https://auto.economictimes.indiatimes.com/news/commercial-vehicle/lcv/mm-looking-to-launch-e-rickshaw/61727203
M&M looking to launch e-rickshaw
November 20, 2017  IANS

[image  
https://etimg.etb2bimg.com/photo/61727220.cms
The company claimed their e-rickshaw can travel up to 85 km in standard
conditions and achieve a top speed of 25 kmph on a full charge
]

Currently, the market size of the e-rickshaw would be around 7,000-10,000
units per month, he said but declined to comment on the market share that
the company is looking at.IANS  |  

Kolkata: Amid the buzz about vehicular pollution and a regulatory push by
the government, Mahindra & Mahindra (M&M) is looking to launch an electric
rickshaw in at least 7-8 cities for passenger movement, in addition to
Delhi, Lucknow and Kolkata where it has already launched.

"Currently, we have launched the electric three-wheeler in Delhi and
Lucknow. Now we launch it here. We will be launching it in 7-8 cities in the
next few months. It will be launched in a phased manner," the company's Vice
President (Commercial Brands Marketing, Automotive Sector) Mahesh Kulkarni
said on the sidelines of the launch of the electric three wheeler 'e Alfa'
here.

Currently, the market size of the e-rickshaw would be around 7,000-10,000
units per month, he said but declined to comment on the market share that
the company is looking at.

When asked about competition in the segment dominated by many unorganised
players, he said, "It is very competitive.

I do not think there is challenge for us to tackle on the price point.
Providing back-end services would also be an important criterion. We thought
it could be a price sensitive game but it is not that alone."

Speaking on the norms for such electric three wheelers or electric
rickshaws, he said the norms have been made "stricter" in the last couple of
months and the registration of this vehicle has been made mandatory.

The e-rickshaw is currently being produced at its Haridwar plant and
capacity would not be a constraint for the company, he added.

The company claimed their e-rickshaw can travel up to 85 km in standard
conditions and achieve a top speed of 25 kmph on a full charge.
[© 2017 ETAuto.com]




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