Yesterday I asked ‘when is the best time to buy a digital camera?‘ Today
I want to turn our attention to how to buy a digital camera.

I’m not going to talk you through all the different features on a
digital camera or tell you which models are best (something that is
really quite individual and which changes regularly over time) however
there are a few questions and factors to keep in mind when making the
decision of which camera is best for you.

When searching for a digital camera there are a few factors that I
encourage people to keep in mind when they buy a digital camera (while
there are 9 ’steps’ they are not necessarily a sequence you follow)

So lets get onto some tips for buying digital cameras:

1. Determine what you need
A mistake I see some digital camera buyers making is that they get
sucked into buying cameras that are beyond what they really need. Some
questions to ask yourself before you go shopping:
What do you need the camera for? 
What type of photography will you be doing? (portraits, landscapes,
macro, sports) 
What conditions will you be largely photographing in? (indoors,
outdoors, low light, bright light) 
Will you largely stay in auto mode or do you want to learn the art of
photography? 
What experience level do you have with cameras? 
What type of features are you looking for? (long zoom, image
stabilization, large LCD display etc) 
How important is size and portability to you? 
What is your budget? 

Ask yourself these questions before you go to buy a camera and you’ll
be in a much better position to make a decision when you see what’s on
offer. You’ll probably find the sales person asks you this question
anyway – so to have thought about it before hand will help them help
you get the right digital camera.


2. Megapixels are NOT everything
One of the features that you’ll see used to sell digital cameras is how
many megapixels a digital camera has.

When I first got into digital photography, a few years back, the
megapixel rating of cameras was actually quite important as most
cameras were at the lower end of today’s modern day range and even a 1
megapixel increase was significant.

These days, with most new cameras coming out with at least 5
megapixels, it isn’t so crucial. In fact at the upper end of the range
it can actually be a disadvantage to have images that are so large that
they take up enormous amounts of space on memory cards and computers.

One of the main questions to ask when it comes to megapixels is ‘Will
you be printing shots’? If so – how large will you be going with them?
If you’re only printing images at a normal size then anything over 4 or
so megapixels will be fine. If you’re going to start blowing your images
up you might want to pay the extra money for something at the upper end
of what’s on offer today.

3. Keep in mind the ‘extras’
Photo by fensterbmeKeep in mind as you look at cameras that the price
quoted may not be the final outlay that you need to make as there are a
variety of other extras that you might want (or need) to fork out for
including:
Camera Case 
Memory Cards 
Spare Batteries/Recharger 
Lenses (if you are getting a DSLR) 
Filters (and other lens attachments) 
Tripods/Monopods 
External Flashes 
Reflectors 

Some retailers will bundle such extras with cameras or will at least
give a discount when buying more than one item at once. Keep in mind
though that what they offer in bundles might not meet you needs. For
example it’s common to get a 16 or 32 megabyte memory card with cameras
– however these days you’ll probably want something at least of 500
megabytes (if not a gigabyte or two).

4. Do you already own any potentially compatible gear?
Talking of extra gear – one way to save yourself some cash is if you
have accessories from previous digital cameras that are compatible with
your new one.

For example memory cards, batteries, lenses (remember that many film
camera lenses are actually compatible with digital SLRs from the same
manufacturers), flashes, filters etc.

5. DSLR or Point and Shoot?
While digital SLRs are getting more affordable they are not for
everyone. Keep in mind that they are usually bigger, heavier, harder to
keep clean (if you’re changing lenses) and can be more complicated to
operate than point and shoot. Of course there are some upsides also.

If you’re trying to make a decision between a point and shoot and DSLR
you might want to read my previous posts titled Should you buy a DSLR
or a Point and Shoot Digital Camera? and it’s companion piece How to
Choose a DSLR.

6. Optical Zooms are King
Not all ‘zooms’ are created equal.

When you’re looking at different models of digital cameras you’ll often
hear their zooms talked about in two ways. Firstly there’s the ‘optical
zoom’ and then there’s the ‘digital zoom’.

I would highly recommend that you only take into consideration the
‘optical zoom’ when making a decision about which camera to buy.
Digital zooms simply enlarge the pixels in your shot which does make
your subject look bigger, but it also makes it look more pixelated and
your picture ‘noisier’ (like when you go up close to your TV).

If you’re looking for a zoom lens make sure it’s an optical zoom (most
modern cameras have them of at least 3x in length – ie they’ll make
your subject three times as big – with an increasing array of ’super
zooms’ coming onto the market at up to 12x Optical Zoom).

7. Read reviews
Before buying a digital camera take the time to do a little research.
Don’t JUST rely upon the advice of the helpful sales person (who may or
may not know anything about cameras and who may or may not have sales
incentives for the camera they are recommending).

Read some reviews in digital camera magazines or online to help you
narrow down the field. There are some great websites around that give
expert and user reviews on virtually every camera on the market – use
this wonderful and free resource.

A little self promotion here – one such site is my Digital Photography
Blog which is a site that collates the reviews of many sites from
around the web. To use it best enter the camera’s model name that
you’re looking for a review on in the search feature in the top right
side bar. It’ll give you a link to a central page that has information
on the camera as well as links to any reviews published online on that
camera from around the web.

8. Hands On Experience
Photo by erinmariepageOnce you’ve narrowed down your search to a
handful of cameras head into your local digital camera shop and ask to
see and play with them. There’s nothing like having the camera in your
hands to work out whether it suits your needs.

When I shop for a camera I generally use the web to find reviews, then
I head into a street in my city with 4 camera shops side by side and I
go from shop to shop asking for recommendations and seeing the cameras
live in the flash. In doing this I generally find the same camera or
two are recommended in most shops and I get to see them demonstrated by
different people (this gives a more well rounded demo). I also get to
play with it and get a feel for which one I could see myself using.

9. Negotiate
After you’ve selected the right digital camera for you it’s time to
find the best price.

Once again, I generally start online (on a site like our store) and do
some searches to find the most competitive prices on the models I’m
interested in. With these in hand I’m in a good position to be able to
negotiate in person with local stores and/or with online stores. I
generally find that retail stores will negotiate on price and will
often throw in freebies. Online stores are more difficult – most bigger
ones don’t give you the ability to negotiate but smaller ones often will
if you email them.

Don’t forget to ask for free or discounted bonuses including camera
cases, memory cards, extra batteries, filters, free prints, cases etc.
I even know of a couple of stores that offer camera lessons that you
can ask to be included. Some stores will also consider giving you a
trade in on older gear.

I generally do negotiating from home on the phone and only go into a
store to pick up the camera after a price is agreed upon.


-- 
johnlee
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