IF you are interested in sustainability, you might be interested in our
recent article on Public interest in sustainability.  This was a huge
undertaking to complete!


Changes in United States’ Citizens’ Interest in Sustainability (2004 –
2014)1

 Lori Andrew2 , Daniel Arndt3, 21, Nick Beristain4, 21, Tiffany Cass5, 21 ,
Tiffany Clow6, 21, Bianca Colmenares7, 21, Kaitlyn Damm8, 21 , Rachel
Hatcher9, 21, Nick Jackson10, 21, Whitney Pasquesi11, 21 , Nikki
Chamberlain-Pham12, 21, Julie A. Pryde13, 21, Thad Rund14, 21 , Gail
Russell15, 21, Caleb Ryle16, 21, Terry Schmidt17, 21, Stevie Sigan18, 21 ,
Kallie Sinkus8, 21, Keith Sneyd8, 21, Jared Strode19, 21, Chip Wallen20,
21, and Malcolm L. McCallum21, 22

Abstract: In the most intensive study to date (338 terms and phrases) using
carefully selected internet queries to study public interest, we
investigated searches for sustainability. Previous studies demonstrated
falling interest in environmental issues, but interest in sustainability
was stable from 2004 – 2010. Terms crossed sustainable living, public
policy, media sources, green technology, sustainable agriculture, and
sustainable communities. Overall, interest in sustainability had meager
growth since 2004. Interest in sustainable agriculture and sustainable
living grew modestly, but most other areas showed mildly reduced public
interest. We recommend that term usage in environmental initiatives
emphasize connections to sustainability to possibly improve success.
Finally, we raise concern that flat-lined public interest in sustainability
is not good news. Our use of an extensive list of sustainability-related
terms did not counter previous findings. However, it provided a better
understanding of how subareas changed; so we recommend that future studies
using internet queries use large lists of terms and phrases.

Download full text pdf here:
https://blaypublishers.files.wordpress.com/2016/11/andrew-et-al-2016-leb-43138-164.pdf

-- 
Malcolm L. McCallum
Director of the Aquatic Resources Center
Aquaculture and Water Quality Research Scientist
School of Agriculture and Applied Sciences
Langston University
Langston, Oklahoma


Link to online CV and portfolio :
https://www.visualcv.com/malcolm-mc-callum?access=18A9RYkDGxO
Google Scholar citation page:
https://scholar.google.com/citations?user=lOHMjvYAAAAJ&hl=en
Academia.edu:
https://ui-springfield.academia.edu/MalcolmMcCallum/Analytics#/activity/overview?_k=wknchj
Researchgate:
 https://www.researchgate.net/profile/Malcolm_Mccallum/reputation?ev=prf_rep_tab
<https://www.researchgate.net/profile/Malcolm_Mccallum/reputation?ev=prf_rep_tab>
Ratemyprofessor: http://www.ratemyprofessors.com/ShowRatings.jsp?tid=706874

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“*Nothing is more priceless and worthy of preservation than the rich array
of animal life with which our country has been blessed. It is a
many-faceted treasure, of value to scholars, scientists, and nature lovers
alike, and it forms a vital part of the heritage we all share as Americans.*
”
*-President Richard Nixon upon signing the Endangered Species Act of 1973
into law.*

"*Peer pressure is designed to contain anyone with a sense of drive*" -*
Allan Nation*

*1880's: *"*There's lots of good fish in the sea*"  W.S. Gilbert
*1990's:*  Many fish stocks depleted due to overfishing, habitat loss,and
pollution.
2000:  Marine reserves, ecosystem restoration, and pollution reduction *MAY*
help restore populations.
2022: "Soylent Green is People!" Charleton Heston as Detective Thorn
2022: "People were always awful, but their was a world once, and it was
beautiful.' Edward G. Robinson as Sol Roth.

The Seven Blunders of the World (Mohandas Gandhi)
Wealth w/o work
Pleasure w/o conscience
Knowledge w/o character
Commerce w/o morality
Science w/o humanity
Worship w/o sacrifice
Politics w/o principle

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