I was looking at Jon Stahl's recently uploaded http://www.openplans.org/projects/plone-marketing/contributed-marketing-materials/Plone-for-nonprofits-2008.ppt slide deck for non-profits and noticed his "shameless plug for https://www.packtpub.com/practical-plone-3-beginners-guide-to-building-powerful-websites/book Practical Plone 3 . That jogged my memory and I went back to YouTube and tracked down Jon's " http://www.youtube.com/watch?v=Lh3hlU97_wo Online Social Networks: Can They Power Social Change? " video, a one-hour collection of lightning talks.
Sure enough, presentation #4 was Alex Steffen's and he tells a tale of marketing his organization's book. The video is a little rough and it takes awhile to get to the fourth talk, so I've http://www.travelschlepp.com/AlexSteffen.mp3 extracted the audio channel for those who like immediate gratification. The gist of the matter is that Amazon's algorithm for sales rank includes all pre-orders as part of the first day's total sales. That means a significant number of pre-orders can elevate a book very, very high on the lists. Alex used social networking to organize a pre-order campaign and the result was that the book rolled out with an Amazon sales rank of 500 followed soon after by 38,000(!) copies being ordered. Of course, this means we should run right over to http://www.amazon.com/s?field-keywords=practical%20plone%203 Amazon and pre-order Practical Plone 3 . The only problem is, the book is not yet available on Amazon. We're left with https://www.packtpub.com/practical-plone-3-beginners-guide-to-building-powerful-websites/book pre-ordering directly from the Publisher , our good friends at Packt. I'm not sure how Packt-published books make it into Amazon's system, but it seems like a good idea to follow Steffen's example and pile up the pre-orders on Amazon as soon as its available. I'd appreciate hearing from someone closer to the publishing process regarding the feasibility of this strategy and when/if we might see pre-ordering available on Amazon for the new edition of Practical Plone. (Cross-posted http://plonemetrics.blogspot.com/2008/11/practical-plone-preorders.html on my blog .) Jon Stahl wrote: > > I created a fairly-generic "Plone for Nonprofits" slide deck for a webinar > hosted today by NTEN (http://nten.org)... I thought I'd share with y'all, > it's now up at: > http://www.openplans.org/projects/plone-marketing/contributed-marketing-materials > > > Please feel free to remix and reuse. Big thanks to Nate Aune, whose "# > 10 Things You Probably Didn't Know about Plone" I stole a few slides and > ideas from. > > best, > jon > > > -------------------------- > Jon Stahl | Director of Web Solutions > > ONE/Northwest > New tools and strategies for engaging people in protecting the > environment > > www.onenw.org > [EMAIL PROTECTED] > 206-286-1235x15 > http://blogs.onenw.org/jon > > Subscribe to ONEList, our email newsletter! > Practical advice for effective online engagement > http://www.onenw.org/full_signup > > > > > > _______________________________________________ > Evangelism mailing list > Evangelism@lists.plone.org > http://lists.plone.org/mailman/listinfo/evangelism > > -- View this message in context: http://n2.nabble.com/plone-for-nonprofits-slide-deck-tp1578981p1584885.html Sent from the Evangelism mailing list archive at Nabble.com. _______________________________________________ Evangelism mailing list Evangelism@lists.plone.org http://lists.plone.org/mailman/listinfo/evangelism
