Re: [Evangelism] promoting WPD

[Scott Paley]

Hey Chris,

Thinking more about this though, who does WPD target? Are we trying to
target those who don't have any idea what a CMS is?

Scott

On Wed, Mar 11, 2009 at 12:04 PM, Chris Calloway c...@unc.edu wrote:

 On 3/11/2009 9:49 AM, Roberto Allende wrote:

 Then... considering what the communication people say, do you think that
 if we use Content Management Event or Day, instead of Plone could be better
 in terms of communication ?.


 People who don't know what Plone is also don't know what content management
 is. And if you've heard of content management, you've probably heard of
 Plone. At least, that's my experience.

 So I don't know that an alternative name change leaving out the Plone brand
 helps those people who don't know what content management is, or those who
 do.

 WPD might need a secondary slogan to communicate what Plone is to those
 people who don't know what Plone *or* content management is, though.

 In simplest terms, what a CMS does is help people get their content on the
 web quickly.

 The word content, however, is kind of jargon-y for most people. When I
 use the word content with people who don't know what Content Management
 is, their eyes just glaze over. And that's most people. Who need content
 management. And don't know it yet.

 Additionally, content is a means to and ends. Content is something you want
 to communicate to people. And that's what a CMS really does. It
 *communicates* content. On the web. And people understand what the words
 communicate and web mean without having to understand the context of
 what content management is.

 So I would just suggest the title, with a secondary slogan like:

 World Plone Day: Communicate on the Web

 or

 World Plone Day: Quick Web Communications

 (I like the first one because it manages expectations. I find it really
 important to manage expectations up front when doing a marketing event.)

 You could incorporate that into your logo as well. Just put Communicate on
 the Web below the logo in smaller type. Or encircle the logo with that
 secondary slogan. I'm not really good with that part. I'm sure somebody can
 figure that out.

 It tells people, hey, I'm going to an event that will help me communicate
 on the web. (Possibly quickly.) And that's really what people want Plone
 for.

 And it tells people what Plone is even better than an elevator speech.

 So, yes, I think explaining that Plone helps you communicate on the web is
 an good thing to communicate.

 On the web. :)

 --
 Sincerely,

 Chris Calloway
 http://www.secoora.org
 office: 332 Chapman Hall   phone: (919) 599-3530
 mail: Campus Box #3300, UNC-CH, Chapel Hill, NC 27599





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Re: [Evangelism] promoting WPD

[Chris Calloway]

On 3/11/2009 1:35 PM, Scott Paley wrote:

Thinking more about this though, who does WPD target? Are we trying to
target those who don't have any idea what a CMS is?


That's a good question, Scott.

I was just trying to help Roberto clarify what he wants from suggesting 
we rename WPD.


I will say, that the WPD event my user group held last year only 
attracted people who already knew what a CMS is, already knew what Plone 
is, and, well, were already using Plone.


I don't think that was a good use of our time. It was fun seeing 
everybody. But it wasn't a good use of department time during business 
hours on a work day.


Part of that was, Plone is already marketed to death in my area. It's 
been very visible since the beginning here and we've trained just about 
everybody who is a candidate for Plone training here. There are 
commercials for Plone on the local public radio station here, 
ferpetessake. There was also non-profit here that was making free Plone 
sites for just about any other local non-profit that wanted one right 
from the beginning of Plone. So everybody here has had a Plone site at 
one time or another and they're mostly kind of over it now.


There have also been some monumental Plone and Zope project failures and 
unmet expectations due to Plone over-marketing in my neck of the woods 
that have given Plone a bad name in many quarters around where I live. 
It's very hard to market Plone here to anyone who knows what content 
management is because they have X number of Plone horror stories to draw 
upon already as their main knowledge of what content management is.


So I can't really say what would be good for your area.

But in my area, about the only people left to market Plone to are people 
who don't know what a CMS is yet, but who may need one.


And I'm not sure if I'm ready to manage the expectations of people in 
that category, given past experience.


--
Sincerely,

Chris Calloway
http://www.secoora.org
office: 332 Chapman Hall   phone: (919) 599-3530
mail: Campus Box #3300, UNC-CH, Chapel Hill, NC 27599




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