/>what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change.” – Hartmut Esslinger
The remaining problems lays what's substantial change, different designer may hold different opinions, :). Cheers, -- Jarod -- http://designforuse.blogspot.com/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
