Love is totally impersonal. That is why it is called the `Sword of Cleavage'. It divides by the fact that people respond to this impersonal energy in whatever way they are motivated. If they are motivated by good, desire for the best for all humanity, they will take that aspect and act on it. If their motive is `evil', for want of a better word, if it is separative, non-inclusive, they will take that same energy of love and be galvanized in the opposite direction. So it stimulates everything, the good and the bad, the selfish and the altruistic. That is why Maitreya has to be very careful with it, very skillful, to make sure that the right reaction is uppermost.
We think of love as something completely personal; we love some people and we dislike other people. But love is nothing to do with that. It is an unbroken stream of God-given energy which magnetically ties together the tiny little blocks of matter which make the universe, and, at the same time, the individual blocks which make a group. (Benjamin Creme, Maitreya's Mission Volume Two) http://share-international.org/magazine/old_issues/2011/2011-10.htm#soft\ t <http://share-international.org/magazine/old_issues/2011/2011-10.htm#sof\ tt>