https://electrek.co/2019/05/24/bmw-tesla-worry-shareholders/
BMW shareholders worry about Tesla’s competitive advantage
May. 24th 2019  Fred Lambert

[image  
https://i2.wp.com/electrek.co/wp-content/uploads/sites/3/2018/09/BMW-inext-gold-woods-e1537031265890.jpg
 iNEXT
]

Tesla’s electric vehicle lead is worrisome to some competitors and laughable
to others, but BMW shareholders are now putting some pressure on the
automaker.

German shareholder association Vice President Daniela Bergdolt said in a
speech at BMW’s recent annual shareholder’s meeting (via Auto News Europe):

    “Where is this model offensive? Sure, you’ve got the iNEXT, but I was
expecting something that blows Tesla out of the water.”

The comment was reportedly received by loud applause from BMW shareholders.

On top of it, BMW’s board is reportedly considering replacing CEO Harald
Krüger due to his role in the company’s slow rollout of more electric
vehicle options.

At the company’s Annual General Meeting in Munich earlier this month, Krüger
reiterated the automaker’s commitment to e-mobility, but he still focuses on
plug-in hybrids.

BMW hasn’t released a new all-electric car since the BMW i3 in 2013, but the
German automaker now says that it’s finally launching new fully-electric
models.

They have the BMW iX3, an all-electric SUV, which is due to go on sale next
year and the BMW i4, an all-electric sedan, and the BMW iNEXT, an
all-electric crossover, are being brought to market in 2021.

The automaker previously presented the iNEXT as their answer to the Tesla
Model 3, which is what the leader of the shareholder association was
referencing

Earlier this year, BMW revealed the latest iX3, i4, and iNext electric
vehicle prototypes during winter testing.

Electrek’s Take
I have to agree that the iNEXT is certainly not “blowing Tesla out of the
water.”

BMW has been claiming an insane 435-mile range, which would beat Model 3 by
a wide margin, but it’s unclear if it’s based on a realistic driving cycle.

Either way, it’s coming in another 2 years and we expect Model 3 to improve
during that time too.

Any way you look at it, BMW is falling behind in my opinion. 7 years between
launching new all-electric models is not acceptable.

To be fair, they are not alone in that boat. Other legacy automakers with
significant early leads in all-electric vehicles, like Nissan, are also slow
to launch new models.

I like to see shareholders now putting pressure on them as Tesla is building
on its lead.
[© electrek.co]


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+ (v)
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