Apple may or may not do well in the future but right now, and contrary to popular belief, they are winning the smartphone wars and winning them handily. RATIO OF PROFITS TO MARKET SHARE 3.12% Apple 1.30% Samsung 0.41% All Android Not only is market share not the best way to evaluate the relative positions of competitors but, without context, it is one of the worst. Assuming that market share will always bring you success is like assuming that a bigger truck will always bring you bigger profits. It's literally a joke. - See more at: http://techpinions.com/androids-market-share-is-literally-a-joke/16709#sthash.idkIxIY4.dpuf